VKontakte more 54 million groups and public pages. Of course, many have already been blocked or have not been active for a long time. Today I want to present you statistical data from more than 3 thousand groups in this post, which, in principle, captured most of the traffic on VKontakte.
- 3361 groups and public pages with open statistics.
- 862 603 881 - people who joined them, including millions of bots =)
- Coverage per day - 124 613 285 of people. The daily audience of VKontakte is 48 million people, respectively, each user of VKontakte saw any news from these groups at least 2.5 times a day.
- 25 887 467 — unique users in these groups (daily). More than half of the social networks enters these groups.
The most interesting is ahead. Often companies buy ads in one group or another. The most popular for advertisers are millionaire groups. In my statistics 189 .
But everywhere and always there are pitfalls. An inexperienced advertiser can quickly buy a post in a millionaire, with the hope of a huge reach of people. Bought and looking. Almost zero reactions.
Many VKontakte groups are “cared for” at best by half, at worst by 99%.
Let's look at some "interesting" VKontakte millionaire groups:
Secrets of female beauty
Design it! - decorate your world
Cook it! - delicious recipes
spark
Success secrets of great people
Took five groups, in total 6,300,000 members. Daily Reach 284 396 , and only unique users 16 299 per day.
Now let's take one group:
Gambling addiction - 560,000 members, 294 000 coverage and 164,000 unique users per day.
See the difference?
I'll show you an interesting chart:
The higher, the worse.
Of the 100 millionaire groups, only 5 have the best performance in terms of user reach and unique visitors. They are highlighted in red. Of course MDK vomits everyone. In this group, 1,000,000 likes on posts, about 120,000 reposts, and 80,000 comments are made per day. Closer to her only group " Institute of Noble Maidens“, also with 1 lyam likes, but reposts and comments are much less.
And here is another graph, The ratio of unique visitors to the number of participants in TOP VKontakte groups.
The higher the orange bar, the worse.
This proves the saying - "Do not believe your eyes." Do not pay attention to the number of participants in groups.
In groups of millionaires - 2,7% is the average number of unique users to the number of participants.
For example, if you have a group of 1,000,000 members, at least 27,000 people should visit you per day,
The average for VKontakte, this figure is - 3,5%
For my 500 selected groups, this figure is - 10,34%
And in my TOP100 groups - 18,43%
The ratio of participants to reach in groups of millions:
That's where the coverage goes down - a bad millionaire. These are all data from the statistics table.
You know what is most interesting, not always the metric " coverage» a decisive factor in choosing a group for advertising.
Let's take 100 groups.
Total reach of subscribers - 380 000 person per day
Unique Users - 780 000 person per day.
How so?! It's simple, you looked at the statistics of groups of erotic content. People directly enter the URL of the group, do not join it and do not like it, but they look at it in a cute and playful way.
Because of such tricky tricks, different metrics and different influences on conversion, I created my own small group performance rating.
I will not talk about formulas, they are elementary. I bring to your attention my little work in open access for all. Maybe she can help someone find desired groups with an ideal price/quality ratio. I will not reveal all the secrets of the tables, I hope you yourself will guess how to use it.
And, if it will be useful to you, “pour” as much as you see fit: 
- I.Money - 41001631150653
- WMZ- Z236183456552
- WMR- R694147193667
- WMU- U322866130020
Yes, and regular thank you likes and retweets fit me too.
Download -
Thank you for your attention, I was with you, lazy Staurus.
Hello friends!
In today's article, let's look at how to choose a profitable topic for a VKontakte group. We will select topics for earnings. That is, for those cases when you purposefully create a group in order to subsequently earn money on it, for this we will select a profitable topic. If you already have your own direction for making money on the Internet, then, in fact, you already have a topic. Nevertheless, it will be useful for you to read this article in order to understand which topics are easiest to monetize in the future.
I won’t suggest a specific direction to you, because if I point you to a specific topic, then a huge crowd will immediately rush there and very soon it will be quite difficult to make money in it. Therefore, I will explain to you how exactly to choose a topic for the group, I will indicate the necessary points, and you will decide for yourself.
First, let's pick a general topic for you, and then narrow it down a bit.
- Firstly, the theme of your group should be informational or entertaining.
- Secondly, the topics of your group should be interesting for people. There must be people who are interested in this topic.
For example, it can be the following topics: health, beauty, hobbies, cars, holidays, humor, hobbies, sports, and so on.
It is important that the chosen topic captivates you personally, so that it would be interesting for you to delve into this topic, so that this business not only brought you profit, but also moral satisfaction and personal interest.
