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My name is Dzhilavdarov Andrey. I am the founder of an SEO agency "Organic" I have been professionally engaged in SEO for more than 6 years. Over the years, I have had to work on a variety of small and large projects, make significant progress and make mistakes.

In this article, I will share my experience and thoughts on how to become a high-level SEO specialist. You will learn:

• what basic knowledge should everyone start with;
• what are the main problems to face in SEO;
• what specialty training options exist today and what should be emphasized;
• in what situations the money invested in education really brings profit.

What to start learning for a beginner

To grow from scratch to a high-level SEO specialist, you need to learn a lot and keep learning constantly.

Required basic knowledge

In order for some understanding of the subject to appear, a beginner will have to deal with the basic elements of a simple search engine (hereinafter referred to as PS):

1. What bots does PS have, what is their function.

2. How is the construction of a dictionary of terms in the PS.

3. What is document indexing.

4. Understand the question of what indices exist in PS (standard inverted index, coordinate inverse index, zone index, direct index, etc.).

5. Understand how user requests are processed (request extension).

6. Understand what ranking is, what basic ranking formulas in PS exist now and their previous versions (tf * idf, BM25, Page Rank, etc.).

7. Understand past and present approaches to assessing search quality.

8. Imagine what the web is and have basic knowledge of html, css, js.

Only after you have a clear chronological picture of the development of search in your head over the past 10-15 years (what methods of work gave results, and how search resisted cheating), you can proceed to a detailed analysis of modern website optimization techniques.

Tools and approaches to work

At the next stage, you need to get an idea about modern approaches and tools (from the PS or third-party) in working with projects on texts, links, behavioral metrics and technical audit of the site:

1. Collection of the semantic core:

• what to assemble and how to clean.

2. Clustering queries:

• why do it;
• what are the methods and what are the differences of approaches.

3. Drawing up the site structure:

• what should be dealt with in the first place;
• what is important for SEO.

4. Text analysis (analysis of occurrences in different zones of the document).

5. Formation of the page structure:

• presenting content on landing page;
• presenting important elements for SEO.

6. Behavioral metrics:

• formation of snippets in the search;
• share of long clicks.

7. Reference Signals:

• find out what a natural link is for Yandex;
• as regards google links.

8. Technical audit:

• why duplicates are bad;
• which can interfere with document indexing, etc.

What are the competencies of an optimizer?

The specialty of SEO-optimizer has rapidly developed and changed significantly over the past 10 years. Today, the competence of the optimizer consists of:

1. SEO. Knowledge of search algorithms and site optimization, analytics and automation.

2. Technical side. The skill of setting tasks for the development department, content service, etc.

3. Marketing side. Understanding for whom we are making the site and what should be on the site.

What every SEO specialist will inevitably face in their work

Modern website promotion in PS is a complex of works where SEO is a defining element, but not the only one.

What structures are involved in SEO promotion:

1. Business.

2. Optimizer.

3. Users.

4. Search engine.

On the this moment a very sad situation has developed when business representatives, SEO specialists and PS representatives speak different languages.

In the outdated view, SEO includes only work with SEO texts, links, control of the technical part and analytics of what is happening.

In current practice, an SEO specialist must understand the tasks of a business, speak the same language with him, understand the product that he is promoting, and also know all the algorithms of search engines (be able to indicate to the search that we have a good site where the visitor can solve his problem the best way). It is necessary to conduct A / B testing of page prototypes and identify what users respond to better.

You need to be aware of all trends in business development and marketing strategy. There are situations when the ranking improves regardless of the classic skills of an SEO specialist, and vice versa - it happens that the optimizer will not be able to influence the improvement of the ranking if the business does not develop in any way.
I'll give you an example. Among equally well-optimized online stores selling the same product, Yandex will rank higher the one that has a lower price and more convenient delivery. In this case price policy companies and the convenience of delivery are factors that an SEO specialist cannot influence.

Summing up: a modern SEO specialist must have knowledge of optimizing sites for search, understand the development and be an Internet marketer. This is a very high-level specialist, connecting business and clients through search technologies.

Types and options for specialty training

How to grow your competencies

There are three options for solving this problem:

1. Get a job in a company with a strong team. A strong team will not let you go with the flow, it will be able to teach a lot and give invaluable practical experience.

