It, you can proceed to the next stage. And the topic of today's publication is how to promote a group in VK from scratch and preferably without investments. This publication is more suitable for those who are just starting their journey in SMM and want to promote the group on their own and for free.

Among other methods that help promote a group in VK, there are so-called "black" methods: cheating, spamming. They are able to give a quick increase in subscribers, but for the most part they will be bots that will not buy anything. In addition, the community can be blocked, so you should not use such methods of promotion. Focus on quality, it is better to attract 1 person who will become a client than 100 random subscribers.

How to promote a group in VK: yourself and for free

The promotion of a group in VK pursues certain goals:

• Sale of goods, services companies (performance indicators are applications and sales);
• earnings on the group, advertising (the number of subscribers, involvement is important: likes, reposts and comments);
• Hobby, creativity(maybe it will be enough that you and your mother are in the group).

Depending on the chosen goals, a plan is drawn up to promote the group, but in general terms it consists of the following points:

1. Definition of the target audience;
2. Attracting subscribers (how and from where new subscribers will be attracted);
3. Content plan (drawn up detailed plan by the types of content that will be published and the time of publication);
4. Contests (holding contests and sweepstakes to attract new subscribers);
5. Advertising (targeted and native);
6. Work with bloggers, opinion leaders, guest posting;
7. Evaluation of effectiveness and adjustment of actions for promotion.

For effective promotion, you need to think over and implement each stage, while simultaneously monitoring feedback to evaluate all activities. Then ineffective actions are either corrected and tried again, or immediately discarded. Effective Actions either we leave it as it is, or we experiment to improve it.

Usage paid services to attract live subscribers and likes to Vkontakte groups

Among other methods for promoting groups and profiles on Vkontakte, there is one "classic" one - the use of paid services. But you should start with the fact that such an approach in some cases can lead to certain consequences: turning cheated subscribers into “dogs”, writing off subscribers, and so on. However, if the service you have chosen uses sufficiently competent algorithms (does not attract subscribers using spam or hacking, etc.), then it can be trusted. It is worth remembering that the popularity of the community is directly affected not only by the number of live subscribers, but also by the number of likes on publications.

We can recommend one of the services that provides attracting live followers and likes, but it should be understood that such a mechanism should not be used in order to get a quick result. Subscribers can be attracted at a low speed, the same applies to likes on publications - this allows you to avoid manual checks by the administration social network. Pay attention to the list of company services. For many years of the existence of the service, not a single client has received a ban, so we can recommend it.

Determine to whom you are going to sell or who will read you. Understanding the target audience, its interests, needs, fears and desires is almost half the success.

Let's look at the definition of the target audience in VK, using the example of a commercial community.

1. Buyer Type: individuals or companies. What segment are you going to work in, B2C or B2B?
2. Purpose of purchase: resale or use. Why do people buy from you? For yourself or to resell your goods in your city at a higher price?
3. Socio-demographic characteristics: gender, age, marital status And so on. Even if you work in the B2B segment, you have to deal with people. Learn all about the decision maker so you know how to persuade them to buy.

Of course, this is only a general idea of ​​the target audience, then you can segment customers by different types and create a description for each type (segment).

Free ways to attract subscribers

In this section, in accordance with the topic of the article, we will consider free ways attracting VKontakte subscribers.

1. Friends invitations. Please note that the function of inviting friends to a group is not available for "Public Pages".
   It is not recommended to use your own email to send invitations. personal account, as there is a risk of blocking the page. We recommend creating 3-4 work accounts of different sexes, add new friends every day (suitable for the target audience), and invite those who have become friends to the group.
2. Publishing useful content. Having studied my target audience, you can understand what worries them, what fears they have. Based on this data, you need to create content that will not only arouse their interest, but also provoke a viral effect.
3. Invite subscribers using members. After attracting the first subscribers, you can ask them to invite their friends. The main thing is to write a catchy message, after which people will want to invite their friends to the group. Alternatively, you can offer benefits or a discount.
4. Mutual PR with the participation of other groups. Find groups with similar topics and offer cooperation. What is it? You post with a link to another group, and a post with a link to you is published in this community.
5. Holding contests. This method is not entirely free, as a prize is needed. You can hold a competition when there are already more than 1000 participants in the group, with a smaller number it simply will not work. Be sure to make several prizes, otherwise people will not be sure that your friend will not receive the main prize.

