Traditionally, before the presentation, the company does not disclose details about which products will be released in September. But the hints are always contained in the invitation to the fall event - Apple puts a secret meaning into them.

This year, the company issued an invitation with a laconic phrase “See you on the 7th” (See you on the 7th). Many believe that the very date of the presentation is a hint at the appearance of the seventh generation of the iPhone. In addition, a number of publications insist that the blurred apple logo in the background indicates that the camera will receive significant improvements: in particular, many hope for an increase in the quality of night shooting.

The phrase "See you" could also be a clue: the new iPhone will be able to "see" much better - a number of leaks suggest that it should get a dual camera.

old newiPhone 7

Judging by numerous testimonies, the company decided not to experiment with design and is preparing to release a model that is not too different from the iPhone 6 and iPhone 6S. The only significant difference that can be easily seen is the disappearance of two antenna strips on the back of the smartphone.

The main event in the iPhone world will probably be the disappearance of the headphone jack. This means that the most familiar to the user headphones with a standard connector will either have to be replaced with wireless accessories, or use non-standard Lightning headphones.

At the same time, it is obvious that Apple has thought about the disappearance of the usual connector and will offer its own solution. So, some sources claim that a new generation is ready along with the iPhone. EarPods, which are connected to the phone via Lightning.

Less common, but still quite tenacious, is information about the rejection of the Home button - it can be replaced by a touch analog that will be able to read fingerprints and pressing force.

Applewatch part two

No less intriguing are the incoming reports of the release of the second generation of "smart" watches. Apple Watch. The company first introduced the watch almost two years ago, and during this time they managed to become the leader in the smart watch market and occupy 47% of it.

Probably, the design of the watch will not change - as usual, Apple focuses mainly on different variations of the straps, arguing that it is with their help that the user will be able to emphasize his style.

What the Apple Watch really needs is an increase in speed, and it is clear that this will be the main update in the new generation of wearable devices. The first Apple Watch is still distinguished by the fact that it takes a long time to open applications and work far from lightning fast.

Another likely upgrade that fans of smartwatches from Apple need is an increase in battery capacity. Currently, Apple Watch live about the same as latest iPhone, which adds one more procedure to the owners before going to bed - not only the phone, but also the hours associated with it, should spend the night at the charger.

In addition, according to analysts, the corporation is working to make the Apple Watch more independent of the phone. The new model is expected to add a GPS function, which should help sports enthusiasts who dream of going for a run in a watch without a smartphone and be sure that the route is being tracked.

Rumors about extending the capabilities of the Apple Watch via Wi-Fi also speak of the desire for greater independence. Analysts agree that the company has decided to abandon its obsession with turning watches into a means of communication and will most likely focus on other activities, including sports.

Scale update of axes

In addition to new devices, Apple traditionally announces the dates for updating operating systems in the fall. So, this year the most anticipated will be iOS 10 and watchOS 3, which, judging by the feedback from test OS users, are fundamentally different from previous versions.

At the last presentation, the iMessage update made the biggest splash in iOS 10 - the company decided to keep up with existing trends and endowed it with its own application store. This gave the developers complete freedom of action - in the messenger you can send stickers, hidden messages, replace words with emoji on the fly and transfer money from a bank card to your interlocutor.

One more useful option will become a duplication Apple features Watch - in order for the screen to come into action, it is enough to raise the smartphone.

With watchOS 3, the company decided to rethink the way all applications work - now they can start much faster, because they are stored in the device's memory and do not require constant restarting. In addition to several added watch faces, Apple Watch will receive a completely new design.

In addition, the corporation continues its course towards the synchronized operation of all devices in its ecosystem - in macOS Sierra, the computer can be unlocked using the Apple Watch. The most important innovation of the computer axis is the long-awaited support for voice Siri assistant, as well as expanding the list of available commands.

Apple's remaining products, the iPad and MacBook, are unlikely to receive significant updates. According to analysts, the new models clearly need a line Macbook Pro and Macbook Air, but expectations about new solutions for notebooks are extremely low.

Anastasia Evtushenko

The hottest news of the day is a report from very respected insiders that the Cupertino company is still preparing another event for October 27 - the second autumn presentation of Apple! Most likely, invitations to it will be sent out today or tomorrow in the late afternoon, but for now, let's discuss again: what can Apple prepare for us? What products will Tim Cook and his team tell us about from the scene of San Francisco?

