LogoEase- free service, which allows you to easily create various logos. To start using it, click the Start your logo button in the site toolbar and open the editor. Then choose a template that you can modify: add your own text, choose a font, change the scale, fill with different colors and much more. After that, it remains to download the ZIP file with the logo and use it on your website or blog.

This service is very similar to the previous one. First you need to choose a suitable category, then decide on one of the many samples, and then edit it as you wish. The site allows you to upload up to six logos for free. In addition, users can purchase files from high resolution, created with LogoMaker, which can be used for printing, business cards and posters.

CoolText is a really cool thing that allows you to create spectacular logos in a fairly simple way. This service only works with text logos, but the quantity options their design is so large that you will definitely find something to your taste. Here you can get results in a couple of clicks that would take you hours of training and special programs. You can download the logo in various graphic formats, including PNG, JPG and GIF. You can also create buttons for your sites and download a variety of fonts from a huge list.

Another text logo generator. Don't let the name fool you, it's not limited to flame effects alone. There are over 200 different effects in total, and some of them are quite funny. The algorithm of work is the same: select the effect, enter desired text, edit properties, save. By the way, in addition to the already familiar PNG, JPG and GIF, there is also a PSD.

Logaster is an online service for creating logos and corporate identity elements. Six million users have already appreciated the benefits of working with this service. Logos designed with it have appeared in 167 countries around the world on everything from business cards and letterheads to websites and billboards.

This editor impresses with its design and the number of features available. Creating a logo includes choosing the necessary elements from the service's extensive library, adding inscriptions, and then editing and customizing them. You can save the logo in PNG format. Of course, the paid plan provides a much more extensive library of elements and additional features.

Have you ever used automatic logo generators?

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Among the disadvantages are:

  • Lack of animation mode;
  • Difficulties when working with full-color image types;
  • The inability to save several drawings in one file at once (attempts to add this function to the format have been made, but have not yet received universal recognition).

From the list of advantages, it becomes clear why PNG attracts web designers in the first place. Its "highlight" is the ability to save a picture on a cut out () background. This function is very important when working with websites, product design. In particular, most logos are created in PNG format, since they are a figurative image without a background. (Read more about the types of logos in ours)

Scope of application

is just a particular example of how the format can be used. Elements with a transparent background are necessary for designing web pages, creating spectacular text, voluminous and embossed images, with various printing and engraving techniques. In fact, this format is used in all areas of design where it is necessary to have a transparent background and the ability to transform a picture without losing quality.

Modern logos have a number of features that distinguish them from other types. graphic images. First of all, they include a wide range of applications - both in print and on the web. In many cases, the logo is a dependent element, which should be optimally placed against the background of the site page or any printing materials. To achieve this result, you first need to get rid of the colored background, making the logo completely transparent.

Where is the logo on a transparent background used?

Especially often logos with a transparent background are used on websites or in in social networks(on pages or groups of a company, brand, product).

Their main advantage is their versatility, which allows them to optimally fit into the design with any arrangement of elements and colors. Such graphics can be easily and quickly uploaded to various sites without worrying about how to embed them in the background of each of them.

In addition, transparent logos are often used as a watermark for pictures - goods in online store catalogs, etc.

With their help, you can effectively protect any graphic content from theft and not harm it. appearance. Such logos are also optimally suited for printing products, especially when printing materials of small sizes. For example, if you are designing souvenirs, business cards, calendars, then they may not have a separate place for a logo with its own background. A transparent object is quickly placed anywhere without much difficulty.

Logo formats with transparent background

For creating of this type graphics are not suitable for all existing formats, but only some of them. In particular, these include:

Logo in PNG format. The most popular extension for transparent logos is a free bitmap format that allows you to efficiently compress an image without losing its quality. PNG was developed in 1996 as a non-commercial analogue of GIF, but it is still actively used today due to its convenience and wide possibilities for editing files. The format supports full-color graphics, can be opened and processed in all popular graphic editors (for example, Photoshop). It is logos in PNG with a transparent background that are most often (up to 90% of cases) used on websites, photographs or in print;

Logo in GIF format. The oldest bitmap format (invented in 1987) partially supports background transparency, so you can also create corresponding logos in it. To do this, it is enough to assign one of its 256 colors to transparent, after which the background of the web page will show through the image. An important disadvantage of GIF is the inability to adjust the degree of transparency, which makes this extension not the most popular these days;

Logo in SVG format. To create such graphics, they also use vector format SVG available in an open standard. You can do this in it, thanks to the fill-opacity property, which allows you to smoothly change the transparency of the image background using numerical values. SVG has many advantages, including ease of processing (even in text editors) and excellent scalability. These files are very easy to embed in the markup of web pages, as the format was created based on the popular XML markup language. At the same time, logos in SVG are most often used by professional designers in complex and voluminous projects, therefore given format rarely used by most logo owners.

How to make a logo transparent?

