In 2017, it is quite natural to raise money for some needs. So, for example, when a person plays and makes a stream, they can donate some amount of money to him, that is, donate money free of charge. Such a system also operates on VKontakte. After creating a public, it is possible to install a donation widget.

A lot of communities spend time and money on creating and posting content that you like, so why not set a button: "donate a little for development and further prosperity."

As you understand, in today's issue I will tell you how to add donations to the VK group.

How to add donations in a VK group

On a note! You can donate to wallets such as Yandex. Money, PayPal and QIWI. Legal entities can use Cloudpayments.

Instruction:

1. Open your group and go to the "Community Management" section. The tab is located under the profile picture in context menu Action buttons.

2. Now click on "Applications", on the right, at the bottom. Find the "Donation" app and click on the "Add" button.

3. It remains only to set up donations:

• Change the name of the icon if the word "Donate" confuses you;
• Who are you hosting this widget for? If you want more possible money, then leave "All users";
• Select the name of the snippet, these are buttons that link to the application;
• Write down the name of the application, then click "Save";

4. Climb a little higher and click on the link "Go to settings in the application." After you click on it, a new window will appear in which you will need to register everything you need:

• First, fill in the text block: it is visible to all users who have access to donations;
• After that, select and configure the wallet to which donations will be sent: Yandex.Money (wallet number), QIWI (phone number), PayPal (name and e-mail), Cloudpayments (for legal entities);
• Also don't forget to install the widget for distribution;
• Click "Save";

How users see the donation widget in the Vkontakte group

Go to your group and under the avatar panel you will see the "Donate" button, click on it.

I think that charitable organizations, parents of sick children, etc. can easily settle down on Vkontakte. The social network is definitely constantly evolving and will only prosper in the future.

The need to bypass colleagues in order to collect the required amount of funds for the needs of the workforce or school class, completely disappeared.

Russian leadership social network Vkontakte announced the introduction of additional functionality to the platform system - now the owners of communities organized in the social network have the opportunity to collect money from users who have joined the group on completely legal grounds. The fundraising function works in the most convenient mode for community members, which involves selecting the appropriate item in the drop-down menu to indicate the amount needed to transfer. The name of the item speaks for itself - the function is called "Money" and provides the opportunity to leave a comment on the sent payment. Funds are withdrawn from the Vkontakte linked to the service bank card owner account, which provides full control over the movement of finances using the Mobile Bank system or the corresponding application for smartphones and tablets. The social network stores a complete history of monetary transactions performed by the user.

The fundraising mechanism implemented by Vkontakte in communities greatly facilitates this procedure for parent committees, teachers and activists in large groups of people, where funds are often collected to organize various events. For example, for the repair of premises at a school or a corporate party for employees of a commercial enterprise. The administrator and community editor have five days to confirm the payment and automatically transfer funds to the linked card, after which the payment will be returned to the sender marked "Refused". According to the information posted on the official page of the administration of the social network, new tool will help young musical groups to raise funds for the launch of new albums, and the leadership of educational institutions to more actively pursue a financial policy among the parents of students. An additional convenience for monitoring the movement of finances is the history of accepted payments, which eliminates the possibility of fraud when collecting money using Vkontakte.

The limit of one money transfer varies in a wide range - you can send the administration of a group on a social network from 100 to 75 thousand rubles. The daily and monthly limits correspond to the payment instrument established by the issuing bank in the form of "plastic", and amount to 150,000 rubles in the first and 600 thousand rubles in the second cases. Thus, it will not be possible to collect more than 150 thousand rubles in the community per day of the existence of a fundraising campaign from subscribers for technical reasons, which you should pay attention to when launching projects that require impressive amounts to collect. The period of crediting money sent by members of the group depends on the capabilities and speed of transaction processing in the issuing plastic card bank. On average, the term for crediting a transfer to a card account ranges from a few seconds, which is relevant for the largest Russian financial organizations, up to 3-5 days if the payment falls on weekends or holidays.

Many social communities Vkontakte networks are divided useful information absolutely free. Some of the subscribers are not averse to helping with money in.

That is why the developers from Happy Santa created handy application, with which you can set up donations in the Vkontakte group.

On the this moment you can donate to electronic wallets: Yandex.Money, PayPal and QIWI. For legal entities- Cloudpayments.

How to add the Donations app to the community

1. First of all, we go to our group and open the section:

3. The application has been added, and now we need to configure it:

• Change the name of the button, if necessary;
• Specify the visibility of the button: to all users, only to group admins, only to subscribers;
• Select the name of the button ( snippet), which will be located along with a link to the application;
• We write app name and save the changes;

4. In the application settings, fill out the form:

• First, we fill in the text block, which will be visible to users;
• Next, set up any electronic wallets for donations: Yandex.Money, QIWI, PayPal, Cloudpayments (for legal entities);
• Do not forget to save the whole thing;

Donations in the Vkontakte group

Everything. Now you can see what came of it. We go to the community and under the avatar we see a new button "Donate":

This application will be very useful for charitable organizations and projects that benefit people.

In accordance with which the use of the resource for charitable fundraising is allowed.

The rules are introduced in order to prevent the use of the social network to commit fraudulent activities.

“There are thousands of charitable communities on VKontakte. They collect money for the treatment of adults and children and help animals. The goal is noble, but, alas, sometimes we are faced with outright deception. In addition to the fact that scammers take advantage of the kindness of others and embezzle other people's money, they also undermine the credibility of online charity as such. reported representatives of the administration of the resource.

