Hello, dear readers of the blog site. Telegram is actively walking around the country and breaking all records in terms of the number of downloads. Therefore, my rubric is constantly updated. It seems to me that I took Telegram to pieces. Although there is one gap, I did not write anything about stickers. Let's close this white spot.

Today I will give instructions that will tell you how to make stickers for Telegram. Believe me, it's not difficult at all. Well, are you ready?

Why are they needed?

First, answer my question: what is the main purpose of Telegram and other instant messengers? That's right, first of all, they are created for communication.

Often when we chat, we want to emphasize some emotion. Initially, they decorated the correspondence with emotions using emoticons. Emoji soon replaced colons and parentheses. This is a special language where small pictures are used, they express a whole word, or even a sentence.

But many were still bored with churning out emoticons. That's how stickers were invented. They are full-fledged images of famous historical figures, animals, Internet memes and the like. Slowly they took over all the world's chats.

The most remarkable thing is that both professional artists and ordinary fans of Internet communication can make them. On the this moment Hundreds of sets for Telegram have been created.

See what you like more: emoji or stickers?

Again, boring to use standard sets. Our people are creative. Likes to do everything himself. Telegram developers have given everyone this opportunity, you can easily create your own sets and share them with friends. Now let's do this. I will tell you how to make stickers in Telegram yourself.

Instructions for creating stickers

Through a graphics editor

As you understand, a sticker is a picture or several combined pictures, possibly with the addition of an inscription.

First of all, you need to draw your own sticker and only then add it to Telegram.

You can draw in any graphics editor. Of course, it's best in Photoshop or CorelDRAW. In general, all programs that create images of a given size will do. I will show on the example of a free online service.

Image requirements:

1. size 512 x 512 px,
2. extension PNG,
3. maximum image size - 350 KB,
4. the background is white or transparent.

We find any interesting picture in the search. Let's say we use Google. It's cool that it allows you to search immediately transparent pictures. I will look for cats.

We save the picture we like to our hard drive.

Open the Pixlr Editor online editor. I repeat, you can create pictures in any program convenient for you, the principle is the same.

Click "Create a new drawing".

In the next window, specify the settings we need.

In the “Layer” menu item, click “Open image as layer” and select the downloaded cat picture.

It is possible to add any text.

Through the "File" save. Choose PNG format and below we check the size of the image. Let me remind you that it should not exceed 350 kilobytes.

Everything, the picture is ready.

To create a set yourself, you need to make at least two pictures, and a maximum of 120. So there is room for fantasy to roam.

It's even easier to create your own stickers from your phone.

Using the phone app

I'll show you, using the example of a classic application for creating stickers - Sticker Tools for iPhone. Find and download the application from the App Store.

The program has a large number of funny filters, settings for inserting text. Plus, you can add several images at once and arrange them in the right places.

The last step is to click "Save Sticker" and save your creation to your phone's memory.

Conclusion

As you can see, everything is extremely simple. Now, of course, you want to send a fresh sticker to a friend, but for this you need more. How to do it? Read my next article, and in order not to miss it, in it I will talk about a bot that will automatically create sets of cool stickers from your images.

All the best, see you again.

"VKontakte" is changing the model of work with artists - authors of stickers. Now the administration of the most popular Russian social network will pay them a percentage of the sales of such pictures. This was reported to Izvestia by sources familiar with the plans of the social network. The press service of VKontakte confirmed the information.

In the near future, we will indeed open our sticker shop for third-party artists, with whom we will share the profits. But we will announce the details later, ”VKontakte press secretary Georgy Lobushkin told Izvestia.

Stickers (English sticker - label, sticker) - pictures that express the user's emotion. In fact - an enlarged version of emoticons. They appeared on the VKontakte social network in March this year and are both free and paid (about 60 rubles for a set of 16 or 24 pieces). Shortly after the launch of the new service, the social network announced a competition for third-party artists to create stickers - they began to buy works from the winners of the competition.

Now the procedure is simple: you name the price, the social network agrees with it or offers its own, - says Valery Matyukhin, winner of the first sticker contest for VKontakte. - If agreed, an agreement on the alienation of copyright is signed.

According to the source of Izvestia, now the social network wants to revise the terms of cooperation with artists. The winners of the competition, which should be announced within a week, VKontakte will continue to offer to cede copyright. But now the artist will not receive a one-time payment for his work. Instead, he will be deducted a percentage of sales - what exactly is still unknown.

