Smart watches have won the hearts of millions of electronics lovers around the world. The compact device combines the main functions of a smartphone and a fitness tracker, stylish and convenient. However, conservative users are skeptical about the device, considering the design too childish, and the gadget itself is placed in the category of expensive toys. The Tag Heuer Connected is designed to break that stereotype. Overview of the model in the material of the article.

Description

Smart smart watch Tag Heuer Connected is the case when the user pays not only for technology, but for the label, receiving high quality in return. The model was created by two modern giants in the field of smart technologies: "Intel" "Google". Tag heuer watches are not designed for a wide audience. This smart is a novelty in the luxury category. A kind of pride for connoisseurs. From the outside it smells of classics, but inside the latest trends in the field are collected. smart watch. Let's take a closer look.

Design

Manufacturers of Tag Heuer Connected made a bet on the classic design of wrist models and turned out to be 100% right. Luxury watches should look strict and expensive. The design of Chinese smart analogs is extremely inappropriate in this case. This model is for men. On the female hand, the gadget will look bulky. Despite the dimensions, the model is light. This effect is achieved by titanium alloy in its body and plastic in the back plate. The case of the device is covered with gold. Lovers of aesthetics and luxury will love this watch.

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From the point of view of appearance, the model looks perfect and sits comfortably on the hand. Of particular interest is the practical clasp. The strap is made of rubber. The classic black version can be found bundled with the device. Other colors sold separately.

Technological characteristics

From the point of view of the technological part, a breakthrough has been made. Nothing else could be expected from the cooperation of these two companies. The uniqueness of the Tag heuer connected smart watch is inside. This is the first model to run on an Intel processor. To be more precise Intel Atom Z34XX whose clock frequency is 0.5 GHz.


Other features known so far:

  1. Synchronization of smart watches is carried out via bluetooth 4.0. The device is compatible with any smartphones and IOS;
  2. Vibration: yes
  3. Sound signal: yes;
  4. The possibility of calls;
  5. Email, SMS messages;
  6. Implemented support for social networks;
  7. Display resolution 400*400;
  8. RAM capacity - 512 MB;
  9. Internal memory capacity - 4GB;
  10. Smart watch supports player control;
  11. There is protection against shock and moisture, but we do not recommend taking a bath or shower with them;
  12. The weight of the gadget is 52 grams;
  13. The thickness of the device is 12.8 mm, they are larger than the analogs presented, that's all that can be said at the moment.

Display

The watch display is 1.5 inches, which is somewhat larger than that of competitors. The screen is transflective, bright and sharp due to the sapphire crystal. This makes it possible to view information even when exposed to direct sunlight. Brightness can be adjusted. Even if the battery runs out soon, the clock will remain on. Applications and maps launched by the user do not disappear, but go to the background.

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Capabilities

The gadget combines everything that analogues can do, since it is based on the Android:

  1. Voice control;
  2. Google Maps;
  3. Receiving notifications;
  4. Possibility of communication in social networks;
  5. Interpreter;
  6. Other standard applications
  7. Own applications of the developer company
  8. Automatic location tracking with built-in navigation
  9. The watch contains an extensive collection of dials
  10. Incoming updates are displayed on an exclusive watch face, putting the wearer in the center of the action
  11. Implemented support for multi-finger recognition

Unknown characteristics

The following characteristics are unknown:

  • Device battery capacity
  • Working hours

What is not

The gadget is not equipped with a speaker. At the same time, there are no such monitoring methods familiar to people who lead a healthy lifestyle (after all, the device models were originally created specifically for them), monitoring: sleep, steps, heart rate, and others. The problem can be solved using health apps from Google. What is still missing is a SIM card slot. There is no option to quickly change the strap.


Price

As mentioned earlier, SmartWatch Tag Heuer Connected belong to the class of luxury models, which means they cannot be cheap. The price of the device is 1500 dollars. However, it is safe to say that this watch is the best one on the smartwatch market. They act as a quality classic brand with additional features.

The presented model proves that modern technologies not alien to tradition. And manufacturers focused on the classic design of watches can use them in their models. A small technological revolution has been made, which can bring the production of the device to a new level, who, if not the giants of their industry, should make them?

In a stormy age emerging technologies The watch industry is not left out. In 2017, the Swiss company TAG Heuer presented a "smart watch" in an elegant sporty design.