According to them, the administration of the social network has been considering complaints about suspicious fees in charitable communities for more than 5 years, but cannot replace the police and conduct full-fledged investigations. Therefore, a decision was made to establish requirements, according to which collectors must provide supporting documents and reports.

Under the new rules, the personal data of those in need and collectors are not required to be placed in open access, however, you must be prepared to provide the administration of the resource with their photocopies. It also establishes requirements for the maintenance and relevance of financial reporting, the constant openness of the resource and the preservation of important documents in the public domain, and compliance with the rules of the site.

“Following these instructions, your group will enjoy a well-deserved reputation and the trust of users,” representatives of the social network administration emphasized. If you have any questions related to the use of the new rules, they recommend contacting VKontakte support.

Mandatory conditions for conducting a charitable fundraising on the VKontakte website: Providing documents confirming the authenticity of the described situation: documents confirming the identity of the needy and their parents, if the needy has not reached the age of majority (photos of passports, birth certificates);
documents confirming the identity of the person responsible for the collection of funds, if the collection is carried out to help animals on behalf of an individual;
medical documents confirming the diagnosis and prescriptions (certificates, written epicrises);
veterinary documents, if funds are being raised for the treatment of an animal;
financial documents confirming the amount declared for collection (account for the collected amount);
other documents confirming the purpose of fundraising, if required. Identity documents may not be placed in the public domain. However, you should always be ready to present their photocopies to VK Support. We only care about the part with the first name, last name and photo - the series and number can be retouched. Honest and comprehensive fundraising information will not only allow you to find financial support, but will unite the community and help you get really important advice. People trust real personalities more than faceless anonymous people. Maintaining financial statements according to the following rules: To raise funds, it is necessary to allocate separate details for which there are no movements in personal finance. This will help financial reporting be transparent.
Receipts of funds must be recorded in the community and confirmed by screenshots from electronic details and bank statements.
The expenditure of funds must strictly correspond to the purpose of the collection. All expenses must be recorded in the community and supported by expense documents (cheques, waybills, etc.). Transparent financial reporting creates trust. Trust is the key to mutual understanding and sincere help. It is necessary to monitor the relevance of documents, promptly publish newly appeared documents. Please note that the prescription of the document confirming the amount to be collected (invoice) should not exceed 6 months. Posting fundraising reports, documents, and news in a timely manner will help engage new community members and make them more active. Charitable communities throughout their activities must be open. Important documents should not be deleted. It is highly recommended to watermark them (translucent text with the address of the community). The history of successful collections indicates reliability and consistency, and watermarks will prevent other people from using your materials for fraudulent purposes. The development of a charitable community, like any other, must take place in accordance with the rules of the site. You can read about it in one of our articles: Starting Community Promotion. The lofty goals of the community do not justify the bad methods of its conduct. If the community is blocked for spamming or cheating, this will cancel out all efforts to raise money for free and undermine the trust of the participants. Remember, gratitude is not only kind words addressed to those who help to get closer to an important goal, but also responsibility to those who provide assistance. Take the time to communicate with subscribers, do not delay the publication of reports, show respect for those who ask questions.

You may have noticed that some owners of Vkontakte communities accept donations from their subscribers. Of course, material donations for the development of the group motivate the editor to continue posting quality content. In addition, this is an opportunity for subscribers who left donations to gain some popularity.

In order to collect donations, you need to install special application. To do this, go to the "community management" section, and select the "applications" subsection there. In the list of available applications there is "Donations in the header". Opposite this application, click on the "Add" tab.

Installing the application "Donations in the header"

Next, you can change the name of the button that will be in your group. By default, the name of this tab is "donate". You can write something else instead. For example, "administrator for tea", or "editor for inspiration." Next, you can choose who will see the donation tab. It can be only subscribers of the group, or any user. After you configure the basic settings, click on the "save" tab. Next, you need to "go to the settings in the application."

Basic settings in the application "Donations in the header"

To access the application, you will be asked to give permission to access your community. Click on the Allow tab to continue.

In the main section, you can also change the standard text that will encourage subscribers to leave donations. Next, you can choose to approve donations without checking, or to check before the user's message is published in the group header. It is better not to check this box, as you do not know what exactly the user can write in the donation. In addition, below you can specify the minimum amount that must be donated in order for the user to appear on the entire group. Once you've configured these settings, click on the "save" tab.

Then go to the cover section. Here you can upload your cover image, as well as choose the color of the text that will be displayed in the donation. There are also options for how many donators will be shown on the cover. After saving all the settings, anyone can leave a donation in your group.

Setting up a group header to place donations

To leave a donation in a group, you must click on the appropriate tab, which is located under the main sections of the community menu.

By clicking on the "donate" tab, the user will go to the menu where you can use the button to send funds.

Sending donations

Install and configure this application in a group, only the administrator or creator of the group can.

What is the benefit of this feature. In addition to the fact that you can have additional income from the group, donations in the header also have a positive effect on the promotion of the community. This increases the activity of the group. Someone will donate money and get into that donors. Another will want to take his place. People will willingly donate funds to be on the cover of their favorite band. This will increase activity, and at the same time maintain the interest of the audience.

At the moment there is only one payment system for donations - VK Pay. For this money, you can carry out any paid services In contact with.