Webmasters who do not monetize mobile traffic lose a share of their profits, and sometimes a very significant one. It can be obtained using partner networks tailored for mobile devices. They analyze site visitors and offer everyone advertising content that is relevant for him.
Those who do not have their own visited site profit from paid targeted and contextual advertising, promoting their publics in social networks. The traffic from them is profitable, since many users access the Internet with portable devices for visiting social networks.
Mobile traffic monetization schemes
Mobile affiliate programs are intermediaries between advertisers and webmasters (partners who provide targeted traffic). In the PP office they do necessary settings and monitor conversion statistics, use ready-made advertising materials and generate affiliate links. The wider the functionality of the service, the easier it is to conduct in-depth analytics of advertising campaigns, track performance and improve sales, subscriptions, and installs.
The targeted actions of users who are attracted by the webmaster are called leads.
For each lead, he receives a monetary reward. Services, goods and mobile applications that an advertiser offers to target users are called offers. The webmaster either manually selects them for his traffic, or entrusts the selection to a system that distributes it among offers depending on gender, country of residence, age and other parameters of visitors.
Depending on the type of leads, the following models of work in PP are distinguished.
- CPA(cost per action, or pay per action). You receive a reward when a person who clicks on your link performs a targeted action - registration, subscription to a newsletter, filling out a questionnaire, going to a specific page, and so on.
- CPI(cost per install, or payment for installing the application). You get a reward if the user you referred installs the advertiser's app on their smartphone.
- CPM (cost per mille, or pay per 1,000 views) - a model in which the partner is paid money for every thousand impressions of advertising material (banner, teaser).
- CPC(cost per click, or pay per click) - the partner receives a reward for each unique click on a banner/link, regardless of whether the user has completed the target action (lead) or not.
Why foreign mobile traffic is profitable
The monetary reward for the brought foreign client is many times higher than for the Russian one. For example, for installing an application in Runet PP they pay an average of 7 - 100 rubles. If we draw parallels with Western PPs, then there the rates for a lead reach 1000 rubles or more. For example, take the rewards offered by advertisers in M obidea:
3 myths about working with Western affiliate programs
The fears of Russian webmasters about entering the foreign market are on three pillars. Here are the main myths that keep them from switching to earning money in the bourgeoisie. I will try to dispel them and explain that there is nothing wrong with that.
- Difficulty receiving payments.Foreign affiliate programs offer payments to PayPal, Payoneer, bank card. In fact, there is nothing supernatural: you need to understand these payment systems once - and the withdrawal of money will occur without problems.
- Ignorance of the languagea. The interface of foreign software is intuitive. Experienced webmasters are quite well versed in the terminology, since it is identical to that used in Runet. Tasks that require deep knowledge of foreign languages are usually delegated to specialists: translators, copywriters, SEO optimizers, and so on. As a result, the collection of key phrases, writing foreign texts and creating promotional materials falls on the shoulders of professionals. You just have to calculate the return on investment and set up cheap traffic channels.
- High entry threshold. If you drive paid traffic to advertisers' sites, then the entry threshold will indeed be higher than in the Russian-speaking segment of the mobile market. However, you can start by developing your own sites and groups in social networks with reviews of games and applications. It will take more time to get traffic than if you buy paid advertising from other sources, but you will get a semi-passive and constant source of income.
Review of mobile software Mobidea
is originally a foreign affiliate program covering 200 markets around the globe. It has been operating for more than 10 years and offers 569 general and adult offers.
Recently, Mobidea began to cooperate with the segment of the Russian Federation and the CIS. The company is considered a leader in its niche. Mobile content accounts for over 600 clicks per month. More than 20 thousand webmasters and advertisers from six European countries are registered in the service.
Advantages of the affiliate program:
- A wide range of proven offers that give high conversion;
- automatic distribution of traffic by one link to the most relevant offers for the maximum conversion;
- webmaster remuneration - up to 80% of Mobidea's income (there is no similar offer in the Russian-speaking segment)
- rich toolkit, detailed statistics for in-depth analysis;
- convenient search for offers with filtering by country, category, operating system, restrictions (ban on redirects or adult content).
