Quite detailed, where they told all 10 ways to promote on Instagram.

The next couple of days answered questions when there will be the same article about promotion in contact. Because putting things off long box this is not our mug of tea, then here is the material for you.

Traditionally

According to our tradition, we will start with facts and end with concrete actions. Judging by latest information, provided by Vkontakte, one can once again affirm that quite a few companies should start their development there.

Although personally we have now shifted our focus towards Facebook. But we will also discuss this topic and raise it, however, next time.

Statistics

You got it right. 64.4 million unique users visit Vkontakte monthly. Just imagine this number! Well, as they say, in order to completely finish you off, here is another picture:

Another statistic

And then you got it right. Vkontakte is in first place in terms of attendance and leaves behind such projects as Youtube, Yandex and Google.

By the way, remember that there used to be a myth that mostly schoolchildren are in contact (by the way, I don’t know a country where 80% of Internet users are schoolchildren).

Audience yield

Do you think this is old information? No. If you noticed, the study was conducted in 2017 with the involvement of the best analytical agencies in the world. So I think it's worth trusting.

The agony of choice

Well, with the fact that there are people in VK, there are a lot of them and they can buy, I think we figured it out. Now let's look at how and what you can advertise on VK. And if you doubt that your business needs social networks, then read the article.

Let's start with the main types of sites that we can use for our military operations:

1. Personal page

Strictly speaking, the personal page of a particular person. But if earlier everyone was cunning and designed a page for their business and added as friends, now this method of promotion is practically dead.

The page will be constantly frozen, blocked and, eventually, banned, so I do not advise promoting the business in this way.

Since, firstly, it is now forbidden to create a page without a real name (in special cases, they even ask for a scan of the passport).

Secondly, they began to be banned quite often for increased activity, especially if they are young pages. In general, one hemorrhoids. Do you need it? So it's better to use your personal for its intended purpose.

2. Group or public page

But for the promotion of a business, either a group or a public page (public) is suitable. Pretty much the same, with some minor differences.

Groups are mainly aimed at communicating with people, while publics, in turn, are aimed at informing people. In order not to go into details, in 99 cases out of 100, you need a public page. Trust us.

By the way! Now the group can be transferred quickly and free of charge to the public, and vice versa. You can do this in the "community settings" or write to technical support site.

3. Events

Events by themselves are created for holding any events. It can be master classes, concerts, seminars or, for example, an opening.

When creating them, be sure to specify when they start and when they end. Therefore, you need to know the date, time and even a specific place.

Again, in practice, if you plan to notify about the opening of your business, for example, then it is better to do this immediately through the public page.

And what to do?

Types of advertising in VK

Okay, let's say you created a community. Or even perhaps they decided not to attract people as subscribers to the group, but to immediately lead them to your website or to your company through advertising.

By the way, many people forget about this, everyone thinks that it is necessary to attract subscribers to the group, when you can immediately advertise and attract them to your business. Think about what is best for you.

Made a decision? If not, then write in the comments, we will help with advice on how to do better.

Still, let's continue, how to invite people and promote the business?! This is the most important thing, otherwise it will turn out from the series “The restaurant was opened, but they forgot to make the door.” But before that, a few terms that I will use and maybe you do not know them:

1. Fake - a page completely created and filled by the program, with an imitation of a real one;
2. Brutus - abandoned accounts of people who have lost access to them. New access is obtained by hacking;
3. Dogs - pages that have been blocked for, which are waiting for access to be restored or completely deleted;
4. Repost - when you share someone else's post on your page without changing the authorship.

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

Invite Friends

This is not advertising, but one of the types of promotion, so I will tell you more. In this case, there are two options for events, however, I would call the second one no longer working. Although, if you work on a very small scale, then why not.

Option 1

If you have a group, you can invite your friends to join. There are only limits on this. You can send no more than 40 invitations per day.

If you have a public, then you, as a member of the public, can tell your friends about it by clicking “Tell” in it.

tell friends

Option 2

Remember I talked about personal pages? One of the many moves is buying fake accounts and adding friends to people with the criteria you need (possibly with the subsequent invitation of them to your group).

Naturally, because of the limits, you need not 1 or 2 fakes, but hundreds. This is what they are used for special programs or services (eg Bosslike). If someone thinks that this is a cheap form of advertising, then let's count.

1. One hundred brute or fake accounts - 700 rubles (100 pieces of 7 rubles each);
2. One hundred proxies for each account - 3,000 rubles (100 pieces of 30 rubles each);
3. The program is 1,000 rubles per month.

