Natalia Ustimenko

Head of Direct Marketing

Sushi Marketing Strategy to Drive Sales in Any Business

As soon as the client enters the restaurant, he hears pleasant music, smells and appreciates the atmosphere, and most importantly, he can try everything he wants. But before a customer arrives for sushi, there can be a long way to go, and marketing really works if it brings customers to your door.

Sushi Marketing Strategy

Let's look at the example of sushi marketing techniques to attract customers and how you can use them for your business.

1. We kindle the desire to eat sushi

You can lure customers with discounts or great deals but without a strong call to action, you won't get the results you want. Words in the ad such as "Offer is limited", "Only this weekend", etc. work best to get a client interested in your stock. The reason for the large number of reviews is simple - the fear of losing profits.

What are we learning: If you make some kind of offer - for greater effect, it should be limited. Feel free to place a limit on the promotion period in an sms or email and see what happens.

2. Use different wording

The interesting thing is that sometimes restaurants follow different strategies to promote the same promotion:

when ordering two sets of sushi - the second for 0.01 kopecks.

2 dishes for the price of one, etc.

The price is the same, but the return may be different.

What to do: Any regular action can be submitted each time in a new way, at least starting from registration. Look through the mailing statistics every time and see which option is more suitable for your customers, which received the most feedback.

Choose for yourself the "ideal" formulation and enjoy the result.

3. We carry out long-term promotions

Everything at once is good, but you can promise bonuses gradually. This will keep customers a little longer and they will stay longer.

Only the restaurant management knows how many customers did get the 5th free lunch, and who gave up already on the second. But sales have definitely increased, otherwise this promotion would not appear periodically in the restaurant;)

How to use: We come up with ways to keep the client, but in such a way that it is mutually beneficial. Even from this example you can make a phased series of letters with gratitude for the first order and a reminder that 3 more lunches and the client will receive the 4th one for free, etc.

4. We show competitive advantages

In a sushi restaurant made from the best fish, the chefs cook very quickly, low prices And also free shipping? Let people know what the institution can boast and be proud of.

Which means: Feel free to talk about what is beneficial for the client. You can not cover all the parameters at once, but focus on one and actively advertise it. Let it be like boasting, BUT if you shout that your fish is the best and freshest, then it should be so.

5. Filling less-demanded hours with visitors

When the halls are empty, the administration invites guests by preparing special promotions, thereby unloading the tables for the rest of the time.

What happens: Many people have "dead hours". And if you have them too, make up email and SMS mailing lists with great offers in advance to fill your free time in your establishment.

6. We involve in social networks

Social networks have long ruled the market and will continue to rule. Many restaurants already have their own pages and groups in networks so that customers can follow updates there, communicate and ask questions. Only then do you really have to constantly add news and various interesting things so that customers do not unsubscribe.

Total: Feel free to invite clients to your groups in emails. You can make a separate letter with an invitation or mention at each mailing list that you have pages in the networks. At the same time, write in social networks that more information can be found on the site, and in a timely manner - in mailing lists.

7. We arrange our themed holidays

On this day, the establishment can have many more visitors than on any other day and in other establishments. Unusual holidays are always interesting if you prepare for them and come up with a really interesting topic.

What of it: Learning to be original and different from everyone.

8. Building a customer database

For example, for this purpose, cumulative or loyalty cards are often issued to customers. In fact, it is one of the most simple ways turn customers into regulars. Firstly, if the client is satisfied with the service + food + permanent discount, then the card really binds to the restaurant for a long time. Secondly, in order to receive a discount, the client will voluntarily and gladly fill in all the data about himself.

9. We give pleasure for the whole family

Many fidgets simply cannot sit in one place, besides, not every child wants to eat wasabi or ginger, and wield chopsticks too. It is important that parents, having planned their gatherings, do not have to worry that their child will remain hungry.

What's up with this: If you know something about customers, use it in mailing lists and focus on it. Does the client have children? Feel free to offer products for children.

10. Participate in social activities

If you become an active participant in targeted donations, charity events and sponsoring events where your target audience may be, this is an easy way that can lead to increased sales immediately and in the long term.

Outcome: If you decide to be a sponsor of events, clearly draw up the image of your client. There may not be so many lovers of sweets at a football match, but at a children's festival there are quite a few.

11. Create a festive mood

Gift cards are already available in many establishments. Nominal names are rarely used, but they are all limited in time. There is gift cards who only pay half the bill.