The intrigue lies in the fact that before us are not only the first and only smart watch Swiss-made, their design is also of interest - all elements can be changed at your discretion. A case, a strap, a dial, a module with classical mechanics or a microprocessor - in fact, this is not just one watch, but a whole constructor. Today our attention is riveted on the TAG Heuer Connected Modular smart watch, let's take a closer look at it.

Swiss titanium wrist watch TAG Heuer Connected Modular 45 SBF8A8015.11FT6080

Replaceable element design

The modular system opens up endless possibilities for personalization: you can choose the colors and materials of the case, lugs, strap, bracelet and buckle depending on your mood. Replacement is done independently in several movements. There are over 50 combinations available.

Swiss titanium wrist watch TAG Heuer Connected Modular SBF818001.11FT8031

Inclusion

At the first acquaintance, the clock must be connected to a power source. The device will “wake up” the multifunctional power button - the crown, it is also the “Power” button. Touch the watch face and follow the instructions - select your language, accept the terms and conditions, scroll down the list and select the name of the watch. The next step is to download Google Play or App Store Wear OS/Android Wear app and install on your smartphone.

Navigation

The improved Android WEAR 2.0 operating system brings new ways to navigate and interact. The crown "wakes up" the watch and opens the application menu. When you are already in Menu mode, pressing the button takes you back to the watch face. Hold the button longer and it will activate voice assistant Google.

Menu navigation is done by touching the screen with your finger. Swiping up or down moves the apps around the circumference of the watch. Swipe from left to right to take a step back.

In watch face mode - display the current time, access " quick settings» can be done by swiping down. You'll see icons for airplane mode, brightness, settings, and do not disturb. Also in watch face mode, a long touch on the screen opens the "settings" menu.

Synchronization

The TAG Heuer Connected is equipped with Bluetooth and WiFi transmitters to communicate with your smartphone. Thanks to them, various interactive features are available to users: receiving incoming calls and messages, viewing and answering them, independently accessing the Internet and installing new applications directly from wrist accessory. Bluetooth will provide uninterrupted communication with a smartphone at a distance of up to 10 meters, and WiFi will come in handy if, for example, you forget your phone at home or in the office.

What is inside?

Hidden inside the body modern processor Intel Atom Z34XX with 512MB RAM and 4GB internal. Watches with such characteristics work quickly and without lags.

The touch display is made using AMOLED technology - this is currently the best offer on the market: a high resolution and color rendering, saturated and bright shades. Having worked with this once, other types of displays will seem faded and inexpressive.

Dial design

The watch is easy to personalize not only with interchangeable elements, but also by setting appearance display. Three-hand dial with GMT function or chronograph with counters - take your pick finished version or create your own. "Wake up" the clock and swipe from right to left. To activate the desired watch face, touch it to create new topic- select the "TAG Heuer Studio" option and follow the prompts.

Access to many applications

A smartwatch is a real smartphone in miniature. Activate the WiFi function on your smartphone. To install a new application directly from the watch, press the crown, the menu will open, then select the item with the Google Play Store icon, log in and register through Google account. After that, you will see a list of compatible applications.

To remove obsolete apps, swipe down on the watch face, press the Power button, select the Settings icon, then Apps. You will see a list of all installed applications, select the one you want to remove and click Uninstall.

Swiss titanium wrist watch TAG Heuer Connected Modular 45 SBF8A8013.32FT6076

Working with notifications

To view notifications in watch face mode, swipe up to see the details, tap it. To respond to a notification, select "Reply" - write it with a swipe of your finger, use the integrated keyboard, emoticon or voice dialing. The microphone is located under the crown, its sensitivity is enough to simply raise your hand and speak, you do not have to bring the watch directly to your mouth.

GPS

built-in GPS sensor allows you to track your daily physical activity, and is also responsible for the correct operation of the Maps application. By choosing the latter, you get the opportunity to determine your location, monitor your speed and the correct route in navigation mode. So your new watch is both a navigator and an assistant in sports achievements.

NFC

We did not bypass contactless payment, which is relevant today. Built-in NFC chip allows you to use Android Pay when making purchases without direct use bank card or smartphone. The function is connected through "Settings" in the general menu - select "Connection" and then "NFC". As soon as the function is activated, the icon will turn blue and move to the right. For added security, the feature only works when the watch is on your wrist.