Apple presentation 2016: list of expectations

  • Macbook Air

At the upcoming event, Apple's "air" laptops will not become stars. Insiders vying with each other report that the company is preparing an upgrade for the 13-inch version of the MacBook Air, but the 11-inch version will be abandoned in Cupertino. Thus, Apple will market its 12-inch MacBook, which looks very similar to the 11-inch "Air-book".

According to a new report from Bloomberg, Apple plans to integrate USB-C support, but the screen resolution will remain the same, despite numerous "pleas" from fans of the "apple" industry.

There is an obvious plus in all this: the “killing” of the 11-inch MacBook Air model can very positively affect the price tags of the 13-inch model and the 12-inch MacBook.

  • iMac

Like the MacBook Air, insiders aren't expecting a major upgrade to the iMac line to Apple presentations. It is possible that the company will just update some of the device's modules to keep it relevant in the market. Engineers are integrating new modern graphics modules, most likely choosing AMD chips. It is possible that Apple will add a USB-C port as well.

  • External 5K display

Earlier this year, Apple discontinued the slightly outdated Thunderbolt display, but never offered a replacement. Sources say that the corporation is already ready to release a 5K display with a maximum resolution of 5120 x 2880 and a powerful graphics processor.

The price tag for the device is a vague question, but you should not expect much cheapness. Perhaps it will even be slightly more expensive than Thunderbolt, the cost reached the $1000 mark. It's also worth noting that the display's release date has already shifted several times, and this presentation may not be an exception.

  • Macbook Pro

And this is where you have to keep your eyes peeled! The new MacBook Pro could be the reason for the company's upcoming presentation. It's been a long time since we've seen a major update to this line of laptops, and it might just be October 27th.

First, Apple has worked on the design of the device, making it thinner and lighter than its predecessor. Of course, you don't have to wait for a form factor like the 12-inch MacBook. Global changes will also affect the integrated ports: most likely, Apple will replace all outputs in the MacBook Pro with 4 USB-C port, including also Charger MagSafe. "Under the Hood" new MacBook Pro is likely to be GPU Polaris AMD and Skylake Intel chip.

But the most interesting thing that we will get in the upgrade is the replacement of the standard display with a touchscreen, which will be given some of the keyboard functions. The MacBook will also get Touch ID as an unlock option. Probably, the option will be integrated into the power button.

There are constantly reports on the Web that Apple is already working with third-party developers to upgrade applications in the touch display issue, so we are waiting for the most powerful update from Apple!

  • AirPods

It's time for the company to already name a specific release date for their new wireless headphones ()! Perhaps this will happen at an upcoming event.

  • Magic Keyboard

Apple's "magic" keyboard may finally be touch-sensitive. In addition, we expect diversity in its palette, similar to the classic colors of the company: “ pink gold”, silver, black space”, gold and black onyx.

  • Mac Pro and Mac mini

These two devices are among the most abandoned by the company. And, despite the absence of any messages about updating these lines, maybe Apple will take them up after all?

For their annual fall event, which takes place today, September 7th. The invitation is made in a very minimalistic style and does not reveal almost any details regarding the content of the upcoming meeting.

See you on the 7th (10:00 am local time) event at Bill Graham in San Francisco. Apple traditionally did not designate the theme of the event, however, judging by the numerous leaks, we can already talk about the main innovations of the company.

iPhone 7 and iPhone 7 Plus

The network has already accumulated a lot of rumors about the new Apple smartphones. iPhone 7 and iPhone 7 Plus, apparently, will be similar in appearance to their predecessors, including the resolution and screen size. Significant changes include the absence of a 3.5mm headphone jack and a waterproof case.

Devices will get more performance Apple processor A10, 32 GB of memory in the base configuration and 256 GB in the top configuration, Cupertino decided to abandon the iPhone with 16 GB of flash memory. Random access memory will be 2 GB for the iPhone 7 and 3 GB for the iPhone 7 Plus. The resolution of the matrix in the cameras will remain the same - 12 megapixels, but the sensor will be improved. The 5.5-inch model will receive a dual camera, one of which will provide optical image stabilization and a wide viewing angle, and the other will provide two or three times optical zoom.

If Apple introduces new items to the public on September 7, then smartphones can be pre-ordered as early as September 9, and purchased in the store on September 16 or 23.

Apple Watch 2

Many are waiting for an update to the Apple Watch smartwatch, hoping for more gadget autonomy. And these rumors seem to be true. Pictures of a 334 mAh smart watch battery have surfaced online, while original model smart watch is equipped with a 245 mAh battery. Based on source capacity apple power supply Watch 2 will last up to 35% longer.

