The social network VKontakte is, without exaggeration, the largest and popular network in the post-Soviet space. Not only schoolchildren and students sit here for hours; adults, working people also spend a lot of time on VC. And it is not always spent on thoughtlessly scrolling through the news feed and liking cats.
Some manage to make money on the management of VK communities, others are happy to draw different useful information from these communities.
Today the site decided to give you some useful publics where you can get useful information, inspiration, and even find a job suitable for a freelancer.
The first public organized by the administration of the site Kadrof.ru is called " Freelance Club ».
According to the administration of the public, the community was created to exchange experience, search for remote work or performers, for active communication between freelancers.
What else can you find here:
Latest news from the world of remote work;
Posts with interesting solutions;
Analysis of copywriters' mistakes;
Discussion of hot and sore topics;
Helpful Hints and consultations.
In general, a very useful public for freelancers of all stripes, namely those who cannot imagine their life without their beloved work.
Next, I would like to talk about publics, whose activities are aimed at finding work and performers. In fact, these communities are mini-exchanges of remote labor, each with its own number of subscribers and focus. You can see job postings that roam from public to public - it's up to you to decide whether to respond to them or not.
The vacancies presented in the group are added by the community administrator himself. The group resembles a bulletin board, and customers need to be contacted using the contacts indicated in the message. Not very convenient, but it would not hurt to have such a tape of vacancies at hand - what if it comes in handy?
Here everything is much more serious. This group can be called a full-fledged exchange - there is even a safe deal thought out! It, in fact, is a communication between the customer and the contractor with the participation of a third party, for which the group then takes 5% of the order. An employer can post a vacancy here by offering news. The freelancer can contact the customer in a comment to the post or in a PM, or via the specified contacts.
There are VKontakte and more highly specialized public exchanges. For example, for designers -
But here, unfortunately, you can not only find a job, but admire the ads for finding orders or selling articles. This group can be such a chest with copywriters / rewriters for the customer. Choose - I do not want.
Community Copywriter Copywriting Copyright This is a group of people who are engaged in the promotion of sites. But here you can find a lot of interesting and useful things - tips on how to write a selling text, tips on SEO, website promotion and much more. The group can be bookmarked and sometimes read - really a lot of useful material!
Well, we are all about copywriters and rewriters. There is a lot of useful VK for programmers! The largest thematic community is Typical programmer. Here are tips for beginners, and solving interesting problems, and useful tips, and news, and discussions - all the most interesting and fresh for programmers of all stripes.
Another good thing for website developers.
Nowadays, a lot of websites are developed on the WordPress engine. If you also have to work with this CMS, then in group of the same name WordPress you will find a lot of interesting and useful things for yourself, as well as answers to all questions that arise when working with the engine. This group is a kind of call center for web developers.
Web Design Workshop this group contains a lot of interesting things from the Runet and not only that can serve as both an example and inspiration for a web designer. New ideas, innovative solutions, tools and news - all in one place.
And a few other useful things...
Exists great amount ideas to help you Everyday life. Some will be useful if you cook, others while cleaning the room, others while traveling. Here are just a few of the very useful ideas you can use.
1. Use clothespins to cover a bag of chips, cereal, etc.
2. If your fly is constantly unzipping, use a key ring.
3. Use frozen grapes to chill wine without diluting it with water (which comes from melting ice cubes).
4. How to put two bowls in one microwave.
5. When the child grows up, you can make a table out of the crib for various activities.
6. Clean your sink without expensive chemicals. Pour half a cup of baking soda and one cup of vinegar into a clogged sink. When the foam is gone, rinse the sink with water.
7. If you need to hang something on the wall and need to know where to drill, make a copy of the item and use it as a template.