For example, in one of the very first and famous SEO teams, the Wikimart team, there was a certification of young specialists. Such certification could last up to six months. There was a list of 40 questions that had to be thoroughly understood (BM25, BrowseRank, link juice, anti-spam technologies and much more). The main approach was that the SEO gurus asked the newbie questions and sent them on their own to look for answers and proof of their assumptions. When it already seemed to the unfortunate that he had found exhaustive information and there was nothing more to add, usually humiliation and collapse of illusions awaited him :) Released in peace, he went to look at his questions from a different angle. This is how very strong specialists were forged, able to thoroughly understand the most complex issues, find solutions in non-standard situations and achieve maximum profit in the shortest possible time.

2. Find a personal consultant. This option has a place to be, but it is very expensive and less effective in terms of practical experience.

3. Take a competent course. Today, there are no universities yet that teach SEO as a specialty, but a sufficient number of serious courses have already appeared, even on the basis of universities. In the courses, you can both get the latest knowledge and practice by applying them in the test work.

Let's stop and talk in more detail about the existing courses and what to expect from them.

Standard SEO course for mastering the subject and improving skills

The traditional blocks in SEO-courses are blocks on optimizing pages and texts, working with links, behavioral and commercial factors, and auditing. Less commonly, general knowledge about the algorithms and structure of the PS is given.

On the simple examples teachers will explain each of these blocks (how to write a title, make a technical specification for the text, optimize the listing or put down links). Then you try to implement what you hear on your site.

Going to the course on SEO, you need to clearly understand that you will receive only practical knowledge of SEO. You will not be taught how to make cool selling page prototypes or how to set technical specifications for programmers so that all the requirements from SEO and business are correctly combined on the site. Here they will not disassemble the pain of users and business. It is believed that this is not the task of SEO, this is done by marketers and UX designers, programmers, a content service, or the director himself.

SEO courses will help solve the important task of interpreting business content for PS. You will see how SEO interacts with all elements of the business, with users and PS.

There are things that cannot be learned anywhere, because the situations are too individual. And yet, in good courses, you will be taught to pay attention to the necessary elements, to separate the main from the secondary, and this will help in making the right decisions.

SEO courses for different levels

There is a gradation of courses by levels from beginner to advanced. If a person goes to a course for medium and high-level specialists, he must have knowledge of the PS structure, basic PS ranking formulas and modern methods of working with the site.

If you do not have such an initial knowledge base and do not master the fundamental terminology, then it will be almost impossible to follow the teacher's thoughts, the student will lose interest and will not get what he was counting on.

Before taking an intermediate or high level course, it would be useful to refresh your knowledge or try to clarify incomprehensible points on your own.

Ideally, you should come with prepared questions on specific points of the course program or free ones and with a knowledge base about search and modern approaches to SEO.

Now there are various courses on the market that will help you improve your SEO skills. I will only talk about those that I attended and where I taught myself:

1. Rush-Intensive. The course lasts three days. After completing the course, you will level up on all the main topics in the promotion. The guys will share working chips and proven methods. The course is designed for beginner and intermediate levels, ideal for those who want to refresh their knowledge and work methods.

2. Course on predictive analytics from Dmitry Ivanov. During the course, Dmitry will show how you can work with the semantics of the site, identifying the best groups of queries for promotion, and share his experience in optimizing sites in his company. The course is designed for high-level professionals who need to solve complex or non-standard tasks in SEO, sales and analytics.

3. Of all the high-level courses for professionals with experience, I want to note which organizes Training Center Search Engine Education.

• promotion of online stores (aggregators, any large sites, portals and directories),
• promotion of service sites.

The fact is that the approaches to promoting these types of sites are different, respectively, most of the methods and tricks differ significantly.

Goes 2 days. During these days, Aleksey explains in great detail the basic methods of working with all the constituent elements of promotion: collecting the core, structure, texts, links, commercial factors, regionality - and in general gives the correct sequence of actions when optimizing the site.

If you want more chips and really more valuable and unique information, then you are offered a VIP day. Here Alexey will share his personal experience work with sites in specific topics and offer solutions for complex tasks.

If you have acute questions about your site, then a case day has been specially designed for you, where you can personally discuss these issues with Alexey. I recommend going to this day for all in-house optimizers who have problems with promotion.

Of course, it would be best to go all 4 days. This will greatly increase the level of understanding of SEO and give a lot of topics for thought. But for most, attending even two days will give a bunch of new ideas and practices to implement on their projects.

Is it worth attending paid courses, especially expensive ones? How quickly will the investment pay off?

By investing sometimes seemingly significant amounts of money in your education, you rise to a new level of salary. Typically, such investments pay off almost immediately, because. you can offer new services to your current customers.

