One could answer that the best time to post is when the people you want to show the content to are online.

This would be a simple but not useful answer.

Unfortunately, it is difficult to give a definite answer. For different business areas, this may be different days and times of day. It all depends on the platform you are using, how you the target audience interacts with this platform, by region, by the type of content (entertainment or serious), and by your goals (click or share).

Take this data into account and it will help you determine your ideal time to post content.

The best time to post on Facebook

People access Facebook like mobile devices, and with desktop computers both at work and at home. How is social the network is entirely dependent on the characteristics of the audience.

Facebook- It's 15.00 on Wednesday. Also, the optimal time can be attributed to 12.00-13.00 on Saturday and Sunday, and 13.00-16.00 on Thursday and Friday.

From 13.00 to 16.00 on weekdays there is the best click-through rate, and by the end of the week, on Thursdays and Fridays, the degree of engagement is the highest.

On Fridays, Facebook traffic increases by 10%. Since people feel happier on Friday, experts advise posting upbeat, cheerful content in order to match the mood of the audience.

The worst times to post on Facebook are weekends before 8:00 am and after 8:00 pm.

Post frequency

It is recommended to post at least once a day. Although, again, it depends on the type of content and the characteristics of the target audience. In addition, you should regularly monitor the reaction of the audience and promptly respond to questions and comments posted on your page.

Best time to post on Twitter

Like Facebook, people access Twitter from both mobile devices and desktop computers, both at work and at home. And also its use depends entirely on the audience. However, as a rule, people perceive Twitter as an RSS feed, as something to read during breaks at work or on the way to work.

Best time to post publications inTwitter- These are weekdays from 12.00 to 15.00 and at 17.00.

For B2B companies, the most successful days for publication can be considered all weekdays, especially Wednesday, when the CTR is the highest. For B2C organizations beyond the environment better days are still the weekend. According to a study by marketing company CoSchedule, content created for the B2B sector is 16% more effective during business hours, while B2C content is 17% more effective during weekends.

It is worth repeating that the best time for posting is individual for different business areas. There are cases where content has been successful when published at 2 am, 6 am and 10 pm. Experiment and find the perfect time for you!

Post frequency

The lifetime of a tweet on the visible part of the news feed is quite short, lasting approximately 8 hours. In this regard, in order to consolidate your presence on the feed, it is recommended to post at least 4 times a day. You can even retweet your previous posts if they are still relevant.

The best time to post on Instagram

From the very beginning, the developers of Instagram assumed that the application would be used on mobile devices. But despite the fact that today people use the Internet anytime, anywhere, they become truly involved after hours.

The best time to post inInstagramcan be considered Monday and Thursday at any time except the interval from 15.00 to 16.00.

As for the video, according to research by the marketing company TrackMaven, it is most popular at night, any day of the week from 21.00 to 08.00. Some businesses successfully publish videos on Wednesdays at 19.00, as well as any day at 2.00. This time is worth experimenting with.

Post frequency

Analyst company Union Metrics recommends posting as often as possible. According to her research, on average, businesses post content to Instagram 1.5 times a day. But there are companies that post every hour throughout the day and are very popular with users.

The best time of publications in Vkontakte

Like Facebook and Twitter, people access Vkontakte from both mobile devices and desktop computers, both at work and at home.

The largest number of visitors to Vkontakte is reached at 21.00. Therefore, the best time to post publications is from 17.30 to 22.00 every weekday. Also, the optimal time can be attributed to 13.00-15.00, this is the time of breaks at work, so quite a lot of people are online.

Post frequency

Experts recommend publishing posts with an interval of approximately 2-3 hours, depending on the time of day and the characteristics of your business. Post more often in the evening than in the morning. But remember that quantity does not always mean quality. The victory will still remain with rare unique content with high-quality images.

Conclusion

The main goal pursued by the company-owners of accounts in in social networks- attract maximum amount users to your page. The number of followers who see the proposed information depends on the successful publication time. Therefore, it is important to choose the best time to publish posts when the majority of the audience is active, but the social network is not oversaturated with other publications.

Analytical agency Popsters conducted research on the dependence of time of day and day of the week on user behavior in social networks. Based on the data of this study, it is possible to draw conclusions about when the effectiveness of publications will be the highest. Research only provides average data: to determine the best time to post a particular page, you need to experiment with the posting period and monitor the activity of subscribers.

Life hack: to automate the process of posting publications at the right time, use .

