Inviting random people to a group is a pointless undertaking. We tell you how to attract target audience on Instagram, VKontakte and other social networks.

Special software

Most fast way to reach your target audience is to use parsers. These are programs that collect, sort and analyze user data in in social networks.

Users leave a lot on their profiles miscellaneous information which will be useful to you for promotion. But it is impossible to collect and systematize it manually. For this you need special software.

Parsing for VKontakte

Most of the data can be obtained from VKontakte. This site has an open API Application Programming Interface (API) A language in which one program communicates with another to perform a common task together., which means that it is possible to gather an audience according to different criteria. With parsers you can find:

• groups in which the people you need are in;
• users who follow competitors;
• an active audience that likes and leaves comments;
• community leaders;
• people by age, gender, marital status, interests, profession and geographic data;
• bots and "dead" accounts.

The most popular parsers for VKontakte are - Target Hunter , Pepper Ninja, "Cerebro Target".

Search for competitors in the Pepper Ninja parser.

Parsing for Instagram

On Instagram, you can search for audiences on competitor blogs, as well as select people by hashtags or geolocation. To do this, use Zengram. Unlike VKontakte, you can't set up advertising campaigns in Instagram parsers. That is, you can only follow people from the received list, write comments and like them.

Parsing for Facebook

With parsers for Facebook, everything is more complicated. The only data that can be obtained from this site with a closed API are phone numbers and email addresses. Such a function is, for example, in Pepper Ninja.

Parsers give businesses a lot of opportunities, but they do not guarantee subscriber growth. With any of these programs, you can get to know your audience better and get listings. potential clients, but they will only follow your accounts if they find interesting content there.

Competitor analysis

In order to attract subscribers to your social media pages, it is useful to observe more experienced and successful competitors. This does not mean that you need to steal someone's content or completely copy the style: you have to watch their actions and the reaction of the audience in order to feel the trends and come up with your own creatives.

To work with competitors is also special services. For example, it can determine the most read posts in open groups, and SimilarWeb are other traffic sources.

Post analysis through Smmbox.

relay

If you started with an account in one social network, and later began to master the rest, feel free to advertise new pages on your own resources. There is nothing wrong with duplicate content. Perhaps it is more convenient for some of the subscribers to follow your project on Telegram, and not on VKontakte, such a user will be glad that you shared information about the channel, and will become a little more loyal.

partnership

Making friends and starting to cooperate with direct competitors is an almost impossible task, but finding friends in other areas is quite real.

A clothing brand from young designers can team up with a photography studio, a coffee shop with a wine bar, window installers with a door installation company. There can be a lot of options, the main thing is that your target audiences intersect.

The formats in which partners work are also sufficient. The easiest and fastest option is to exchange posts in groups. If you want to arouse more interest, come up with joint promotions, master classes or contests - everything that your imagination has enough for.

Another option is joint live broadcasts. Two speakers (let's say
fitness trainer and nutritionist) instead of just one will surely arouse much more interest among viewers. To do this, it is not necessary to meet offline: technical capabilities Instagram allows the author of the broadcast and his guest to communicate remotely.

Games and activities

With or without partners, do not forget about direct communication with subscribers and entertainment. Still, social networks are created just for this, users come here to relax, get distracted and learn something new, so many of them are willingly included in the interactive. Everything is of interest: from prizes for reposting to contests for the funniest photo frog.

• games;
• contests;
• surveys;
• webinars;
• master classes.

Fragment of an interactive series.

Buttons on the site

If you have a website, the easiest thing you can do to drive traffic to social networks is to place their buttons on your resource. This is done in just a few clicks and almost always gives the result. Users look through the company profile very often, because Instagram with live comments and captions will always be more interesting than a regular photo gallery.

Conclusion

To attract the attention of the target audience and keep it, a few simple solutions. For competent promotion in social networks, you need to set tasks correctly, develop a strategy, come up with creative solutions and communicate with subscribers. This is what the work of an SMS man consists of.

The course, developed by the April agency and Skillbox, is built in the format of a reality show. Its students can observe the work of a young specialist, make decisions with him, gain experience and apply theory in practice.

Project start date: December 18, 2017
Social networks: VKontakte, Facebook, Instagram, Odnoklassniki

about the project

Veda Village is a unique residential complex in St. Petersburg, designed for families of vegetarians. The club quarter is located 30 minutes from the historic city center and 15 minutes from the nearest metro. The project includes not only residential buildings: on the territory of the complex there is a special school and a kindergarten, a club with a variety of master classes, eco-friendly shops and beauty salons, and each house has a lounge area.