Affiliate tools:
Promotional materials in overlay format(the ad block is located on top of the site page) and popunder (pop-up window), banners;
FROM links with the ability to generate subaccounts(this is part of the link that is created to track statistics on various traffic channels);
Smart Link Technologyto automatically direct visitors to offers, taking into account geolocation, device operating system and other parameters;
Postback URLis a technology for tracking advanced statistics on leads on external resources (trackers).
Another tool isPerformance Fallback - allows you to adjust the cost of each 1000 ad impressions. If it turns out to be lower than the one set by the webmaster, then the system redirects the visitor to another offer, which is previously specified in the settings.
The minimum payout threshold is 100 euros. Withdrawal of earned funds is possible onPayPal, Payoneer, Payza and Paxum.
Conclusion
The advantage of foreign mobile betting shops is that they offer significantly higher rewards for leads, which are calculated in euros and dollars. In the conditions of the shaky Russian economy, entering the Western market is a great opportunity to rise from the crisis and become independent of the fluctuations in the value of the domestic currency.
Start earning with Mobidea
Mobile traffic - Internet users using mobile devices to navigate web pages. As a rule, all devices with SIM cards (smartphones, tablets) belong to this type.
Every year the mobile market develops, gadgets become more powerful, and screen sizes allow you to comfortably use the device to view information on the network. People are already accustomed to being in touch here and now, to be able to book a hotel, buy tickets, and check email promptly.
The proportion of online purchases made from phones is constantly growing. The number of mobile visitors to the network is constantly increasing, Russia ranks 5th in terms of the number of subscribers cellular communication. Mobile traffic has long been an independent niche. Approximately, every third user accesses the Internet from a mobile device.
Earnings on mobile traffic
Mobile traffic is the most profitable for monetization. Transfers from phones are paid more than transfers from desktop computers. This encourages webmasters to develop this particular direction.
You can understand how many mobile visitors are on your site by setting a special metric, such as LiveInternet. There you can see the clearest picture of the traffic composition. What percentage of mobile users, what Operating Systems, browsers and regions.
On an average site, the content of transitions from mobile OS reaches 25%, but the figure can be even higher, depending on the subject.
Mobile Internet users are usually busy people who use their phone to search for information. Such traffic is more passive, less likely to leave comments from the phone, make purchases, navigate through various sections, including advertising. But all this is easily fixed at the stage of optimization for devices.
In addition, at the beginning of 2016, Yandex released the Vladivostok update, which allowed responsive sites to rank higher than sites without a mobile version. Therefore, mobile issuance is different from desktop.
Site optimization
Optimization for various devices is an important and fundamental step on the way to earning income from mobile traffic. If the user does not need to find the basic information for which he came to the site, then there can be no question of clicking on an advertisement.
There are two ways: adaptive design, or a full-fledged mobile version of the site.
Adaptive design:
- Simple in execution.
- Doesn't require development from scratch.
- One URL is used.
Suitable for blogs, online stores with a small number of products, business card sites and one-pagers.
Mobile version:
- Speed and user friendliness.
- Possibility to go to full version site.
- Easy development.
- Additional domain to be redirected to.
Suitable for any type of site. Ideal for blogs and large online stores, bank and hotel sites.
You can check the site for adaptability using the Mobile Friendly service. This is a superficial comparison of methods. Each has its pros and cons, we recommend that you study this in more detail. The optimization option will affect the final conversion.
Apart from adaptive design, it is important to increase the page loading speed. The average download time from a mobile device is 7 seconds.
- Use readable fonts.
- The content size must fit within the viewport, scrolling must be vertical only.
- Enlarge all buttons and active elements. It should be convenient for users to perform the target action.
- Don't use plugins. Some smartphones have limited support for certain plugins.
Traffic monetization
For monetization, consider the option of installing advertising. Previously, there was an article about the selection rules reliable network for partnership. In order to start the process of earning, we need to select ad formats and proceed to install the ad network code.
- Mobile redirect - redirects users immediately to the advertiser's website. A very popular format and one of the highest paying. It does not annoy users, as the URL bar is hidden, and address spoofing remains invisible.
- Mobile FullScreen - usually the banner is shown on a dark background, over the site and closes when you click on the cross in the upper corner.
- ClickUnder - opens to the user new tab, where the advertiser's page is located.
These three formats allow you to monetize maximum amount users. By the way, the speed of mobile Internet will not affect your income. Clicks are counted and paid immediately.