The social network Instagram covers a predominantly female audience aged 25 to 45 years. The range of interests of this audience: the sphere of beauty, fashion, cinema, celebrity life, an active and healthy lifestyle. Most often, users access Instagram from their mobile devices.

The optimal time for posting largely depends on the target audience: young people and students visit Instagram all day long, working users most often look at the news at lunchtime or at the end of the working day. According to the schedule the greatest activity occurs at 9 am, at lunchtime from 15 to 17 hours and in the evening from 19 to 21 hours. It is also worth noting that in the period from 9 a.m. to 10 p.m., the activity of Instagram users drops slightly.

Latergramme experts say that it is best to post content between 17.00 and 21.00, when most people leave their jobs and go home. The smartphone is always at hand, so it is possible to read the latest news.

Specialists pay attention to the fact that in the evening the number of publications is significantly reduced, which increases the chances of reaching a large audience.

Analyzing the activity of followers by day of the week, we can draw the following conclusions:

• Photo can be placed daily at 12, 15, 17-18 or 21 hours. If it is not possible to post every day, then choose Monday, Wednesday and Thursday.
• video publish after 20.00 on any day or weekend when subscribers have more free time (instruction:);
• Live broadcasts are best done at the end of the week or in the evening. In the absence of such an opportunity, it is necessary to warn users in advance about the time of the air;
• if your page is popular all over the world, then when choosing a posting time, do not forget about time zones.

The active audience of users of the social network "VKontakte" is young people, schoolchildren, students and freelancers aged 13 to 34 years. VK users communicate, listen to music, post photos and read news in various communities.

Peak activity of VKontakte users occurs at lunchtime from 11:00 to 13:00 and in the evening from 17:00 to 23:00.

In the first period of time, users are preparing for their lunch break. Postponing their work, they scroll through the news feed, waiting for the long-awaited rest. At lunch, most people continue to “sit” on social networks.

In the second period of time, users have already returned from work and continue to monitor VK news, often switching to the computer.

Analyzing the activity of the audience by day of the week, we can conclude that the best days for posting are weekends.

Recommendations for posting content on the VKontakte social network:

• morning is the time for entertainment news, users wake up and start getting ready for work or school, they are not yet ready to receive information;
• lunch is the time for serious content that can contain numbers and analytics. People have already tuned in to the working rhythm and are ready for useful information. Until the evening, post as often as possible, alternate informative posts with entertaining ones;
• in the evening, it is recommended not to slow down the frequency of publications in order to reach the maximum audience. Leave the most interesting and important news for the evening. End the day with nice wishes for your followers.

To more accurately determine the best time to publish posts in VK, taking into account the specifics of the audience, you need to:

1. Analyze: which groups your users are subscribed to, at what time they are most active (likes and write comments);
2. Determine the rest time for users, at this time it is worth posting only short news of an entertaining nature and funny pictures.
3. Publish posts at non-standard times: at 12.20, 13.45, etc. A large number of publications are posted during even peak hours of activity, which increases the risk of your news being lost.

Facebook users are predominantly entrepreneurs, top managers, public figures, programmers and people of creative professions aged 25 to 50 years. They are interested in business, political and cultural news. Most of the professional audience that establishes business contacts is concentrated in this social network.

The best time to post is between 2pm and 3pm. Facebook is dominated by working users who, after a lunch break, want to read interesting news and comment on friends' updates. Posts published at 13-14 hours collect a large number of reposts, if you need clicks, post news after 15.00.

User activity increases on Monday and Friday, because. on Monday, users have not yet tuned in to the work week and spend time on social networks, and on Friday they are already preparing for the weekend.

According to research by HubSpot and Microsoft, the best time to post is Thursday and Friday from 13:00 to 15:00.

• Pay attention to the specifics of your target audience (housewives can watch the news at any time, and business people only during their free hours).
• Study the statistics of visits to competitors' pages depending on the time of day and day of the week.
• Publish news during the periods of the greatest activity of users.
• Experiment with posting time to find the best option, try to publish information during a period of not the greatest activity of the audience. Perhaps at this time the amount of information is reduced, and your audience is still online.
• Post news at the same time so that your subscribers get used to the regularity of posts.
• Experiment with posting days if you're posting multiple times a week.

The target audience of the Odnoklassniki social network is similar to the audience of VKontakte, but older. "Odnoklassniki" is visited mainly by women who communicate and are looking for something interesting. Users do not like to read long posts: entertaining and humorous content, as well as short videos, are more interesting here.

