Today, October 6, 2018, Apple has registered new iPads in the Eurasian Economic Space, which are likely to be presented as part of the October presentation. This follows from the materials of the official website of the Eurasian Economic Commission. Agency approval means that the devices have been tested by the Federal Security Service and can be accepted for sale in Russia and other CES countries.

In total, according to the EEC, Apple has registered 15 iPad models: A1538, A1670, A1876, A1893, A1980, A1550, A1671, A1709, A1954, A1979, A1985, A2013 and A2013. Such an abundance of registered models is caused by configuration differences. While some will only be equipped with a Wi-Fi module, others will receive a slot for a physical SIM card with the ability to use LTE networks.

If you remember, some models already appeared in the EEC database this summer, but earlier they were running iOS 11, while now their software base is iOS of the twelfth revision.

New iPads with Face ID

It is expected that the new iPads will receive a frameless design in the style of the iPhone X, Face ID support with the ability to recognize in landscape orientation. Also, according to leaked data and forecasts by industry analysts, an additional interface will appear on tablet cases, which will probably be used to connect accessories.

The hardware stuffing of the "tablets" of the next generation remains a secret, however, it can be assumed that their "heart" will be the A12X chipset, which works in conjunction with 4 or even 6 GB of RAM. At the same time, it is possible that the display diagonal of the younger version will change, increasing to 11 inches versus 10.5 for the previous generation model. The older display will retain the size of its predecessor.

The traditional annual presentation of new Apple devices ended in California. The company showed three new iPhones, including the largest version of the device in history, as well as a budget model. In addition, Apple has updated its watch line.

iPhone XS and iPhone XS Max

New iPhone models - XS and XS Max. The XS model will have a 5.8-inch diagonal, just like the iPhone X that was released last year. The XS Max will have a 6.5-inch screen, and this is the largest iPhone in history. New smartphones will support eSim technology, which allows you to work in the networks of two operators at once, but this option will not be available in Russia.

The new A12 Bionic processor is the fastest and most powerful iPhone ever, with six cores. At the same time, the iPhone XS lasts 30 minutes longer without recharging than the iPhone X, and the iPhone XS Max lasts an hour and a half longer.

The XS and XS Max models will feature a 12MP camera with 2x optical zoom and an OLED display that delivers the highest pixel density of any Apple device.

Expanded Apple and the color range of stainless steel cases. In addition to the two standard silver shades, a golden color will also be added.

Price: new smartphones will be released with 64 GB, 256 GB and 512 GB memory at a price of 87,990 rubles. and from 96,990 rubles.

When will appear in Russia: September 28, in the second wave of sales. The first wave of sales will begin on September 21 (pre-order from September 14), it includes the US, Australia, UK, Germany, Hong Kong, Denmark, Spain, Italy, Canada, China, UAE, Singapore, Switzerland, Sweden, France and Japan.

iPhone XR

Apple showed a new budget model of the new generation iPhone. The device received a screen with a diagonal of 6.1 inches, an LCD screen (less advanced technology than OLED), a 12 megapixel camera with one lens. The aluminum case will be made in six colors: white, black, blue, yellow, red and coral. The processor is the same as on the premium iPhone XS, and the eSim function is also available.

The iPhone XR will last an hour and a half longer than the iPhone 8 Plus.

Price: from 64 990 rub. up to 77 990 rub. for smartphones with memory 64, 128 and 256 GB.

When will appear in Russia: will be available for pre-order from October 19, will be on sale from October 26.

Apple Watch Series 4

The display of the new Apple Watch is 30% larger than the previous one, the speakers are 50% more powerful. The watch will be able to detect the wearer's fall and call an ambulance if he doesn't get up for too long. Also, the new Apple Watch is equipped with a heart rate sensor, that is, it is even more sharpened to control the physical condition of the owner. However, the ECG application (ECG) to store electrocardiogram data will be available at a later date and only in the US. The new Apple Watch will also feature the Walkie Talkie app, a new way to communicate over WiFi or cellular networks.

On September 12, in the Steve Jobs Theater in California, a traditional presentation of new products from Apple, one of the leaders in the market of innovative modern electronic devices, will take place.

Every year in early September, Apple introduces new models of its devices and updates to the previous ones, demonstrates new improved features, functionality, and updated design.

This year, Apple will introduce new iPhones, iPads, Apple Watches, as well as updated MacBooks and AirPods.

Thanks to the large screen in landscape orientation, the large iPhone XS is expected to display apps like an iPad.

