The whole question here is rather what meaning a person puts into words: become a domain registrar, because here you need to clearly understand that you can become an official accredited focal point the national domain of the Internet network as a registrar, or you can become a reseller of a registrar or even a reseller of a reseller ...
In this article, we will talk about the first option, about how to become an official domain name registrar in the .ru and .rf zones. The procedure for accreditation of official registrars is quite simple, if you describe it all in theory, and quite laborious in practice.
The coordination center of the national Internet domain is the administrator of the national top-level domains .RU and .РФ. If your organization plans to become an accredited registrar for these domains, we recommend that you follow the steps below.
The accreditation of the organization in the .RU and .РФ top-level domains is carried out by ANO "Coordination Center of the National Internet Domain" (Coordination Center) in accordance with the Accreditation Regulations.
- You can apply for accreditation as a registrar in the .RU and .РФ top-level domains entity, registered in accordance with the law Russian Federation;
- At the time of application for accreditation, the organization must confirm the availability of the technical and administrative resources necessary for the work of the registrar by providing the documents and information listed in the Accreditation Regulations;
- If the application submitted by the organization complies with the requirements of the Accreditation Regulations, the Coordination Center will send an invoice to pay for the cost of services to verify the organization's competence in the provision of domain name registration services in the .RU and .РФ top-level domains;
- The decision on accreditation of the organization is made by the Coordinating Center. Notification of decision sent to an organization applying for accreditation as a registrar in accordance with the terms of the Accreditation Regulations;
- If a decision on accreditation is made, the Coordinating Center concludes an Accreditation Agreement with the organization;
The Accreditation Agreement defines the terms of interaction between the Coordinating Center and the organization acting as a registrar of second-level domain names in the .RU and .РФ top-level domains. The accreditation agreement is also the basis for concluding an agreement for the provision of services to provide access to domain name registries with CJSC "Technical Center Internet".
We recently published an article. Many readers have a question - whose domains to sell, because BILLmanager has dozens of integrations with domain registrars and the largest SSL resellers. The second important question concerned the very idea of selling domains - does it make sense to start this business today, or the train (and with it the profit) has long since left. The first article on these issues is devoted to domains.
Trends
It may seem that the domain sale market has existed for a long time and is divided between large players. However, it is still possible to make money selling domains. The number of websites on the Internet is growing every year. In 2017, the increase according to Netcraft.com was more than 50%. And all these new sites need domains that, with the right promotion and positioning, will buy from you.
Positioning and promotion
In my opinion, it doesn't make sense to start a domain selling business without thinking hard about positioning. Indeed, today there are thousands of sites where you can buy a domain.
Try looking at sites in the TOP Google SERPs on the request "buy a domain", and you will hardly notice the difference.
- All resellers sell domains for all types of businesses and at the best prices.
- If we do not take into account the largest players like Enom and REG.RU, then hosting providers are mainly engaged in the sale of domains. For them, this is a secondary service, so sections with domains on sites are usually inconvenient.
It is difficult for newcomers to compete with existing companies. But you may have ideas on how to find clients while playing general rules. If there are no ideas, I suggest doing smarter. I have three recommendations.
1. Make the brand themed
Sell domains not only to everyone and at once. Additionally, select one or more popular business areas and focus on them. For example, you can focus on the topic of travel and, along with standard .ru, .com, .net domains, promote domains in the zone .travel. Build the image of the company as an expert in domains, while understanding the subject of travel and tourism.
Make it so that customers immediately recognize themselves when they get to your site. This applies to tips, design, any other content. When a travel agency thinks about creating a website, they will certainly turn to you for their name on the Internet.
2. Promotion
Build promotion based on the chosen topic.
- Pay special attention to SEO optimization. Apart from home page with the sale of domains for everyone, do landing pages for your chosen target audience. Possible options headings: Domains for a travel agency, Domains for a travel blog, Domains for a travel agency. The same applies to illustrations, articles - they must take into account the specifics of the tourist industry. Blog and publish content for your audience.
- Write content on Spark, VC, trade secret, and other business related resources. Editors post useful and interesting content for free.
- Build partnerships with travel and tourism companies. Swap audiences in social networks, arrange cross-promotion, make guest posts.