For example, for the optimizer in house there is an opportunity to solve a number of problems with your project and ask for an increase wages(hereinafter referred to as the RFP). I remember how I got rid of the site from two filters, achieved an increase in traffic, for which I immediately received a bonus and a 20% increase in salary.

If you are working in the agency, then after completing the courses you will be able to take your projects to a new level and agree with your superiors to transfer larger and more serious projects to you. Naturally, the remuneration for key projects for the agency will be increased. For example, at the previous place of work we had 2 departments. In the first department, the guys were engaged in the promotion of small sites (mainly service sites and small online stores). In the second department, already complex projects were dealt with. There were large online stores and aggregators, competitive topics and complex business. If in the first department the optimizer's salary was approximately from 50,000 to 70,000 rubles, then in the second it was already from 80,000 to 150,000 rubles.

If you freelancer, then you will have the opportunity to work in a team on large and interesting projects. Usually, maintaining one such project will give you about 80,000 - 140,000 rubles, but, however, you can take no more than 2, maximum 3 such projects, since the optimizer has a lot of tasks on such projects and, as a rule, without assistants get by.

Another option is consulting. Here you can earn money. The cost of an hour of consultations is now approximately 2000 rubles, but it all depends on your level and personal brand. You can also get a permanent job in the inhouse project as an independent consultant and train the department. Here the cost will depend on the immersion in the project and its complexity. The price tag for such contracts starts from 40,000 rubles. per month (no upper bar).

And one more interesting point. The fact is that, as a rule, people with experience and knowledge go to such expensive courses. good income from SEO. Here you can meet both colleagues and, possibly, with a future employer. Everything depends on you!

1. The experience of experts is hard to overestimate

Today, a large number of resources without any reputation publish tons of cases and materials on the topic of SEO. It would seem, take it and do as they show! However, technically repeating after someone, you can not only not get a result, but also sag a lot. It is important to have an expert base, present the whole picture and understand the nuances. Then you can reasonably evaluate proposals from non-authoritative sources.

2. Ready website promotion methodology, detailed analysis many elements of optimization

After completing the courses, as a result of work and consolidation of knowledge, you will begin to better understand all the processes of website optimization, what they will lead to and what else can be done to increase the happiness of users and search positions.

3. Getting rid of SEO myths

It often happens that optimizers in the course of their work lose touch with reality, namely with a real user. They come up with various schemes, forgetting that the user just needs to solve their problem.

The whole task is to turn the expectation of users into code on the site and explicitly indicate to search engines that our site solves user problems for a number of requests.

Continuous learning

PS are constantly evolving and changing their approach to processing requests, new algorithms are being introduced, the generation of requests by users is changing, their idea of ​​what should be on the pages of an online store site or a site for services.

Over the past 5 years, Yandex alone has introduced about ten new filters and search algorithms. For professionals working on Russian market, it is important to keep track of all changes in the work of Yandex and make changes to the rules of work on projects.

Looking even deeper, it is important to know not only all the announced algorithms of Yandex and Google, but also the approaches to data processing that were used before and are now used in the PS.

SEO is not a specialty that can be learned once and for all, reach some layer of knowledge and stop. If you successfully promoted sites ten years ago and stopped at the knowledge gained, then today there will be nothing to talk about with you at all. Work standards are constantly changing.

In the end, I want to add that when attending even the most sophisticated courses, one cannot blindly believe what they say there. You can only agree, disagree and check everything on your own experiments.

Do not forget to pay attention to reviews when choosing a training company.

SEO courses, seminars, trainings

In order for your online business to make a profit in a short time, it is recommended to take a full course on. The course program should study ranking factors, search engine algorithms, and the subtleties of promotion. The purpose of the training is to provide a leading position for your site in a highly competitive environment, the ability to analyze the actions of resources and search engines.

In addition to courses, you can study at usability seminars and trainings. Competent will attract more users.

When choosing SEO courses or trainings, consider the following:

• in addition to studying theoretical material, there should be a full-fledged practice;
• modern methods and research should be included in the training program, SEO should be studied taking into account the latest search engine algorithms;
• the presence of an individual approach to each student, which contributes to successful learning;
• at the end of the training you should receive a certificate of completion of the course or training.

Individual, distance learning

If you need a deep study of SEO in a short time, you can use a tutor. Typically, entrepreneurs in Moscow and St. Petersburg use individual training. It is possible to conduct corporate trainings for company personnel. Remote SEO training is provided via Skype or at a webinar for residents of any regions of Russia.

