Today I propose to talk about such an important process as internal linking of website pages, what it is and why it is so important.To begin with, it involves putting links on pages within the site, which users will follow from one page to another. Properly thought out and implemented page linking will allow you to evenly distribute the link mass within the site.All this will make the site more authoritative in the eyes of search robots. Due to this, the resource will take places in the first positions of search results. Note! The link weight of a page or Pagerank depends on how many links to a particular page are placed on other pages of sites.achieve good result in promoting the site due to the correct placement of internal links is relatively simple. The main thing is to know the basic principles of linking, which I will discuss below.
Linking site pages what it is - I have already briefly described above. But let's take a closer look at what it is for and what results it will achieve.
- Improving the usability of the site - that is, usability. The presence of internal links allows the user to better navigate the resource, to see articles and materials similar in subject matter.
Note! The presence of links motivates the user to click on them. He embarks on a sort of journey through the site. As a result, the visitor "hangs" on it and spends a lot of time. Which is positively evaluated by search engines.
- Linking pages allows you to significantly improve the structure of the site, which will be positively evaluated by search robots. I note that when evaluating a resource, search robots necessarily evaluate the Nesting Level (HL). That is, how many clicks you need to make to get to a particular page. At home page- this indicator is equal to 1. If you need to make one click to go to a specific page - HC is 2. The higher the HC indicator, the longer page robots will index. Competent linking will reduce the HC.
- Rational distribution of dynamic and static page weight. I think you understand that each page of the site has its own static weight. When there is a link to another page, it passes on some of its static weight. It also allows you to pass some of the dynamic weight. All this has a direct impact on the final position of the page in search engines.
Note! Thus, you will be able to display the specific, most important page for you in the TOP of the search.
- Fast indexing. Internal linking of site pages speeds up the work of search robots. Which has a positive effect on the speed of getting the pages of your resource into the index of search engines.
- Reduced promotion costs. Linking is free and enough effective method significantly increase the position of the site in search engines. This will significantly reduce the cost of promotion.
Correct and incorrect linking: examples
When creating internal linking, the main thing is to do everything right. Especially in terms of site navigation. In particular, the main page must contain links to all available sections of the second and third levels. But do not link to regular pages.
An example of good linking
- Links to all sections of the site are available on the main page.
- Each individual section has links to other sections.
- Each page within a section is linked to other pages in the same section.
Examples of illiterate linking
- There are no links to all created sections on the main page.
- The correct structure is not provided.
- Sections are not connected.
- In a separate section there are links to pages that are not related to it.
- There is no connection between the materials within the section.
- Some pages have no links at all.
Highlights to mention: unique features of linking
- Directly from the main page, you can put links to regular pages with articles, materials.
- Inside the section, it is allowed to put links to those materials that are not included in this section. For example, in one section you have recipes for cooking, but you want to put a link in the article to a specific utensil that is used in cooking and which is written about in the thematic section.
- It follows from the second paragraph that it is allowed to link articles from different sections.
Note! It should be understood that these nuances are relevant only for certain cases.
Page linking and its types
There are several types of linking. Each type I will describe in more detail below - they all have their own characteristics and certain advantages.
However, for the successful promotion of the site, I recommend using not any particular variety, but all of the methods described.
1) Through view
We are talking about a specific block with links installed on all pages of the site. The most striking example is the menu - it can have the following sections:
- Home;
- Articles;
- About Us;
- Contacts, etc.
Also, as an example, you can give blocks in which are presented:
- related materials;
- most read articles;
- most commented articles.
Do this species pretty simple. You need to install a special extension that will generate blocks.
In addition, the weight transferred to other pages will be quite tangible. However, if it is necessary to achieve a more tangible weight for a particular page in order to display it in the TOP, you should use the type of linking presented in the next section.
2) Context view
It's about linking within the article. They should fit well and directly into the text, so as not to spoil it with incorrect declensions.
Note! Links should be evenly distributed throughout the text of the article, and not collected in one part of the material. This significantly increases the transfer weight. In addition, it will positively affect the behavioral factor.
Naturally, automate this process does not seem possible. All links need to be put down only manually, which takes a relatively long time.