3. Prices
Of course, you need to conduct a price analysis of competitors. But there is no need to try to make prices the lowest on the market, otherwise the funds spent on the project will not pay off. Keep prices at medium or even high levels. Place your bet on the service. Let the choice and order of domains be as convenient as possible. Communicate with customers via chat or tickets. All this is available in BILLmanager as free tools.
Choosing a Domain Registrar for Resale
In fact, no matter which domain registrar you choose, you will be able to change your partner in BILLmanager in the future. However, it's worth getting at least a general idea of who you'll be working with.
REG.RU
REG.RU is the number one domain seller in Russia and the CIS, as well as a well-known player among European domain registrars. It has existed since 2006 and during this time has served 1.5 million customers. Today, more than half of the domains purchased in Russia are registered by REG.RU.
REG.RU provides partners with support at all stages of work. The mechanism for obtaining partner status is simple - you just need to fill out a basic questionnaire and apply for an individual tariff.
There are several ways to get attractive rates at once: fulfill the conditions for turnover, top up the rate for the specified amount, transfer a certain number of domains to REG.RU service.
RU-Center
RU-Center has existed since 2000. The company was the first to receive the status of the national domain administrator in the .RU zone. Currently, RU-Center maintains over 3 million domain names. The company has over 750,000 clients and 8,000 partners. RU-Center representatives are easy to find in all subjects of the Russian Federation and in 68 countries of the world.
To affiliate program Individuals, legal entities \ and individual entrepreneurs can connect. By default, there are no discounts for partners. To get them, you need to join the RU-Center club program - from 990 rubles a year.
R01
The R01 registrar is part of the RU-Center Group. Specializes in second level domains. It is one of the leaders in terms of the number of registered domains .RU, .SU, .RF, .MOSCOW, .MOSCOW.
Legal entities, individuals and individual entrepreneurs can take part in the affiliate program. To get a better price, you need to either top up your account for a certain amount, or transfer domains from another Registrar to your account.
Webnames
Webnames.ru exists since 2000, the company has 30 offices in the cities of Russia and the CIS. Provides domain registration services in more than 350 domain zones, including popular national zones - .RU, .SU, .RF, as well as international ones - .COM, .NET, .BIZ, .INFO and hundreds of others. For 10 years, Webnames.ru has been actively promoting the idea of Cyrillic Internet addresses, including .RUS domains, as well as domains with the names of Russian cities.
Tariffs for domains and discounts depend on the turnover. First level partnership starts from 0 rubles, which will be of interest to many novice resellers.
mastername
The company has existed since 2005. Mastername makes a big bet on the sale of domains through a network of resellers, offering qualified technical assistance 24/7.
For partners, only the resale of .RU, .SU and .РФ domains is provided. To become a .mastername partner, simply conclude a written contract with the company, fill out the registration form. Only individual entrepreneurs and legal entities are allowed to participate. The affiliate program page has detailed instructions with requirements for partners.
NauNet
Offers partners the sale of domains in all popular domain zones. Suitable for individuals. The cost of domain registration and renewal depends on many factors: the total amount of payment, the number of domains transferred for maintenance, the growth rate of domain registrations per month, etc.
ENOM
An American domain registrar that has been in existence since 1997. It is part of the parent company TuCows. Enom claims that the company's network has more than 200,000 resellers worldwide, a quarter of which are active.
Connecting to an affiliate program will cost at least $195. Periodically, the company has promotions and the cost of connection is only a quarter of this amount. Discounts depend primarily on the partner status - the more you deposit, the more favorable the conditions.
Tucows and OpenSRS
Tucows is one of the oldest domain registrars in the world. The company has existed since 1993. The Tucows brand focuses on investment activities, managing dozens of large and small IT companies. The company no longer acts as the end seller of domains, all sales are made through symbolic cash cows - the OpenSRS and ENOM brands, which we have already mentioned.
Prices for domain names in the RU zone vary several times. From the maximum of 590 rubles in the RU-center to 85..90 with partners of other registrars. In this article I will tell you how to register a domain with an official registrar at the lowest price. At the same time, you do not need to put large amounts of money on the balance of the system or register hundreds of domain names. That is low price you will get immediately for the first domain.