Apple Watch 2 will not receive an LTE module and will again depend on the iPhone to connect to the Internet. Although the original Apple watch came out in 2014, it is expected that the new generation of the product will not bring noticeable changes in exterior design- key innovations will affect specifications. We are talking about GPS support, a more powerful and energy efficient processor and new sensors.

Macbook Pro 2016

Release may take place at the event major update Macbook Pro. Laptops will become thinner, get an OLED touch panel that will replace the hardware function buttons. This component will be able to adjust to those running in this moment tasks and display the right ones at the moment of pressing the button.

An integrated fingerprint recognition feature is also expected. finger touch ID, probably built into the power button, and four USB-C connectors. The updated MacBook Air will also get USB-C, but no further details have been released yet.

5K monitor?

At the beginning of the summer, Apple stopped selling Thunderbolt Display monitors. If rumors are to be believed, Apple may introduce absolutely new monitor in 5K resolution, co-developed with LG Electronics Corporation. At the moment, information about the announcement at the September presentation has not been confirmed, so the device may debut in October along with the new MacBook Air and iMac models.

Software updates

At the event, Apple will talk about its new operating systems iOS 10, watchOS 3, tvOS 10, and macOS Sierra. After the presentation is over, the company will release the final beta versions of the OS. iOS 10, watchOS 3, and tvOS are expected to be released to the public on September 14, and macOS Sierra in October.

September 7th company Apple held a traditional autumn presentation, at which she showed the world iPhone 7, Watch Series 2, AirPods and a bunch of stuff.

You can read about the main announcements of the most "apple" corporation in the world in an exhaustive review from the editors Droider.

iPhone 7

Before the start of the presentation, almost everything about the new iPhone. New colors, improved camera, dual camera in Plus version, no 3.5mm jack and finally renders. Smartphone aficionados Apple could easily replace Tim Cook on stage and talk about the new product is not worse. At Steve Jobs it wasn't, but the current CEO isn't even shy about joking about it.

As expected, the 7th generation of smartphones Apple represented by two models - iPhone 7 and iPhone 7 Plus. Although serial number obliged to make changes to the design of the device, in comparison with the “six”, the appearance remained practically unchanged. Among the obvious differences - the absence of white bands-antennas on the case and a fresh color - matte and glossy black. The latter is pathetically called "black onyx".

The main fears of many music lovers were also confirmed - iPhone 7 lost the 3.5mm jack. The rejection of the connector is made up for by an additional speaker on the top panel, as in iPad Pro. As for the headphones, now new ones will come with the smartphone - with a connection via Lightning.

In order not to shock the market, Apple free of charge (which is not typical for Cupertinians) will put an adapter for a 3.5 mm plug in each box with a smartphone. The main thing is that the design does not turn out to be as flimsy as the Lightning itself.

Tim Cook gave the lion's share of the presentation to the camera in iPhone 7. Despite the fact that the module has a pathetic 12 megapixels, by the standards of the current flagships from 2016, a surprise is hidden inside. Manufacturers stuffed the camera with a system optical stabilization and a 6-element lens, thanks to which the device takes some of the best pictures on the market. The Plus version has 2 built-in cameras at once, which have gained the power of 10x digital and 2x optical zoom.

Both smartphones received a brighter flash, background-from-foreground technology and a 7-megapixel front camera selfie lovers.

Apple traditionally pumped smartphones in terms of power. The devices are based on a new 4-core chip A10 Fusion, which, according to the developers, is almost 2 times faster than the "six". The only difference between the Plus version and the "base" version is 3 GB of RAM instead of 2 GB. Improved autonomy. New iPhone- the most tenacious smartphone of the Cupertinos (30% more energy efficient than the previous version).

The minimum amount of built-in storage has also changed. Goodbye 16 GB. Hello 32, 128 and 256 GB. Again, like iPad Pro . Smartphones are also equipped with protection against moisture and dust in accordance with the IP67 standard. Can be briefly immersed in water to a depth of 1 meter.

Price. No matter how users joke Twitter, in the realities of the Russian economy iPhone 7 is not an unattainable curiosity. From 56 990 rubles for the 4.7" version and from 67 990 rubles per iPhone 7 Plus. In the Russian Apple Store smartphones are coming 23 September.