When the project came to us on December 18, 2017, the brand had two communities in social networks: the VKontakte group (numbered 9954 people) and Instagram (6756 people). Community content consisted of dry building reports and vegetarian recipes. There was no advertising campaign, so only a limited circle of the most interested users knew about the brand. Group subscribers did not communicate with each other, did not ask questions to the community, they did not know about the opportunity to visit the free tour in the residential complex. The brand did not analyze the statistics, Yandex.Metrica was not installed on the site.

The tasks that were set

• Attract a new target audience to the group, which would be interested in purchasing an apartment in a vegetarian residential complex.
• It is accessible and interesting to talk about the project to new users, people who dream of living among like-minded vegetarians.
• Create a cozy club in social networks where you can find out interesting thematic news, chat, discuss issues that concern vegetarians.
• Install an analytics service on the client's website and analyze the behavior of site guests who have moved from social networks.
• Increase traffic to the site, the number of apartment purchases and excursion bookings.
• Promptly answer user questions, process applications, dispel prejudice against the project.

Difficulties

• Specific target audience: vegetarians, vegans, fans of a healthy lifestyle. We needed to immerse ourselves in their world, learn the right tone of communication with this special audience. Identify the most responsive and solvent audience.
• specific product. We had to sell real estate (which in itself is not easy, because decisions on such a purchase are carefully weighed and never taken spontaneously) in a residential complex in St. who does not adhere to the philosophy of the LCD.

How we acted

Step 1. Changed the content of the communities.

Instead of monotonous posts, several types of posts were included in the content plan:

In advertising posts, it was important to show the uniqueness of the complex in every aspect. We talk about the approach to construction, the infrastructure of the residential complex (spa center, school, kindergarten), about cool places in the area. To be honest, all members of the project team themselves gradually wanted to live in Veda Village, fell in love with this residential complex.



reputation posts.

We have saved posts about the construction so that subscribers can see: the project is developing and living. But we supplemented the boring "footcloths" of the text with bright photos and videos, simplified the descriptions and presented them in the format of benefits.



We also regularly talk about how interesting it is to live in the complex, prepare materials about sports activities and master classes so that subscribers imagine themselves in the place of the heroes of our reports and want to visit Veda Village personally.



Famous guests often visit the complex, such as Irena Ponaroshku (TV presenter, blogger), Sati Casanova (singer, blogger), Satya Das (popular Vedic psychologist, philosopher), Oleg Torsunov (public health specialist, world-famous writer and lecturer), Shalva Amonashvili (Soviet, Georgian and Russian teacher and psychologist). We are preparing a lot of materials with the stars: videos from excursions, interviews.



communication posts.

Vegetarianism is surrounded by many controversial topics, which we offered to discuss with our subscribers. To do this, we use a magazine format: a mysterious reader asks for advice. In the post below, subscribers not only actively gave advice on feeding pets, but also posted photos of their own furry vegetarians.



In addition, we constantly host games and publish puzzles, giving subscribers the opportunity to compete in the comments.



Useful content

In order to create a sense of community of interests, as well as gain an audience in the VKontakte group and other communities, we actively publish interesting thematic content.

Vegetarians are constantly looking for new recipes, so we spend a lot of time looking for good dishes.



Helpful Tips on nutrition and a healthy lifestyle in the VKontakte community, we draw up in a new format of long reads. It is also an effective method of attracting the target audience. Our subscribers like to read long texts if the material is really interesting. We follow many vegetarian and vegan communities, we study specialized literature in order to select topics suitable for the project.



We also track important news for vegetarians and publish them promptly. We have a lot of additional posts out of the content plan, as we consider it important to notify about current events as early as possible. Subscribers willingly share such posts, spreading information about the brand.

Step 2. We developed and regularly change the design.

We constantly make adjustments to the promotion strategy. The changes are very different, including changing the seasonal design. Below is the winter design that the client chose at the first stage of cooperation, as well as several options for spring. We didn't really like the last layout presented, but the client loved it, so this option was left in the community.

Another way to bypass the "smart" feed algorithms that we use is to send messages to VKontakte. We offer subscribers to receive notifications about contests and promotions, interesting headings in private messages. The newsletter is sent automatically to the corresponding hashtag.