What will you get as a result of SEO training?

You will definitely learn:

• compilation of the semantic core of the resource, competent formation of search queries;
• optimizing the text of web pages to increase their ranking for relevant queries;
• writing meta tags internal linking for the functionality of the site;
• monitoring resource positions;
• checking the uniqueness of content, selecting keys;
• link building through the placement of thematic optimized texts.

If you are a businessman or entrepreneur, you will be able to competently control your optimizer, implement, reduce costs and significantly increase the efficiency of website promotion. If your goal is to get a highly paid profession of a webmaster, then the acquired knowledge is quite enough to work on the Internet.

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We have released a new book "Content Marketing in in social networks: How to get into the head of subscribers and fall in love with your brand.

We all came from other professions (related and not so), but we were united by one thing: a terrible interest in what was happening on the Web.

If you have the thought “I want to become a SEO specialist” in your head and you don’t know where to start, then listen to the dinosaurs. We had a long journey with rocks, holes, running boards, rattlesnakes and so on. Once they even almost died out;) But jokes aside, it's time for fascinating stories about how we learned SEO from scratch.

Oleg Vasiliev

He believes that the SEO profession begins with a detailed study of responsibilities

Tips from Bakinsky if you are attracted by an SEO vacancy:

Search better: whether you are just a job seeker or a student, there are many similar vacancies on the market, they will even help you learn how to optimize for free :)

Do not be lazy: find and read what is SEO, who is a SEO and what is his job. For what? In order not to waste either your time or the time of your manager, who will guide you. Yes, yes, direct. You will learn the basic information yourself.

Know and conquer: in order to learn literate SEO promotion sites, you need to completely immerse yourself in your profession, quickly delve into the topics of your clients and be prepared for the fact that there is no magic pill that solves all problems. There will be no template projects and solutions. And yes, if all three points describe you, then you are the place in "Semantics".

Daria Kuznetsova

Content Marketer. Trying to learn SEO for free at the expense of colleagues' free time

I want to become a SEO. No, really! I have been going around and around for a long time, but I still can’t master this science. Of course, I know how to optimize the text, I can put together a tolerable semantic core for the article and I know what is “gray” and what is “black”, and I am also aware of most of the factors that affect ranking. This knowledge is not enough to promote the site, but I can handle the content for sure.

The idea of ​​learning SEO came to me a long time ago when I was trying to become a millionaire, just like Zuckenberg. What I did then:

1. I read the exact definition of the word SEO in various sources (both English and Russian).
2. I read the book by Ashmanov and Ivanov “Optimization and promotion of websites in search engines', little understood.
3. I started blindly reading Devaki's blog.
4. Watched a bunch of YouTube videos.

How to become a good SEO, I honestly did not know. I just didn’t understand how to connect the acquired knowledge and put together a complete picture from all the scraps.

My advice is this: to learn SEO, you need to hang out with SEOs. No, not with your classmates / classmates who think they are cool guys and it's time for them to create their own business. And with those who have been practicing SEO for a long time and successfully. For example, with us;)

Our blog is full of articles that clearly convey to the beginner everything you need to know to make your dream of becoming a SEO professional come true. Welcome!

Vladimir Shestakov

Became an SEO specialist on my own thanks to my curiosity

I used to be a webmaster. I looked at my fellow SEOs for a very long time and envied them a lot. It seemed to me that they had a very interesting job and, as it turned out later, I was not mistaken. Soon envy suffocated me so much that I decided to leave the heated place of plankton and become a non-professional for the time being. search engine optimization. With a long personal interest in web technologies, I quickly got to the heart of the matter. At first, I tried to learn SEO site optimization from my former colleagues. They advised me books, blogs, told me what and how they do. To keep up with trends and perspectives, I have become an avid reader of many SEO blogs that have helped me learn SEO beyond the technical side. Finally, I attended several workshops which gave me even more understanding of my work.

Later, I began to practice and carry out assignments and routine work of the guys who were my mentors. And later he began to take projects on freelance. Several years of experimentation, chasing trends and complete immersion in the question made me a true professional.

And to everyone who wants to become a SEO, I would like to say this: a passion for technology helps to succeed. If you are curious, like to get to the bottom of the issue, you want to have some “secret knowledge”, then yes, everything is ahead of you.

Anna Serebryakova

Head of SEO Department. Advise to fully immerse yourself in work

It would be like this: in 2010, when I was on maternity leave and there was nothing to do, I stumbled upon the shakin.ru blog and read it all in a week. I was literally hooked. Then a search forum, then a lot of data ... I just read non-stop. After that, I found (or she me) an interesting vacancy: “The studio needs a SEO specialist”. So I started learning SEO.