Getting rid of the traditional "jack", Apple immediately introduced wireless headphones. AirPods equipped with a W1 processor and support Siri. Without recharging, the accessory will work for 5 hours, after which the headphones will need to be placed in a charging case. Thus, you can extend the operation of the gadget for 24 hours. Everything would be fine if it were not for the price 12 990 rubles.

Phil Schiller explained the disappearance of the connector of the previous format by the desire to improve other characteristics of smartphones, including the brightness of the display (25% brighter than the "six") and the thickness of the case.

Like this Apple abandoned the 3.5-mm “jack”, which has served humanity faithfully for almost 50 years. It is unlikely that this "dinosaur" will cease to exist in the next 10-20 years, but the company from Cupertino is tired of wires.

There is no doubt that the industry will respond with lightning speed to the huge market of wireless and Lightning headphones that has opened up (900 million devices use this connector). Most likely, before the New Year, store shelves will begin to burst from such gadgets. Beats with wireless Solo3 and BeatsX has already come into play.

For a year and a half Apple completely revised attitude towards watch. "Apple" smart watch, positioned as an expensive toy from the cover Vogue, September 7 ceased to be such. Now it is an accessory aimed at active people for whom a morning run or going to the gym is a lifestyle.

New line watch lost precious materials and premium. Now the most expensive watch case will be made of ceramic, which, according to engineers, is stronger than the stainless steel version. The most interesting in Series 2- "stuffing". First, the watch is waterproof. You can safely swim (the device will withstand a depth of up to 50 meters). The speaker itself spits out the water that got inside. Absolutely alien technology!

Another innovation was the GPS module, which is responsible for precise navigation and fitness tracking. Now you can play sports without close interaction with the phone.

Second generation watch became faster thanks to the new 2-core processor. The developers say that the chip is 50% faster than the previous one. But they preferred to keep silent about autonomy.

starting price Watch Series 2 in Russia will be 33 990 rubles. The first generation of "apple" watches can be bought for 24 990 rubles. Per watch edition in a ceramic case will have to be given away from 116 000 rubles. All models will appear on September 23rd.

Apple finally announced the release date iOS 10. A new version mobile OS will be released on September 13th. Buyers iPhone 7 and iPhone 7 Plus get an update right away. From Droider Learn more about what to expect.

Massive platform update watchOS for "smart" watches will include: a control center (similar to a smartphone) and an "alarm" SOS button. In addition, all fitness apps will be able to run in the background.

It is curious that the history of the service began with Pharrell Williams who attended the presentation. In June 2015 the song Freedom was presented exclusively in Apple Music the day the service was launched. During this time, the application has gained 17 million subscribers, so it's time for an update. With coming iOS 10 expected new interface and the function of tracking the lyrics of songs.

The company announced the application Home to control "smart" home appliances. Transcription will appear in the call application voicemail and alerts about possible spam calls.

By the end of the presentation, it became known that the payment service Apple Pay autumn to Russia.

Part of the presentation Apple devoted to mobile games. In particular, they talked about a partnership agreement with nintendo and runner Super Mario Run which will be released in December. Thus, the Japanese company goes beyond native platforms.

According to Tim Cook, total number App downloads have exceeded 140 billion. Revenue also increased. The exact number of the CEO Apple did not name, but threw a stone into the garden of competitors with words “2 times more than the nearest competitor”. Obviously it was about Play store.

Apple connected to the hysteria around Pokémon Go with a noticeable delay. Mobile game came to watch. The smart watch will take into account the user's steps and automatically translate them into the application on iPhone. Previously, in order to “hatch” Pokemon eggs, you had to walk around with the application turned on, which quickly drained your smartphone. The release is expected before the end of 2016.

If for some reason text reviews in Russian is not for you, then Apple specially released a video where the most important information collected in 107 seconds.

James Corden, Pharrell Williams, Sia and transfer carpool karaoke- it's great, of course. Apple long ago I learned how to make shows from presentations. But all this did not distract the far-sighted consumers from the main thing: the company again did not show a product with a “wow effect”. But the illusion worked, so there was no unpleasant aftertaste from the event.

Even when there's nothing left to offer Apple squeezes out juggling connectors, space protection from water, the amount of built-in memory and the typical "rethinking" of its own products. It seems that the corporation carefully studied the discography Sergei Shnurov and repeats with all his might: "I'm fine - super good". After this, Android vendors and PR people begin to feel sad, because such tricks will never work for them.