An important point: this mailing list is not spam! Only those who have given their consent receive it. To collect subscribers, we used a lead magnet - we gave a recipe book to all subscribers. Sending is set to keyword, so adding new subscribers and sending a gift happened automatically at any time of the day or night. As a result, it turned out to increase the audience of subscribers to the newsletter in the VKontakte group by more than 600 people (in 2 months).

Step 4. We connected the application to sign up for the tour.

In the LCD there is an opportunity to sign up for a weekend tour for free. We use an application with a tour registration form to collect groups of new visitors. More than 20 people signed up for a month of just one application!

Step 5. We prepare monthly interactives.

This type of post, made using wiki markup, allows users to once again communicate with the community and discuss the results of the interaction with other subscribers. At Veda Village we strive to make them warm and positive. The interactive “Boomerang of Kindness” was very popular, where by choosing a petal of a seven-colored flower, one could receive a task for a good deed.

Step 7. We hold contests in communities.

The tasks of the contests are different - to increase activity / recruit the target audience. As prizes, we give seed germinators, which are in constant demand among our subscribers.

results

Growth of the target audience in the VKontakte group: was 9,954 / became 12,345.
Facebook from scratch (there was a group, not a page): was 0 / became 1,168.
Instagram: was 6,756 / became 7,834.
Odnoklassniki: was 0 / became 916.
Excursion entries (private messages + attachments): more than 100.

In our article today, we will tell you how you can attract subscribers to your VKontakte group, tell you about free and paid methods getting subscribers in VK. It is worth noting that free ways give you relatively low-quality followers with low conversion, but don't look a gift horse in the mouth.

1. Free.
2. Paid.

We attract subscribers to the group in VK for free

It is very important to create a group with interesting content. and strictly adhere to it. How to attract subscribers to the VKontakte group on your own for free:

A huge niche in attracting subscribers is mutual entry into communities, and today we will reveal to you a little secret on how to do this most effectively.

And so we have fakes, now we need to register on the site where we will subscribe with fakes and spend the earned points on our group. A huge advantage is that we will earn not some kind of virtual currency or hearts, but rubles, and if you get tired of the whole thing, you can easily withdraw the money you earn to your wallets and simply order advertising for your community to attract customers and subscribers:

Here is a list of sites:

I think you understand the meaning of doing tasks with fakes, buying on the basis, thereby keeping your main page clean and getting, you can say, free subscribers to your group.

Paid ways to attract subscribers on VKontakte

There is such a method - cheating. It essentially increases the number of participants. But this is of little use. People without interest, in order to earn money, join the group and then do not take part in its life. Therefore, this method is not considered popular and in demand. How to attract subscribers to the VKontakte group on your own without cheating:

Before you start advertising your community, you need to create a correct, competent advertising post, then replenish your wallet, select the appropriate communities, preferably thematic for yours, and select the appropriate date for advertising.

As you may have noticed, the price tags start from 200 rubles even in the smallest and frankly bad publics with bots. There is a small loophole how to advertise in the same communities but at times cheaper:

Cheat subscribers in VK.

Speaking about attracting VK subscribers, we could not help but touch on the topic of cheating. Let's say right away that this method is not entirely honest, but if you cheat on trusted sites, then for relatively modest money you get excellent subscribers. Let's say right away if someone offers you VK subscribers cheaper than 1-2 rubles, immediately bypass them, because they will bring you bots that will be written off immediately.

To date, there are only a few worthy sites that offer services for cheating subscribers and give guarantees for this, active subscribers like, repost, comment and the percentage of unsubscribes is only 1-2

There are no other reliable and working services for cheating.

Be sure to register in the services that are described in the article and look at the functionality for whether everything suits you or not.

If you have any questions, we'd love to hear from you.

New services appear periodically. We may skip some of them. Write in the comments what other services you know, and we will definitely add them to our material.

For many users of social networks, it remains a mystery how a post gains hundreds of likes in a matter of seconds, and the number of views grows from zero to several thousand. This magic is created by targeted advertising. It is she who makes sure that the publication is seen by as many people as possible, and among them there is a potential buyer of your goods and services. We share a case on how we set up targeted advertising for the VKontakte contest in order to get the widest possible coverage of participants and attract the target audience to the group.

A task

We are promoting a group of gift and anniversary coins on VKontakte. One of the main tasks of her SMM strategy is to attract targeted subscribers, that is, potential and real buyers of coins in an online store. To motivate people to become a member of the group, we organized a competition with attractive prizes and the most simple conditions:

• subscribe to the page;
• repost the entry and do not delete it until the end of the contest;
• vote in the poll.