According to Sergey Kravtsov, general director of the online messaging service 4talk IM, the ratio of 50:50 would be optimal.

Less just uninteresting. Everything has to be honest here. The question is how the social network will promote the work of artists, - added Kravtsov.

The source of Izvestia noted that large communities on the social network are considered as promoters. According to the head of MDK (one of the largest communities on the VKontakte social network) Roberto Panchvidze, they approached the network management with a proposal to give them the opportunity to promote the most popular stickers among their users.

It would be interesting for us to create a base ourselves, which we could promote on behalf of our platform and share the income with the social network. A set of stickers costs about 65 rubles. It is not yet clear what moderation will be, how copyrights will be distributed, says Panchvidze. - Emoticons used to be popular, but now stickers - the new kind communication between young users. The more of them, the more opportunities the user will have to quickly respond to comments. From 10 to 30% of sales - this would be quite logical for artists or the owner of the site.

Kravtsov believes new model"VKontakte" interesting. But he does not know if it will become popular.

The artist has fears that he will be deceived, - says Kravtsov. - There should be a report on the profit received, on the number of downloaded works. It is also necessary to explain how the money will be transferred to the author.

Matyukhin also believes new system calculations with artists are interesting, but in perspective.

A steady income is attractive, but I don't know the level of sticker sales,” he explained. - Therefore, a one-time payment for the work done is a good option.

The Odnoklassniki social network does not yet provide for sending stickers in messages. There are paid emoticons here - unlike VKontakte stickers, they are not bought forever, but on certain period e.g. 25 days. In April 2013, stickers appeared on Facebook, where their use is completely free.

Funny, relevant, embarrassing - I bet you have a lot of different stickers in your arsenal. And we are sure you love it when new ones appear that no one has seen yet. You can quietly add them to yourself, send them to the general chat and become the king of a new cool sticker pack that the entire department will use.

Why all this? The Rusbase editors decided to find out how and who makes money on what everyone loves - on stickers (and is it possible at all).

Bonus! At the end, we collected the largest selection of stickers for Telegram from brands.

Can you make money with stickers?

You can add your stickers to Telegram, VKontakte, ICQ and many other instant messengers and social networks. While I was collecting information for this material, I came across, the author of which released stickers for, thanks to which he planned to earn millions, but the case ended with $ 100. So I realized that everything is not easy in the sticker market.

That is why I turned to those who understand this topic. Namely, to the press services of the sites "VKontakte", "Odnoklassniki", Facebook and to the illustrator Konstantin Brilevsky, who, in fact, makes money on stickers (you definitely know his stickers with a lazy sloth and a tired panda).

So how platforms work with stickers...

1.Telegram

In short: everyone who knows what Telegram is is able to upload their stickers to the messenger, the possibilities are endless, freedom is free. As a result, there is no money (although not quite).

Commentary by illustrator Konstantin Brilevsky

“A professional illustrator can make money on stickers in Telegram. I collaborate with Telegram, create official stickers for them. Information about the cost, as far as I know, is open.

Pavel Durov wrote about this. Telegram pays $80 for one sticker. This, as far as I know, is more than other Russian-language platforms offer, but comparable to foreign platforms.

Sloth stickers now have 260 thousand downloads, which is not so much. But I often meet people who say they use my stickers. It is very nice.

Usually illustrators make one set of stickers per month. But I’m working on my project in parallel, I don’t have much time, so there are only four of my sticker packs in Telegram. Here they are".

2. VKontakte

In short: you can upload your stickers, you can monetize them and earn money, but there is moderation from the social network.

Commentary of the press service of VKontakte

“Most of the VK stickers are created by friendly illustrators who have been working with us for several years. But anyone can offer stickers. Our employees study the proposed works and contact the authors if the stickers meet the requirements and are interested in their idea.

As far as money is concerned, we have different models payment for stickers to the author. Everything is individual and depends on many factors. For example, the complexity of drawing and character development.

In addition, from time to time we have commercial stickers from companies as part of special projects. Their cost starts from several million rubles, they are available only to the most famous and iconic brands.”

Addition from illustrator Konstantin Brilevsky

I don’t create stickers for brands now, there are requests, various famous people ask me to make personal stickers for them. But I usually refuse, because I have a big workload. I'm interested in creating my own characters.

Here are my favorite commercial VK stickers:

In short: there is no possibility to upload stickers to the platform on your own. Social network she orders sticker packs for illustrators.