The largest number of users enter the social network in the morning from 9 to 11, when they get to their workplaces or places of study, in the afternoon from 15 to 17, when students and schoolchildren return home, and in the evening from 19 to 20, when they come home working people. During periods of the greatest activity of the audience, it is recommended to post posts at least twice a day.

Similar to the social network VKontakte, most people use Odnoklassniki on weekends.Recommendations for posting in Odnoklassniki are similar to those given for the VKontakte social network.

When is the best time to post a video to YouTube?

The majority of YouTube users are people aged 18 to 54, 10% of the audience are children and teenagers from 12 to 17 years old. Most often, video clips are viewed by men from 18 to 24 years old who are interested in cars, electronics, sports and computer games. Most active users young people from 25 to 34 years old are considered.

According to the Frederator Networks site, the maximum number of users gather on YouTube from 14:00 to 16:00 from Monday to Wednesday, from 12:00 to 15:00 from Thursday to Friday, and from 9:00 to 11:00 on weekends. This is the best time to post videos on your channel. Thursday, Friday and Saturday are the days on which videos collect the most views and "likes".

• Determine the average age of your target audience. Schoolchildren are free after lunch, and working users watch videos most often in the evening;
• consider the difference in time zones if you want to reach the maximum audience around the world;
• post videos regularly at the same time, so subscribers will know when to go to the channel for a fresh video clip;
• Keep an eye on the statistics of video views to adjust the time if necessary. Statistics can be viewed in the Creative Studio - YouTube analytics.

However, different social networks may offer you maximum reach and performance at different times. For example, on Facebook and Instagram, it's best not to post at the same time. If you take into account several time zones, the task of choosing the ideal posting time becomes even more difficult.

When scheduling posting times, consider where the majority of your readers and customers live.

When is the best time to post on Instagram?

The best time to post on Instagram is during lunch from 11:00 to 13:00 and after work from 19:00 to 21:00. Most users of this social network access the platform from smartphones, so they are rarely online during the working day.

When is the best time to post on Twitter?

The best time to post on Twitter is at lunchtime between 12:00 pm and 1:00 pm. No less effective are the hours before dinner.

When is the best time to post on Pinterest?

The best time to post on Pinterest is between 20:00 and 23:00. This social network is used more often by mothers, which may be why they usually post late at night.

• Saturday is the best day to post on Pinterest. Sunday is the worst.
• Work hours are not as popular among Pinterest users. Publications at this time attract less attention.

When is the best time to post a video to YouTube?

The best time to post a video to YouTube is between 12:00 pm and 4:00 pm. Most viewers watch videos in the afternoon, so this is the best time to post content.

• Thursday and Friday are the best days to post on YouTube.
• Many users also watch videos on weekends, the best time to post these days is from 9:00 to 11:00.

Best time to post 2018

It is known that a lot depends on the competent placement of posts. Whether you're posting a promotional post or an entertainment post, you're interested in the number of people who see that content. In addition, not only the number of views is important, but also the right time for people to be in the environment that would allow them to perceive the information from this post.

Choosing the right time to post

What is the best time to post? It’s worth emphasizing right away that a lot depends on the target audience, as well as the subject of the group. Therefore, there is no standard framework for every community. In one group, the morning time may be the best time for posting, in the other group, the evening time.

The best way to schedule

Some large communities post entries every hour. However, such a schedule may not be entirely successful for small publics. Therefore, before choosing what is the best time for you, you need to reflect on some points:

1. Try to analyze your target audience. Determine who your subscribers or customers are. For example, if these are residents of Moscow, then the highest activity of subscribers from this city is from 13 00 - 15 00 - the time of breaks, and also from 20 00 - 22 00 - the time when people have a rest from a difficult school or work day. For example, if your target audience is schoolchildren, then you need to understand that they study in the first half of the day, and it makes no sense to post at this time. It was also noted that good activity of school-age users is observed in the morning from 7 00 - 9 00 in the morning, and not only among schoolchildren, but also among all users, since many, as soon as they wake up, immediately go to their favorite social network to check mail and the number of likes under your new avatar;
2. When placing an advertising post, you also need to consider who your potential client. If this is a working person, then it is better to publish the entry in the evening. If these are housewives, then you can post a post during the day. However, it has been noticed that in the evening the news feed is overloaded, as a large stream of posts falls on users, so there is a high probability that your post may simply be lost among others, and the user may not even see it. Also, because of such a flow, posting an entry, for example, at 1900, in the feeds of subscribers, it can only reach 1930.
3. If the graphs of the group's statistics do not tell you anything, then you can check the time of the greatest activity in your community by temporarily observing how many views and likes the entries are gaining. Publish posts at different times until you determine exactly those hours when the activity in your group is the highest;
4. There are some more nuances in posting that apply to almost all groups. On weekends and holidays, statistics will differ from weekdays. Moreover, it seems that on the weekend, on the contrary, many people are at home, and there should be more activity, but this is not so. Many people these days just spend time with friends, or dedicate it to playing their favorite game. Be that as it may, activity will be lower on weekends and holidays, and it is difficult to choose the right time for posting these days, since it all depends on how subscribers plan their day;