The client provided three prizes, which increased the chances of winning and became an incentive to participate in the competition. Since the conditions did not provide for a creative task and jury voting, the winner was determined using a random number generator. Terms of the competition: one week. To track the effectiveness of our work, the client defined the following KPIs (Key Performance Indicators):

• increase in the number of subscribers of the group (before the start of the competition there were 1547 people, it was planned to attract 200-300 more);
• increased activity in the group (likes, comments, reposts);
• increase in the number of clicks on links to the website of the online store;
• attracting the target audience to the VKontakte group (Crimean residents).

Since there are too many indicators for free promotion, we decided to achieve a wide coverage and activity of participants using one of the VKontakte advertising opportunities.

Step 1. Choosing a tool for promotion

The main tool that we bet on in this contest is targeted advertising on the VKontakte social network.

In our case, such advantages of targeted advertising were important as:

• coverage of an exclusively target audience due to the most accurate setting of targeted advertising on VKontakte according to a wide range of parameters (geography, age, gender, interests);
• targeting ads to subscribers of competing groups;
• constant influx of new subscribers;
• low cost of advertisements, unlike, for example, buying advertisements in other communities.

An additional advantage in promoting the publication was the possibility of free participation in the competition and the favorable geography of participants - targeting in regions and small towns is poorly developed, which makes it possible to receive high-quality targeted coverage even with a low budget.

Step 2. Gathering an audience for targeting

After determining the advertising tool, we had to gather an audience, that is, all potential participants in the competition who are interested in gift and anniversary coins. Since the client focused on the inhabitants of Crimea, we decided during the starting period of the competition, namely from March 16 to March 19, to get a response from this audience. For this we collected:

a) members of numismatic communities in the regions of Crimea we need. These are people who buy and collect coins;

b) community members " Free Crimea”,“ Free Sevastopol ”, etc. Most of them are people from our Central Asia, but less interested in numismatics. They may be interested in coins as an original gift or souvenir.

We have limited the number of ad impressions to once per person: if a potential participant is not interested in the offer immediately, he is unlikely to be interested in it in a few hours. The announcement successfully passed moderation and began to collect the first participants.

Step 3. Adjusting the promotion strategy

A few days after the launch of the ad, a natural decrease in performance is observed: the ad has already been seen by most of the people from the previously selected categories.

In order to increase the number of ad impressions again and reduce eCPC (average cost per click), we have adjusted the ad settings and added the main numismatic and competitor groups with the largest number of subscribers to the existing audiences.

As a result of the subsequent adjustment of targeted advertising, the effectiveness of the ad (CTR) increased and the average daily number of comments and reposts of the contest post increased significantly. New members and subscribers have arrived. Further positive dynamics without recessions strengthened the confidence that we changed the settings correctly.

There were 4 days left before the end of the competition. We constantly monitored the indicators and controlled the expenditure of the budget. On the final day of the competition, the final cut of the data was made.

results

• Geography.

before the start of the competition:

Group subscribers by location after the competition:

As we can see from the graphs, the number of Crimean subscribers has increased significantly. After the competition, they occupy a leading position in the geosegment, which means that the main wish of the client was 100% fulfilled.

During the period of the competition, we scored more than 600 clicks to the group at a low cost per click (eCPC).

• The main indicators of the advertising campaign.

The contest post received a large number of likes, reposts and comments, 120 people moved from the post to the online store.

As a result, even more participants came than we expected. The competitive increase was 549 people - this is the third part of the total number of subscribers before the start of the competition.

After the competition

After summing up the results, there is traditionally a decrease in activity in the group and unsubscribe, this is especially noticeable in the first week after the contest. In our case, only 7% of the participants of the competition came out - the exclusion of prizes from the drawing helped not to lose the bulk of new subscribers, so it is very important to write this item in the conditions of the competition. As a result, the number of participants in the group was 2088 people. Recall that at the start it was 1547.

conclusions

Are you ready to trust the success of the competitive publication to chance? Without promotion, the competition has a chance to get good word-of-mouth coverage, but it's best not to rely on luck. Targeted advertising will save you from having to make dubious guesses and will allow you to control the competition at any stage, and the resulting statistics will help in the further promotion and development of the group. Our experts know how to properly target ads on VKontakte and other social networks to attract customers. If you need help promoting a contest or group, call us at 8 800 775-17-11 or leave your number in the form below.

It, you can proceed to the next stage. And the topic of today's publication is how to promote a group in VK from scratch and preferably without investments. This publication is more suitable for those who are just starting their journey in SMM and want to promote the group on their own and for free.