Commentary of the press service of Odnoklassniki

“We upload stickers for messages ourselves, but we actively use them as a marketing communication tool. Upon request, we give brands and partners the opportunity to make their own sticker packs.”

Case 1

Stickers for the Jacobs Monarch special project in Odnoklassniki

Case 2

This spring, TV-3 used a special OK sticker pack to promote the new season of Twin Peaks. The channel launched a flash mob in Odnoklassniki, the reach of which exceeded 200,000 people, and in addition to this, it offered users stickers with famous phrases from the series.

Stickers for the TV-3 special project in Odnoklassniki

By the way, about ICQ...

4. Facebook

In short: we couldn't find open information about how you can make money on stickers in, although users have a lot of questions on this topic.

Here are screenshots from a Facebook business where users ask questions but get no answers.

Translation:– Can I upload/sell my own stickers? – I have been looking for an answer to this question for a long time, but, unfortunately, no one could answer it for me. Don't waste your time, because everything is paid for...

Translation: – I created a sticker pack and want to sell it facebook messenger so people can buy it and send it in their messages. Is it possible? If so, how? If not, why not? - There was no answer.

Facebook External Press Office at the time of publication of the material, she did not comment on the possibility of interaction between the social network and the messenger regarding stickers.

How much do custom stickers cost?

It is clear that you can strain a familiar designer, a colleague who knows Photoshop a little better than you, or, in general, make yourself not so much beautiful as funny memes. But you can also order for yourself. How much does it cost?

I asked Google about it, there are not many offers, but they are. Here is what seemed to me the most acceptable after a little research:

• The freelance service store Kwork offers make personalized 12 stickers in raster graphics for 6000 rubles.
• On YouDo you can find a variety of requests and offers at a cost. Approximate range of prices: from 500 rubles for 12 memes to 5000 rubles for several stickers. Carefully study the portfolio of freelancers.
• VK group «Stickers for Telegram» . Enough large group, almost 10 thousand participants, in which new sticker packs are posted daily and offer exclusive stickers from 15 rubles apiece. We are talking about memes that are made from photographs.

If you are a brand, then everything is more expensive for you

The cost of stickers that brands order is much higher. Rusbase told about it Graphic Designer Roman Gauz.

“You definitely need to make money on stickers. My sticker pack in Telegram is called "Stickers from Roma". It has a lot of swearing and snobbery, but that's what attracts people. At the moment, the statistics indicate that 259,840 users have used it! On average, 1,000 stickers are used every day.

For me, what is important is what emotions the stickers should evoke, and what that in response to my sticker, the interlocutor can also attach my picture without leaving one pack.

I once drew a sticker pack for a client, the sum of the entire sticker pack with my creatives was within 50 thousand rubles. But there were no more such orders."

Conclusion. Who and how much earns on stickers

• Option 1. Illustrator creates stickers - platform buys

The sticker pack creator can offer their work to the platform. The cost is negotiated with each separately. But $80 is considered a good price for 1 sticker, this is how Telegram pays.

• Option 2. Illustrator creates stickers - brand buys

Many brands want cool, funny stickers themselves. As a rule, they turn to illustrators for this. As in any creative work, the price range here is serious. From offers in social networks - 15 rubles per meme - to the work of serious graphic designers, which can be valued at 50 thousand rubles or more.

• Option 3. The brand creates stickers - the platform places them and gets paid for it

Platforms make money on branded stickers through special projects. We are talking, for example, about placing commercial sticker packs on the VKontakte and Odnoklassniki platforms. The cost of such special projects costs brands several million rubles.

• Option 4. The platform buys stickers from the illustrator and places them in its sticker store - the platform earns when a user purchases a sticker.

For example, in VKontakte, the cost of one paid sticker pack for a user is 63 rubles.

Bonus! A selection of the funniest and most useful stickers from brands

1. First, here stickers

Here about the fact that Rusbase is sex. Well, in general, about who we have who. True, in the version of 2016.

2. Stickers "Doctor at work"

One of the funniest compilations, where the only character is the real chief accountant of the company, who obviously has everything perfectly with a sense of humor.

3. Stickers rocket bank

A lot of vnutryak, curses and characters. We don't know who Suren is, but the stickers about him are funny.

4. Stickers "Yandex money"

Conceptual sticker pack, in which all stickers are indicated with prices. Here is a mandate, for example, for 1 million rubles.

5. Stickers based on the program "My street"

We have no information if the Moscow Government is the official customer of this sticker pack. But that doesn't make it any less topical.