Content and publication plan

Let's analyze the main types of content that we can post in our group in order to attract and retain the target audience.

• Selling posts- in them you talk about your product, how to use it, why you need to buy right now and how much it costs.
• Entertainment content- 1-2 times a week, you can publish texts or memes, one way or another related to the topic of your activity. But do not abuse such content - the purpose of the sale, not entertainment.
• Polls- at least once a month, do polls or polls, this will help you get to know your subscribers better and involve them in interaction.
• Situational posting- posts tied to any events that are happening right now (Oscar presentation to Leonardo di Caprio) or holidays (September 1, Airborne Forces Day, New Year).
• Video content– it is not necessary to hire a professional videographer to release video content, shoot on your phone: jobs, product production process, interesting remarks and comments on your product.
• Reviews - those who bought your product or used the service, ask them to write a review and post it in the group.
• Links to the site- if you have a website, then periodically publish links to news, articles and products.

With that figured out, let's move on. And then we arrange brainstorm and generate ideas for 20-30 posts. We just write the names and in order not to forget what the post will be about in general terms. Then we distribute the resulting posts by day of the week and time of publication. Post 1 to 3 posts per day. This will be your monthly content plan.

To ensure that each post comes out on the right day at the right time, we will use the delayed publications function. To do this, right under the new publication, click "More", select "Timer" and set the time when the post should be published.

Also, this process can be automated, for example, using the autoposting service.

How to make a selling post VKontakte

As an example, let's analyze the structure and design of a selling post.

1. Attractive header.
2. Disclosure benefits and uniqueness of the offer.
3. Appeal to the target audience (or to individual segments) for which the post is written.
4. deficit(only 5 pieces left in stock, free time for today and so on).
5. Call to action. A clear and as simple as possible action that the user must perform: leave + in the comments, call right now, go to the site to find out more.

Image for post.

On the photo that will be attached to the post, you can duplicate the main theses and add an image of the product or the process of use. Make sure there is a slight indent between the edges of the image and the text.

Contests and sweepstakes to promote the group

You can attract new visitors, subscribers and customers with the help of contests and sweepstakes, in which a prerequisite is to join a group and repost with the terms of the competition. In order not to spend money on the prize fund, you can offer your product or service as the main prize. and then so more people will know about your group. And also new members will be added, and some of them will become customers.

The mechanics of the competition, you can mean several options for determining the winner.

1. The participants will do it. Whoever has the most likes wins.
2. Selected by the group administrator.
3. Independent jury.
4. Random selection (random number generator).

How to raise a group in the search

Group promotion is possible both in internal search and in search engines.

With the help of simple options, you can set to whom your group or publication will be advertised. But since our manual implies free promotion groups, we will not focus on this point.

Work with bloggers and PR

It is quite possible to agree on barter with bloggers - you give them your product / service, they give you advertising. Bloggers who will place ads must meet certain criteria:

• they must be signed by your target audience;
• they must have authority or expertise to listen to them;
• depending on the type of business and the required coverage, the number of subscribers is from 1000.

Evaluation of promotion effectiveness

Be sure to collect feedback for each tool you use and track all possible metrics.

• Do you receive calls after posting?
• When do posts get the most likes and comments?
• Do draws allow you to attract customers or collect only freeloaders?
• What methods of attracting subscribers work better/worse?
• Is there any negativity towards you? Constructive?
• What actions give a surge in attendance?

In the community settings, there is a special statistics section where you can get even more accurate data.

• Attendance(amount unique visitors and views).
• Coverage(the total number of users who viewed the group or posts in the news feed).
• Activity(number of likes, reposts and comments).
• Entries(details of coverage and activity for each individual post.

For example, in the first week you held a contest, spent 3,000 rubles on gifts and attracted 1,000 new subscribers. It turns out that each new subscriber cost 3 rubles. In the second week, you launched targeted advertising, spent 5,000 rubles and attracted 100 new subscribers due to this (50 rubles / subscriber). At first glance, it seems that the second method is inefficient and costly, but with a deeper analysis, it turns out that in the first week there were no sales, and in the second week there were 5 sales through the VK group. But even this is not a reason to draw a final conclusion.