Now that you've chosen a general topic, you need to narrow it down a bit.
If health, what kind? It can be healthy food, or traditional medicine, or health gymnastics, and so on.
If cars, which ones? Maybe it will be a group dedicated to Nissan cars? Or auto parts for Toyota? Or maybe you will dedicate a group to tuning Lada Sedan?
In general, now decide on a more specific direction and write it down on paper.
Now, let's go directly to the Vkontakte website. Open the site, enter your profile, and in the search bar (at the top) enter the name of your subject. You will see the search results, then click on the link "Go to all found communities". All communities with your theme will open before you, here let's analyze the viability of your theme.
I will show by example how I conduct the analysis, and you act by analogy.
For example, I conceived the theme “fashion for schoolgirls”. I enter this phrase in the search, and I get this output:
What do I see here? Yes, the fact that this topic is absolutely unpopular, and I should not even start promoting a group with such topics.
To understand that you can earn money in your subject, in the group in the first place there must be at least 30,000 participants, and preferably more than 100,000.
Therefore, I return to the very beginning and think about another topic. For example, I chose the topic of humor, and narrowed it down to “jokes”. I enter "jokes" in the search and see:
The group has 2 and a half million subscribers in the first place. This means that such topics are mega-popular, and you can earn a lot of money in it. BUT! Notice that in this SERP, each group in the top ten has more than a million followers. This means that the competition here is also huge and in order for us to get at least 10th place (and this is a necessary condition for bringing the group to automatic growth), we will need to recruit more than a million members into the group. To do this, you will have to spend a lot of money, a lot of time and work. It's practically unrealistic. Therefore, this topic will not suit me either, and I will again return to the beginning, I will try to come up with something else.
Now I have an idea to create a group dedicated to the holidays. The general theme is entertainment, leisure. Holidays theme. I enter in the search and see:
Excellent! Now I got to the point. Firstly, in the first place is a group with 233 thousand subscribers. Secondly, to get into the top ten, you need to gain about 30,000 subscribers. And this is quite a realistically achievable figure. Moreover, in the issue we see more than 60,000 communities. This means that this topic is really interesting to people.
Well, I stop on the subject of "holidays". And you, in the same way as I showed you, choose your theme.
Key questions for choosing the topic of the VKontakte group
Now, to finally make sure that you have chosen the right topic for your group, answer the following questions:
- Is it informational or entertainment?
Yes."Holidays" is both informational and entertaining. It is important that your subject matter gives people or information or is entertaining. You should not choose topics of a frankly advertising nature, which immediately tell people: “Here you will not be given information. Here you will be sold. Examples of such topics: "cheap laptops", "Czech underwear" and so on. Such topics are promoted in completely different ways, and this is a topic for a completely different article. - Is this topic of interest to a large number of people?
Yes. Of course, a very large number of people are interested in holidays. - Do people want to receive daily information on this topic?
Yes. This is an important question. It talks about how people can get involved in your subject. Your topic may be really interesting to people, but they are ready to receive information about it only once every ten years. For example, building a house. These topics are not for us. Your topic should be such that interested people are ready to enter your group every day and watch news on your topic. - First in the group search results more than 30,000 members?
Yes. This question confirms your opinion about how interesting the topic is for Vkontakte users. - Are there groups in the top 10 search results with less than 50,000 members?
Yes. This question tells you how realistic it is for you to break through all the competitors and bring the group to self-promotion and passive increase in income.
And now, if you answered yes to all of the above questions, then you can safely take this topic for work and proceed to the stage of creating and promoting a group.
You can learn more about creating a VKontakte group for making money, as well as receive other materials on the topic of business on the Internet, by subscribing to materials. By subscribing, you will receive all the latest project materials directly to your mailbox.
Hello friends! Today we will consider the possibility of creating a serious business on the Internet with the help of the VKontakte group. Why the VKontakte group? Yes, because, today, it is one of the better ways create a permanent income. Moreover, the income is SELF-GROWING. And it is still possible to start this business only by one's own labor, moreover, this opportunity is melting away every day. Where to begin? […]
Hello friends! Today I will tell you a secret way to create an unlimited amount of content for posts in the VKontakte group, which group admins are silent about. The method, frankly, is not very honest, but with its help you will collect textual material for publication in a group for several years to come. Moreover, without much difficulty and almost fully automatic. Collection of content […]
Perhaps the most important part of promoting a VKontakte group is filling it with content. Beginners often face numerous questions. How many posts to publish? What content to post? When to publish? What is the purpose of doing all this? I will try to answer all these questions in this article in order to give you a clear vision of how to fill your VKontakte group with content in order to […]
Hello friends! Today I will tell you about how to publish VKontakte posts correctly in order to get the most out of it to promote your group or account. I will give you some ideas about what posts to publish, where to get content for posts, and you will also get some tips on how to publish all this competently. Let's start with […]
The social network VKontakte "bloomed" on the Internet so rapidly that many communities that users join have thousands or even millions of members. The influence of this social network on the vast masses of people is so strong that advertising on this resource can compete with television in terms of efficiency.