Charger

The built-in accumulator allows to work all systems within 25 hours. As soon as the charge level becomes low, the power-saving mode is activated. To charge the device, use the USB cable: it must be connected to the bottom of the watch and connected to a power source.

We've been craving after the Tag Heuer Connected Modular 45 since it left our wrists early last year. But for some, the luxurious, customizable Android Wear watch was a little over the top. Too big, too heavy, just too expensive. Take a look at the Tag Heuer Connected Modular 41 smartwatch. Not only is it smaller and slimmer than the Tag Heuer Connected Modular 45, this model comes with an upgraded screen and technology - not to mention the smartwatch sells for a slightly lower price. , at least for the launch model. And these smartwatches start at Rs. .

Tag is very pleased with the performance of his smartwatch so far, but there is no doubt that the Modular 41 will open it up to an even wider audience.


The first thing to note about this watch is the size, it is smaller than all other watches from model range Tag focused on module 39, we were expecting the next one. Therefore, smartwatches are designed as unisex watches to fit different wrists.

The case is smooth, cold titanium, on touch screen there is a flat scratch resistant sapphire crystal and the steel bezel is beautifully finished with chronograph numbers 0-60 and indexes. The smartwatch is water resistant up to 50m - convenient. There are nine interchangeable straps to choose from with three new styles: pink, blue and white leather, all with a rubber base for comfort.

Next to a beautifully finished crown - with the Tag logo - on the right edge of the watch case, you'll find a microphone for interacting with Google Assistant - a great place to put it. Plus, you'll find all the important "Swiss Made" right in lower case.
As before, you can swap the lugs as well as the straps even if they are swapped in the Caliber 5's mechanical watch module, making it a truly customizable modular watch. The bands are easy to push out and turn on if you know how: the metal tabs detach from them. Just trust us - don't read the instruction manual unless you want to get lost in the "perpendicular" ludicrous broadcast and deal with "pull objects".

The Tag Heuer Connected Modular 41 smartwatch has a luxurious weight and a thickness of 13.2mm, it is thinner than the Tag Heuer Connected Modular45 watch at 13.75mm, but still looks rather beefy next to the smartwatch Apple Watch Series 3 - 11.4 mm.

This goes to show that both of our reviewers who have worn the Modular 41 found it to be somewhat uncomfortable to wear - perhaps to the shape of the ridges, or perhaps to the smaller strap, it tends to pinch your wrist. Of course, this will depend on personal fit, but we recommend trying it in person before buying to check for yourself.

The Modular 41's updated screen, probably the biggest spread between the two models, places it there and just behind the LG Watch Sport's 348-pixel, 1.38-inch display. The 1.2-inch, full round AMOLED screen is great - it's bright enough at max. 350 nits to be seen outside in daylight and has a resolution of 390x390 which runs at 326 pixels.

Both text and animation look crisp and very pleasing, especially on the specially tuned, custom watch faces that show all the pixels well. To be honest, a little let down by some of the dull Android interfaces Wear, but not many have been made at this stage.

On the Tag Heuer Connected Modular 45, we noticed some sort of screen distortion around the edge of the display, but didn't find anything similar on the Tag Heuer Connected Modular 41 smartwatch, suggesting that Tag has addressed this particular issue.

When the Tag Heuer Connected Modular 45 smartwatch launched in early 2017, Android Wear 2.0 was a big problem. It's standard now, and it does everything Android Wear needs - there's NFC for Android Pay, which, as we've noted, is still lacking on fair fashion and luxury watches (cough, Fossil Group), if not on sportswear. technical side.
As we already mentioned, the Tag Heuer Connected Modular 41 smartwatch has Google Assistant on board, and a microphone that perfectly heard our voice. You can download apps directly to your smart watch from Google Play Store, while there's only Bluetooth and Wi-Fi here, there's no standalone 4G.

The Heuer Studio tag for choosing exclusive, built-in watches and customizing them should be popular - it's easy to use and fun to fiddle around with bases, dials, and more. If you don't really mess it up, all watch curators are both analog and digital styles - enhance the overall look of luxury.
You can also choose a personal photo as the face of the watch. You can also store music on the watch itself, and here's another tag upgrade - 4GB to 8GB of storage could really make this feature usable, perhaps for runners.