Is it possible to promote a VKontakte group from scratch and without attachments

If you are just starting to promote your business on social networks, then at this stage it is quite possible to independently promote the VKontakte group from scratch. At the same time, spend on it an average of 30-40 minutes a day.

To do this, you need to draw up a work plan for the month for the items listed in this article, break it into 30 small tasks (1 task per day) and distribute them by day. Then you can easily cope with the promotion of the group and in the future you can hire someone who will administer the community under your strict guidance. And you will be able to allocate the freed time to explore other ways to promote VKontakte and develop your business.

Dmitry Dementy

The site of the social network "VKontakte" is one of the most visited in Runet. With the help of the most popular platform among Russian-speaking users, people solve various problems: from personal communication and finding friends to building a network of business contacts and finding employees, from self-expression and entertainment to business promotion and online trading.

This guide is dedicated to promoting the VKontakte business. In it you will find a step-by-step plan: from creating a community or a page to life hacks and tools for advanced users.

1. Start with planning

Determine the purpose and objectives of the project activity in the VKontakte social network. Remember, a goal is a planned result. Objectives are steps that help you achieve a goal.

Decide how you will interact with the audience, what information to offer to potential and existing customers, what user problems you can solve. Ilya Rabchenok calls this the community concept.

Be sure to record the results of planning in a form convenient for you.

2. Determine the type of community you need

To promote a business on the VKontakte network, you can create a group or a public page. Use a group if you plan to encourage members to post and start discussions on their own. The group is an informal discussion platform with which you can find out the mood of the audience, manage the reputation of the brand.

Choose a public page if you plan to publish official information, branded content and self-manage discussions. In most cases, a public page is more suitable for business promotion.

To promote conferences, trainings, webinars, use the "Event" type of community.

3. Choose the right page type

Select suitable type and click "Create Page".

4. Create a page description

Public pages are indexed search engines. Therefore, publish an informative description that will help potential customers find the public.

If necessary, select a Snapster room and set up export to Twitter.

5. Choose the best settings

In the "Sections" settings menu, check the boxes for the options you want. In the "Comments" menu, enable or disable the ability to comment and, if necessary, enable the filter for obscene expressions and keywords. In the "Links" block, link to resources useful for the audience, and in the "Working with API" block, if necessary, connect the API.

6. Design a group

We have an amazingly useful and detailed guide on our blog "Designing a VKontakte group". Use it to select and implement the right community look and feel. After registration, you can continue to promote the group.

If in this moment you can't make time appearance public, come back to it later. Don't forget that a visually appealing design helps the user form a positive first impression of a group or page. So don't put off working on community design.

In the meantime, at least select and upload a suitable page avatar. Try to find or create a unique image. It must meet the following requirements:

• Avatar size - 200 by 500 pixels.
• Thumbnail size - 200 by 200 pixels.
• jpeg format, maximum quality, baseline (standard).
• The image should grab the attention of users and encourage them to click through to the page.
• The semantic content of the avatar should correspond to the theme of the page.
• The image must be of high quality.

Please note that when uploading to the VKontakte website, the quality of images drops. To avoid this, use the life hack from the VKontakte support team:

• Open the image in Photoshop.
• Increase the size to 2560 by 2048.
• Press the keyboard shortcut Alt + Shift + Ctrl + S. In the window that opens, set the maximum quality and convert the image to sRGB format.
• Drag the image to the upload area instead of using the upload button.

7. Tell your friends about the page

Use the "Tell Friends" feature to invite your followers to follow your page. Follow this recommendation when you post multiple posts to a group or page.

8. Invite friends to subscribe to the page

Invite your friends to subscribe to the page using private messages (this tactic really works, proven in practice). Also ask your followers to tell their friends about the page.

9. Enter the URL of the page in the contact details on the personal page

This will help attract followers who are interested in your personal profile.

10. Indicate your place of work in your personal profile

When hovering over the name of the company in the "Place of work" section personal profile a group or page preview pops up. And in the "Career" section, a clickable public avatar is displayed.