8. Insert a tea bag into smelly shoes and it will absorb unpleasant odors.
9. Place a folded newspaper in the bottom of the bin to absorb the liquid from some foods.
10. If you want to heat a dish in the microwave, make a hole in it and it will heat evenly.
11. Wrap a bottle of beer in paper towels and place in the freezer to chill your beer in just 2 minutes.
12. Use a clothespin to hold the nail in place when hammering it if you are afraid of hurting your finger with a hammer.
13. Some plastic packaging can be opened with modern can openers.
14. You can "hide" small scratches on furniture by rubbing a walnut on them.
15. The ice pack starts to drip when the ice melts. To avoid this, you can fill the sponge with water, place it in a plastic bag and freeze. You will get your own ice pack that does not drip.
16. A razor blade can be sharpened by running the razor over old denim.
17. Would you like to make a sausage sandwich? Maybe you like this option better (no exposed corners)?
18. How to carefully cut several tomatoes at once without injuring your fingers and without splashing the juice?
19. If you put a wooden spoon on a pan, then boiling water will not spill, because. the spoon will pop the rising bubbles.
20. If you add a teaspoon of baking soda while boiling an egg, you can easily remove the shell.
21. If someone always picks up your pen at work or school, put the blue ink in the red pen. Thus, the likelihood that someone will take your pen again will decrease significantly.
22. If you put mobile phone into flight mode, it will charge twice as fast.
23. Use tape to fix the problem of blurry photos taken with your phone.
24. If you attach a small flashlight to a plastic water bottle, you get a large and bright lantern.
25. To take your phone, money and keys to the beach without getting them wet or covered with sand, you can use an empty, washed and dried plastic bottle of shampoo or cream.
26. And here's how you can charge your phone while traveling ( USB cable will help, because Many hotels have TVs with USB input).
27. How to quickly fold a T-shirt.
28. Here's how to fold spare clothes compactly.
29. If you need to use AA batteries for a particular gadget, and you only have AAA batteries, you can use folded foil. Such batteries will not last long, but in emergency cases this method will help you.
30. If you want to play games on your smartphone, but pop-up ads bother you, put your phone in flight mode.
Of course, obsessive hoarding is bad, but some things can be given a chance for a second life, and they, in turn, will make yours easier for you!
Rubber bands - for door locks
Do you need to leave or enter the door, but your hands are busy? Pull the rubber on the door handles
ring, and the lock mechanism will be neutralized for the right time.
Single socks - instead of bubble wrap
Socks, like people, sometimes lose their pair, but do not rush to get rid of them: they will successfully and without impact on the environment replace bubble wrap when packing crystal glasses and small vases.
Straw - for unstable colors
Delicate stems of tulips and other flowers do not want to stand up straight and ruin your ingenious flower arrangement? Regular drinking straws will help the bouquet stay in shape.
Rubber gloves - for opening cans
WITH rubber glove even the smallest woman can open a stubborn jar of jam.
Extra buttons - for stud earrings
So that you no longer have to play detective trying to find a pair of stud earrings lost in a jewelry box, fasten them together with a button, and henceforth they will be inseparable.
Unscrew the broken light bulb from the socket using a potato
Cut the potato into two halves, take one half, carefully prick it on the broken light bulb and twist it out.
If you need to open a bottle, but there was no corkscrew at hand, use a self-tapping screw and pliers.
Wrap the screw in the cork and use pliers to pull out the screw along with the cork.
2. Wrap the shoes in a plastic bag and put them in the freezer overnight - this will get rid of the unpleasant smell coming from the shoes.
3. Lay the toaster on its side with a plate next to it. Put a slice of whole grain bread with cheese and tomato in a toaster and you have a hot sandwich in minutes.
How to properly cut cherry tomatoes.
1. Place the tomatoes on a cutting board or flat plate in a single layer.
2. Cover the tomatoes with another flat plate.
3. Gently run a knife between two plates, holding the top one.
Glue a magnet inside the locker and use it to store small metal items such as hairpins, tweezers, hairpins, nail files.
3. Install a rod (metal rod) in the cabinet under the sink - and hang household chemicals on it.
From a pizza box
How to hang a picture?
You probably know how difficult it is to find a place for a nail when you hang a picture. Simplify the work if you put directly on the hook toothpaste. Then press the picture against the wall and the paste will leave a mark where you need to drive a carnation.