Of course, there are special plugins that can do this for you, but their linking quality is low. You will immediately see the incorrect occurrence of links in the text of the article.
3) Variable through view
This method is similar in principle to the one described above. The essence is about using a special block, but unique links are used on each page. That is, the links on the pages are not repeated.
4) Breadcrumbs
This view can be used as an additional navigation. Links are posted:
- above the title of the article;
- above the page title;
- etc.
In fact, by moving along such “crumbs”, the user can go from the main page of the site to the one on which he ended up.
It is interesting! The method got its name by analogy with the fairy tale of the Brothers Grimm. Remember how Hansel and Gretel came out of the forest, looking for a way through the scattered crumbs?
This method allows you to increase the level of usability and make it easier for users to navigate your resource.
How Page Linking Helps Promote Specific Search Terms
Properly using the principles of internal linking, you can ensure effective promotion search queries, regardless of the level of their frequency.
Low frequency requests
For them, pages with a third level of nesting are ideal. Features of internal linking in this case will be as follows:
- on the main page of the site there will be links to some of the others;
- there must be a connection between the internal pages;
- the focus of linking is on internal pages.
Mid-Frequency Queries
- headings;
- categories.
Naturally, the emphasis is on them - these pages will be linked from ordinary pages, and you can also put external links when placing materials on third-party resources.
Note! No need to put links on the main page that will lead to regular ones. Because it will cause spraying. It is better to use the weight of the main page to promote more significant ones.
High frequency requests
To promote requests with high level competition, it is recommended to use the pages that have the highest HC. The home page is the best for this.
Effective page linking schemes
Using linking schemes will allow you to get unique links. And link all pages with links.
The work is painstaking, but it's worth it - the usability of your site will increase significantly. That will be appreciated not only by the user, but also by search robots.
Star
It can be called the main method among all existing ones. Using it will allow you to ensure that all pages will link to each other.
This method will be appreciated by those who do not promote any particular page of their resource or promote all pages at once ( last option relevant for online stores), and therefore there is no need to transfer the weight of one specific page.
In addition, the Asterisk will allow you to achieve page independence, which will greatly simplify the overall indexing of your resource. Of course, if it contains only high-quality and unique content.
Ring
Home distinctive feature This scheme is that it allows you to direct the weight to a specific page.
It turns out that all pages link to each other, which increases the overall weight. In addition, all pages link to the one chosen for promotion, which allows it to receive the maximum possible weight. After all, she receives a lot of links with the keywords necessary for promotion.
This scheme also has certain disadvantages:
- when one of the pages falls out of the search engine index (or even when the page becomes unavailable for any reason), the whole scheme is immediately violated and it stops working;
- the scheme raises the HC too much, which will negatively affect the weight of pages that are at a low level.
Hierarchy
This scheme is used on the vast majority of sites. Its popularity is well founded.
The essence of the scheme is that one page refers to two, each of those pages to two more, and the last four to the one used at the beginning of the scheme. Thus, you can achieve the highest possible weight for the page you are going to promote.
The Hierarchy scheme has shown itself excellently and works with the maximum possible effect. But, of course, it is not ideal either. Since the loss of one of the pages from the index will entail a significant decrease in overall efficiency.
Linking pages in WordPress using plugins
Above, I wrote that the use of special plugins will automate the creation of links. In particular, such extensions and add-ons generate blocks at the bottom or side of the page, depending on where you place them in the settings.
Smart Linker
One of the best extensions of this type. The plugin works on the principle of the end-to-end variable linking described above. But it is an optimized variety.
If most extensions use the name of the material as the anchor of the link, then in this plugin the user has the ability to set the name of the link he needs. This allows you to significantly increase the effect and achieve best result when promoting the site.
WordPress Related Posts
The extension creates end-to-end linking within the site. The plugin automatically analyzes the material on the page, taking into account factors such as:
- topic of the article;
- the category in which the article is located;
- tags.
As a result of the received data, the plugin selects articles similar in subject matter and displays them in a block at the bottom of the page.
The site visitor will see articles that correspond to the topic of interest, which significantly optimizes behavioral factors - the user spends more time on the site, and total number bounce is reduced.