In order for a link to a company group to appear in the "Place of work" section, select the "Career" section in the settings of your personal page. In the "Place of work" item, use the drop-down menu to select the desired page.

11. Post interesting and useful content

The publication of useful and interesting content is a key factor in the successful promotion of a business on the VKontakte network. Therefore, it needs to be decrypted.

You will have to compete for views and subscriptions in the face of excess content. In order for VKontakte users to pay attention to your publications, the information must be really valuable.

The following ideas will help you offer customers really worthwhile information:

• Be sure to start with planning. Create a content plan in a form convenient for you. Plan for the long term. Our articles “SMM plan in 30 minutes” and “How to create an editorial plan for social media posts” will help.
• When planning content, consider the features of VKontakte and the preferences of the audience of this network. Look for information in our article "Working with content in different social networks".
• Even if you produce and sell very solid and super-serious products, learn how to get an emotional response from the audience. This is a condition for survival in a content environment filled with memes. Read insanely helpful articles about emotional content and the intellectualization of sex drive.
• Write specifically for the VKontakte audience. Post unique information, not reposts of blog posts. To design a publication, use the article editor.
• Post videos with subtitles. As a rule, they get much more coverage than regular posts. We talked about how to make such a video for free in the following video:

12. Style posts with wiki markup

This is a handy tool with which you can beautifully draw up notes in groups and publics. If you manage a group, to create a wiki page, you just need to open the materials in the section settings. After that, the "Edit" button will appear on the "Latest News" tab, which will activate the note editor.

To create a post on public page, copy the following link into your browser: https://vk.com/pages?oid=-***&p=page_name. Replace the characters *** with the public id, and instead of page_name, specify the name of the publication. On the page that opens, click on the "Fill with content" link.

The community ID can be found in the URL. If you've changed the page's URL to something user friendly, go to the Community Posts section. Find the numbers in the link. This is the identifier.

13. Design publications using the article editor

In 2018, VKontakte presented a full-fledged article editor. To go to the editor, click on the icon with the letter "T" in the creation panel of the publication.

The editor is intuitive. He himself places indents between elements and aligns the content. Clicking on the "+" sign allows you to add visual content or an audio track.

14. Share stories with your followers

16. Use Scheduled Posts

Use the "Timer" function to prepare content in advance and publish it at a selected time. To do this, in the publication field, select the options "Attach - other - timer". Select a posting time and click the "Queue" button.

25. Post ads in communities

26. Use Retargeting

With this tool, you can show ads to users who have visited your site. Create a retargeting pixel in your ad account. Paste it into the code of the site pages. The system will add visitors to the site or individual sections to the audience.

Life hack: add a retargeting pixel to your site right now, even if you don’t plan to advertise your business on VKontakte yet. This does not affect resource efficiency or page loading speed. The system will add potential customers to the audience. You will be able to show them ads in a month or a year.

27. Improve Targeting Accuracy with Pepper

29. Post a relevant video

Please note that this paragraph describes a prohibited reception. A couple of years ago, with his help, a colleague and I increased the number of group members from a few hundred to 5,000 in a few weeks. You can use it at your own risk. Think about what kind of video your target audience is interested in. For example, subscribers to cooking groups watch related TV shows.

Users often search latest releases favorite TV programs in social networks. You can download pirated recordings from file sharing services or video hosting sites and publish them on the VKontakte page. Audience representatives will find the video they are interested in, watch it and subscribe to your page. This tactic brings several dozen subscribers on the day the video is published.

Be sure to delete the video a few hours after posting. Firstly, it will protect you from the problems associated with publishing someone else's content. Secondly, within a few hours, your competitors will also publish a popular video, so the flow of visitors and subscribers will stop.

30. Analyze statistical data

In the “Page Statistics” section, the public administrator has access to the “Attendance”, “Reach” and “Activity” tabs. On the Attendance tab, pay attention to the views and unique visitors data.

Keep track of the age characteristics of the audience and the geography of visits. Consider the types of devices your audience prefers.

You also need data about referrers and subscribers/unsubscribers. Data on the number of users who joined and left the group is available in the standard statistical report (see the illustration below). And you will receive a list of names of people who have joined and unsubscribed using Applications "Deserter".

