GIF stickers, and GIFs in general, are a trendy and modern format for visualizing information and conveying emotions. Not to mention GIF stickers in Stories, a wildly popular feature that can serve your brand as well.
Today I will reveal the secret of how you can create your own GIF stickers (let me just write GIFs from now on) and get huge millions of exposures from such an enterprise.
How to create your GIFs in Stories in 3 steps
The Later service, whose article I am translating, made their own set of sticker gifs to help the business. These are stickers with various calls to action: “swipe up”, “order now”, new post” and so on.
If you search for gifs keyword Later, you'll find a bunch of them.
Step 1: Get verified with GIPHY
GIFs in Instagram Stories are powered by the service Giphy, so at the start you will need to create a channel for your brand in Giphy and verify it.
Good news: Starting a channel is quick and easy.
Bad news: It can be difficult or impossible for a small business/blogger to get verified.
But if you still received verification, after that you get access to all artist-designers present on the platform, from whom you can order gifs for your channel.
In order to start a channel for a brand (and not for personal profile), you will need to register at this link.
After that, you can start filling in all the necessary information, but you will have to wait for verification. How long it will take - no data. But without verification, your GIFs will not appear in the Instagram search, so we wait and do not throw money into drawing GIFs.
Brand channel bonus - a page with statistics on your GIFs, looks something like this. The numbers are good.
The figures are doubly good, given the fact that these statistics for about a week of existence complete set stickers.
Step 2: upload your stickers
Once (if) your profile has been verified, it's time to upload your own GIFs.
Important: in order for your GIFs to appear in Instagram Stories, they must be uploaded not as regular GIFs, but as stickers.
The main difference between stickers and simple gifs is transparent background.
Giphy also gives styling advice on how to create a cool sticker.
“A good sticker is simple, eye-catching and often funny. Because stickers tend to take up a very small area, it's important to keep them visually crisp and well-defined."
Another thing to keep in mind is how you want your followers (and other users) to use your GIF stickers on the Instagram Stories page.
For example, since millions of people love to post their Stories to Instagram while watching ABC's The Bachelorette, the channel has created a series of signature GIFs featuring their top star, Becca. The sticker pack contains both the company logo and her signature phrases and the best emotional reactions.
Concerning specifications, Giphy states the following requirements for stickers:
- Upload your stickers as GIF files (APNG files are not currently supported)
- Stickers must be exported with at least 20% transparent pixels, no white or opaque colors.
- Size: 500-600 pixels with an even height and width.
- There is no maximum file size, the server will automatically resize the sticker when uploading.
- The RGB color mode is mandatory.
- When exporting, loop the GIF.
Don't forget to add description tags! Thanks to them, users will be able to find them in the Stories search. Each sticker should contain at least 5-10 relevant tags, and it's especially important to tag your stickers with your brand so they're easy to find!
Fresh news from the creators of Instagram! Recently, the developers of this social network announced new creative features: adding original stickers to Srories or Direct.
Instagram stickers will be of interest to fans of selfies and active communication on Instagram. And we recently talked about how to correctly use selfies and even apply this feature in business.
How to create a creative Instagram sticker?
You can create selfie stickers in stories and add them to any part of the screen. It turns out a kind of small selfie inside a selfie.
To make such a mini-masterpiece, you need to click on the smiley icon and touch the camera icon. After that, the created Instagram sticker with your image can be edited - resized, appearance and style with frames and different effects.
New stickers can be attached not only to photos, but also to videos, as well as to your masterpieces created using the Boomerang app.
The feature is available on the iOS and Android apps.
In addition, 4 new geostickers have been added to Instagram. You can add your city locations if you live in London, Madrid, Chicago or Tokyo. Last month, residents of New York, Jakarta and Sao Paulo already received such an opportunity.
Thus, Instagram continues to popularize in the online space and adds new creative possibilities to its users. Rest assured, using Instagram is simple and convenient. It's even easier to plan your Instagram posts in advance and get detailed analytics with the KUKU.io SMM service.
The initial use of stories was primitive. Users posted photos/videos by signing with a built-in marker. This was the end of the stories functionality.
The situation has changed. There are various stickers. Thanks to stickers, users can expand the story. For example, ask a question to subscribers, put a gif-animation, set up musical accompaniment.
In addition, special icons will help make the story bright and beautiful.
Popular stickers on instagram
The first stickers were a set of face filters. It consisted of eight animated pictures, which anyone could apply.
Animation set has gained immense popularity. Therefore, developers began to add new Face Filters more often, delighting users.
In addition, subscribers themselves can add moving elements, complementing the masks with fresh ideas. You can create your own mask using the SparkAR service.
GIFs are also popular among users. Live, dancing characters help to more accurately express emotions in a photo / video. Having opened home page gif - animations, not all elements are visible, but popular ones (more often used on this moment). If the required character is not among those, then you can use the search.
Searching among gifs works using English language. Entering the word, in Russian, the search will not return anything.
In addition to masks and gifs, polls have become famous. Appearance this tool allowed to poll the public, finding out its opinion on various issues. For example, if you're running a food account, it might make sense to ask, "Do you want to post a recipe?"