In general, the most important thing in SEO is daily training, complete immersion in the profession and the desire to reach the truths of what you want to comprehend. There are also some nuances: the result in promotion depends on many factors and finding the perfect combination is a real art. As the saying goes, you can accidentally play badly, but you can't play well by accident. Becoming a SEO specialist from scratch is possible only through full immersion in work, despite the fact that projects must be versatile. In this case, the statement “the more the better” works 100%. Let at first you will do something wrong, but then there will be an understanding of the edge that works / does not work.

Roman Muller

Thinks you just have to try

How did I become a SEO specialist on my own and practically from scratch? The first time I tried to do SEO in 2012, in the spring, I still remember how I collected LF for my site mobile applications just digging into the depths of the then “Magadan”. I collected the keys incorrectly, I received a drop from the potential sea, but still the uniks were somehow found. I also had experience with SEO optimization for online movies (for Russian TV shows, to be more precise). Again, there was a wrong approach to work and the maximum was about 1k uniks per day, monetized mainly with teasers and advertising in the player.

Eh, it was a great time when you could just spam links and get into the TOP. Now we need high-quality links and we need to work with sites in more detail, scrupulously. The situation is changing for the better for users, there are now more and more high-quality sites in the search results, and it is becoming more and more difficult to learn SEO promotion. This has its pros and cons: popular engines like wordpress already have hundreds of different SEO plugins, which undoubtedly makes life easier.

How to learn SEO promotion? The advice is simple: try, even if in doubt, even if you are sure that it will not work out, just try. Well, this advice is not only for the field of SEO ;)

Igor Ivanov

A real dinosaur of the Internet and, in addition, the head of the studio. I am sure that you can become a good SEO specialist from scratch only through suffering

Started with a search in 2006, at least some useful information was just there. To get at least a crumb of something worthwhile, I had to look through tons of g # vna and all sorts of nonsense. I experimented on my projects, or rather specifically made projects in order to test something. The sea spent money ... already scary. But that was the only way to understand. Yes, and now it is. Nothing much has changed. Information on the web can give a reason and direct thoughts in the right direction. But one way or another, you still have to double-check and analyze everything.

After the search, worthwhile information began to appear in the blogs of SEOs, "homeless people", the search became generally some kind of rubbish. Recent years three blogs have already been closed or there is nothing to write about. Now interested in webinars or social network: in the tapes of specialists you can find a lot of interesting things.

To become an SEO specialist from scratch you need practice and only practice. Only live you can understand how everything actually works (or does not work). And it is also important to understand that practice is not one or two projects, but several dozen.

Average rating:

32 reviews

Sergey on SEO-point

I want to thank Sergey for Teaching Seo Online.

Thank you Sergey for your work and your SEO training course. A long time ago, my wife asked me to make a website for her, for her work. And thanks to you, I did everything. Thank you very much and good luck in all your endeavors.

Igor on SEO-point

education

Creating my online store, I did not fully understand what and how I would do specifically. After creating the site, I did not quite understand how to promote it. I read tons of information on the Internet, but it didn’t make it any easier. I accidentally stumbled upon the site "SEO-point", having studied it a little, I decided to get training. And thanks to Sergey's help, today I have a fairly successful online store that brings a stable and fairly good income. Thank you! I recommend to everyone!

Victor on SEO Point

When I opened my own company, I realized that I needed my own website for promotion. I made a website, but I didn’t even know how to promote it. Decided to take this issue seriously. After a long search for courses, I found the site "SEO-point" and decided to try it. You know, no regrets! Sergey well done, taught, prompted. Already received the first orders for 450,000 rubles.

Vlad on SEO-point

I am a beginner entrepreneur. My idea was to open my own online store. But where to start and how to promote it, I did not quite understand. I decided to take a SEO training course with Sergey, and I did not regret it. Now my business is successful, I know exactly what to do and how to do it. Thank you!

Maxim Ryabinin on SEO-point

Before I finished the course, I tried to study on my own. As you know, the network is full of literature, video tutorials, and various tutorials. I spent several months on this and I can't say that it was time effectively spent. Still, personal communication with an SEO specialist, the opportunity to ask a question - will not replace any self-study. Thank you Sergey for your patience, now I feel much more confident.