About the changes associated with the transition to new design Vkontakte, described at the end of the article.
Popular Vkontakte groups unite people with completely different interests, their focus is surprisingly diverse: from women's clubs and "circles" on needlework, to groups on philosophy and the universe. Therefore, if you do not clearly know what exactly you are looking for, then under the influence of advertising calls, you can easily get lost in them, like in the Bermuda Triangle.
How to find a community in VKontakte
The easiest way to find a community that you like is through the search function that is provided on the site. Click "Communities" in the menu above and you will immediately see a list of popular communities in front of you. In the search, you need to type the query you are interested in, for example, and you will see all the relevant groups.
They will be shown according to the rating, which is calculated depending on the number of participants and subscribers. Here you can also set a search filter by specifying the country and city. In the menu on the left, you can choose to search by community type. In addition to VKontakte groups, there are also public pages and meetings (almost the same as a group, but dedicated to a specific event).
But not everything is so simple. In the list of "popular communities" you will not necessarily find all the best groups in contact, do not forget that the site is a storehouse for those who are looking for an audience for advertising. Therefore, many interesting and popular groups are not present in the search because they are too carried away by placing advertising information.
How to be? How to find such groups where all the fun happens. Why not wait indefinitely until one of your friends recommends them and invites you to join?
Where to quickly find a popular group in Vkontakte
Let the policy of VKontakte does not allow you to see the real picture, third-party resources will help to do this.
For example, there is a convenient service socialboard.ru/stat where you can see it. The service has:
update:
For some time now, the search on VK has changed. Now it's easy text string with a magnifier. Enter the name of the group in it, a quick search will be performed throughout the VK. To search only communities, press Enter after entering the text. A detailed search will open, where there will be categories: “Audio recordings”, “People”, “Communities”, and so on.
The untwisted and well-known VKontakte community is good way earn. The most popular groups in VK have long been not just entertainment, but a stable, well-established business. To achieve great heights, you need to work long and systematically, and free ways use only at the start very carefully. What is the secret of such groups and who needs it?
TOP 5 most famous communities of 2018
The selection of the most visited millionaire communities of the VKontakte social network is relevant in September 2018. Data from the statistical page http://vktoppost.ru/.
Criteria for the popularity of the VK group
The most obvious sign of why a group is in the TOP is the number of its subscribers. But sometimes, when searching for the right community, you can observe an interesting situation: the system gives several options and not the largest group is in the first place. There are several reasons for this:
- A small amount of spam (advertising).
- Optimization. Content overloaded keywords, also falls into the background, and competent texts bring the page to the first position.
- The absence of "dead" subscribers. The system understands well which participants are active and which ones are needed just for weight. Such accounts are deleted automatically, which reduces the chances of getting into the TOP.
From which it should be concluded that only systematic work and a competent approach to business will give lasting results.
8 secrets of interesting groups in VK
The group selection algorithm is quite complicated, and the creators do not disclose it to the general public, in order to avoid manipulation. In order for the group to become interesting for people, the following conditions must be observed:
VK group rating
The group gets to the highest positions for a reason. The selection takes into account several factors:
- the number of subscribers;
- audience coverage by periods;
- growth and activity of participants;
- periodicity of publications;
- presence and date of the last ban;
- geographic location of visitors.
All these factors, with the right approach, can be used wisely.
What is the popularity of the VK group for?
A group in VK at the very beginning can be a simple reason to unwind. Smart entrepreneurs are forward looking and monetize popularity.
VKontakte is a social media project. Like any media, they make a lot of money from advertising. The formula is simple: popular numerous communities take a very tidy sum for one advertising post. Advertising can be hidden or explicit, in any form: post, link. In the end, if the whole thing gets tired, you can do like Pasha Durov. He sold his disgusting business and waved to the islands - to live out a happy old age. Here you have entertaining pictures in VK!