We remove the smell.
You probably know what smell remains after burnt rice. I know If you can't ventilate this smell, orange peel and cloves will help. Put them in a pot of water and boil. In a few minutes, the whole house will be filled with a pleasant aroma. This is certainly much better than chemical air fresheners.
How to wash a shower horn
Use Vinegar - Pour vinegar over the shower head and rinse with water after 15 minutes.
Vinegar is an excellent solvent and an excellent disinfectant.
How to equip a bathroom to be both comfortable and hygienic
1. To store toothbrushes, you can make individual slots in the cabinet shelf.
2. Take a plastic straw, make holes in it, attach it to a wall or a shelf, and use it to store, for example, a razor.
3. Take the retainer with which the scoop is attached to the brush, stick it on the cabinet - you get a holder for an electric toothbrush.
Where to put the nails to be driven in 
Apr 26, 2015 tigress…s
Dmitry Dementy
The site of the social network "VKontakte" is one of the most visited in Runet. With the help of the most popular platform among Russian-speaking users, people solve various problems: from personal communication and finding friends to building a network of business contacts and finding employees, from self-expression and entertainment to business promotion and online trading.
This guide is dedicated to promoting the VKontakte business. In it you will find a step-by-step plan: from creating a community or a page to life hacks and tools for advanced users.
1. Start with planning
Determine the purpose and objectives of the project activity in the VKontakte social network. Remember, a goal is a planned result. Objectives are steps that help you achieve a goal.
Decide how you will interact with the audience, what information to offer to potential and existing customers, what user problems you can solve. Ilya Rabchenok calls this the community concept.
Be sure to record the results of planning in a form convenient for you.
2. Determine the type of community you need
To promote a business on the VKontakte network, you can create a group or a public page. Use a group if you plan to encourage members to post and start discussions on their own. The group is an informal discussion platform with which you can find out the mood of the audience, manage the reputation of the brand.
Choose a public page if you plan to publish official information, branded content and self-manage discussions. In most cases, a public page is more suitable for business promotion.
To promote conferences, trainings, webinars, use the "Event" type of community.
3. Choose the right page type
Select suitable type and click "Create Page".
4. Create a page description
Public pages are indexed search engines. Therefore, publish an informative description that will help potential customers find the public.
If necessary, select a Snapster room and set up export to Twitter.
5. Choose the best settings
In the "Sections" settings menu, check the boxes for the options you want. In the "Comments" menu, enable or disable the ability to comment and, if necessary, enable the filter for obscene expressions and keywords. In the "Links" block, link to resources useful for the audience, and in the "Working with API" block, if necessary, connect the API.
6. Design a group
We have an amazingly useful and detailed guide on our blog "Designing a VKontakte group". Use it to select and implement the right community look and feel. After registration, you can continue to promote the group.
If in this moment you can't make time appearance public, come back to it later. Don't forget that a visually appealing design helps the user form a positive first impression of a group or page. So don't put off working on community design.
In the meantime, at least select and upload a suitable page avatar. Try to find or create a unique image. It must meet the following requirements:
- Avatar size - 200 by 500 pixels.
- Thumbnail size - 200 by 200 pixels.
- jpeg format, maximum quality, baseline (standard).
- The image should grab the attention of users and encourage them to click through to the page.
- The semantic content of the avatar should correspond to the theme of the page.
- The image must be of high quality.
Please note that when uploading to the VKontakte website, the quality of images drops. To avoid this, use the life hack from the VKontakte support team:
- Open the image in Photoshop.
- Increase the size to 2560 by 2048.
- Press the keyboard shortcut Alt + Shift + Ctrl + S. In the window that opens, set the maximum quality and convert the image to sRGB format.
- Drag the image to the upload area instead of using the upload button.
7. Tell your friends about the page
Use the "Tell Friends" feature to invite your followers to follow your page. Follow this recommendation when you post multiple posts to a group or page.