Maria, tattooname.ru on SEO-point

SEO consultation

I want to leave my review about the excellent specialist Sergey Bondarev. For 6 years of ordeals with the site in terms of design and promotion, I came across different people. And those who took money and did not fulfill their obligations, and those who led me into some kind of jungle. By some miracle I found Sergey, although no, not a miracle, I was deliberately looking for a professional in my field. Through Skype consultation, he gave me comprehensive answers to the questions of promoting my site. The results of which I already feel in the form of calls and the addition of customers. The laws were pretty clear. SEO optimization internal and external, errors in the design of my site are indicated. Everything that is said, I put into practice. Everything that remained after the consultation was not entirely clear, I read it on the website of Sergey. All in all, all my expectations were justified. I recommend contacting Sergei without hesitation. If you have any questions, then only to him. I plan to give my project to him for promotion, I simply don’t have time myself.

Max, Peter. on SEO point

Honestly, I was hooked by this phrase, which is on the website of the SEO point: “Business is movement. Start with our promotion!". And I need to start, I wanted to learn how to earn money for real. My personal seo-training lasted less than a month. I'll post the result of this.

Pros: Gained the confidence and knowledge to start working on my own website. Already now I am satisfied with the result. The profit is small, but it is, and this, if you remember that the age of my site is almost infantile 8 months.

Minus: I feel that I was greedy, deciding to save money and take a standard course. Although Sergey always answered any question as fully as possible, I feel that VIP training would not hurt me.

Konstantin Meshchersky from Moscow on SEO point

It is impossible to know everything, even by launching a great project. I understood this, and therefore never refused help. And I am always grateful to everyone who contributed to my personal growth and the success of my projects.

Sergey, before I took your standard full SEO training course, plus there were bonus classes and learning how to work with professional services, I had only distant ideas on some issues, thinking that I didn’t need it. I thought that it was possible to combine programming, seo, and copywriting in one person. Now I don't think so. Already on the second day of training, as my glasses fell, I realized for sure that SEO is a real science that requires systematization and a pedantic approach to all even the most routine operations. Thank you for teaching me how to properly develop a project. My store has flourished and brings a good steady income. I promise to come to any of your new course.

Now I advise everyone to the site SEO-point and a course to promote the site. And you as an excellent private SEO-optimizer.

Inna from St. Petersburg on SEO-point

Everyone who is not indifferent to his work, and who wants to really understand what you can earn on (not to earn a penny, but to have a decent profit), you simply have to know the benefits of seo-training at SEO Point.

I am a meticulous person, and I thought that if you study, then study so that everything is long and serious. But, having come "to the courses" to Sergey, I realized, that's where the ingenious is simple! I learned to do everything from auditing competitors to buying links. I know what needs to be done in order for the sites to advance. Right now I am actively communicating and collaborating with Sergey.

A website can be considered an effective tool only when it performs business tasks. Each company has its own tasks, but regardless of the specifics of the activity, 3 remain the main ones: attract an audience, keep it on the site, encourage them to perform a targeted action.

And here begins the underwater part of the iceberg of Internet marketing. The site may have good traffic, but visitors do not stay on it or take targeted actions. This can be a whole range of problems: low-quality page content, broken links, user scripts not built, the target audience and on, on.

Where is the area of ​​responsibility of an SEO specialist? What is he responsible for, and what indicators cannot he influence?

This course discusses these issues in detail, provides all the necessary tools for successful SEO (Search Engine Optimization). As a result, the course program provides sufficient knowledge to pass the exam. SEO Expert at RDC.center, which is the industry standard for SEO professionals. A trial test can be taken free of charge.

You will learn

1. Ensure the influx of visitors from search services:
   • optimize the site and its pages for Yandex and Google;
   • take into account ranking factors when developing a site;
   • to work out the content of the site to increase the relevance for search queries;
   • manage site indexing and set rules for this;
   • segment the audience and bring your target audience to the site.
2. Keep visitors on the site:
   • conduct an audit of website promotion and identify bottlenecks;
   • keep an audience of readers on your information and news portals and blogs;
   • optimize content.

SEO career

Everything is individual, of course, but it is possible to single out the main stages in the career development of seo-specialists. Work in an agency or for a client, in parallel work on private orders, the transition to full individual entrepreneurship, the creation of your own project and / or the transition to the consulting field. At each stage, the list of required competencies expands. For example, working on private orders requires both site audit skills and customer negotiation and persuasion skills. You must be both an SEO and a manager. In consulting, this is also indispensable.

In this course, we will teach the technical aspects of the profession.
The program meets the professional standard "Internet Marketing Specialist".