In pursuit of high earnings, do not forget about security. Unfortunately, search engines do not favor such advertising, and can pessimize the site. Don't forget to check with your network manager what solutions they offer. As a rule, networks have their own unique code, which helps to bypass the strict requirements of the PS.
Well, the standard type of advertising is . It is used by approximately 95% of all webmasters. Attractive informers organically fit into any content and encourage users to click. AT mobile versions teaser sites are used no less than in desktop ones.
Teaser networks give a high degree buying traffic. The scheme itself, according to which mobile traffic is monetized, is standard and is the same as on the desktop. Only the solutions to which such mobile traffic merges are changing. However, now more and more advertisers have begun to purchase mobile clicks to sell their products.
So, let's summarize: track the composition of traffic using the metric, optimize the site, select for work, and start earning!
We have released a new book, "Social Media Content Marketing: How to get into the head of subscribers and make them fall in love with your brand."
p style="text-align: center;">
More videos on our channel - learn internet marketing with SEMANTICA
Imagine an exercise bike - you are pedaling, but you are not going anywhere. What if you switch to a bike? The same actions will make it possible to go in the right direction. The same is true with traffic. You start to monetize it - and it's like changing to a bicycle.
What is traffic monetization and how to make money on it
The very concept of traffic means the amount of information passing through a single channel. It can be a personal website, a social network account or special application. The nature of this information depends on the Internet resource. Main types of information dissemination:
- Advertising - contextual, teaser.
- Visitors to a personal website or blog.
- Subscribers in social networks.
- Banners, redirects, links, etc.
At the conclusion of the contract, certain actions are stipulated, for which a fee is charged. Usually rewards are received for increasing coverage, downloads, views - that is, for increasing the flow of information.
Having figured out that traffic monetization is a legal and proven way to generate income, you can get to work. You can make money with just mobile phone with Internet access.
What types of monetization exist
Depending on the information resource distinguish several types. There is a distinction between traffic received using their own Internet resources and traffic provided by third-party platforms.
Files
Earnings consist in creating files of interest to users and placing them on your website or third-party resources. If you have your own platform, the files are downloaded by subscribers, if there is no site, we take other resources. Using file sharing services as a platform, we place interesting files on them, pack up-to-date information there and get money for downloads. In order to increase downloads, it is necessary to attract new visitors to the file hosting or site, for this we use advertising on social networks, reach our personal page, send messages to our friends, and so on.
Exist certain requirements to the contents of the files:
- We pack into archives what is of interest to the audience - games, videos, books, profitable links to affiliate programs.
- Links attached to the file must be related to the subject of the product. For example, if text file contains a book on psychology - it does not make sense to attach a catalog of an online store of agricultural equipment there. And if you attach a link to a site with children's goods to a developing video for children, there will be more downloads and passes.
- Beware of viruses - if the file contains them, the reaction from the Internet resource will follow immediately. Access to it will be closed to us.
When working with files, there is such an option to monetize traffic as the use of paid sites. These are archives containing information that users need, but you need to pay to access it.
Advertising
The contextual advertising option is ideal for the owner of a promoted site or blog with a large flow of visitors. The scheme is simple: we place an ad unit on the site that is similar to our theme. Then we continue to promote our resource and fill it with new visitors. For every click and click on an advertising link, we earn money.
- gaining a large number of clicks due to its specifics. A teaser posted on the site attracts the eye with an intriguing photo or title. Link clicks also generate income for the site owner.
- Banner advertising implies payment for a time period. The site owner sells a place for a banner, receiving payments according to the contract.
- The running line gives good income owners of sites with high daily traffic. In this case, the advertisement is a ticker, payment is assigned according to the number of impressions.
- CPA networks - such links or banners generate income depending on the actions of a person carried out after clicking on them.
- Affiliate links and programs are one of the most well-known types of SEO traffic monetization. In this case, the site contains articles containing links to the partner's product or service. Payment is made depending on the terms of the contract, it can be a fee per click or a percentage of sales.
How to monetize mobile traffic
Mobile traffic is of interest for a number of services, so for those who do not like to sit at the computer for a long time, this option is perfect. To make a profit, you need to register on special platforms and get a task.
Monetization of mobile traffic is carried out in several ways:
- We download the application and send our friends or contacts an offer to do the same. We receive rewards for downloads, money is credited for each open file.
- We visit a certain resource, recommend it to our contacts. For visits on our recommendation, we receive income.