Among other methods that help promote a group in VK, there are so-called "black" methods: cheating, spamming. They are able to give a quick increase in subscribers, but for the most part they will be bots that will not buy anything. In addition, the community can be blocked, so you should not use such methods of promotion. Focus on quality, it is better to attract 1 person who will become a client than 100 random subscribers.

How to promote a group in VK: yourself and for free

The promotion of a group in VK pursues certain goals:

• Sale of goods, services companies (performance indicators are applications and sales);
• earnings on the group, advertising (the number of subscribers, involvement is important: likes, reposts and comments);
• Hobby, creativity(maybe it will be enough that you and your mother are in the group).

Depending on the chosen goals, a plan is drawn up to promote the group, but in general terms it consists of the following points:

1. Definition of the target audience;
2. Attracting subscribers (how and from where new subscribers will be attracted);
3. Content plan (drawn up detailed plan by the types of content that will be published and the time of publication);
4. Contests (holding contests and sweepstakes to attract new subscribers);
5. Advertising (targeted and native);
6. Work with bloggers, opinion leaders, guest posting;
7. Evaluation of effectiveness and adjustment of actions for promotion.

For effective promotion, you need to think over and implement each stage, while simultaneously monitoring feedback to evaluate all activities. Then ineffective actions are either corrected and tried again, or immediately discarded. Effective Actions either we leave it as it is, or we experiment to improve it.

Usage paid services to attract live subscribers and likes to Vkontakte groups

Among other methods for promoting groups and profiles on Vkontakte, there is one "classic" one - the use of paid services. But you should start with the fact that such an approach in some cases can lead to certain consequences: turning cheated subscribers into “dogs”, writing off subscribers, and so on. However, if the service you have chosen uses sufficiently competent algorithms (does not attract subscribers using spam or hacking, etc.), then it can be trusted. It is worth remembering that the popularity of the community is directly affected not only by the number of live subscribers, but also by the number of likes on publications.

We can recommend one of the services that provides the attraction of live followers and likes, but it should be understood that such a mechanism should not be used in order to get a quick result. Subscribers can be attracted at a low speed, the same applies to likes on publications - this allows you to avoid manual checks by the administration of the social network. Pay attention to the list of company services. For many years of the existence of the service, not a single client has received a ban, so we can recommend it.

Determine to whom you are going to sell or who will read you. Understanding the target audience, its interests, needs, fears and desires is almost half the success.

Let's look at the definition of the target audience in VK, using the example of a commercial community.

1. Buyer Type: individuals or companies. What segment are you going to work in, B2C or B2B?
2. Purpose of purchase: resale or use. Why do people buy from you? For yourself or to resell your goods in your city at a higher price?
3. Socio-demographic characteristics: gender, age, marital status And so on. Even if you work in the B2B segment, you have to deal with people. Learn all about the decision maker so you know how to persuade them to buy.

Of course, this is only a general idea of ​​the target audience, then you can segment customers by different types and create a description for each type (segment).

Free ways to attract subscribers

In this paragraph, in accordance with the topic of the article, we will consider free ways to attract VKontakte subscribers.

1. Friends invitations. Please note that the function of inviting friends to a group is not available for "Public Pages".
   It is not recommended to use your own email to send invitations. personal account, as there is a risk of blocking the page. We recommend creating 3-4 work accounts of different sexes, add new friends every day (suitable for the target audience), and invite those who have become friends to the group.
2. Publishing useful content. By studying your target audience, you can understand what worries them, what fears they have. Based on this data, you need to create content that will not only arouse their interest, but also provoke a viral effect.
3. Invite subscribers using members. After attracting the first subscribers, you can ask them to invite their friends. The main thing is to write a catchy message, after which people will want to invite their friends to the group. Alternatively, you can offer benefits or a discount.
4. Mutual PR with the participation of other groups. Find groups with similar topics and offer cooperation. What is it? You post with a link to another group, and a post with a link to you is published in this community.
5. Holding contests. This method is not entirely free, as a prize is needed. You can hold a competition when there are already more than 1000 participants in the group, with a smaller number it simply will not work. Be sure to make several prizes, otherwise people will not be sure that your friend will not receive the main prize.

Content and publication plan

Let's analyze the main types of content that we can post in our group in order to attract and retain the target audience.