The total is about 5 thousand rubles a month. And you still need to learn how to use it and update bots, because they will be banned all the time.

Targeted advertising

Side advertising Ads in the feed

It can be either in the form of a banner on the left or flash in the news feed. Here are some examples...

I will say right away that in this article I will not paint in detail about it. It's just a whole science.

But we will definitely open it in our blog, it is not worth keeping secrets for such a good person as you. I'll just tell you why she's so amazing.

If you know your target audience, then you can write an ad just for them. Gender, age, place of residence, preferences, interests - all this is indicated by Vkontakte users.

And it is by these criteria that you can find them and show your ads. Engaged girls aged 18 to 22 who have an iphone and have a birthday in 2 weeks? Easily!

Find them and make them an offer they can't refuse. By the way, you can pay for it in two ways:

1. For impressions;
2. For clicks (transitions to a group or website).

I know, there is a desire to set everything up on your own and I do not dissuade you. Just be prepared that it will take quite some time.

Life hack. If you set up targeted advertising on VK yourself, then I recommend the Getuniq service. The passage of moderation is many times faster and a good bonus when replenishing the advertising budget.

There is no SMM direction in our agency, so we can safely recommend our social media partner.

Not so long ago we wrote about. The article aroused interest among our readers, and many of them began to ask questions related to the development of their group. After all, the basis of business promotion is a high-quality and good group with which you will sell goods or attract visitors to your site.
So then a logical question arises, how to develop this group, where to get subscribers, how to attract new visitors and increase their involvement. Today we will try to give answers to all these questions, talk about the intricacies of developing and promoting our own public, pay attention to certain nuances that are very important, but which many beginners forget about.

Related article:

This article was written with the assistance and recommendations of the SMM webmaster specialist, who is on this moment has a network of VKontakte communities with a total audience of several million people.
1. Embed Widgets in Your Site
Often, VKontakte groups are used in order to increase traffic on the site. But you can also work in reverse. If the bulk of your website visitors come from search engines, then you have a great opportunity to make them subscribers to your community or group.
How to do it? Yes, everything is simple. Vkontakte, like most other social networks, has special widgets that are embedded in the code of your site. A person who comes to the site and sees a widget there social network, can join your community without any problems in a few clicks.
I am sure that a normal question will arise: “Why should site visitors be “driven” into a social network, because they already come from the search, and it’s already good.” Let's answer this way - if a person came to your site through Yandex or Google, then, as a rule, this is a transit visitor. He will get what he was looking for, and it is unlikely that he will ever return to the site. In order to turn a casual visitor into a permanent one, you must attract him to a group where he can regularly see various updates to your site.
Another tip is to place widgets on all pages of the site, and let the user choose exactly the social network that he uses most often.
2. Advertising in other communities
Now it is almost impossible to imagine the development of a public or VKontakte group without advertising in other large communities. As a rule, beginners believe that they can do without it, and leave only on a beautiful profile picture, interesting posts, and reposts of their friends. To be honest, this method worked 5 years ago, when a community of 20-30 thousand people was considered large. Today, you will no longer surprise anyone with beautiful design and cute writing on the walls.
Advertising in thematic publics is what really works. Yes, this business is not cheap, but you must understand that there is no other way out. If you are serious about creating a good selling public, then it will be oh so bad without investments. Most likely you will spend a lot of time and get minimal return.
How much does advertising cost now? It all depends on your subject and the selected sites for placing advertising posts. As a rule, in millionaire publics, advertising will be from 1,500 rubles per post. But remember that you can always search and find cheaper and no less quality offers. And one more thing, always pay attention to the statistics of potential advertising sites. You need quality publics, not those filled with bots.
By the way, if you are seriously thinking about promoting your group and want to earn from 100,000 rubles a month, then we recommend listening to the free webinar “Social Revolution. Money 2.0”, hosted by webmaster Alexander, SMM specialist whose income from Vkontakte projects exceeds 300,000 rubles.

Related article:

3. Buy offers
I won't say it's the most good way promoting your Vkontakte group, but at first you can’t do without it. It has long been known that people are more willing to join those communities in which big number subscribers. This is the effect of the masses, when a person subconsciously understands that the more people subscribe to this group, the more interesting it is. He also wants to be a part of something big and interesting.
So, in order to attract real people, you need to fill the group with offers up to a certain value. Where to get them? There are now many services on the network that will invite as many people as necessary to your group for money. As a rule, offers are real people who join your community for a certain fee. Do not expect activity from them (likes, comments, reposts, orders), because they are needed only for statistics. In the future, when the group begins to fill with real people, you should abandon the practice of attracting offers, because this does not make sense, but only entails additional spending of money.