Accredited Registrar
Domain names can be purchased both directly from the official registrar and from its partners. The price of the latter is always lower. The current list of accredited registrars of the RU zone can be found at https://cctld.ru/ru/registrators/. The largest (but not cheap) registrar on this market is Ru-Center (nic.ru).
If desired, anyone (legal entity) can also become an accredited registrar and purchase domain names in the RU and RF zones at cost. True, this is a troublesome business and justifies itself only if domain registration is your business.
Domain Name Registrar Partners
Partners of registrars, they are also resellers, sell domains (domain names) cheaper than accredited registrars, since they have lower purchase prices than retail buyers.
If you are offered a domain in the RU zone for less than 150 rubles, then most likely you have a reseller in front of you.
Domain registration and renewal price
The price of registering a domain name can be noticeably lower than 100 rubles, but pay attention to the cost of renewal. Many registrars and resellers give away domains at a minimum price of 85..90 rubles to attract customers, but their renewal for the next year is already 400..600 rubles.
How to become a domain name reseller
As you guessed, in order to buy domains cheaply, you need to become a partner of one of the accredited registrars. Every registrar has different conditions, but the general idea is that the more domain names you register, the lower their price. The second guarantor of a low price can be an advance payment on the account with the registrar. For example, put on the balance of 5000 rubles. - buy domains for 150 rubles, put 10,000 rubles. - by 125.
How to buy domains cheap without investment
At one of the most popular accredited domain name registrars in the RU zone - REG.RU, I found interesting conditions affiliate program:
To get the tariff 149/149 (149 rubles - domain registration and 149 rubles - domain renewal), you just need to install the domain registration panel from REG.RU on your web server.
By itself, REG.Panel is a turnkey solution for setting up a domain reselling and hosting business. It is completely free and with its help you can sell more than 300 services: domains, hosting, VPS servers; use any registrar services and much more.
For owners of their own servers, installing the REG.Panel panel is not difficult. And even if you do not plan to develop a business of reselling hosting and domains, then already as a REG.RU partner you will receive a special tariff scale. And this starting rate for domain registration for 149 rubles, 10% discount for hosting, for SSL certificates- fifteen%. And remember, it's all completely free!
I did just that, installed the panel on and now I register domains for 149 rubles. Of course, on the Internet you can find resources where you can register a domain much cheaper, but in this case I register domains directly with an accredited registrar without intermediaries, and this, it seems to me, is more reliable.
Thanks
The following resources were used in writing this article.
Domain name registrar is a legal entity that has the right to create and register a completely new, unique Domain name, as well as extend the validity period of an existing domain name in a domain that must be registered.
There are three levels of domains in total. Here, for example, are the first-level domains: com, net, ru, and so on. Under the first level there are domains of the next levels. First level domains are usually divided into two groups:
- Territorial domains (RU, DE, US and so on)
- Outside territorial domains (COM, GOV, NET, and so on).
In all other domains, it doesn't take much effort to create subdomains. The role of the registrar of root domains is performed by an international non-profit organization called "ICANN". For most domains, there is more than one registrar. With several registrars, they are required to use a single centralized database to prevent conflict situations and guarantee the uniqueness of the domain name. Well, the guarantees must be strong, like behind the metal doors in my house.
Currently, there are more than 20 registrars in the Russian Federation in the RU domain zone and, more recently, RF, all of them using a special centralized database of domain names. The rules are the same for all registrars in the domains and the activity of registrars is controlled by the National Domain Coordinating Center.
In most cases, the domain registrar is controlled by the state. For example, a registered MIL domain specifically for the US Department of Defense.
The cost of domain registration varies from free registration up to ten thousand dollars. Registration conditions in national domains are established by the non-profit organization ICANN, and in national domains (for example: RU or RF) by country registrars.
Any legal entity can be a registrar. The main requirements for the registrar are as follows:
- own website (which should work 24 hours a day);
- at least 2 servers with domain names located physically in different locations;
- the registrar must have experience in providing services;
- permanent connection to the server Email who is required to serve mailboxes registrar staff.
The application must be completed by the owner of the organization and it must have the seal of the organization.
In those days when these services were only developing, the registrar assumed the responsibility for resolving conflict situations, but now the registrars redirect all disputed points to the judicial authorities. And in court registrars take part as an expert person.