Cross linker
This plugin is designed to create contextual linking - it does it automatically. If you remember, it is contextual linking that takes a lot of time and effort - the extension can reduce your labor costs.
In the plugin settings you need to prescribe certain keywords, and the extension, when viewing pages, will analyze the text of the article. If it contains the specified keywords, the plugin will link to them.
Breadcrumb Navigation XT
Although the very concept of internal linking is already as old as the world, nevertheless, many site owners and optimizers neglect it. But in vain, because competent linking can not only help users quickly and conveniently navigate through the pages of the site, but also increase the efficiency of promoting certain pages.
From the foregoing, the very definition of internal linking follows - this is the setting up of internal links between pages of the same site in order to transfer weight to more significant pages.
What is relinking?
There are quite a few types of internal linking, but they all come down to one thing - the correct placement of the link anchor. We have already talked about anchors in links in more detail in our article “What are anchors? ”, which I highly recommend reading. Properly selected link text is almost half the success of linking.
From automatic relinks on the site, you can select such elements as "Breadcrumbs" and "HTML sitemap". Very useful for site users who, walking around the resource, will never get lost and can easily return, for example, to a product category. The site map will allow you to correctly distribute the weight across the pages, which gives us not only convenience for visitors, but also a positive effect on promotion.
The output on the page of the article / service / product of the module also belongs to the same type of linking Related Articles. The presence of such a module is very good for improving behavioral factors site, allows you to transfer weight to similar pages and keep the visitor on the site for a longer time.
There is another type of linking, which applies to both automatic and manual types - this is the creation of a menu with sections and subsections. Here you can and should specify the exact names for the pages to which we link. All anchors are perfectly taken into account by search robots and help to promote internal pages.
In no case should a situation be allowed so that it is not possible to get to the site page from the main or any of the side menus, such navigation will be illiterate and will not work as efficiently as possible.
Weight and schemes of internal linking
In order to choose the right linking scheme, you need to take into account all factors, such as the theme of the site, the goals set, and the queries being promoted.
We will analyze the most commonly used and popular schemes for promoting HF, MF and LF requests.
In conclusion, we can only summarize that for competent linking with maximum benefit for promotion, three rules must be observed:
- Well-configured site navigation
- Using an Appropriate Linking Scheme
- Well-chosen link anchors
Note that internal linking is part of the link profile of the site, and this is one of the most important blocks of work in promoting the resource. To get into the TOP, and not under the filters, we recommend that you monitor the quality of the link profile. Here is a webinar to help you, which tells you how to check a link profile, and what it should be like.
Promote the site correctly and do it comprehensively! In addition to linking, there is still a lot of important and necessary things. The optimal list of work that needs to be done to promote the site is included in the Search Engine Promotion service. You can just run through the list like a checklist to see how well your SEO is.
Hello everyone, many people ask us a question, relinking of site pages, what is it? Let's try to chew it in detail today. And so we went….
Linking a site is a kind of linking all the pages of a site to each other, through links.
This is done in order to transfer the greatest "link weight" to those pages that need to be promoted in the search results of Yandex and Google. Personally, my site, after the “correct relinking” of pages, increased traffic from 400 people to 1000 in just three weeks, and then it reached 2500. If you are too lazy to read, you can immediately proceed to watching the video:
Example:
Let's say you have a website about cutting and sewing, and you want to make money on it. To do this, you make a main page on the site, where you indicate the cost of your finished products and the prices for the provision of services for embroidery, knitting, etc.
In order to promote this page in Yandex and overtake competitors' sites on your subject, you need to perform a competent internal site relinking. That is, to distribute the link weight from all pages of the site to one or more. Usually, the most important page on a site that everyone wants to promote is the home page. Therefore, in order to promote it, it is necessary to refer to this one main page from most pages of the site.
In simple terms, it would look something like this:
In this option, all internal pages of the site, directly or indirectly, link to the main one. This is a classic version of site relinking. But, when the question arises that it is necessary to promote the pages of the second and third levels, then this should be done differently. Correct internal linking gives a stunning effect in . It is by no means inferior in importance.