12. Interests of clients

Agree, it's nice to contact the waiter, who can tell you which dishes go best with the selected drinks. It seems that there is nothing complicated, although behind this there may be a huge amount of work done.

It would seem that it is not so difficult to collect information about which sushi is more often ordered and what supplements. It is much more difficult to process the received data and use it correctly, but it is much better than searching the forums for what they write about you. Therefore, you can leave questionnaires in social networks, providing an invoice to the client while the clients are waiting for the order, etc. Perhaps clients will even indicate what needs to be added to the menu or some organizational points.

Learning: If customers often order home delivery, go with family or company, on holidays or every day, or maybe only on Thursdays... If you analyze this information carefully and with imagination, you can get regular customers, making them really relevant offers.

13. Happy birthday

If you have information about the date of birth of the client, why not use it in email newsletters? Invite the client to celebrate his birthday at your place or use delivery services.

14. Testing different marketing strategies

This is an important aspect of any sushi marketing strategy. You must check, track and determine the return on investment in any of the strategies you follow. If offers or coupons bring customers, you should know which promotion caused the most buzz, what time is convenient for visitors. If you use several communication channels, see which returns are higher: Viber

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Social networks are a great tool for promoting the services of almost any catering company. This article, in which we have prepared a list of the most relevant recommendations, is based on many years of experience and many successful projects in this area. But let's get straight to the point!

Decor comes first!

Before starting any work, you must first of all understand for yourself that everything related to food should look beautiful and appetizing! This includes the design of the community, the style of publications and promotional posts, the content of the menu, the design of goods and photo albums, in general, everything that a potential client sees in your group.

An example of bad design:

Good design example:

Target audience and where to find it?

This niche is quite competitive, which means we will have to work hard to find the most interesting segments.

Firstly, let's learn how to turn minuses into pluses. A lot of competition suggests that if you try, you can find more communities of competitors that regularly interact with the audience we need. We will collect them! Do you know your competitors? Great, let's put them in a separate list, but in the meantime, we'll use the capabilities of any parser that can find communities by keywords.

Using only basic phrases in just a few seconds, we were able to collect 63 target communities in Moscow. With a little more ingenuity, the quantity:

After that, we will analyze the resulting list for the ratio of banned users. Communities with a large percentage of "dogs" are highly likely to be cheated by bots, which means that such communities can be safely excluded from the list of quality groups:

Moreover, we will make sure to set up automatic advertising for everyone who has been active in these communities over the past 7 days. Thus, this segment will be one of the hottest in the entire advertising campaign.

If you are promoting a coffee shop, restaurant or bar, then the selection of competitor communities must be approached accordingly.

Secondly, it is worth analyzing websites that deliver food in your area and have an authorization widget using Vkontakte. For example, only ZakaZaka has about 22 thousand users in Russia. This is a great audience to target!

Thirdly, it is worth trying to advertise on representatives of the IT industry. Programmers, web designers, freelancers often sin by ordering food home or straight to the workplace. This is a relatively good hypothesis for a test.

Fourth, it is definitely worth working out the audience of students. These are people who are fluent in the Internet, use mobile applications for a variety of tasks, and if you offer them a good promotion or contest, they are very likely to try your services.

Fifth, if your service / cafe / cafe / restaurant is located or delivers to certain areas of the city - be sure to try geotargeting settings that are relatively new opportunity in VK!

At sixth, definitely worth a try for an audience of birthday people and their soul mates! Provide them with a nice discount, free dessert or other goodies and get a hot lead!

Seventh keep experimenting! There are at least a dozen different approaches that can be applied in this niche. Never stop there. In the meantime, let's move on to some practical tips!

How to increase the effectiveness of advertising?

- Time is of the essence. Try increasing your bid when your audience is the hungriest. Delivery services have good sales at lunchtime and in the evening. Remember that a hungry person is much more likely to buy =)

- Do not be afraid to lure people with contests and sweepstakes! Of course, you will encounter a huge number of freeloaders, but properly delayed business processes will help turn them into regular customers. Offer him a drop-dead discount on his next purchase, add a personalized postcard to the order, surprise him with cool packaging. There are 1000 and one methods to increase customer loyalty and encourage repeat purchases, but we will talk about this a little later.

- Make a smart content plan! Do not forget to alternate promotions and contests with interesting facts about food, photos of your chef cooking, testimonials from satisfied customers, and anything else that can add credibility to your brand!