In the same way that a child moves from the stage of knowing the world around him to becoming aware of his “I”, SMM specialists have just finished dealing with the functionality of social networks, they learn to think critically and try to analyze their work in terms of objective indicators and statistics.
For the convenience of this complex process of "growing up", good developers have already prepared a number of services and small programs that help in collecting and analyzing information. This review is dedicated to the most convenient and popular services for analytics of activity in social networks, namely "In contact with".
POPSTERS.RU
Reincarnation of the deceased Postee service. The main task is to analyze the interests and hobbies of the audience in order to prepare the most suitable content for it.
After analyzing the community, Popsters.ru provides information on the percentage of likes, reposts, comments and bots in the community, as well as the engagement rate (ER). The main advantage of the service is the ability to work with a feed of records. It can be sorted by content type, activity and many other parameters, and then select the most relevant posts from it to your Favorites.
By linking the service with Time2Post or Novapress auto-posting, you can fill your own group with selected posts from someone else’s feed without a twinge of conscience and wasting time. The only disadvantage of this method is that the uniqueness of the content suffers.
FROM Popsters.ru convenient to work on mobile devices. Exists trial version. The service interacts with Facebook, Twitter, Instagram and Odnoklassniki. The only negative is the lack of detailed information and the lack of analysis of subscriber data. Although for a repost - it's the most.
SOCIALSTATS.RU
A carload of free analytics and data, and for a modest fee - also a small cart of detailed statistics on any possible parameters. Alas, the service analyzes only your own community, so spying on other people's pages will not work.
Sections socialstats.ru:
- Scan all posts, likes, comments and other things in the community and segment the audience by type of activity.
- Many options for engagement metrics, from the standard calculation of ER to special methods of Active core activity and SocialBakers.
- Analysis of photo albums, rating photos by the number of likes, comments, user reactions and post authors.
- Video statistics, everything is the same as in photo albums.
- Rating of adjacent communities in which your subscribers are present. A very handy feature for understanding your audience.
- Page Popularity Rating. Alas, only the top 5 pages by user interests are available here.
- Sort friends of subscribers. The rating is based on the number of friends who are also connected to the community. Shows a kind of "word of mouth" effect.
- User geography rating.
The socialstats.ru service is free, which explains the gloomy interface and the lack of a mobile version. If you want to improve it - you can thank the developers by making a modest or not very contribution through Visa or master card.
JAGAJAM.COM
One of the most popular and successful services for smm. Convenient, polished interface and the presence of its own Wiki with explanations for work.
He provides statistics. great amount, so before downloading, you should select at least some research period. For example, last month. And voila - all the information about the duration of user visits, content analysis, ER, etc.
JAGAJAM.com draws very convenient and beautiful graphs on the dynamics of filling the group with content and its attractiveness to users.
Also, the huge advantages of the service are:
- Detailed audience analysis.
- Separation by user activity cores.
- Statistics on former subscribers, how they reacted to the content when they stopped.
- Segmentation of the activity core into special categories.
Collected here full information by subscribers, starting from the date of registration and ending with the geography and gender of the participant.
The most important advantage of the service is the ability to analyze adjacent communities. The service package includes uploading reports in XLSX, automatic reporting to a smartphone or mail, but, alas, among the minuses is the lack of a mobile version and a high price.
MEDIA-VK.RU
Simple but efficient service community analysis. Specify public addresses on the service website and receive a link to detailed reports on your email.
The statistics collected data on community members, their geography, gender, age, rating of 30 publics to which group members are subscribed, as well as a collective image of the average subscriber. The maximum number of people in the sample is 30 thousand people.
STATISTICS "VKONTAKTE"
In addition to external community analysis services, the social network itself also provides detailed community statistics. And, frankly, at first it is more than enough.
Internally, the service is divided into four sections: reach, attendance, activity and records.
Attendance unloads and structures statistics of community users in the form of diagrams: their age, geography, gender, source of transition to public, as well as the effectiveness of advertising campaigns.
Reach successfully combines the functions of the previous section, namely, it analyzes the third-party audience that has viewed the group's posts. Activity, in turn, gives more than detailed information for all user actions: uploading photos, comments, discussions, average time spent and, as a result, the level of user engagement.
Recordings provide feedback on user activity: their reactions to publications, the number of likes, transitions and reposts. It also displays the negative effect of the posts in your group: how many people have hidden your posts or complained about the content. This is perhaps the most convenient part of the service, which allows you to process the negative of visitors in time.
Alas, mobile version service is not yet available. But there is an option to upload statistics to CSV or XLSX. The statistics of third-party publics can only be seen if their administrators directly allow it.