Today in Barcelona was the presentation of the flagships from Samsung - Galaxy S7 and S7 Edge.
In the center of the hall was a four-sided object, where each face is a large screen. Reminds me of the cube featured in the preview for this event.

Each visitor had a virtual helmet on his seat. samsung reality Galaxy Gear VR.
All this was due to the fact that the main focus of the presentation was voluminous video
virtual reality. Samsung has made it clear that virtual reality is here.

The presentation began with a presentation video that showed how smartphones have evolved.

Then the cube in the center rose and a stage formed in the center, on which the new head of the Samsung mobile division, Koh Ton Chin, entered.

Since the stage was located in the center of the hall, Ko Ton Chin had to constantly spin in a circle. But all this was part of the presentation style, the main theme of which was a video of virtual reality and a 360-degree view. During the presentation, viewers were asked several times to wear virtual reality glasses, where they showed similar videos related to new smartphones.

Smartphones are presented in four colors with marketing names: black sapphire, gold platinum, titanium and pearl.

Samsung Galaxy S7 Edge. Photo from Mobiltelefon.ru

The body of the smartphone is made of aluminum and glass. The camera practically does not protrude from the case. With regards to the S7 Edge, its edges are rounded like the front. as well as behind. This can be seen in the photo below.

Screen 5.1 in S7 and 5.5 inches in S7 Edge
Moving socket, which was in the past flagships Samsung Edge, already has
two rows of labels.

Always On Display Technology

Smartphones use Always On Display technology, thanks to which the screen is always on and reflects the most necessary information, such as clock and notifications.

Always-On Display will save battery by not having to wake up the entire display to see the time or incoming notifications. The activated pixels take up so little charge that it becomes more economical than using the charge during a brief activation of the entire screen.

Interestingly, five hours earlier, LG introduced the same display feature in its flagship LG G5. Who was the first to introduce this function- unknown. But earlier there was news that Samsung was going to patent Always-On Display technology. Did she manage to do it, should we expect litigation between the giants? Unknown.

Waterproof without external plugs

Smartphones received moisture protection according to the IP68 standard and can withstand 30 minutes in water at a depth of 2 meters. Thanks to the membranes, there are no external plugs in the housing. Shown below is the new, weatherproof connector without the plugs.

MicroSD returns to flagships

New smartphones have returned the ability to expand the internal memory using MicroSD cards. However, you can install either two SIM cards at the same time, or one SIM card and a microSD card.

Large pixel technology camera

The camera has become better than previous models. The camera module is made using the technology of SLR cameras. Matrix with "double pixel" technology. There are more pixels, they themselves have become larger, which allows them to capture more light and take pictures in low light. Now 100% of the matrix is ​​used to capture light. Recall that earlier a similar technology of large pixels was used in HTC smartphones.


The aperture opens up to a record-breaking f1.7 for smartphones. The camera has a function to enlarge the eyes and smooth the skin. Now you can make yourself beautiful without Photoshop and immediately when shooting.

Samsung faked a competitor at a presentation

Thanks to the increased light sensitivity, autofocus began to work better in the dark.

Moving panorama - new feature. In Samsung S7, swiping your finger over a panorama you have taken will bring the panorama to life where you place your finger. Reminds me of the Live Photos feature on the iPhone 6s.

The battery got bigger

The battery capacity is 3000 mAh and 3600 mAh in the S7 Edge. With Samsung's 2016 flagships, you can watch an entire season of Game of Thrones on a single battery charge. The S7 takes 90 minutes to charge from 0 to 100, and the rounded screen version of the S7 Edge takes 130 minutes to charge. There is also wireless charging for both devices.

Now they are almost full-fledged game consoles.

The CPU takes off all tasks during games, resulting in battery and CPU savings.

Unreal teamed up with Samsung on the same technology. Now it is possible to use the smartphone as a full-fledged game console. At 60 fps, there will be no stuttering with high graphics settings.

Specification used for games Vulcan API, which provides speed 4 times faster than OpenGL. Simply put, the Vulkan API promises to bring PC-like games to smartphones.