4. Targeted advertising Vkontakte
Another way to develop and promote your public. To be honest, we do not really favor him, because this is the most expensive and ineffective method, but we must talk about it. Perhaps in our cases it was not effective, but for you it is perfect.
Now Vkontakte offers two payments for targeted advertising - payment for clicks, and payment for impressions. It cannot be said which of these is more effective, because for each individual case have their own characteristics. Before replenishing your advertising account for large amounts, we advise you to conduct a series of experiments, try different kinds ads, pictures, headings. Choose different parameters for ads and choose the best solution. Very often, changing the title or picture can either improve or worsen the effect of an ad.
Don't count on targeted ads as the only way to reach people. If you already decide to use it, then only as an addition to all other methods of promotion.

5. Understand user motivations
If you decide to create a community for your company, then you need to clearly understand why Vkontakte users should join there. But think logically, the user goes to the community for some reason, and if he doesn’t get what he came for, then he unsubscribes very quickly. If a person unsubscribed, then consider that you have lost him forever. To prevent this, determine the motives and needs of the person. As a rule, they can be:
Obtaining information about your company and the products provided.
Communication with those who have already used the services of your company. Search for reviews from other customers.
Communication with management and company representatives
Get discounts and bonuses for participating in the community.
That's about what you should focus on, and what must be in the public of the company.

Related article:

6. Correct design of the group
As they say, they are greeted by clothes. Therefore, you should decorate your group as beautifully as possible. What is the first thing users pay attention to? That's right, the name, logo, menu and post design. These are the four components that should be the basis of the correct design of your public.
Make the logo bright, attractive, such that it reveals the essence of the community, makes it clear what it is about. If we talk about the name, then it should be concise, and also as closely as possible related to the subject of the public itself. Also, do not try to insert advertisements like “Sale of jackets Moscow”, or “Rent a car” in the title. Users automatically have a filter for advertising communities, because no one likes when they are stuffed with goods.
Also, don't waste your money and order a beautiful graphic menu, with which all members of your community can quickly find necessary information. It has long been a proven fact that the graphical menu is much better perceived than the usual text.
And at the end, a few tips on the design of posts. Posts should be as informative as possible and close to the subject of your public. If you have a travel company and you sell tours around the world through public, then you should not post news about politics, sports, information about business or some cute cats. I would also like to add that it is desirable to accompany all posts beautiful pictures, audio or video materials.
7. Contests
One of the most effective ways interaction with your subscribers - holding contests and promotions. Such a move will allow you to solve several problems at once. First, stir up the audience, forcing them to take more active part in the life of the group. If the user is involved, then he will often return to the group, follow its updates. Secondly, to attract new members to the community. As a rule, all competitions are based on the fact that as many people as possible know about the group. Contest participants are motivated to repost, tell friends about the group, share this information in other communities. And thirdly, with the help of the competition, you can fill the group with user-generated content. Very often, according to the terms of the competition, you must write something, photograph, shoot a video appeal. All this is collected in the group, thereby increasing its value to other members.
8. Stimulate discussion
Users are lazy and won't do anything themselves. Therefore, you should stimulate their communication. Ask questions, create topics for discussion, raise acute and topical issues. All this will force users to join the discussion, to be involved in the life of the group. As a rule, a new visitor who just logged in and saw a live discussion will understand that the community is alive and subscribe to it.

Related article:

9. Counsel participants
If the group has a topic like “Questions to an expert”, where everyone can get an answer to their questions, this will significantly increase loyalty to the group. Many users are interested not only in the standard information about the company, or beautiful posts with cute pictures, but also in more pressing issues. You must provide an opportunity to resolve these issues.
It is very important that the consultant really needs to be an expert on the topic. It is necessary to outline in advance the range of issues on which consultations are possible. Answers should not be promotional in nature, but be objective and informative. The deadline for answering questions should be set in advance.
10. Keep the group clean
As soon as your group becomes popular, spammers and various trolls will definitely come to it. You must keep the group clean, and several times a day clear it of unnecessary and non-targeted information. If users see that there is a lot of “garbage” in the group and no one is engaged in it, they will begin to actively unsubscribe.