Most professional designers set their logos on a transparent background by default, unless the client had a special request for this. However, what to do if you received a logo with a colored background and now want to get rid of it? Modern graphic editors will help you to do this quite easily and quickly - for example, Adobe Photoshop. Watch the video below on how to remove the logo background in Photoshop.

If you have logo sources in PSD format, then open the image in Photoshop and first select all layers of its objects, except for the background. Then you need to create new group(folder) and transfer them all there - such an operation will later help you easily adjust the transparency of the logo itself, for example, if you need to make it partially transparent.

To get a new empty folder, click on the icon located in the lower right half of the layers panel. After that, go to the background layer's toolbar - you'll need the eye icon located on its left edge. By clicking on it, you can completely turn off the visibility of the background, easily making your logo 100% transparent.

Create a transparent logo online using the Logaster service

There is another, simpler and faster way to achieve this result without wasting your time working in graphic editors. In particular, getting a transparent logo in a matter of seconds will help you - here you can easily create an original emblem for your brand, product or service, and then download it in this form directly to your computer.

After your logo is ready, go to the download section and select PNG format, PDF or SVG.

Then to your HDD the archive with the logo will instantly be downloaded in various versions, two of which (full color and black and white) will have transparent background. You can identify them by the word transparent, present in the file name.

Thus, the Logaster service will quickly help you create a transparent logo, so that you can then use it for designing websites or printing materials without any restrictions. Here is a more detailed article, which was created on the Logaster website.

Mahogany Design.

In the beginning, briefly why a logo needs a transparent background. This brand name must look beautiful both in the web version and in the printed and paper version. Therefore, experts do not recommend using a colored background for the logo.

A brand name with a transparent background is considered universal. Such a logo can:

  • Perfectly fit into the design of the site;
  • Great to combine with the available on the web page, a set of colors;
  • Successfully harmonize with other neighboring elements.

What you need to process the background

So, we have a logo on some background, and we want to get a transparent background for the brand name. In addition to drawing, we need a Photoshop editor. It is with the help of this program that you will need to complete this process.

There are two options. In the first case, this editor will need to be downloaded to your computer and installed. Then you don't need internet. The second option is to use the program in online mode, for example, on the site editor.0lik.ru.

Let's see how to get a logo with a transparent background.

Open the program and upload an image from the computer. Then:

  • Go to the "Layers" section;
  • Double-click on the lock located to the right of the inscription " The background". Instead, a check mark should appear, and the name changes to "Layer 0". This operation unlocks the layer;
  • On the left, on the toolbar, select the “Magic Wand” (you can also press the letter W on the keyboard);
  • Click on the background to be removed;
  • In the "Edit" menu, select the "Clear" command. But it will be easier to press the "Delete" button on the keyboard. If some parts of the background do not become transparent, move the mouse over them, click with the wand and clear until the background becomes completely transparent.

If there is doubt that the background is transparent (not cut out), you can check. I need to put the logo on another image. On the keyboard, press the ctrl + C combination to copy the logo to the clipboard. Open any other file with an image and by pressing the ctrl + V combination, place the logo on the photo. If it fits on the second image without a background, then the operation was carried out correctly.

Having received the logo on a transparent background, you should click on the "File" menu and save the image. Note that you need to save the image in formats that support transparency.

The most popular option is PNG format, which saves images with minimal quality loss. It is supported by all known image editors:

  • Photoshop;
  • lightroom;
  • Illustrator.

Therefore, it is convenient and actively used. Almost 80% of logos are saved in this format and are used to design the websites of many companies.

The third type of format, SVG- the destiny of true professionals. It is often used by designers with programmers, because it is based on the XML markup language, which makes it easier to place a brand name on the site. But for an ordinary user, this type of format is not suitable.

Now you know how to make the logo background transparent.

What format should the logo be in? Exists great amount formats in which it can be saved.

Each of them has its purpose, as well as advantages and disadvantages. Therefore, it is very important to know the features of the most popular graphic formats in order to know the possibilities of using each of them.
But before we start talking about graphic formats, it should be clear that in the world of graphics files there are two main types of formats: raster and vector graphics. This is a very important point. People who are not the first day working with graphic editors, they know perfectly well what the difference is, and beginners need to learn this in order to know how to do it right.

Vector graphics

Vector images are formed from different lines and geometric shapes, the size of which is determined by mathematical equations.

Advantages vector images:
- such images always retain excellent quality when scaling and editing;
– the size of the image has almost no effect on the file size, so it is always small.

Flaws vector images:
– images are not realistic;
- not many effects available.

Vector graphics images in most cases have the extension AI, CDR, CGM, DXF. CorelDraw is the most popular graphics editor.

Examples showing the effect of vector graphics when zoomed in:

Raster graphics

The essence of raster images is that they resemble a table with many small cells. Table cells are called pixels. A pixel is a particle of a raster image. All pixels are the same size and shape. Each pixel has its own color and coordinates. Since pixels are very small size, this mosaic appears as a single unit if the image quality is good. At high resolution, our eyes do not see the "pixelation" of the image.