8. Invite friends to subscribe to the page
Invite your friends to subscribe to the page using private messages (this tactic really works, proven in practice). Also ask your followers to tell their friends about the page.
9. Enter the URL of the page in the contact details on the personal page
This will help attract followers who are interested in your personal profile.
10. Indicate your place of work in your personal profile
When hovering over the name of the company in the "Place of work" section personal profile a group or page preview pops up. And in the "Career" section, a clickable public avatar is displayed.
In order for a link to a company group to appear in the "Place of work" section, select the "Career" section in the settings of your personal page. In the "Place of work" item, use the drop-down menu to select the desired page.
11. Post interesting and useful content
The publication of useful and interesting content is a key factor in the successful promotion of a business on the VKontakte network. Therefore, it needs to be decrypted.
You will have to compete for views and subscriptions in the face of excess content. In order for VKontakte users to pay attention to your publications, the information must be really valuable.
The following ideas will help you offer customers really worthwhile information:
- Be sure to start with planning. Create a content plan in a form convenient for you. Plan for the long term. Our articles “SMM plan in 30 minutes” and “How to create an editorial plan for social media posts” will help.
- When planning content, consider the features of VKontakte and the preferences of the audience of this network. Look for information in our article "Working with content in different social networks".
- Even if you produce and sell very solid and super-serious products, learn how to get an emotional response from the audience. This is a condition for survival in a content environment filled with memes. Read insanely helpful articles about emotional content and the intellectualization of sex drive.
- Write specifically for the VKontakte audience. Post unique information, not reposts of blog posts. To design a publication, use the article editor.
- Post videos with subtitles. As a rule, they get much more coverage than regular posts. We talked about how to make such a video for free in the following video:
12. Style posts with wiki markup
This is a handy tool with which you can beautifully draw up notes in groups and publics. If you manage a group, to create a wiki page, you just need to open the materials in the section settings. After that, the "Edit" button will appear on the "Latest News" tab, which will activate the note editor.
To create a post on public page, copy the following link into your browser: https://vk.com/pages?oid=-***&p=page_name. Replace the characters *** with the public id, and instead of page_name, specify the name of the publication. On the page that opens, click on the "Fill with content" link.
The community ID can be found in the URL. If you've changed the page's URL to something user friendly, go to the Community Posts section. Find the numbers in the link. This is the identifier.
13. Design publications using the article editor
In 2018, VKontakte presented a full-fledged article editor. To go to the editor, click on the icon with the letter "T" in the creation panel of the publication.
The editor is intuitive. He himself places indents between elements and aligns the content. Clicking on the "+" sign allows you to add visual content or an audio track.
14. Share stories with your followers
16. Use Scheduled Posts
Use the "Timer" function to prepare content in advance and publish it at a selected time. To do this, in the publication field, select the options "Attach - other - timer". Select a posting time and click the "Queue" button.
25. Post ads in communities
26. Use Retargeting
With this tool, you can show ads to users who have visited your site. Create a retargeting pixel in your ad account. Paste it into the code of the site pages. The system will add visitors to the site or individual sections to the audience.
Life hack: add a retargeting pixel to your site right now, even if you don’t plan to advertise your business on VKontakte yet. This does not affect resource efficiency or page loading speed. The system will add to the audience potential clients. You will be able to show them ads in a month or a year.
27. Improve Targeting Accuracy with Pepper
29. Post a relevant video
Please note that this paragraph describes a prohibited reception. A couple of years ago, with his help, a colleague and I increased the number of group members from a few hundred to 5,000 in a few weeks. You can use it at your own risk. Think about what kind of video your representatives are interested in. target audience. For example, subscribers to cooking groups watch related TV shows.
Users often search latest releases favorite TV programs in social networks. You can download pirated recordings from file sharing services or video hosting sites and publish them on the VKontakte page. Audience representatives will find the video they are interested in, watch it and subscribe to your page. This tactic brings several dozen subscribers on the day the video is published.