In VK, this is not SEO-optimization more for robots, but the involvement of a human “live” resource. Correct and consistent actions, knowing how to promote a group on VK will allow you to find a highly effective tool on a social network to promote a business or brand, to popularize ideas, creativity or a name, to make a profit from advertising. The main thing is to highlight the important for yourself, choose the optimal one and do not stop acting!

It is difficult to find now a person who does not know about the social resource VK. Thousands of accounts are registered on the social network every day. He earned VKontakte in 2006 and its popularity grew very rapidly, and today it has not subsided. Millions of people visit their pages every day, VK life is in full swing.

And of course, a large circulation of users could not but attract enterprising people. The ability to create thematic groups on the resource allows you to promote goods and services, earn money. This is usually the main goal, but sometimes communities are created for the sake of interest, fun, like a hobby. So, if the user is serious, then the question arises before him how to promote the VK group.

To start promoting a VK group, you first need to create it and make it presentable by choosing a good cover and avatar. The public must be filled with sections, links, pictures, reviews, contacts for interconnection.

In order for the group to attract an interested audience later, it is necessary to engage in it - to promote it. And communities are created according to interests and as a hobby, as a tool for selling goods and services, or as a promoter of ideas and creative endeavors. There are many tools for promoting VKontakte publics: paid and free, effective and not very effective.

The main goals of promoting groups in VKontakte

The main goal is to promote yourself, moreover, this can be done very effectively and with such advantages:

• advertise your product or activity for free;
• constantly find potential clients and buyers;
• develop business quickly;
• increase the number of visitors to your site by redirecting users.

Also, the promotion of Vkontakte groups allows you to popularize the brand, name, creative activity, etc. You can also sell advertising in the community. Publics with a large number of visitors are used for reposts of other groups, or they place links leading to online stores, for example. The number and activity of the audience works here, traffic is monetized.

Today, there are a lot of tricks and methods to promote the VK group. There are "white" and "black" schemes, for money and for free.

in black

Another unclean way is to create a group with an interesting topic, where participants actively communicate, exchange information, and then, by sending out invitations, artificial cheating is carried out. The popularity of the community is increasing, and its owner takes and fills interesting feeds with advertising information.

This scares off users, because of complaints, the owner can be fined, and the page is blocked.

in white

If you take your VK page seriously, if you really need to promote your business, brand, etc., then it is unacceptable to use "black" methods. Although they may seem simpler and cheaper. It is better to consider how to promote a VK group legally. The most popular ways are as follows.

1. Decor home page groups: it should attract, stand out, interest.
2. Manual distribution of invitations, by quantity in accordance with the rules of VK, 40 for each 12-14 hour period. Not many people join the group according to them, but it all depends on the topics of the community, on how much those invited may be interested in the proposed material.
3. Paid advertisements prepared according to the rules of VK, they must fully comply with the requirements for groups.
4. Link exchange with friendly and loyal communities. You will have to pay for this, or Quid pro quo, when groups have similar topics and they advertise each other at home.
5. Banners on the walls of other large publics or on third-party sites. It will be necessary to negotiate with resource administrators on the location and cost of such advertising.
6. Information on the walls of other groups or in the profiles of promoted pages. In this case, you need to show exactly the information, and not advertise. Otherwise, spam, and the community that agreed to cooperate will eventually suffer.
7. Interaction with members of your own group. Here it is necessary to interest users: to hold contests, votes, polls. Thus, it is possible to increase the number of visitors, constantly attracting new ones.
8. You can search for an audience manually. If services or goods are sold, offer them to interested parties.
9. Sites and blogs outside of VK can also be used to promote groups. Place banners on them to transfer users to the community and back.
10. High-quality, interesting content to promote the VK group also works well. Announcements of posts, articles will be of interest to visitors, the main thing is that they correspond to the topic of the community.
11. Hashtags - tags in the form of # make it easier to find posts on a similar topic. They are inserted into the texts on the group wall to send visitors to Right place. It is important to correctly identify the key highlighted by the hashtag. To do this, there are systems for determining popular queries.
12. Promotion of a group in contact through Youtube. Interesting videos are created with redirection to the public.
13. When using various bots that imitate human actions, help, advise, redirect, take orders, etc.
14. You can also promote a group in contact with the help of comments on forums, sites and portals with similar topics.

How best to promote the VK group: on your own or involve specialists

When creating a VK group, you need to think over the content. The material must be interesting, high-quality, thoughtful, consistent with the theme of the page. How to promote a group in contact on your own? To do this, they recruit subscribers, make reposts, wind up comments and likes. A lot of time and work will have to be invested. Content for visitors and subscribers should be interesting and useful as much as possible so that you want to read and repost further.