- Close customer pain! Focus on the speed of delivery, product quality, affordability. Every business has its own unique selling proposition. Beat him!

And finally: use juicy images. We have already focused on this several times, but believe me - this is no accident! In the area that is related to food, you can find just great amount really juicy pictures that really affect the perception of customers. Take advantage of it!

You earn completely different money from an order of 500 and 1000 rubles, because a significant part of the costs is the physical delivery of the order. Increasing the average check is one of the key tasks.

Our Solution

We offer the guest a gift, the larger the order amount, the more expensive gift he can choose: when ordering from 1000 r. there are three dishes to choose from, three more are added for 1500 and 2000.

On the site, this idea is supported by a scale. When adding items to the basket, the amount of the order increases, the scale fills up, the client visually approaches the next level of bonuses.

If necessary, the operator pronounces the terms of the promotion and "holds out" orders: for 800 to 1000, 1300 to 1500, 1800 to 2000.

Bonus system

The bonus system is a powerful tool for increasing guest loyalty. the main objective- Encourage ordering more often and for a larger amount.

Our Solution

Each client who makes the first order automatically becomes a member and starts accumulating points, at the first level 5% of the order amount.

We encourage you to order more and more often

To do this, we make several levels, the larger the amount of orders in the current month, the more bonuses the client will receive in the next.

Up to 2000 rubles - 5%, up to 4000 - 7%, more than 4000 - 10%.

We remind ourselves

After the expiration certain period bonuses expire. If the client has forgotten about us, then we send an SMS a few days before the burning and offer to place an order so that the bonuses do not burn out.

Analysis of the effectiveness of sales channels

Before you spend money on an event, ask yourself, how do you know how effective it was? You should treat all advertising expenses as investments: you spent 1000 rubles, you received 2000.

The easiest way to measure performance is to have operators ask customers how they heard about you.

Special attention deserves tracking orders placed through the site. Internet advertising is great because its effectiveness can be accurately assessed and determine how much income a particular sales channel brings you:

To build such reports, you need UTM-markup of links from all advertising campaigns on the Internet, a configured module " Electronic commerce" in the Google Analytics system, well, obviously, your site must be modern and convenient in order to be used, and there was something to measure :)

Believe me, it is critical to evaluate the effectiveness. Knowing the real result, we make the right decisions and do not waste money. We had cases when we placed clients' ads on large regional sites, and after the placement, the manager announced in a joyful voice that we had 527 clicks to the site and the campaign went perfectly. But we know that all these transitions were cheated, but in reality we received only a couple of orders and will never be placed on this site again.

Our Solution

This is the most effective method of online advertising. It is critically important to correctly set up an advertising campaign in Yandex.Direct and Google.Adwords. Hire professionals, don't waste your time and don't trust amateurs. Cost optimization and new orders will quickly pay off the investment.

Delivery service aggregators

In large cities there are intermediary services, the essence of their work is to take orders and transfer them to the delivery service.

Of course, a very tasty piece of the pie is to stand between you and your customers and receive 10-30% of all orders.

If you are a young delivery person, you can work with them for a while. For more efficient placement, provide a dish from your menu as a bonus for points to be more visible than other delivery services.

Giving 10-30% for customers who would have ordered from you is completely uninteresting, this is almost a third of your profit, taking into account all costs. Therefore, it is important to analyze the results and refuse to cooperate at the right time, because the further you go, the more you “get addicted” to this channel.

discount services

Of course, you know about them: groupon.ru, biglion.ru, etc. better times apparently already in the past.

However, if you have a really hard time with orders, you can stay. You will not earn anything, but at least load your production.

It's important to consider a couple of things:

• The main audience of these services is freebie lovers, you should not expect that many of them, after tasting your food, will become regular customers.
• Agree to sell not a single dish at a discount, but ready-made sets of several dishes.

31.03.2019 admin 0 Comments

Effective Pizza Marketing Ideas for Independent Pizza Shop Owners and Small Pizza Delivery Chains

A huge number of Russians are interested in pizza and eat pizza every month.

Approximately the same number of requests per month comes from another popular search service GOOOGLE. To satisfy the passion for pizza, 15,213 pizzerias across the country baked $4.1 billion worth of pizza last year, according to 2018 statistics. You can get your share of this business by arranging pizza delivery.