Also, sources claimed that future iPhones will receive a USB-C connector instead of the usual one for Apple. The update, according to the source, concerns the next generation iPhone and iPad, and most likely Apple will have a 2019 series of iPhones with USB Type-C support.

The start of sales of the iPhone XS is scheduled for September 14: it is on this day that pre-orders for gadgets will open. The smartphones will go on sale on September 21.

iPad Pro tablets and laptops Macbook Pro

In addition to smartphones, the presentation of two iPad Pro with screens of 11 and 12.9 inches is expected. The main characteristics of Apple's new products are the lack of a Home button, face recognition, minimal frames.

Also, Apple may show updated MacBook Pro with a screen diagonal of 12 inches, writes RBC-Ukraine. Presumably, the MacBook Pro will be equipped with a new generation processor and an improved keyboard with "fast" keys. The next iMac monoblock model will also get a more powerful processor.

Smart watch Apple Watch

The new design will receive smart watches Apple Watch. The diagonal of the display of smart watches will increase, due to which the appearance of the gadget will also change. Apple Watch Series 4 will feature 39.9mm and 45.2mm screen sizes. Device bezels will become minimal.

AirPods and AirPower charging station

Headphones will receive a new feature: they will be equipped with support for the Siri command, as well as the ability to wirelessly charge from the AirPower station.

The charging station itself should also be presented in the fall. AirPower was presented last year, but never went on sale due to problems in operation. The updated version will provide fast and simultaneous charging of all Apple gadgets.

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How the company will surprise at the presentation

Apple presentation: when to watch and what to expect. Photo: ixbt.com

The Apple presentation is one of the most discussed events. The closer the presentation, the more insider information and rumors appear about what devices we should expect on it. If the forecasts turn out to be true, then the presentation of 2018 promises to be one of the most eventful.

What will Apple show at the presentation?

  • Three new iPhones

This year, the company may introduce three new smartphones at once. The flagships are the iPhone XS and iPhone XS Plus (or XS Max), as well as the budget iPhone XC.

Flagship models will get improved OLED displays, minimal bezels, improved dual cameras, faster wireless charging, and a new version of Apple's own A12 processor. The amount of RAM will be 4 GB, and built-in 64, 256 and 512 GB. The diagonal of the younger version will be 5.8 inches, the older version will be 6.5.

The budget version will have an LCD display instead of OLED, a diagonal of 6.1 inches, and several new body colors. There are also rumors about dual SIM support, but even if they are confirmed, there is no chance that this version can only be available in the markets of some countries.

According to the latest data, in Europe, smartphones will be sold at a price of 909 euros for the iPhone XS, 1,149 euros for the iPhone XS Max and 799 euros for the iPhone XC.

  • New Apple Watch and iPad

There is not much information about the company's smart watches. According to the latest rumors, the new Apple Watch Series 4 will be faster than its predecessors, will receive improved software and extended battery life. The main difference of the new version should be a frameless screen than on the first three models. Straps from previous versions of the watch will most likely be compatible with the new model. No word yet on whether the watch will be waterproof.

The new iPads will continue on their bezelless course. In the new version of the tablet, the frames will be reduced as much as possible, due to which the Home button will disappear, and unlocking will be carried out using FaceID.

What else?

In addition to the gadgets listed above, various sources talk about the presentation of a number of other devices. Among them: a new version of personal computers from Apple, including the Mac Mini desktop, the updated MacBook Air laptop, the second generation of AirPods wireless headphones and the AirPower wireless charging dock (with the ability to charge up to three devices at the same time).

When and where to watch the Apple presentation?

It will be possible tomorrow to find out which rumors turned out to be true and whether Apple has aces up its sleeve, September 12, at 20:00 Kyiv time. The broadcast will be held on the official Apple website. You can also watch it at this link:

The new line of devices in 2018 from Apple did not impress investors. The very next day after the presentation of new products, there was a slight, but still, drop in the value of "apple" shares. While on the eve of the event, the shares, on the contrary, grew steadily - on the wave of expectations.

A little about the presentation of Apple 2018

Apple's presentation pleased smartphone lovers (three technical innovations were presented to their court at once), but left those who were counting on new versions of iPad and AirPods with nothing. Some critical viewers managed to declare that "Apple has ceased to amaze." Although there were a lot of those who warmly welcomed the new items. Particularly pleased with the new Apple Watch, which by its fourth version has become even smarter.

This year's presentation left mixed impressions for many

The presentation was first held at the Steve Jobs Theater in the American city of Cupertino (California). On September 12, a thousand lucky people were invited here - guests who were the first to see technical innovations.