But in order to quickly and effortlessly get a significant influx of subscribers, it is better to use the services of special resources. Many of them work for free, there is a system of useful exchange. So, you need to put likes, make reposts, join groups, comment and get points, winding up bonuses for your public.

Popular VK promotion services

Bosslike.ru

Multifunctional, high-quality, well-optimized service, but does not like bots. Quickly adapts and reconfigures to the innovations of Vkontakte. Among its advantages are the following.

1. stability and speed. With him, in the first minutes, the community will already increase subscribers.
2. All tasks of participants are necessarily checked by moderators in order to block the actions of scammers, their accounts are deleted from the service instantly.
3. The service has an excellent design, pleasant and understandable.
4. All Bosslike users are real people with “live” and not fake accounts.
5. If you create an account in Bosslike, you can act in all social networks, using earned points from one group for promotion in another.
6. Good deductions. You can promote your VK group faster if you attract partners, and also receive income from them, and this is half of what the service takes.
7. The work of the support service is top notch, it always pays attention to any user and responds very quickly to questions and signals. The specialists in the system are highly qualified.

VkTarget

Respected, stable and popular service with high-quality beautiful design and high speed, promotion in social networks is very fast. The promotion of a group in VK with its help is carried out very quickly.

Advantages:

• pleasant prices;
• settlements with clients in real money, easily withdrawn from the account;
• convenient and clear interface;
• high winding speed.

But VkTarget also has disadvantages:

• sometimes bots appear in the system from hacked pages, but this phenomenon is extremely rare;
• Customer support is not very responsive to questions.

LikesRock

With the help of the site, it turns out to attract subscribers without investing funds, but in exchange for return services. Users need to do tasks to earn the currency of the system in order to pay for the promotion of their publics.

• exclusively live participants;
• high-speed promotion of the VK group;
• beautiful, clear and user-friendly interface.

Of the shortcomings - limited quantity possible to complete tasks according to the instructions, only 200 per day, if you use the LikesRock service for free.

Conclusion

Nowadays, social networks are great opportunities for users. They can communicate, interesting and useful to spend time. And also successfully develop your business, promote a name or brand, show creativity, etc. For many, VK is the only place where you can show yourself or goods and services. Also in the social network, you can create groups of like-minded people according to interests and hobbies.

There is no special secret how to promote a VK group. It is clear that you will have to work hard, be active, analyze a lot, test, spy on competitors and take some ideas into service, be creative. You have to immerse yourself in the sphere with your head, spend a lot of time, energy and effort.

There are plenty of arguments and materials for reflection and action! Dare! May good luck accompany you!

We have released a new book, "Social Media Content Marketing: How to get into the head of subscribers and make them fall in love with your brand."

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Let us immediately denote that there is no universal solution on how to advertise a group in VK. A good result can only be achieved through systematic, systematic and high-quality work.

Basics

Before moving on to advertising the Vkontakte group, we will consolidate the common truths about the creation of the groups themselves. First of all, you need to be sure that the chosen topic/idea of ​​the project is really relevant and interesting. There is a rule: what more interesting topic- the faster the group's audience grows.

Most likely, there are already groups on the network whose concept is similar to yours. Your task is to finalize the idea, make it wider / narrower, look from the other side, add zest and goodies that competitors do not have. The group should help users solve an existing problem (an interesting pastime, getting information about a product / service, communicating with like-minded people, etc.).

We decided on the profile, now we select the name. There are 2 options: positioning by service/product and by activity. That is, the name should reflect the main field of activity: “Window installation in Moscow”, “Laptop repair in St. Petersburg”, “Wedding limousines in Tomsk”. If there is a ready-made recognizable brand that has an impressive number of customers, we simply call the group the same as the company.

Please note that the social network VKontakte is perfectly indexed by search engines, provided that the name is correctly composed. That is, if you make the name in accordance with the most relevant search queries, this will provide an impressive influx of users from the search. To compile an attractive name, the Yandex Wordstat tool will help.

And last but not least on our list is content. 3 criteria for quality content: relevance, uniqueness, virality. After reading the material, there should be a desire to repost. If the user found the information useful, he shares it on his page and it becomes visible to his friends, which provides an additional influx of subscribers to the group. The number of reposts and likes are the best indicators of content quality. If there are few of them, it is necessary to change the direction and / or topic.