- Options banner advertising on the mobile devices – new version monetization of WAP traffic, this indicates an increase in interest in the development of mobile Internet and promises new sources of income for webmasters and ordinary Internet users.
We choose the best option for monetizing traffic - and we get income, everything is simple, transparent and affordable.
Some of the traffic on each site is mobile. Users are increasingly using tablets and phones to access the Internet, and this must be taken into account.
If you want to get the maximum profit from your sites, then you need to take care of placing interesting ads.
Monetization of mobile traffic is a separate process that requires special attention. The fact is that it is not always possible to effectively convert such traffic. in the usual way, but there are several options to achieve maximum results.
We will present you some of the best options for making money on mobile traffic.
Earnings on mobile applications
1.
Let's start with a specialized affiliate network for converting mobile traffic. The scheme of earning is extremely simple, register, receive promotional materials, install them on your sites and earn a profit for each installation of applications.
Payouts are not delayed here, they provide detailed statistics, and they work with each webmaster individually. After registering in personal account you can see all the offers:
Each offer is accompanied additional information, about how much you will receive for the installation, for which devices the application is suitable, as well as from which countries traffic is received. Just connect to one of them, get a link and start attracting users.
2.
More popular affiliate network, which has many partner offers, including mobile applications. Even without registration, you can go to the system and evaluate offers for mobile traffic:
Prices are different everywhere, of course, expensive ones are much better, but as a rule, some restrictions are set for them.
For example, for the installation of the first application from our example, they pay more than 31 rubles, but users cannot be attracted from social networks. But an application with a reward of 7 rubles can be advertised in any way.
3.
A true giant among affiliate networks, through which you can also profitably convert mobile traffic. For mobile traffic, there are slightly fewer offers than on ActionPay, but they are exclusive.
This is an example of one of the offers that is suitable for converting visitors from devices under IOS control. The choice is not large, but you can choose options.
Mobile traffic monetization with pay per click
Earn on affiliate programs convenient and convenient, but this option is not suitable for everyone.
Why? Some webmasters are lazy, they don’t want to constantly change something, look for suitable offers, evaluate conversion and do other things, it’s much easier to place the code once to show pay-per-click ads.
This opportunity provides a well-known service. Not so long ago, new ad formats for mobile traffic were added here - FullScreen and a mobile banner. They look like this:
Is it profitable to monetize mobile traffic through this system? More than that, and through the calculator on their website, it's easy to calculate your expected profit. Take a look at your site's statistics and see how many hosts are visiting your site from a mobile device.
Enter the number of visitors and the expected income will appear:
With an attendance of 8,000 hosts per day, the income from a mobile banner is 42,000 rubles. You get even more if the ad is displayed in full screen:
A great option for monetizing mobile traffic, but in order for a site to be accepted into the system, it must meet certain requirements:
- from 50 hosts per day;
- paid hosting;
- Most of the traffic comes from search engines.
- at least 50% of RU traffic;
- the presence of the counter on the site;
- without information about ATS and cheats;
- with quality content.
Do you have suitable sites for all these items? Then add a project and start monetizing mobile traffic. If for some reason TeaserNet is not suitable for you, use alternative advertising services:
- – install teasers and banners on the site, get the maximum income from mobile traffic.
If you want to monetize traffic, it will be useful for you to learn how to do it on mobile devices. Mobile traffic makes up a third of all existing on the network, and this number is growing every day. As more and more people spend their time on smartphones, the focus is gradually shifting from desktop computers to mobile devices.
However, the majority of users still make purchases on computers. Does this mean that e-commerce should focus more on PC sites? Does this affect the monetization of mobile traffic?
First, you need to look at how users behave on each device. People are making fewer purchases on mobile devices. According to experts, almost twice as many users make purchases and visit information sites from PCs or laptops. But at the same time, people do not "turn off" their interest in goods and services when they use mobile devices. Instead, they spend more time researching the offer, and as a result, many make a buying decision.
It should be noted right away that the monetization of mobile traffic is not only a sale own goods and services, but also receiving interest from participation in affiliate programs, as well as hosted on your site.
Despite the low level of purchases from mobile devices, the rate of transition to advertising on them is higher than on computers. And it turns out profitable if you earn money on ads from your site.
How to increase such profit?