Screencast showing how to use the Deserter app:

The Reach tab will help you estimate how many people are viewing your posts. The Activity tab will help you analyze user behavior.

If you are not satisfied with the standard statistical reports, use free service socialstats. It provides access to advanced audience data as well as user behavior analysis. Service Group Comparison will help to compare audiences of communities. And the Repost Tree app will help you identify users who share your posts.

Additional useful services to collect statistics and solve other problems are described in our article "Overview of 45 services and applications for VKontakte administrators".

31. Monitor Community Activity with the Moderator App

32. Promote a page on a corporate website

33. Promote the page in the mailing list

Mention the page "VKontakte" in mailing list. Also include a link to the public in the letter template.

34. Post links to your pages and groups on social networks in the header of the site

The illustration shows how it looks in practice.

35. Post a link to the page in your email signature

To change the signature in Gmail, use the "Settings - Signature" menu. In the Mail.ru box, use the "Settings - name and signature" menu. AT mail service"Yandex" use the menu "Settings - Personal data, name and signature - Add signature".

36. Conduct surveys

Polls increase audience engagement. To create a poll, in the publish field, select the Add - Poll menu. Use anonymous surveys to make users more willing to take part in them.

In 2018, VKontakte introduced Polls 2.0. Now you can add a background to polls, limit the time it takes, and allow you to select multiple answers.

37. Add Useful Links to Your Page

38. Invite the audience to participate in discussions

Create multiple discussion threads that are of interest to your audience. Keep discussions going.

40. Raffle prizes among subscribers

You will attract new subscribers if you play prizes and give gifts. Question price? From a cup with a logo to infinity. Use the app "Competition Manager" to manage draws effectively. Our guide "VKontakte contests: how to get the desired results and not get banned" will help organize and hold the competition.

41. Offer Discounts to Subscribers

You won't believe what people are willing to do for discounts. And everyone will agree to subscribe to the page for the sake of a discount.

Life hack: sellers and manufacturers of thematic goods can advertise for free in the Shaving Classics group. To do this, it is enough to provide a discount to community members. This is one of the incentives for users to join the group.

42. Allow followers to upload photos, post their photos

45. Ask the audience to share posts

You can limit yourself to a simple “repost is welcome”, justify the need to share the publication from the point of view of science, or use other tactics.

46. ​​Pay attention to the visual appeal of publications

Hundreds of content appear daily in your followers' feeds. In order for people to read your post, it must grab attention. This problem is solved by bright interesting photos. Cats, light erotica, photo-toads - all means are good in SMM.

47. Use provocative headlines

The headline should sell the subscriber a view of the article. So create killer headlines.

48. Advertise your page offline

Publish the page name and URL on printed products, business cards, souvenirs.

49. Steal content ideas from competitors

61. Write an article "50 reasons to join our VKontakte group"

List all the reasons why users should join your VKontakte page. Promote it on all possible platforms.

62. Livestream

Broadcast educational events, speeches at conferences, screencasts. Use the App or stream from desktop. To do this, go to the "Videos" section of the community and use the corresponding function.

63. Explore the TOP 30 applications for VKontakte

Test each of the 30 apps listed here in this list. We are sure many of them will be useful to you.

64. Subscribe to the best SMM publics

To be in the trend of events taking place in the field and be the first to learn about new ways to promote VKontakte. A list of such publics can be viewed

It is no secret that for many companies it is important that potential customers who are initially interested in the product or service make transitions to their website. For this, website promotion most often uses such a popular social network as Vkontakte. The Vkontakte network allows you to quickly and conveniently advertise a site, it is divided into several options: advertising using a group on social networks and using ads (targeted advertising).

This is done as follows: a group is created that uses the same color scheme as on the main source site. The group contains the information necessary for potential customers, including photos of the results of services rendered or products sold, where existing customers can exchange opinions, ask questions to the creators and attract friends or acquaintances.

Website promotion through groups includes such a thing as inviting. It is a promotional tool popular in social media. Inviting includes sending out invitations that increase the number of potential customers in a specific group.

In order to carry out such mailing, the administration of the group or the company promoting the site must have several accounts from which it is possible to send invitations. Including such an action is carried out with the help of competing groups.