Website relinking step by step instructions
If you are looking for an answer to the question of what site relinking is and how to do it yourself, then I can guess how many sites you have already shoveled, but still did not understand how to do it CORRECTLY! Now I, once again, will “ignite the topic” on the competent linking of pages on the site. As an example of its effectiveness, I can cite my website. After I did its correct linking, the number of visits to my site increased from 1000 people to 2500 in a month, and today more than 5000 uniques visit it per day. So, from words to deeds, let's go:
Step 1
In order to promote your site in Yandex, linking should be done not the way you like it, but the way Yandex robots like it. To find out the preferences of these very robots, follow the link in Yandex advanced search and see the following picture with the search:
Step 2
Now you need to understand which internal pages on the site you want to promote through linking. For example, I will be promoting an article on a website called, "The Best Varieties of Winter Onions." To do this, in the advanced search of Yandex, I drive in the word "Luk" and below I write the name of the site site and click the find button:
Step 3
After clicking on the button, Yandex's advanced search will give us the most relevant pages on my website site, at the request of onion. As we can see, the page I want to promote is in second place from the top. In order for it to be in first place in the Yandex SERP and overtake all competitor sites that are promoted by the query "The best varieties of winter onions", it is necessary to relink it. That is, from all pages that Yandex's advanced search considers relevant, you need to put a link to the one you want to promote, in our case, to "the best varieties of winter onions."
That's the whole secret of the correct linking of the site. Of course, it was possible to put links from any articles on the site, but this is inefficient and Yandex robots would not like it. And in our case, Yandex robots will be happy, since Yandex itself showed us which pages for linking the site are best suited. After the relinking of all other pages on the site is done in this way, be sure that in a couple of weeks, after the first Yandex update, your site traffic will increase at least twice.
Who wants to learn how to promote sites in the TOP search engines and become professional SEO specialist, come to me at . Good luck to you all in promoting your resources!
Many webmasters and SEOs are familiar with the concept of linking. This term refers to the placement of internal links from one page of the site to another in order to transfer more weight to more significant pages. However, when working directly with the site, many questions arise, and the main one is: “What is a competent linking?”, implying the fact that there is also an “illiterate” one. Let's try to understand the literacy of the internal linking of the site pages.
User's point of view
From the user's point of view, well-linked pages of the site make it easy and simple to navigate the site, saving the visitor's time to search necessary information.
Crawler's point of view
For a search robot, navigation is also important in order to have an idea of the structure of the site. However, internal links also affect the anchor list generated by bots and the static weight of pages ().
A competent linking can be called one that optimally combines compliance with all three requirements:
- Navigation. Its convenience and minimum nesting levels of any page of the site.
- Static weight. The most significant pages should be the most significant.
- Link weight. According to the text of the link on the donor page, the subject and meaning of the content on the acceptor should be clear (both for the bot and for the user).
Let's consider each of these points.
Website navigation with proper linking
A site that has more than one page has navigation, with the help of which users and search bots wander around the resource, studying it in detail. If navigation is done correctly, then any page of the site is no more than 2-3 clicks from the main page, since the greater the level of nesting of the page, the less attention it is treated due to inaccessibility. With proper navigation on the site, there are no pages that cannot be accessed by following its internal links.
The easiest way to create good navigation is to place a menu of sections (subsections) that contain links to informative pages:
On complex sites (including portals), it is advisable to use such techniques as “breadcrumbs” and “tag clouds”. In this case, even the oldest pages will be no further from the main page than 3 clicks away.
Why is it so important to have a minimum of page nesting levels? The fact is that with a large nesting level, you can wait a long time for indexing pages, without waiting in some cases. The priority of such pages is low, and even if they get into the index, they will be updated very, very rarely.
Static weight distribution
Agree that the most significant pages of the site that you promote should have the most weight! With the help of linking, you can direct the static weight to a particular section, main page or other pages of the site.
Where to direct the weight depends on what type of requests you are promoting the site for. If this is a high-frequency (high-frequency) request, then most likely it is highly competitive, so it is better to optimize the main page for it, it usually has the maximum internal static weight, since all pages in the menu link to the main one.