Be sure to delete the video a few hours after posting. Firstly, it will protect you from the problems associated with publishing someone else's content. Secondly, within a few hours, your competitors will also publish a popular video, so the flow of visitors and subscribers will stop.
30. Analyze statistical data
In the “Page Statistics” section, the public administrator has access to the “Attendance”, “Reach” and “Activity” tabs. On the Attendance tab, pay attention to the views and unique visitors data.
Keep track of the age characteristics of the audience and the geography of visits. Consider the types of devices your audience prefers.
You also need data about referrers and subscribers/unsubscribers. Data on the number of users who joined and left the group is available in the standard statistical report (see the illustration below). And you will receive a list of names of people who have joined and unsubscribed using Applications "Deserter".
Screencast showing how to use the Deserter app:
The Reach tab will help you estimate how many people are viewing your posts. The Activity tab will help you analyze user behavior.
If you are not satisfied with the standard statistical reports, use free service socialstats. It provides access to advanced audience data as well as user behavior analysis. Service Group Comparison will help to compare audiences of communities. And the Repost Tree app will help you identify users who share your posts.
Additional useful services to collect statistics and solve other problems are described in our article "Overview of 45 services and applications for VKontakte administrators".
31. Monitor Community Activity with the Moderator App
32. Promote a page on a corporate website
33. Promote the page in the mailing list
Mention the page "VKontakte" in mailing list. Also include a link to the public in the letter template.
34. Post links to your pages and groups on social networks in the header of the site
The illustration shows how it looks in practice.
35. Post a link to the page in your email signature
To change the signature in Gmail, use the "Settings - Signature" menu. In the Mail.ru box, use the "Settings - name and signature" menu. IN mail service"Yandex" use the menu "Settings - Personal data, name and signature - Add signature".
36. Conduct surveys
Polls increase audience engagement. To create a poll, in the publish field, select the Add - Poll menu. Use anonymous surveys to make users more willing to take part in them.
In 2018, VKontakte introduced Polls 2.0. Now you can add a background to polls, limit the time it takes, and allow you to select multiple answers.
37. Add Useful Links to Your Page
38. Invite the audience to participate in discussions
Create multiple discussion threads that are of interest to your audience. Keep discussions going.
40. Raffle prizes among subscribers
You will attract new subscribers if you play prizes and give gifts. Question price? From a cup with a logo to infinity. Use the app "Competition Manager" to manage draws effectively. Our guide "VKontakte contests: how to get the desired results and not get banned" will help organize and hold the competition.
41. Offer Discounts to Subscribers
You won't believe what people are willing to do for discounts. And everyone will agree to subscribe to the page for the sake of a discount.
Life hack: sellers and manufacturers of thematic goods can advertise for free in the Shaving Classics group. To do this, it is enough to provide a discount to community members. This is one of the incentives for users to join the group.
42. Allow followers to upload photos, post their photos
45. Ask the audience to share posts
You can limit yourself to a simple “repost is welcome”, justify the need to share the publication from the point of view of science, or use other tactics.
46. Pay attention to the visual appeal of publications
Hundreds of content appear daily in your followers' feeds. In order for people to read your post, it must grab attention. This problem is solved by bright interesting photos. Cats, light erotica, photo-toads - all means are good in SMM.
47. Use provocative headlines
The headline should sell the subscriber a view of the article. So create killer headlines.
48. Advertise your page offline
Publish the page name and URL on printed products, business cards, souvenirs.
49. Steal content ideas from competitors
61. Write an article "50 reasons to join our VKontakte group"
List all the reasons why users should join your VKontakte page. Promote it on all possible platforms.
62. Livestream
Broadcast educational events, speeches at conferences, screencasts. Use the App or stream from desktop. To do this, go to the "Videos" section of the community and use the corresponding function.
63. Explore the TOP 30 applications for VKontakte
Test each of the 30 apps listed here in this list. We are sure many of them will be useful to you.
64. Subscribe to the best SMM publics
To be in the trend of events taking place in the field and be the first to learn about new ways to promote VKontakte. A list of such publics can be viewed