The Modular 41 is more powerful than its larger predecessor, powered by an Intel Cloverdale Peak processor with 1GB of RAM for playback. The screen is also very responsive, which we really appreciate after double swiping on the smaller watch screen, and in and out of apps performance is stellar. None of the random slowness we saw on the 45. It's nice to see Tag tweaking the internals every time they release a model.


The Tag Heuer Connected Modular 41 has GPS, which means the watch will be able to track your outdoor workouts. You can choose from Android Big Wear apps like Strava or Endomondo, but tested with google apps fit.

Launching the app was smooth enough that the Tag Heuer actually locked onto the GPS satellite faster than the Garmin Fenix ​​5 it was tested with. However, in a 10km run, the Tag Heuer only tracked 9.1km - which isn't brilliant.

It also wasn't the most comfortable to work with as the metal body is quite hefty - that's where the epic build quality comes back to haunt you. Serious runners will have a proper GPS watch anyway, but we expect distances to be recorded correctly in the future.


One pretty big change between modular 45 and this device is downsizing the 410mAh battery to 345mAh. Now, the Modular 41's screen is smaller - 1.2-inches compared to the 45's 1.39-inches - so you can guess that's why Zenith was confident it wouldn't impact endurance too much.

Still, we believe that this tag burst fairly quickly under normal use (not in battery saver mode) and the battery on the smartwatch lasted a maximum of one day. Plus, it still takes about two hours to charge, with a charger included.

The full name of the updated model TAG Heuer Connected Modular 45. I would be happy to advise you to contact your colleagues from the Chronoscope website for details - well done guys, they got the watch back at that time, during the world announcement, described their impressions, took pictures (soon there will be with us, please wait). In general, as it should be for a respected site about watches, they did everything cool and on time.

I liked that TAG Heuer got confused in terms of design, I really like the Apple Watch, but it's still a smart watch, a device, albeit a fashionable one. And "tags", well, this is exactly what healthy and brutal watches are, easily recognizable, pleasant to wear, interesting, noticeable, not set on edge. I sometimes wore them even without connecting to any device and nothing, did not break off. After I gave the watch away, there was an idea to buy a TAG Heuer Connected for myself, but instead my wife and I bought another trip to splash in water and the idea was forgotten. Maybe it's for the best.

The disadvantages of that model are also quite understandable, with iOS the functionality was limited, and in general, after the Apple Watch, the functionality was not pleasing - there is none, there is none, the control is not so smooth and smooth, the screen is not so juicy. Outwardly - a fairy tale, a great story. Inside, there are questions.

The official video is good, worth a look.

What was presented today? The fact is that the TAG Heuer Connected Modular 45 is a modular watch. The buyer can not only pick up a different strap, other inserts, a bezel, a buckle for the strap. That is, imagine, the main electronic module has remained the same, the infrastructure has changed. Moreover, if you are completely tired of charging the device, you can also put a regular watch here, such a module also exists. Well, not quite ordinary, this is a Heuer-02T module (according to colleagues from the Chronoscope, with a tourbillon and a chronograph), it will cost about 1,100,000 rubles. One million hundred.

I understand that the figure is amazing for a simple person, but the creators probably wanted to show that the buyer of the TAG Heuer Connected Modular 45 has a place to move in case of emergency. A “simple” smart watch will cost about 100,000 rubles, everything will depend on the package, the selected strap and other accessories. I suppose that in the TAG Heuer boutique in Moscow tomorrow they will start tormenting consultants about pre-orders, deadlines and accessories.


Technically, the watch has also changed, now with the TAG Heuer Connected Modular 45 you can pay using Android Pay, improved the display, added a bunch of watch faces and there will also be a virtual studio to create your own watch faces.

Operating system Android Wear 2.0. With iOS, the functionality is not complete, the owners of fashionable smartphones on Android based rejoice. The operating time is 25 hours, I assume that everything is left as it was, at the end of the day it will need to be charged. On the official website they write that the watches are assembled in workshops in La Chaux-de-Fonds, that is, everything here is really Swiss Made. If desired, they can make a version with diamonds, in general, look for yourself on the official website.


If we talk about sports movements, then the watch has GPS, basic water protection. In general, you can use it in the gym if you do not plan to do boxing or something very active. Other specs: Intel Cloverdale Peak processor, RAM 512 MB, inner memory 4 GB, display diagonal 1.39 inches, sapphire crystal 2.5 mm thick (!).