What was searched for with the word "pizza delivery" - 13,684 impressions per month in Novosibirsk March 2019

Statistics by words	impressions per month
Pizza delivery	13 684
pizza delivery novosibirsk	10 860

It's safe to say that pizza is largely sold and popular in its own right, but here's the problem: two out of three pizzerias in Russia face growing competition from local businesses and large existing networks . It's important to be noticed and constantly in front of customers when they think about pizza next time. This is where a well thought out pizza marketing strategy is essential for every pizzeria or pizza shop. The strategy should include both proven ideas for promoting traditional cafes and restaurants, as well as innovative new ways to promote your business. An effective strategy can increase pizza sales and revenue growth for a pizzeria.

How to promote pizza delivery - working marketing ideas on the example of the pizzeria PARK & PIZZA NOVOSIBIRSK

Here are the top 14 pizza marketing ideas you can include in your pizza restaurant marketing plan. Let's take a closer look at several or more of these ideas suitable for implementation in 2019. I am sure that these ideas can lead to more pizza sales and an increase in the overall income of your business.

1. Professional quality food

High-quality photos of your food resonate with customers. Appetizing images of pizza with melted cheese and a perfectly baked crust whet the appetite of potential buyers. For platform success social networks and digital channels high-quality visualization is essential. As VK and Facebook analytics show, messages with images are significantly more popular than text messages. And on Instagram good quality images are a must. Hire a good photographer who knows how to make your food look amazing. Using stock (downloaded) images is not a good idea because people who see real pizza get frustrated when the image they see and the food they get from your pizzeria don't match.

What photo do you think makes you want to buy pizza??
The first photo is not inspiring because of the low quality.
The second photo has nothing to do with reality. It's too perfect, and probably has nothing to do with what a real pizza looks like.
The third photo is real, it depicts real food, looks realistic and increases the appetite and desire to buy the product.

Advice for professionals: it is a good business investment to order a professional set of photos of your products for delivery. Reuse these images on your menu, flyers, promotions, websites and social media.

2. Offer pizza by the slice

Your customers have different preferences and tastes. While it's great to receive orders for multiple pizzas and related menu items, offering pizza by the slice various kinds is always a good option to attract customers. Offering combined pizza slices and appetizers in the RUR 300-600 range will attract customers, especially during the lunch break. Most of the potential buyers are people looking for pizza by the slice; so don't make them buy, always a whole pizza. This is a great pizza promotion idea to implement when you are trying to attract young people who are looking for slices of different pizzas to sample and are not going to carry a whole pizza home. To promote pizza by the slice, have a neon sign that can be seen from your driveway. Consider using advertising banners and posters that say "Pizza slices - try it all at once!" on the side of the road.

3. Group combo packages

When it comes to ordering food for company, ordering pizza is the most simple option compared to any other type of food. Because pizza can be easily divided into portions of different numbers and volumes. The person ordering the food has the easiest option with ordering pizza by simply choosing a company package suitable for their group. Create combo offers for companies of different sizes on your menu to make it really easy for customers to order.
Consider creating a pizza combo package for birthdays. Another successful combination offer is for families of 4-5 people who spend evenings watching TV and other family activities.

The great thing about combo offers is that the client feels like they're getting a great deal that can turn into wholesale. Create several combo offers for different categories, but be careful with promotions and offers in this direction, because if you do it too long and too intrusively, people will start to go to competitors with a predominance of cheaper prices for single pizzas, which can affect business profits.

4. Effective coupon offers

Italian restaurants and pizzerias are probably the most efficient in the foodservice industry when it comes to coupons and promotions. Pizza and fast food coupons continue to resonate with potential clients. Coupons are a proven way to increase traffic to your pizzeria. If you place this incentive in a massive local magazine or newspaper, it will result in more customers coming to you than with conventional advertising no coupons. When creating discount coupons, they must be valid for a limited time only. Scarcity, dullness and constancy of coupon discounts do not sell. But a steady stream of coupon offers should always be part of your marketing plan.
Always clearly state the terms of the promotion in the coupon, otherwise some people tend to abuse discount coupons.

5. Local lists of online clients

Being found online is the most important thing when trying to get new customers to your pizzeria. The pizza business is super local. More and more customers are looking for new places to order pizza in various local catalogs and search engines, such as Yandex, Google and social networks and other popular platforms. For our example, even without TOP positions in the search, PIZZA PARK has more than 40% of traffic from search services.