The head of the company, Tim Cook, spoke about gadgets. At the same time, each of the presented developments was demonstrated on a huge screen behind him.

What was presented

The public was shown three smartphones and one watch, which retained a number of functions of previous models, which are successfully combined with new, long-awaited features.

In Russia, sales of the new iPhone will begin on September 28

The most dedicated fans of the company's products have been waiting for this new product for a year. However, in practice, it turned out to be an almost exact clone of the iPhone X presented in 2017.

The size of the frameless display of the novelty is 5.8 inches. It is possible to use two SIM cards at once, as well as a face scanner that can protect the gadget from being used by strangers.

The device has a new, very fast A12 Bionic processor; new battery (allows you to keep charging for 30 minutes longer); improved moisture protection system. If the smartphone falls into the water, it can lie in it for up to half an hour without compromising the technical component. After that, it will be possible to get it, wipe it and dry it, and then use it again - as before. The new heavy-duty glass in which the device is “packed” is responsible for all this.

The camera has also been updated. There are new opportunities for creating professional portraits, macro photography, photo processing, which will clearly interest photographers. For ordinary users, it will most likely be enough for a couple of days to experiment with photo correction, and then forget about the new options and ... no longer use it.

The cost of the iPhone XS in Russia will be about 87,990 rubles. The start of sales in Russia is scheduled for September 28.


Now the gadget will work 1.5 hours longer than its predecessors

Such large (with a screen of 6.5 inches) Apple has not yet presented the iPhone. True, according to experts, the huge size of the gadget is practically not felt in practice:

  • it fits comfortably in the hand;
  • does not seem heavy;
  • does not look bulky, but, on the contrary, even elegant.

In terms of functionality and capabilities, the gadget repeats the iPhone XS.
The screen resolution is 2699 by 1242 pixels. Customers can purchase models in three different colors:

  • golden;
  • silvery;
  • shades of space grey.

By the way, in addition to the increased display size, the buyer will also receive a longer gadget life without recharging. The battery life of the device compared to its "big brother" is increased by 1.5 hours.

The novelty will cost customers 96,990 rubles, the start of sales in the Russian Federation is also scheduled for September 28.


Apple positions the iPhone XR as an inexpensive option, although at a cost of 65 thousand rubles. the question arises, is it such a budget

The company is positioning this gadget as a “budget” option for those who cannot afford the iPhone XS. To reduce its cost somewhat, Apple went for a certain "optimization". In particular, they replaced the OLED screen with a less expensive (and, frankly, already outdated) LCD. In addition, during the development, technologies from other models were used, which also made it possible to save a little:

  • face ID scanner,
  • super-fast A12 Bionic chip (very useful in video and photo processing; as well as in mobile games that require high speed).

The buyer will be able to choose an iPhone in one of six colors - mostly bright, festive colors. In addition, it is possible to purchase a device with an internal memory of 256 GB. However, it is unlikely that an ordinary buyer will be able to use it to the fullest, because there are too many such numbers for calls and viewing news on social networks.

The novelty will cost from 65 thousand (in a simple version) to 77 thousand (with a large amount of memory) rubles.

Apple Watch Series 4

Apple is confident that the new development will help save the lives of thousands of people

The general verdict of the experts: “Good watch. You have to take it!" Smart Watch walkers (already the fourth generation) look very stylish: their screen has become frameless and, compared with its predecessors, has increased by about 30 percent. The design of the dial has also been improved. It has acquired a rounded shape. At the same time, all the manipulations made by the developers did not make the watch heavier, due to the fact that their case became thinner.

Updates have also touched the straps: new colors have been added - both classic and sporty.

In addition to changing the appearance, smart watches have new features. So, the Apple Watch added the function of automatically calling an ambulance. It will work if the watch understands: its owner has fallen and is unconscious.

And this is not the only new "medical" feature added to the gadget. Another very useful feature of the fourth Apple Watch is the ability to take an electrocardiogram. The company is confident that this option will help save thousands of lives in the future, because the watch will not only detect the problem itself, but also give the person advice on how to help themselves in a critical situation.

In Russia, the cost of new items will be about 31,990 rubles. But the development is worth it.

Perhaps the main result of the current presentation of Apple's new products is this: the company continues to seriously develop the digital medicine market. If the developers manage to seize leadership in this area, then they will control a gigantic market, the turnover of which is estimated at trillions of dollars.

Real steps towards this were taken at the current presentation of new products: Apple was not only the first in the world to make a gadget useful for health, but, as Steve Jobs bequeathed, “the first to explain to the world why it is needed at all.”