Advantages bitmaps:
- realism, they are able to convey graphics, consisting of thousands of small details;
– Many different effects can be applied to images;
- with the help of raster graphics, you can create almost any drawing, of any complexity, so it is more common.

Flaws bitmaps:
- large file size;
- loss of quality when scaling.

Raster graphics images in most cases have the extension JPG, BMP, GIF, PNG, PSD.
Consider what happens to a bitmap when it is enlarged:
The most popular program for editing raster images - Photoshop.

Logo formats

Now that we have clarified for ourselves what a vector and raster graphics and why it is needed, let's move on to an overview of graphic files in which you can save the logo.

Vector formats

.AI - Adobe Illustrator

The .Ai vector file format from Adobe allows you to save the file in its original form - all elements of the logo, such as an icon, text, are editable and can be edited at any time in the future. To open the logo in Ai format, you will need special programs such as Adobe Illustrator, CorelDRAW.

In most cases, you can change the text in this format. Opens with programs: Adobe Illustrator, CorelDRAW

Functions: needed to make changes to the original logo.

.EPS - Encapsulated PostScript

This type of file is needed for higher quality logo printing: it allows you to scale the logo without losing quality. The advantage of a logo in EPS format is the ability to simultaneously use both raster and vector image elements. However, editing a logo in EPS format is much more difficult than, for example, in Ai format.

Open with: Adobe Illustrator, CorelDRAW, Inkscape.

Functions: for use on printed media, scaling for printing.

.PDF - Portable Document Format

The .PDF vector format is preferred by many designers for a number of reasons. PDF is a convenient format, as it displays all fonts, page layouts, vector and bitmap images unchanged.

Opens with Adobe Reader Foxit Reader, preview.
Edited by programs such as Adobe Illustrator, CorelDRAW, Inkscape.
Functions: image viewing and printing.

Raster formats

.PNG - Portable Network Graphics

PNG is a great format for logos. It is able to "compress" files without distortion. PNG was created to replace GIF files, which only include 256 colors.

Open with: Photoshop (handy for editing), or any other image viewer.

Functions: for web graphics and printing (300 dpi)

.JPG / .JPEG – Joint Photographic Experts Group

JPEG is the most common image format on the web. The JPEG logo is compressed, so files load faster. also in JPEG format can be saved in higher quality, not very different from vector graphics images.

Open in Photoshop to edit, to view - any other program.

Functions: web graphics and printing (300 dpi).

.TIFF – Tagged Image File Format

TIFF are older brothers of JPEG files. TIFF files are higher quality and take up more space on your hard drive.

Open in Photoshop - for editing, for viewing it opens with any program.
What it is for: in general for printing (300dpi).

“Minimum set” of logo formats

To use the logo for all occasions, you need to have a logo file in the following formats:
– .Ai – for the ability to edit the logo. Change color, background, scale.
– .EPS or .PDF for printing.
- .PNG - for printing and working on the Internet (for the site, social pages). You definitely need a version of the logo in PNG on a transparent background in order to place it in the header of the site, on a business card, as a watermark on a photo.

Popular questions about logo formats

We have collected the most popular questions and answers regarding graphic formats. We hope that they will finally fill in all the gaps in the issue of saving the logo:

What format is best for a logo: png, jpg, jpeg, or maybe something else?

It is recommended to make the logo in .png. With this format, a minimum of problems and maximum efficiency of the result. The .png file is smaller and it's easier to implement various effects (transparency, translucency, etc.)

What formats to use for logo printing?

Formats for digital printing:

- raster with the extension PSD, TIFF, JPEG.
– vector EPS, CDR, PDF.

Optimal image quality 300 dpi; It makes no sense to increase images with a lower resolution to 300 dpi, since the quality will not improve from this.

Format for silk screen printing:

- vector Ai (Adobe Illustrator), EPS and CDR (Corel Draw)

Notes on vector files:
– the EPS format contains raster and vector images, as well as their combinations. Important point: prepare and save the file in EPS format, so that later you can use the file in other programs!
- the text needs to be converted to curves, or send a font file used in the layout.

In what format should the logo be saved in Photoshop?

Experts do not recommend developing and saving a logo in Photoshop, otherwise you will have to do vectorization (transfer from raster to vector format). If you are still working on creating a logo in Photoshop, it is better to save as PSD, PNG and TIFF.

If done in Korel, in what format is it better to save?

It all depends on the ultimate goal of using the logo. If you plan to print your logo, the Corel CDR format is also suitable. If you need a larger logo in the future, it is better to save it in EPS - then it can be rasterized using Photoshop in the desired size.

– How to vectorize a raster logo?

You may need to vectorize not only the logo, but also other drawings, photographs and other bitmaps. Sometimes you need to enlarge the logo or outline vector lines in Photoshop to improve the original (small image). If you need to vectorize a photographed or scanned image, an online vectorizer will help you VectorMagic. The quality of its work surpasses such popular offline standalone applications as Adobe Streamline or Corel.

Haven't created a logo yet? Here is how to do it.