Unfortunately, today not much attention is paid to the monetization of mobile traffic. However, from devices with smaller size The screen is quite easy to read the text. By themselves, such devices are designed for fast reading, scrolling and listening. The text should be shorter, more meaningful and more noticeable.
Due to the small screen size, ads can take up more space without being as intrusive. Perhaps this is another reason why mobile ad conversion rates remain high. With the right organization, monetization of mobile traffic with pay-per-impressions can be very profitable.
How else can you earn?
Most of the time spent online on mobile devices is spent on apps. On average, users spend more than 30 hours on services and mobile browsers per month, compared to the average 27 hours spent on desktop. According to statistics, more than a third of smartphone owners download at least one application per month. About 90% of the time is devoted to such services. mobile Internet.
Taking into account the above, the monetization of mobile traffic can be organized. What does it mean? Everything is pretty simple. If you want to earn money from smartphone users, you need to develop your own application. It is these services that are confidently beginning to take away the market share that used to belong to computers.
What needs to be done first?
Before reading mobile site monetization tips, take a quick look at your site's statistics. Get a ballpark estimate of how many visitors are using mobile, then explore segment metrics. How does your mobile traffic compare with your computer traffic? Is there a big difference in key metrics? If this difference is obvious, you can proceed to different ways.
How to do it?
As noted above, the monetization of mobile traffic does not always mean e-commerce. If you want to make money this way, advertising is one of the best monetization approaches you can take. Integrating advertisements or search tools into your website is one of the better ways making a profit.
What should be your resource?
Keeping your website simple and clear is an absolute must. Each contemporary theme for WordPress or other engines is lightweight and easily modified. Explore mobile advertising solutions and integrate them into your site.
Direct users to other segments of your site. While mailing lists are the perfect marketing tool, you can connect through Facebook, YouTube, Instagram, and so on. Moreover, the monetization of mobile traffic without subscriptions is the most desirable today. Think about how your site should look like a multi-device network. The more connections you create in your content network with a person, the more likely they are to become your repeat visitors.
How to attract users?
Get people's attention all the time. The key to building trust and long-term relationships is to keep the attention of visitors who land on your mobile site. Action Subscription Forms and email should be minimal: the more fields you need to fill out, the less likely people will do it on a mobile device.
If you have provided a steady flow of visitors, it is important to keep it. In this case, we are talking about creating high-quality content that is compatible with mobile devices. Long articles look bad enough even on a computer screen, and even worse on a smartphone. If you are monetizing mobile traffic, you must follow the same basic principles of clear communication as you would with standard network marketing. This includes calls to action, effective ads, and high quality content. Once you complete these three requirements, you will start to see some improvements in monetization.
CPI and CPA
CPA is a pricing model where an advertiser pays for a specific action such as signing up, selling in a store, etc. CPI is a more precise version of CPA where payment occurs when the user installs the app.
Even though most ad networks out there make a lot of money in the CPI business, it is advisable to choose a niche for yourself in CPA. The main action of these links is to encourage users to subscribe to paid service, which gives them great mobile content like videos, ringtones, games, wallpapers, etc. What makes these subscription offers special is that they are designed to work on mobile devices. Thus, placing such ads on your site is the monetization of mobile traffic with pay per action.
Advertising space
The traditional advertising model, which dates back to paper newspapers, is to sell advertising space and embed ads in content. The same model is used for television with 10 minutes of commercials for every 20 minutes of broadcast. For some time now, even videos on various hosting sites have received income from such advertising. The Internet has been using this model for the past 15 years and has generated tens of billions of dollars in revenue.
This method can also be used on mobile platform, and it can generate real income. By placing small ads at the top or bottom of the screen, the advertiser will receive clicks and traffic to their sites. It turns out monetization of mobile traffic with However, the main disadvantage of this approach is that it is much more difficult to create an attractive commercial on a small screen. App developers want to make money, but they don't always want to sacrifice too much screen real estate that can get in the way of the app.
Affiliate and referral programs
Another monetization idea lately involves affiliate marketing with mobile applications. Essentially, instead of selling ad space, the advertiser offers an affiliate program that contains links embedded in the app. They will generate revenue for the service creator based on the recommendation. In affiliate programs, the advertiser pays for the sales facts that are generated by the affiliate. The system can track these "clicks" and if the consumer goes to the advertiser's website and makes a purchase, the app developer receives a commission.