6. Stickers JamiPR

White on black - stickers for every working day.

7. Stickers Pichesky

Continuing with the office theme, here is another set that will come in handy at work.

8. Stickers "Yandex.Music"

When you want to sing and drink for love.

9. Stickers "AGT-South" for the award "Silver Archer South"

A funny sticker pack perfect for commenting on what's happening at the conference to a friend.

10. Stickers Situation Center of the Moscow City Health Department

And in the Department of Health, everything is like in a regular office. The same weekdays with presentations, unfinished assignments and a very lazy day off.

11. Stickers HYDROP

A startup also needs stickers. A funny pack about how hard it is for cosmetics to care for clothes and shoes.

12. Stickers Vedomosti

And finally, fresh. More recently, Vedomosti's skikers have appeared - we like them.

If your stickers are not included in the selection, leave a link to your pack in the comments - we will study together!

Stickers first appeared in the largest social network Runet in 2014. Since then, they have become an integral attribute of the communication of most users. Unlike regular emoticons, stickers are not only larger, but also more colorful and varied. The developers even released entire series dedicated to funny characters or individual topics.

For example, such VKontakte stickers as Senya Hamster or Kolya Cactus, New Year's Company or Beach Season are popular among users.

Questions:

How to add stickers to VK?

Where can I insert stickers in VK?

Other questions on Contact

Please note that you can purchase original stickers for VK at user interface social network. We offer sticker images, by downloading which you can familiarize yourself with the design and make a purchase decision.
These stickers are downloaded to your PC and used as normal images. Attached to the comments, they look identical to the original stickers.

For browsers, and to save the sticker, click on the link right click mouse - "Save".

Sticker Categories

You can get VK stickers through browser plugins. But, as a rule, each extension includes only a small number of stickers dedicated to one, sometimes two or three topics. Of course, you can get by with those that are built into the social network message menu, but there are very few of them, and some are completely paid.

We propose to add this page bookmark to always have access to all the cool stickers. For convenience, we have divided smiley stickers into categories - this makes it much easier to find the right picture. All you have to do is upload the image you like and send it to a friend - a minimum of movement and maximum comfort.

This set is sure to come in handy. active users who are accustomed to cheerful communication on the Web, and who are tired of the standard "fruit and vegetables" and yellow faces. With new stickers, you can draw attention in your post, enhance the effect of a witty reply in a conversation, and simply surprise your friends (because they don’t have them).

Also, this page will be useful to those who have already tried to download stickers for VK in the form of a plugin, were disappointed in the meager number of pictures and were embarrassed by the slowdown of the browser. After all, whatever you say, extensions affect the speed of the browser, even if it is smart

Creativity & Hobbies

Character creation for VK stickers

AHA-HA-HA! This is one of the crazy goals, but what the hell is not joking. In any case, I want to make a set of stickers for myself with my favorite character and send it through a script that mimics sticker pictures. You can try your luck and try to sell this character - what the hell is not joking.

Actually, a little about the character

Cute, open, kind and treacherous... Onion Luchok!)))

About drawing tools and drawing structure

In my work I will use Paint Tool SAI, I like this simple and at the same time powerful graphics editor. Plus - there is vector editor, which I will also use in my work. The color of the character is two colors (dark and lighter in tone). An example of the implementation of work - a picture of the goal :)

The size of one picture is 512 x 512 pixels.

Work plan

1. Analyze stickers in VK, determine direction, style, select groups of "emotions" that reflect stickers
2. In parallel with point 1, pick up various pictures with emotions. Suitable for both anime/manga and American comic format. Emotions are important for various character traits, emotional situations
3. Together with point 2: find popular harmless memes, try to fit them into emotions. meme = emotion
4. Divide received emotions into 10 groups of 4 pieces in each of the categories (1 group = 1 emotion that spread over 4 stickers)
5. Make bitmap sketches of each of the emotions
6. Work "to perfect condition" sticker
7. Show the sets to your friends and here, on smartprogress, - listen to criticism and evaluate the reaction of the environment
8. Test stickers in VK (send pictures and see how it will look)
9. Convert set to vector graphics using Paint Tool SAI

Everything, finish. After these events, send them to VK for trial, and in case of failure, don’t even get upset, on the contrary, use them yourself as stickers :)

Goal Accomplishment Criteria

I learned how to make such characters - invaluable information for the future, and also tried my luck with a character for VK stickers