With medium-frequency queries, it is better to promote second-level pages, you can put links to them from the main and internal pages, increasing the static weight of sections.
You can also correctly distribute the weight on the pages of the third level under low frequency requests, referring to them from sections and the main page.
If you have only one request for promotion, try to have as many links as possible to the promoted page from your own internal pages of the site. Competent linking in terms of redistribution of static weight implies its maximum concentration on promoted pages.
Link weight
It is clear that links that lead to promoted pages should have anchor keys, but there is a little trick that some optimizers miss. Imagine that the pages of the third level (articles, news, blog posts, etc.) are linked to each other, and they also have links from the main sections. In total, we have at least 2 links for each article: one from the section, the second from another article (there can also be links from the main page or several from article pages). It will be wise to use the key in a different case for each link.
Thus, competent linking means the optimal combination of its three components: competent navigation, competent weight distribution and competent anchor placement.
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Relinking is…
… linking pages through links. Links can be placed both from one site to another, and within the site.
Distinguish between external and internal.
External - this is the linking of pages of several sites, when a link from one leads to another.
Internal linking is the linking of pages within the same site. It is one of the most important factors in internal optimization. This is due to the fact that the static weight of the page is transmitted through links, respectively, with the help of well-configured linking, it is possible to improve rankings for high, mid, and especially low queries.
Let's talk about the inside.
How to properly relink a site: the basics
When distributing requests, it is necessary to follow the rule: all high-frequency requests go to the main one, medium - to the second-level pages (sections), and low - to the third-level pages (product cards, articles, etc.).
There are three basic schemes relinks:
"Ring" - the entire weight is transferred to low-frequency requests, and they, in turn, are interconnected.
"Star" - uniform distribution of weight on the site. When on promotion, the main, sections (categories) and products.
"Ladder" (Hierarchical) - the weight is transferred to mid-frequency queries. Promotion of sections and categories.
- Through links. Links from the site-bar, horizontal menu and footers should lead to all the most basic sections and subsections. Moreover, it is desirable that they be available not only from the main page, but also from other pages.
- Bread crumbs. Not only helps the user not get lost on your site, but also transfers weight from child pages to parent pages. And if you use keywords in them, you can also increase relevance.
- Link from the logo. Post a link from your website logo to the main one in the format: site.ru (or www.site.ru, depending on the settings of the main mirror). Write keywords in alt and title.
- Add a sitemap (not to be confused with sitemap.xml). Having a sitemap significantly speeds up the indexing process. In addition, it can be linked from the 404 page. If there are too many links, then you can clean the map from pages like “basket” and “ personal account» and leave only landing pages.
- Link promoted pages to each other. In this way, you can extend the effect of external links (which are often difficult to find, due to the fact that high-quality external links are not cheap) to other pages of the resource.
- Correctly put links in the text:
There should not be too many anchor links in the text.
There are exceptions when the link is very “on topic”, or the text is too large and a little more links will not be very noticeable. But in most cases, you should not overdo it with links, because this one can be not only visually repulsive, but also considered spam. Stick to the rule of no more than 3 links per 1000 characters and no more than 50 links per page.
Link anchors must be different.
Links with duplicate anchors can "stick together" and then the weight transfer will be truncated, in addition, a large number of links in text descriptions with the same anchor can be considered search engines like spam. Come up with different texts for internal linking and do not forget about relevance.
- Create a blog for your resource
Create a section on your site for posting high-quality and thematic articles that may be of interest to your user. Articles should be sharpened by information requests that can be found in Yandex. Wordstat and Google Planner. Place internal links from them to promoted sections and increase the weight of promoted pages. - Link old content with new
Are you adding new content? Wonderful. Put links from it to old pages, and from old to new ones. And you will be happy. New content will be indexed faster, and the old one will improve relevance. - Also remember that pages should not link to themselves and should not additionally highlight link anchors in the text.
Links must be placed correctly. Internal linking is a user's guide to the site, allowing him to save time searching for the necessary information. The search robot thus gets an idea about the structure of the site. Internal linking plays an important role in SEO optimization. And it is an effective method of website promotion, due to which you can significantly increase the position of the site.