Yandex keywords		Positions	Impressions
pizza novosibirsk		17	207
pizza delivery novosibirsk		22
pizza park		20
Google keywords	Positions		Impressions	Address
pizza delivery novosibirsk			95	/
pizza novosibirsk delivery			57
pizza order novosibirsk	19		45
pizza order		21	43

"Pizza next to me" is one of the most searched queries on Google.

You want your pizzeria to be visible on the web and to have the basic information about the location (name, address, phone number) visible to your company in the main local directories.
But often I see new Internet resources that are incomplete or not right for companies. This confuses customers and search engines, which can lower your online visibility and rankings.

Advice for professionals A: Most resources will let you upload 10 images and a few videos, but most companies don't! This represents a huge advantage over your competitors. You can also post videos that you shot on your iPhone or smartphone and then edit them on your phone. There is special services, such as Animoto, which allow you to create videos using photos.

This will help more people choose your company and get new orders via the Internet, by phone or visit your pizzeria. Use best images your products. If the owner of the pizzeria is known to the potential buyer locally, we suggest that you include his photo for publication on external resources. Photos should support the entire range of your products that you want to sell, from a slice of cake to a large combo order for a wedding.

6. Replace plastic loyalty cards with digital enrollment

In today's situation, plastic discount cards simply don't work anymore. Create digital program loyalty and rewards for its regular customers, so that it is easier for them to register with each visit and order and earn bonuses and use rewards. In addition to not requiring customers to physically carry the cards, they are cost effective for businesses as they eliminate the costly costs of printing and maintaining plastic cards.
The "custom" loyalty program advertised for a restaurant is much better than the mass-market loyalty programs in the foodservice market. And unlike third-party vendors, you own the program and keep all of the revenue. With your own program the loyalty you have full access to customer information that you can easily resell. Avoid third party programs loyalty in markets where you have limited access to information about your customers and often higher marketing costs.

7. Segmented Email Lists

Building a customer mailing list is one of the most effective and inexpensive ways for pizza restaurants to effectively connect with their customers and potential customers and redirect them to their own resources. The key to engagement and conversion is building an email list with relevant content to ensure a high level of performance and click through rate. One of the problems with many email marketing campaigns is the lack of segmentation. They are often referred to as "bulk emails" and result in poor customer experience. Segment your customer email list so you can deliver relevant content and promotional materials for each segment (age, preference, gender). Here are some simple sources for email segmentation:

・Online customer order

Pizzeria loyalty program customers

Reservation of guests and tables

· Local significant events and sponsorships

For each customer segment, you can provide content and offers that are most relevant this segment. For example, special offers should ideally be sent to potential new customers; while the coupons are on free shipping should only be sent to online customers. The key is to send relevant offers to a specific target audience.

8. Focus on mobile channels

For pizzerias looking to reach customers by engaging them through mobile devices, there are quite a few options.

1. Text messages

2. Mobile applications

3. Sending notifications

5. Email addresses

6. Your mobile site

Text messages are opened more often than emails, so text messages are a great way to grow your customer list, but you have to be careful not to be too aggressive or your efforts will backfire and scare people away. Creating a mobile application for your business provides your loyal customers with a convenient way to order and launch a pizzeria business on new stage. Mobile apps are also a great way to put your brand first in the minds of your customers when they're thinking about pizza, and even when they're not thinking about pizza when they're just looking at their phone and there you are. Short notifications are becoming more and more relevant and the best alternative text messages. Social media applications such as Facebook, Instagram, Twitter and social media applications email, also provide effective channels through which you can incentivize users mobile devices. Here it is important to have a well-thought-out strategy that includes the perfect mix of different channels.

9. Multi-channel engagement

Social media platforms such as Facebook, Twitter, Instagram, and Pinterest provide a great way to engage with customers. All of your clients use different social platforms, so it's important to be present on a few of the most popular ones. On Facebook, Instagram, the audience is easily segmented and it is possible to advertise your products exactly as intended (locations and social group). How this is done can be found. Staying up to date with customer requests and preferences requires constant communication on relevant topics in addition to regular posting. special offers and transactions that customers see. The key is to create a subscription on these platforms and make sure your content is available to customers every time you post something.

Pro tip: The success of any social media community depends on whether it is a valuable and useful member of the community and whether it follows the Pareto rule (80/20). 80% of your posts should be helpful to the community, not to you. Support community events by reporting and promoting them. Involve locals in events with a large following. The more of them (followers) see how they interact with you, the more free advertising You are getting. Promote special and new offers to customers the rest of the time and only 20% of the time. The challenge is to have a coherent social media strategy that requires a commitment to social media resources and a plan, which should ideally be part of an integrated overall marketing plan for a pizzeria.