How to advertise a group in contact: effective ways

As you know, Russian people are terrible in improvisation, various limits and restrictions are a challenge for us. Therefore, there is a workaround for this mechanism: we buy fake pages and add friends to people who meet the criteria target audience(CA) groups. Next, send them an invitation to join the group. In this case, the user receives an invitation from a friend, which increases the level of trust.

It is logical that, due to the existing limitation, you will need not 1-2 pages, but tens and even hundreds. Services and programs, for example, SmmLaba, will help with this. Issue price: 350 rubles for the purchase of pages (50 pieces for 7 rubles) + 1500 rubles for the purchase of a proxy for each fake (50 pieces for 30 rubles) + 700 rubles / month for the software.

Targeted advertising. These are the same annoying messages that appear on the side and in the news feed. Knowledge of the intricacies of targeted advertising is an independent science. We will only describe the essence of this advertisement of VK publics: advertising posts and offers are displayed only to the target audience, which you can set by gender, age, interests, place of residence. Do you need young mothers from 25 to 30 years old living in the Moscow region? The system itself will find them and show your offer, which they cannot refuse. For self setting targeted advertising, the Getuniq service will be useful.

1. Advertising public Vkontakte through posts in other publics. This method as old as the social network itself. The principle is obscenely simple: you get posts in promoted groups and communities, from where the user can follow the link to go to your site. An advertising post is placed for a certain time, the time of publication and deletion is agreed in advance. The most commonly used scheme is 1/23: a post stays in the first place for an hour, and then 23 hours in the feed and gradually lowers as other posts are published. Facilitate the process of selecting a "promoted" group, control over the time of publication and payment allow special services, we will talk about them below. You can negotiate directly with administrators. The cost of the post will be 10-20% lower, but there are practically no guarantees.
2. Inviting. The method is suitable to promote a specific meeting/event. You create an event, mark the beginning and end, provide an organizer and invite guests. The difference from the first method is that invitations are sent out by other groups in which your target audience is. Scrolling through the community feed with jokes, you probably saw invitations to webinars, master classes or trainings. This is inviting in its purest form.
3. Contests. Today there is no more effective way how to advertise a group in VK than to hold contests. In order to take part in the contest, the user needs to perform an action that is useful for your group - repost, comment, subscribe, and so on. Where to post posts that you are running a contest if the advertised group has few subscribers yet? Communities like “Competitions (city name”, “Freebie in “city name”, “Promotions (city name)” will come to the rescue, they already have an audience ready to perform certain actions.
4. Mutual PR. That is, you advertise the post of another group / organization, and they post your post. There are a number of nuances here: the number of subscribers should be approximately the same, the content and topics should be similar, the owner / administrator should be adequate in order to be able to accept the offer and not throw out surprises.
5. Expert opinions. This is a promotional post with a link to a group ordered from a celebrity/blogger/expert. For example, you sell sportswear through a group. You can order a post from a famous person that he chooses your online store for sports.

Texts for group advertising in VK: standard templates

The most common is direct advertising. Such posts convey the proposal in the forehead. The effectiveness of the message in this case directly depends on the art, talent and level of professionalism of the copywriter. There is only one rule here: the text should be maximally selling and minimal in size.

Direct advertising is effective both for increasing the audience of the group and for sales. You need to list the benefits of the product / service, convince the subscriber of the need to purchase, interest and attract to the group / site, etc.

An example of advertising a group in VK: “The object of desire of fashionistas from all over the world at a bargain price! Ugg boots from UGG for only 4000 rubles! Group members receive an additional 10% discount. Hurry up! The duration of the promotion is limited: from May 1 to June 1, 2018. An advertising post provides room for imagination, do not be afraid to experiment.

If you're looking to increase your following, the post should describe the benefits of joining a group. The group must be clearly positioned according to interests, then people are more willing to join.

For example: "We develop logic" - these are new tasks for logic every day, these are lively disputes and discussions, these are effective methods and techniques for developing intelligence, these are interviews with experts in the field, and much more.

The second type of post is a post with a break. The bottom line is that you place an interesting text, or rather its beginning. And to read the continuation, the user must follow the link to the group.

The full version of the text is displayed in a group, above the wall, so that each visitor sees it first. If you do not fix the text, you cannot avoid the sea of ​​negative reviews and comments, and this will not add subscribers. When used correctly, a broken post can generate thousands of new followers. According to statistics, if the content is really interesting + the post is posted in a high-quality thematic community (with a real, not a cheated audience), every fifth visitor will remain in the group and subscribe.