It remains to add why it is good. Now the user has more freedom in terms of personalization and, if there is money, a module with a watch for a million rubles can be inserted into a silicone strap. Now it will be possible not only to wear a smart watch beautifully on your wrist, but also to pay for anything, which is a big plus. Now, those who want to get a smart watch, not like everyone else, have a TAG Heuer Connected Modular 45 for a hundred thousand, and this, of course, is good.

Finally, a bulk photo.

P.S. Personally, personification captivates me most of all, you can really assemble your watch from different parts, stir up your dial there, and in all this beauty the correct “tags” will still be very easy to identify.

We explain why smartwatches entered the ticking luxury market and occupied their niche in it

The fashion for smartwatches came to the world of premium timekeeping products three years ago. Then, at the largest thematic exhibition in Basel, Switzerland, several reputable manufacturers at once announced the release of watches, which had previously been quite difficult to imagine in their assortment.

However, due to the fact that the threshold for entry into this segment was initially incredibly high, the competition turned out to be within the power of very few. But in the market by 2018, a clear pool of figures was formed, developing in the field of smart luxury with purely positive dynamics.


Of course, first of all, one can name the brand among them, which by 2017 has prepared for its audience the second generation of the Connected collection. Unlike previous models of the family, now new items have come out in a new modular design.

Its main attractive feature was that the user could independently select combinations of not only straps, clasps and lugs, but also, in fact, the type of watch itself: electronic or mechanical (for example, a three-hand or COSC-certified watch).

The company has chosen an appropriate slogan for the concept of “fast fashion”, “See Now, Buy Now”, perfectly emphasizing the avant-garde spirit of TAG Heuer during the revolutionary Mikrograph and the brand’s proximity to the consumer, but now with an emphasis on electronic technology.

Customization as a lifestyle

Naturally, like any smart watch, the new collection was originally aimed at a youth audience. Therefore, it will be necessary to note that marketers have worked out an excellent strategy for introducing products to the market.

Firstly, among the ambassadors embodying the modern spirit of the Connected collection, the most prominent representatives of the creative environment today were invited: musicians, DJs, street art popularizers.


Alec Monopoly - graffiti artist and TAG Heuer Ambassador

Our interview with one of them, artist Alec Monopoly, who painted several clocks at an event at MAMM with his own hands, is available.

Secondly, Connected 45 starred in a Hollywood blockbuster immediately after entering the market. And what, if not cinema, increases popularity?


On the set of Kingsman: The Golden Ring, protagonist Gary “Eggsy” Price, played by Taron Egerton, wears a TAG Heuer Connected Modular 45. Image: kinopoisk.ru

The watch was used as the main spy tool in Kingsman: The Golden Ring, which was produced by Marv Films and 20th Century Fox. The film premiered on September 22, 2017. And, like any long-running project, this plot is clearly designed for more than one series.


Smart luxury: masculine and graceful

If a Swiss watch manufacturer is responsible for watch parts (the production of which uses only high-quality materials: gold, ceramics, titanium), as well as their assembly and final finishing, then electronic components and software - the area of ​​responsibility of the two largest players in the IT market, based in the famous Silicon Valley. This is about Intel companies and Google.


So, all accessories of the second generation (unlike the first, additionally equipped with a GPS module) work on Intel processors Atom Z34XX, coupled with 410 mAh batteries providing them with up to 30 hours of continuous operation. The Android Wear 2.0 operating system is in charge of the functionality.


In addition to the 45mm case diameter, the manufactory has released another one designed for more refined wrists. The 41mm Connected Modular has the following improvements: the 390 x 390 AMOLED display now has a resolution of 326 PPI (up from the previous 287) and high brightness (maximum - 350 nits). The size of the memory card has increased to 8 gigabytes, and the RAM memory - up to 1 gigabyte.

Models with a 41 mm diameter case (presented so far in seven standard versions) operate on the basis of an operating room Android systems Wear and are compatible with Android 4.4, iOS 9 software. Like the Connected 45, they are up to 50 meters and are equipped with GPS system and an NFC sensor to pay for purchases.

We have become accustomed to the fact that smart watches have firmly entered our lives. Now it's time to get used to the fact that they can be not only practical, but also luxurious.

Text: Ksenia Strizhakova
Images: TAG Heuer press office

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