10. Support of local sponsors

Word of mouth advertising is very effective and increasing your perception as a community leader gives people a reminder or reason to recommend your pizza to friends, family and others in the community.
Look for opportunities to sponsor or participate in mass cultural events, organizing and sponsoring the maintenance of sports teams. These are excellent opportunities to gain visibility into the enterprise through advertising banners and create information noise. Donate pizza at these events for free so people can try your products.

11. Synchronization of operations and marketing

For your marketing strategy to be successful, all of your operations must be in close sync with your marketing. You must ensure that the order taking and fulfillment processes work to meet or exceed customer expectations. For order fulfillment and delivery, please ensure that phone ordering, online ordering, and mobile ordering (if offered) are running like clockwork to ensure order accuracy. As your business grows, your kitchen staff and front desk managers need to have great communication and systems in place to handle multiple orders. Your kitchen needs to be able to quickly serve orders while maintaining a consistently delicious hot pizza supply. Your POS system should be up and running at peak volumes on Fridays and Saturdays. You must be able to take credit cards especially with online orders. Your staff must be constantly in touch. Without this marketing principle, your pizzeria will not be effective.

12. Encourage and support return visits

For most people, habit is their second self when it comes to ordering pizza. If a customer has ordered pizza at least once, and he liked both the pizza and the service, he usually becomes a regular customer. And people tend to refer to the opinions of their friends!
Pizzerias tend to get a regular customer base when preferences are long established. Most people will find their favorite place and stay with it for for a long time. If you can consistently deliver quality food and provide decent customer service, you will have a very strong customer base that will continually grow with new customers. The key is to communicate a solid and consistent pizza marketing strategy to your customers and then just stay consistent and deliver quality pizza every time order after order.

13. Internet and reputation

To spin new business, your reputation in the food service industry is the second most important factor influencing business performance. The first one is located in regional Internet resources and search engines.
Mobile users check reviews, ratings and reviews of businesses with "two clicks". The pizza business is very local. The main advertising of such a business is word of mouth. Remember that people are twice as likely to tell others about problems than they are to tell how good you were. Even more surprisingly, people are 7 times more likely to tell others that they had a problem and subsequently successfully resolved it than they are to tell others about a good experience without a problem. This is a virtual payment for solving customer problems.
Follow local review and review sites, see what people are saying about you, and respond quickly to their reviews. If you made a mistake with an order, offer a sincere apology, return the money to the customers as well, and invite them to try again. For a start-up pizza delivery service, it is simply necessary to create a positive reputation on the Internet. It is not necessary to have a perfect 5-star reputation, but it is important to have a rating above 4.0.
Here you can see the strategies with which you can organically .

14. Advertising pizza on the INTERNET

Social media platforms such as Facebook, Instagram, Twitter Google Adwords, Yandex Direct, provide fast way buying traffic to your site and to your pizzeria. The key to successful pizza advertising is knowing your target market well, creating compelling offers, and running effective pizza advertising campaigns. Paid advertising is fast and effective method attracting new customers to your business. This is on-demand traffic that is easy to regulate. The only downside is this. Therefore, such advertising companies are usually used in the initial stages of promoting a pizza delivery business. On the charts below, we see how the purchased pizza delivery traffic falls over time and the search traffic (conditionally free) grows.

A Brief Summary of Pizza Marketing Ideas

The main idea of ​​a pizza delivery marketing strategy is to be the customer's number one business, in addition to good food and service. If you can achieve this by using marketing techniques that make you famous, you will win because pizza delivery is a repeat order business. Be number one in the mind of the customer and you will succeed. Well, in our specific example the results of promotion at the beginning of 2019 of the pizza delivery business from PARK&PIZZA are as follows. Resource attendance:

This is about 6-10 pizza orders per day with an average order value of 500 rubles. That is, products from 100,000 rubles are delivered to customers per month. up to 150,000 rubles. Traffic sources for March 2018 are as follows:

That is, there is practically no purchased traffic and customers come, old ones from bookmarks, and new ones from search resources. There is little traffic from social networks. which confirms the trends of 2019 towards more efficient search promotion food resources.

Now it's your turn! Go and put these pizza delivery marketing ideas into practice!