Inviting is useful because the target audience, that is, those potential customers who are most interested in the services or products of the site, can become active buyers faster than anyone else. If the product or service is popular, the target audience is quite large and, accordingly, inviting is effective on a large scale. The only negative for popular products and services is competition. In this case, website promotion with the help of competing groups is the most effective method of website promotion.

Analysis of competing groups allows you to competently update your group if it does not give the desired results. Inviting allows you to attract exactly the target audience to the group.

In addition to inviting to promote the site and attract the target audience using social networks, there is targeted advertising. This type of attracting potential customers consists in placing an advertisement, which is a graphic or text block visible to the target audience.

This type of attracting the target audience is very effective. According to the selected indicators and, accordingly, display settings, for example: age, gender, city, interests, an audience is formed directly, which becomes potential customers of the site, and in the future, existing customers. In addition, demand and supply are formed. The latter depends on the site itself and the specific audience.

Promotion through targeted advertising has several pitfalls. By itself, advertising is disabled, i.e. if it is too bright and catchy, irritates the eye, is out of harmony with the overall page - potential client will cease to be such, as it will turn to the administration of the social network with a request to disable banners.

It is mainly for this reason that we recommend using the help of professionals in the field of website promotion using social networks. Professionals create a banner that harmonizes with the main colors of the site, and at the same time is pleasing to the eye of the target audience, meeting its needs. If this is a youth advertisement: it will be bright, colorful, the block will definitely contain a short and capacious slogan that is intriguing and makes you click on the banner. In addition, you will never have problems with blocking an account or group, since promotion using the Vkontakte social network requires compliance with certain rules, otherwise you can get a complaint and a ban on the whole community.

In our article today, we will tell you how you can attract subscribers to your VKontakte group, tell you about free and paid methods getting subscribers in VK. It is worth noting that free methods give you relatively low-quality subscribers with low conversion, but they don’t look a gift horse in the mouth.

1. Free.
2. Paid.

We attract subscribers to the group in VK for free

It is very important to create a group with interesting content. and strictly adhere to it. How to attract subscribers to the VKontakte group on your own for free:

A huge niche in attracting subscribers is mutual entry into communities, and today we will reveal to you a little secret of how to do it most effectively.

And so we have fakes, now we need to register on the site where we will subscribe with fakes and spend the earned points on our group. A huge advantage is that we will earn not some kind of virtual currency or hearts, but rubles, and if you get tired of the whole thing, you can easily withdraw the money you earn to your wallets and simply order advertising for your community to attract customers and subscribers:

Here is a list of sites:

The meaning, I think you understand, we complete the tasks with fakes, we buy on the basis, thereby you keep your main page clean and you can say you get free subscribers to your group.

Paid ways to attract subscribers on VKontakte

There is such a method - cheating. It essentially increases the number of participants. But this is of little use. People without interest, in order to earn money, join the group and then do not take part in its life. Therefore, this method is not considered popular and in demand. How to attract subscribers to the VKontakte group on your own without cheating:

Before you start advertising your community, you need to create a correct, competent advertising post, then replenish your wallet, select the appropriate communities, preferably thematic for yours, and select the appropriate date for advertising.

As you may have noticed, the price tags start from 200 rubles even in the smallest and frankly bad publics with bots. There is a small loophole how to advertise in the same communities but at times cheaper:

Cheat subscribers in VK.

Speaking about attracting VK subscribers, we could not help but touch on the topic of cheating. Let's say right away that this method is not entirely honest, but if you cheat on trusted sites, then for relatively modest money you get excellent subscribers. Let's say right away if someone offers you VK subscribers cheaper than 1-2 rubles, immediately bypass them, because they will bring you bots that will be written off immediately.

To date, there are only a few worthy sites that offer services for cheating subscribers and give guarantees for this, active subscribers like, repost, comment and the percentage of unsubscribes is only 1-2

There are no other reliable and working services for cheating.

Be sure to register in the services that are described in the article and look at the functionality for whether everything suits you or not.

If you have any questions, we'd love to hear from you.

New services appear periodically. We may skip some of them. Write in the comments what other services you know, and we will definitely add them to our material.