Samsung Gear 360 Virtual Reality Camera

A separate Gear 360 gadget was introduced - a camera that can be used in conjunction with Galaxy S7 smartphones and Gear VR virtual reality glasses, and can shoot in a 360-degree radius. You can see everything at 360 degrees, being remotely and turning your head with glasses, that is, you can see everything online around the place where this camera is located. By turning your head while wearing VR glasses, there will be a responsive and clear picture with high resolution, promise in Samsung. The camera has a 30-megapixel module with F2.0 aperture, shoots in 4K.

Mark Zuckerberg appeared at the presentation of Samsung

Mark Zuckerberg attended the presentation and said that virtual reality has already come into our lives right now (in short).

It is known that the young billionaire and founder of the social Facebook networks, is also the owner of desktop virtual reality Occulus. All virtual reality at Samsung is powered by Occulus technology.

"Using the best hardware from Samsung and the best software from Occulus, Facebook is about to become a competitive platform for watching 360-degree videos for YouTube" - Mark's chief massage.

Mark also said that Samsung is the only company capable of making good OLED displays for virtual reality.

This is the main information that was covered at the presentation Samsung smartphones Galaxy S7 and S7 Edge in Barcelona.

It's a hot time in Barcelona right now, where final preparations are in full swing for the most anticipated exhibition of the year - Mobile World Congress (MWC 2016), which will be held from February 22 to 25. Already, the city is filled with tens of thousands of tourists from different countries and about two thousand participating companies. For manufacturers, this is almost the only and most successful chance to make themselves known, however, since the attention of the whole world will be riveted on the events in Barcelona, ​​if something goes wrong, everyone will immediately know about it. The latest news, trends, discoveries, inventions, innovations - all this is brought to MWC every year.

Samsung location at MWC

Apple traditionally does not participate in this exhibition, as in all others. But its biggest competitor, Samsung, does not bypass the exhibition. And that year, the Koreans decided to take advantage of the fact that Apple is on the sidelines. Samsung could be limited to a booth or an entire room for their presentations or product demonstrations, but it would not be Samsung if it did not allow itself a prank.

The Koreans set up their temporary hardware store, which will work only during the days of the exhibition, right across the street from the branded Apple Stope in Barcelona. To another Samsung time could not afford this, since the location of the temporary structure is the most touristic and central city Plaza Catalunya.

Samsung presentation

On February 21 at 21:00 Moscow time in Spain in Barcelona, ​​a little before the start of the MWC exhibition, Samsung will hold its largest presentation this year - Unpacked 2016. As part of Unpacked, the Galaxy S7 and Galaxy S7 Edge will be presented to the public. For those who can not get to the exhibition, the Koreans have prepared a special surprise. You can watch the presentation in live in 360° mode. 3 cameras will be installed in the hall: on the left side, on the right and in the center, and viewers will be able to switch between them, choosing a convenient point for viewing. Here, at this link, an online broadcast for desktop OS will be available. To watch the presentation from your mobile, you will have to download the application for viewing circular video - Unpacked 360 View (Google Play), (App Store). For helmet wearers Samsung Gear VR will be available with the Unpacked 360 View app on the Oculus Store.

Samsung Galaxy S7 and S7 edge

And the most "unexpected" - a couple of days before the presentation, there was a leak of information about new Samsung smartphones. Almost everything is known about them today, except for the price and software chips. AT open access information came through thanks to well-known "leakers"

Samsung Electronics held an official presentation flagship smartphones Samsung Galaxy S7 and Galaxy S7 edge for the media, stars of Russian show business and partners of the company, presenting to the attention of the guests an exciting performance in virtual reality called "Towards Changes". The party dedicated to the unique novelties of the Galaxy S line was attended by show business stars, including Yegor Creed, Alisa Grebenshchikova, Teona Dolnikova, Nastya Zadorozhnaya, Dmitry Chebotarev, Yegor Konchalovsky, Konstantin Kryukov, Anton Lavrentiev, Anastasia Pronina, Timur Rodriguez, Timofey Kolesnikov , Pavel Tabakov, Maria Fomina, Mikhail Idov and many others. The well-known DJ, artist and electronic musician Mujuice was responsible for the musical mood of the evening.

The peculiarity of the presentation was its unique format - the guests plunged into the world of virtual reality thanks to Samsung glasses Gear VR. Inside this visual performance, the head of Samsung Mobile in Russia, Arkady Graf, spoke about all the unlimited possibilities that open up to users of new flagships.