• Selling posts- in them you talk about your product, how to use it, why you need to buy right now and how much it costs.
• Entertainment content- 1-2 times a week, you can publish texts or memes, one way or another related to the topic of your activity. But do not abuse such content - the purpose of the sale, not entertainment.
• Polls- at least once a month, do polls or polls, this will help you get to know your subscribers better and involve them in interaction.
• Situational posting- posts tied to any events that are happening right now (Oscar Leonardo DiCaprio) or holidays (September 1, Airborne Forces Day, New Year).
• Video content– it is not necessary to hire a professional videographer to release video content, shoot on your phone: jobs, product production process, interesting remarks and comments on your product.
• Reviews - those who bought your product or used the service, ask them to write a review and post it in the group.
• Links to the site- if you have a website, then periodically publish links to news, articles and products.

With that figured out, let's move on. And then we arrange brainstorm and generate ideas for 20-30 posts. We just write the names and in order not to forget what the post will be about in general terms. Then we distribute the resulting posts by day of the week and time of publication. Post 1 to 3 posts per day. This will be your monthly content plan.

To ensure that each post comes out on the right day at the right time, we will use the delayed publications function. To do this, right under the new publication, click "More", select "Timer" and set the time when the post should be published.

Also, this process can be automated, for example, using the autoposting service.

How to make a selling post VKontakte

As an example, let's analyze the structure and design of a selling post.

1. Attractive header.
2. Disclosure benefits and uniqueness of the offer.
3. Appeal to the target audience (or to individual segments) for which the post is written.
4. deficit(only 5 pieces left in stock, free time for today and so on).
5. Call to action. A clear and as simple as possible action that the user must perform: leave + in the comments, call right now, go to the site to find out more.

Image for post.

On the photo that will be attached to the post, you can duplicate the main theses and add an image of the product or the process of use. Make sure there is a slight indent between the edges of the image and the text.

Contests and sweepstakes to promote the group

You can attract new visitors, subscribers and customers with the help of contests and sweepstakes, in which a prerequisite is to join a group and repost with the terms of the competition. In order not to spend money on the prize fund, you can offer your product or service as the main prize. and then so more people will know about your group. And also new members will be added, and some of them will become customers.

The mechanics of the competition, you can mean several options for determining the winner.

1. The participants will do it. Whoever has the most likes wins.
2. Selected by the group administrator.
3. Independent jury.
4. Random selection (random number generator).

How to raise a group in the search

Group promotion is possible both in internal search and in search engines.

With the help of simple options, you can set to whom your group or publication will be advertised. But since our manual implies free promotion groups, we will not focus on this point.

Work with bloggers and PR

It is quite possible to agree on barter with bloggers - you give them your product / service, they give you advertising. Bloggers who will place ads must meet certain criteria:

• they must be signed by your target audience;
• they must have authority or expertise to listen to them;
• depending on the type of business and the required coverage, the number of subscribers is from 1000.

Evaluation of promotion effectiveness

Be sure to collect feedback for each tool you use and track all possible metrics.

• Do you receive calls after posting?
• When do posts get the most likes and comments?
• Do draws allow you to attract customers or collect only freeloaders?
• What methods of attracting subscribers work better/worse?
• Is there any negativity towards you? Constructive?
• What actions give a surge in attendance?

In the community settings, there is a special statistics section where you can get even more accurate data.

• Attendance(amount unique visitors and views).
• Coverage(the total number of users who viewed the group or posts in the news feed).
• Activity(number of likes, reposts and comments).
• Entries(details of coverage and activity for each individual post.

For example, in the first week you held a contest, spent 3,000 rubles on gifts and attracted 1,000 new subscribers. It turns out that each new subscriber cost 3 rubles. In the second week, you launched targeted advertising, spent 5,000 rubles and attracted 100 new subscribers due to this (50 rubles / subscriber). At first glance, it seems that the second method is inefficient and costly, but upon deeper analysis, it turns out that in the first week there were no sales, and in the second week there were 5 sales through the VK group. But even this is not a reason to draw a final conclusion.

Is it possible to promote a VKontakte group from scratch and without attachments

If you are just starting to promote your business on social networks, then at this stage it is quite possible to independently promote the VKontakte group from scratch. At the same time, spend on it an average of 30-40 minutes a day.

To do this, you need to draw up a work plan for the month for the items listed in this article, break it into 30 small tasks (1 task per day) and distribute them by day. Then you can easily cope with the promotion of the group and in the future you can hire someone who will administer the community under your strict guidance. And you will be able to allocate the freed time to explore other ways to promote VKontakte and develop your business.