And the last view is the wiki post. These are meaningful, informative posts designed as articles from Wikipedia. The better and more relevant the material provided in the Vivik post, the more users will join the group. For highly specialized professional groups - this is it.

How to set up advertising in VK for a group

Specialized services will help with this:

1. http://oliveaclub.ru/. Here you can keep track of advertising campaigns and manage them, monitor the number of new subscribers from advertising, the number of transitions from a post, etc.
2. http://allsocial.ru/. The service itself is looking for the best communities to place advertising posts, monitor the statistics of the group.
3. http://borgi.ru/. It also searches for groups for advertising, makes an analysis of competing groups, monitors trends in partner programs.

Let's take a closer look at how to set up targeting. First of all, we open the VK market platform and create a profile here. To create an ad, open the “Targeting” section and select its type: “Community”, enter the name of our group, as shown in the figure: Finally, we determine how we will pay for advertising: for clicks or for impressions. And click "Create Ad". Everything, targeting is started.

Advertising a group in VK: the cost that you have to pay

We figured out how to advertise a Vkontakte group. Now let's talk about how much it will cost. Again, there is no universal figure or price scale. The cost of the advertising company of the group can be up to 1000-2000 rubles, and may exceed 20,000 rubles. The most important thing is to actually start doing something.

If you attract 10,000 subscribers, then it will be much easier, since the mechanism has already been launched. Bring the audience to 20 thousand, then 30 thousand, 40 thousand. And do not slow down, continue promotion, its cost will be lower, and the effect will be greater. But you already need to come up with original posts and unique offers, something new and original.

Let's analyze indicative prices main types of advertising:

1. The price of targeted advertising depends on the clickability of the submitted ad and the competition for the specified target audience. On average, 1 click in Moscow and St. Petersburg costs 25-30 rubles, 1 click - 5 rubles. An adult subscriber who joins costs from 10 rubles. In the Russian Federation and from 25 rubles. in St. Petersburg and Moscow.
2. An advertising post in the community costs between 500-3500 rubles per day, depending on the audience.
3. The price of the post-opinion of an expert - as you agree, even barter for a product / service is possible.

So, how to advertise a VK group? The answer is simple: in different ways. Try all the methods, conduct analytics and track which method worked and which should be abandoned. Only an integrated approach and comprehensive coverage will give results.

Thank you subscribers and creative inspiration!

In this article, I continue to reveal the topic of social networks. Not so long ago I talked about publics, about how they differ from groups and how they can be created. In today's issue I will try to help you figure out how to promote a group in VK with your own efforts. Well, and, of course, I will not forget to reveal the topic of paid development of VKontakte communities.

Why promote a VKontakte group at all?

The promotion of the Vkontakte group implies the recruitment of a large target audience that will be active (put likes, make reposts, write comments). If there are a lot of subscribers and their actions: tens of thousands, hundreds of thousands, millions, then the owner of the public will be able to start monetization and earn good money.

So how can you monetize:

• The main way to make money on your own VKontakte group is to publish posts with advertising;
• A less effective way of advertising is posting links in the right panel of the community;
• Mediation in the organization of various events. VKontakte has built-in tools to attract people to various events in real life through advertising in groups;
• Partnership programs. Selling someone's goods. They come to your group, see a link, follow it and make a purchase. A set percentage is transferred from each single sale;

In order for you to be able to receive such promotional offers, you must start by building subscribers. The main thing is not to engage in cheating participants, comments, etc.

There are two options to attract an audience: the first option is with the help of money, and the second involves all kinds of demons. paid ways.

Don't forget to create a quality community. Attractive appearance plays an important role in the development of many projects. Make or order convenient navigation so that users enjoy spending more time within the walls of the community.

How to promote a group in VK with your own efforts and completely free

The development of a group in contact is similar to the promotion of a website, only things are much simpler with communities. But that doesn't mean it will be easy. You can move quickly enough if you have a clear plan and funds in service.

For a beginner, I advise you to start recruiting subscribers without investment. It will take some knowledge, a lot of time and patience.

What to focus on when creating a group?

First of all, it is important to understand what kind of audience are you gathering? This is necessary in order to sell your goods or services with high efficiency in the future. As it became clear, the promotion should not be like “the main thing is more”, but like “we need to find our audience”. That is, there should be high-quality traffic consisting of potential customers.

Who are these participants that you read about all the time? These can be people who are united by interests: copywriters, collectors, fishermen, entrepreneurs.