Thanks to such a survey, it will become clear whether this dish is interesting to the audience or not.
Stickers for instagram - latest updates
The creators of instagram delight users often by releasing new stickers for the story.
The latest additional stickers are:
The music update is available to a few so far, and the countdown timer function has already settled in every smartphone. It creates the conditions for announcing various events and counts the number of days left before them. Quite a convenient service that should be used by subscribers who develop a business - an Instagram account.
Continuing the conversation about business, in addition to the timer, you just need to set shopping tags. Indeed, thanks to them, users can make their purchases without leaving the application. Tags have been working among Russian profiles for a long time. Here is proof of that:
The St. Petersburg brand LaTrica has been using the corresponding labels with inscriptions in stories for a long time. As a result, the store's customers order clothes by making a couple of clicks, just by viewing the brand's story.
To use shopping tags, create a product store through Facebook and link it to your instagram business profile. After completing these procedures, feel free to refer to the official Facebook help (https://www.facebook.com/business/help/912190892201033?helpref=faq_content) and include tags.
How to make Instagram stories by adding stickers
To find and pin stickers in a story, follow these simple steps:
Remember, there is always the option to remove extra element(remove the sticker), then add another, more suitable one.
Why there are no stickers for instagram stories
Many users, having opened stories, notice the absence of the necessary stickers. Moreover, having several accounts, you can see - one is equipped with all the necessary updates, and the other is not.
There are several options to resolve this situation:
- Write technical support;
- Update Instagram;
- Open profile using VPN;
- Visit the account using someone else's phone.
Using the first two options, do not expect an ambulance. Technicians take a long time to answer. Until the answer is ready, the innovation can reach the profile. Updating the application will also bring little joy. Practice shows that this method helped few people.
The remaining methods cope with the task more effectively. If there are still no innovations, then try to look for or buy third-party services that provide "supposedly" latest news Instagram is a bad idea. Just Waste time and money. You can't get stickers.
Therefore, it is better to be patient. Wait until the latest news stories reach each subscriber.
Conclusion
The development of an Instagram profile is hard to imagine without the use of stickers in stories. Stickers - important tool to help you stay in close contact with your followers. Therefore, do not neglect it when publishing stories. Show new cities marked with geolocation. Share emotions using gif - animation. Tag your friends. Learn the opinion of subscribers and share yours. In a nutshell - do not miss the chance to diversify stories, attracting the attention of the audience.
The longer Instagram exists, the more you want to make your publications and stories brighter. And one of the great ways to stand out is Instagram gif stickers. They can be used to change original image unrecognizable and diversify their publications. So today we're going to talk about how to do it.
Animated stickers in Instagram stories
Nowadays, there is no need to explain what GIF animation is. These are moving pictures. And on Insta, you can now use them to decorate Stories. The adding mechanism is the same as with regular ones. This is done by connecting the GIPHY base. This decision is quite logical and saves the resources of the social network.
Where can I find gif stickers?
So, you are enlightened and ready to search for our little jewelry. Let's start making history. We take a photo. More details, there is a detailed article on the site. Then swipe up. One of the first will be GIF. We click on it.
After that, select the desired image. Of course, the attachment can be moved, enlarged and reduced.
If you can't find a suitable image, enter what you need in the search. You just need to find the right word, because the database is very large and includes thousands of animations.
How to use them?
And now a little more about the use of animation. I will present a small algorithm of work.
- Click on the icon to create a story.
- We create an image or select from the gallery, for more details, read the article at the link.
- We process how we want.
- Swipe up and down the screen.
- Click on the GIF icon.
- Choose animation.
- Change its size and location as you wish.
- Publish stories and enjoy life.
Another one new feature now in arsenal active users Instagram - selfie stickers in Stories. More than 200 million users use Stories every day, which is why the developers decided to diversify this section a bit and added the ability to make stickers from photos and attach them to a video in a specific place. If you do not fully understand what is at stake, we will now tell and show in detail.
Selfie sticker - what is it?
Selfie stickers are stickers of photos of yourself that you can take in real time in the section. You can make as many stickers as you like and add them to a photo or video in your Story. The user can resize the stickers, move them to any place on the screen, delete them.
How to make a selfie sticker on Instagram?
- Launch the Instagram app and open the Stories section.
- We take a photo or video for your story, after that, in the editing screen, click on the button to add stickers.
- As usual you will be offered standard options stickers, but you'll also notice a new camera button here. We click on it.
- A mini-screen opens in front of you so you can take a selfie. Take a selfie with the shutter button.
- You can touch to see. The photo will take the round shape of the sticker. Next, move the sticker to any place on the screen and complete the publication of your story. You can also add more text, geodata, freehand drawings, etc. beforehand.
How to attach a sticker to a video in Stories?
The user can also attach the sticker to a specific location on the video. For example, you can attach a sticker to your chest or hair. And then, no matter what movements you make, the sticker will always move with you and stay in its place. Please note that you can stick not only selfie stickers, but also any other stickers from the built-in collection.