The presentation of Galaxy S7|S7 edge smartphones was the first Samsung event in Russia, where a new milestone in the development of Samsung Mobile was officially announced - the emergence of a whole ecosystem of devices and Samsung Services: latest Galaxy S7|S7 edge, Gear S2 smartwatch, Gear 360 panoramic cameras, Gear VR glasses and Level On Pro headphones. All of these products, including the first Gear 360 camera presented in Russia, could be seen and tested during the event.

The start of sales of new flagship smartphones will take place on March 18, and already now the number of pre-orders for the Samsung Galaxy S7 and Galaxy S7 edge has broken all records of previous models.

Designed for people who keep up with the times, the new Samsung Galaxy S7 edge│S7 incorporates the successful experience of its predecessors and the most the latest technology Samsung, which made them incredibly productive, ergonomic and elegant representatives of the premium segment of mobile gadgets. Stylish water and dust-resistant housings made of glass and metal will not leave indifferent even the most demanding connoisseurs of design and luxury, while a rich set of functions and an excellent camera with fast autofocus and Dual Pixel technology turn them into an indispensable tool for work, communication, travel and entertainment.

Samsung Galaxy S7 (5.1-inch) and Galaxy S7 edge (5.5-inch, unique double-curved display) feature Quad HD Super AMOLED screens with 2560 × 1440 pixels resolution and protected by 3D Corning Gorilla Glass 4 The new Always-On Display feature lets you check the time, notifications, and calendar without having to wake up the screen.

Fast wired and wireless charging, built into the Samsung Galaxy S7 and Galaxy S7 edge, allow you to fully charge the 3000 and 3600 mAh batteries in just 90 minutes and 100 minutes, respectively. Powerful 8- nuclear processor and energy-saving functions guarantee a long time battery life, a internal system Cooling keeps devices from overheating when running resource-intensive applications.

Sales of smartphones Samsung Galaxy S7 and Galaxy S7 edge will begin on March 18, 2016. Recommended retail prices of devices: 49,990 and 59,990 rubles. Smartphones on Russian market presented in version with internal memory 32 GB and will be available in three body colors: black diamond, dazzling platinum, silver titanium.

Galaxy S7 and Galaxy S7 Edge equipped with screens Super AMOLED with permission Quad HD(5.1" and 5.5"), 8-core Exynos processor, 4 GB RAM, two cameras (5 and 12 MP), NFC modules, Wi-Fi 802.11ac and LTE, fingerprint scanner, heart rate monitor and batteries with support for wireless charging ( 3000 mAh for the "small" model and 3600 mAh at "large"). Screen Galaxy S7 Edge curved on both sides and complements the capabilities of the main screen.

Cases of smartphones are metal with glass coating. Unlike last year's flagships, the new smartphones are equipped with memory card slots up to 200 gigabytes. The slot is universal - you can install either a memory card or a second SIM card in it. In addition, smartphones have a new function always on, thanks to which their screens can always show the date and time.

Despite the absence of plugs on the ports, smartphones Galaxy S7 and Galaxy S7 Edge protected from water and dust ingress IP68 standard. Smartphones support wireless and fast charging. You can charge a completely discharged device in just an hour and a half.

Installed in smartphones new model cameras with technology dual pixel, which, according to the company, allows you to take good pictures in almost complete darkness. Unlike other Samsung smartphones, the camera is Galaxy S7 and Galaxy S7 Edge almost does not protrude above the body.

Galaxy S7 and Galaxy S7 Edge compatible with payment system Samsung Pay (SPay), which will start operating in Russia this year. Currently, it can be used in the US and South Korea. Samsung Pay allows contactless payment for purchases through terminals that accept bank cards.

Sales of smartphones will begin on March 18. In Russia Galaxy S7 will cost 49990 rubles, and Galaxy S7 Edge- 59990 rubles. The devices will be available in three colors: black diamond, dazzling platinum, silver titanium. Buyers who pre-ordered from February 22 to March 17 and bought smartphones from March 18 to March 20 will receive virtual reality helmets as a gift Gear VR. In some countries, these smartphones will appear a week earlier - on March 11.