1.send invitations

Of course, it will not be possible to collect exclusively interested users, but you can try. To do this, find thematic communities or use the usual Vkontakte search and send invitations to join your public in private messages. Choose potentially interested. Do not try to spam and send an invitation to everyone! Define the audience by age, by interests…

You can invite your friends through special tools in the group. Do not forget about the possibility of getting burned out due to the struggle of network moderators with spammers. You won't be able to do this for a long time.

2. advertising in other groups

You can contact the officials of other communities and arrange for free publication of your entry in their feed or for a link in the right panel. Of course, popular publics will not even answer you, because they advertise something exclusively for money, this is their income.

Developing publics (1000-5000 participants), which are open for interaction with other communities, will make contact. Some will be genuinely interested in your content, others will want to exchange ads, which is entirely possible.

3. contests

Maybe it's not a competition. free way promotion, but I write it down in the ranks of budgetary methods for the development of the group, since the approach here is mostly not monetary, but creative.

If someone asks you how to promote a group in VK, then the answer will be very original and correct: hold a contest!

In the conditions of your contest, write: to participate, subscribe to our community and repost this post. The winners will receive prizes, and in that spirit.

Such competitions, if carried out correctly, give very good result. You will be able to get the first thousand subscribers, and even more in the future.

In order to understand how such contests work, look at the different communities that periodically do this.

4. work with forums

On thematic forums and sites, unobtrusively place a link to the community. There is a possibility. that the links will not work, but you can still try.

5. search engine optimization

As mentioned above, publics are similar to full-fledged websites. Based on this, it can be argued that it also works in VKontakte groups. This is why you should work on optimizing the content you post to your community feed. This is required in order to increase positions in the issuance of a social network. You should focus on the titles of the posts, their description, as well as on the musical compositions placed in the feed.

Search engines Yandex and Google actively index many VK pages. Therefore, it is possible to attract those who are looking for information in search engines. In general, take SEO seriously. This is one of the effective ways to promote your group in contact.

What is required for this?

Form first semantic core. This is a set of phrases, key queries for which you want to be in the first lines of the issue. Then use the collected keywords.

Let's say you are selling sneakers in Volgograd. In our case, we select the query "buy sneakers in Volgograd". It is desirable that the request be mid-frequency. If novice site owners are advised to use low frequency requests, then in our case it is better to work with mid-frequency.

You place the main, basic phrase in the name of the group. In the description, “description”, write the second key, and set the third key request in the status.

Having competently worked through all these points, you can be in the top of search and social results.

Another advantage is that Vkontakte is a very popular resource that has established itself in search engines. Its credibility helps promote optimized publics. As a result, the promotion of the group in VK will not keep you waiting.

Promotion of a VKontakte group for money

Paid ways to promote a VKontakte group may become necessary at any time. It happens that a person promotes his group for free and eventually realizes that he is standing still or moving extremely slowly. Contests and advertising in other unpopular communities have already been mentioned. So we do not take into account these ways of development. But it is worth noting that the mentioned promotion methods are very effective.

group purchase

The easiest way to have a group with followers is to buy a growing community. An ordinary group with up to 10 thousand subscribers will cost several thousand rubles. If you want to change the theme and customize the public for yourself, then you should think it over carefully. Perhaps the audience will quickly unsubscribe if they see something new that does not suit their taste. The best option is to buy a group of relevant topics.

VK will promote

Anyone who is used to working on a machine does not want to invest his soul in projects. These guys can take advantage of automatic group promotion. You pay money to VKontakte employees, and they, in turn, promote your community. You create and publish posts yourself, and VK will advertise you. Under the left menu bar there is an "Advertise" button, details can be found there. Under the avatar in your group, open the drop-down menu and click "Community Advertising".

How to advertise on VK? Where is the advertisement placed?

First of all, you must go to the advertisement page. Then click "Create Ad". And now let's start!

The New Announcement page opens. You need to choose one of six options.

Select "Community" and prescribe its name.

Let's move on to the design.

Target audience setting.

Setting price and location.

Preferably at the very beginning quality image to catch the eye, but do not overdo it.

What are you paying for and how much?

YOU pay for impressions or clicks. Vkontakte has a huge audience, so it does not take money for the time of advertising. Money is withdrawn for every 1000 impressions, that is, if someone visits the page and your ad is posted there, then this is one impression. As for clicks, a certain amount is withdrawn for each click. When creating an ad, VK will offer you a recommended price. In order not to spend too much of your funds, you can set a budget limit. As soon as the money runs out