How often to post

And finally, the time interval between posts is important. It is good if the interval is approximately equal, for example, every three hours. Although some post every hour to be sure about the time of publication, this is not quite the right tactic. It is better that you publish fewer posts, but of high quality, than many, but uninteresting ones. One catchy post will be able to attract more attention and be statistically better than several uninteresting ones. Moreover, some users are annoyed by too many posts from one group.

As much as the owners of publics on social networks would not like it, there is definitely no better time to publish posts. It depends on many factors, the most significant of them: the type of social network, the audience of the group or public, the theme of the public, and much more.

The ideal posting time for one public or social network as a whole may be completely inappropriate for another similar resource.

The optimal time for posting Vkontakte posts

When posting on the VKontakte social network, you should proceed from the following factors: the time when the traffic of the social network is maximum, the subject of the public in which the post will be posted, the features of the public audience (age, interests) and other smaller features.

Over time, the maximum attendance of Vkontakte is extremely simple, the largest online is from 19 to 21 hours Moscow time. For most publics, this time is ideal, but not for everyone. For example, in various publics designed for a teenage audience, the time of attendance differs in general. In such publics, it is best to post posts in the daytime, because that's when Vkontakte is largest number teenagers.

There are also publics designed for an audience of a certain region or time zone. For example: publics with local news or other similar groups. In this case, it is worth focusing exclusively on local time.

Best time to post on Odnoklassniki

In general, all recommendations for publishing posts will be about the same as for the social network Vkontakte. These resources have the same audience, so there will be practically no differences in the time of publication.

Best time to post on Facebook

With the social network FaceBook, everything is somewhat more complicated, since Russian-speaking users make up only a small part of the entire audience. this resource. Therefore, when publishing your post, in addition to the previously listed things, it is worth considering many new factors that are absent in exclusively Russian-language social networks.

If you look at the audience in general, then the time of the highest attendance starts at 13:00 and ends at 15:00 Moscow time. English-language posts are best posted at this time. Also, the period of the highest Facebook traffic is perfect for publishing posts that do not contain text (various pictures, songs, music videos) on English-language public pages.

With Russian-language posts, you should follow the same tips as for Russian social networks (Vkontakte or classmates). The vast majority of the Russian-speaking Facebook audience visits the site at the same time as Vkontakte with Odnoklassniki.

Best time to post on Twitter

Twitter is less picky about posting time. In this social network, high attendance lasts much longer than in most other similar resources. But even considering this, you should not publish your posts at random.

Definitely not worth posting at night, at this time the attendance of the resource is almost minimal, which makes publication a meaningless exercise. There are no other specific guidelines for posting to Twitter. Many of the tips that apply to other social networks also apply to Twitter.

Best time to post on Instagram

First of all, the time of publication on Instagram depends on the number of your followers. If there are no subscribers other than your friends, you should publish at a time when it is convenient for them. You can not even try to publish posts during the maximum traffic on Instagram, site users view posts of exclusively popular personalities, and they simply will not go to your publications. At the same time, your friends may find it inconvenient to view such publications.

If you were able to gain an impressive number of subscribers (at least a few hundred), you should start publishing posts at the time of the highest traffic to the site (approximately from 10 am to 8 pm Moscow time). This will increase the number of views of your photos, which will positively affect the development of your Instagram account.

General advice about posting.

• Approximately choose the time of publication, you can look at the popular public pages. You need to find a popular public page with a similar topic and choose the same posting time for your public page.
• Don't be afraid to post at different times of the day. Through trial and error, you can achieve results that most of the most popular resources cannot achieve.