Gadget manufacturers

BQ (or BQ-mobile) is a young Russian brand that launches cheap mobile phones, budget smartphones and tablets, as well as some accessories. The name of the company is deciphered very simply. This is Bright & Quick. The brand launched its products on the market only in 2013. Despite the fact that BQ is a company from Russia, its production is concentrated in China.

History of BQ

A unique feature of the brand is that all models of equipment from this manufacturer are extremely low cost.

The owner is Vladimir Puzanov, who founded the New Line company. It is she, in turn, who acts as a manufacturer of mobile equipment, known under the trademark BQ (or BQ-mobile).

A few years ago, a young entrepreneur, well aware of all the difficulties of producing smartphones in Russia, made a bet on a critically low cost and the mass market.

An interesting point is that the name BQ is consonant with another brand, whose homeland is Spain. Its name sounds similar, and this company has been on the market for several years longer. The trademark has been operating since 2009.

However, these companies have nothing in common with each other. The logo of the Russian trademark is represented by a graphic composition of the letters B and Q. They are of a rich red hue.

For comparison, 2 logos: the first - Spanish brand, second - Russian.

If the brand announced itself as a smartphone manufacturer in 2013, the history of the company's development is considered to be longer. It started back in 1999. Then the firm of Vladimir Puzanov was engaged in distribution activities.

This allowed "from" and "to" to study the specifics of the market niche. That is why the representatives of the company are well aware of the trends in demand from customers.

Even the founder of the brand is well aware of what and how to sell. That is why even such a late foundation of the project turned out to be quite successful and profitable.

Already in the first year of its activity, BQ not only released, but also successfully sold about 1 million devices. Now the company is actively increasing its turnover, increasing it annually by 500 thousand.

Features of the BQ brand (Russia)

BQ's activities are based on several key principles. The main one is the extremely low cost. The affordability of mobile technology is focused on a wide range of target audience.

Despite the fact that the modern market is crowded, and there are also smartphones with a critically low cost, the brand has managed to loudly declare itself.

The developers' creativity helped with this BQ. A unique feature of devices from a young Russian brand is bold and memorable model names.

Some of the first smartphones were named after famous cities in the world. The line has versions with the names Munich, Hong Kong, Toronto, Baden, Amsterdam, Orlando, Los Angeles and many others. As you can see, these are not always the names of world capitals.

Another one unique feature devices from a promising Russian brand - stylish and modern design. Specifications smartphones BQ is also on top. For example, charging devices is excellent, IPS-display is used almost everywhere, good assembly.

Most modern versions of devices from BQ are designed for 2 SIM-cards. Some of the support system " smart gestures».

The built-in memory of most devices reaches 8 GB. At the same time, due to the use of a memory card, it can be increased by another 128 GB. Examples of such devices are and.

Distinctive features of the BQ product line

The brand's production line is still equipped with keypad phones and more than modest screens. It was with such products that the brand initially entered the mobile technology market.

In this regard, BQ Ferrara versions with a strict and brutal design, which fits perfectly into men's ensembles, are interesting.

No less famous is the BQ New York II model. This phone is strikingly reminiscent in its execution of the once popular. The average cost of such a device is 700 rubles.

Today, BQ is mostly engaged in the release of smartphones. By the way, he took first place.

five most best models smartphones produced by the company:

BQ (Bee Q) is the name of smartphones and other devices used by two unrelated companies. Both brands originated in 2013. The first, actually BQ, is a Spanish manufacturer whose smartphones are presented on Russian market called BQ Aquaris and are usually presented in price category above average. The namesake of the Spanish manufacturer is the Russian company BQ Mobile, which manufactures smartphones in China. These devices are presented in the budget price category, so in Russia they are more popular than smartphones from the Spanish company. In 2016, the Spanish BQ sued the Russian BQ for trademarking, but could not win the case, because. it turned out at the trial that although the Spanish brand was registered a little earlier, but at the time of registration of the Russian brand with the same name, the Spanish BQ was not known anywhere except in Spain. In addition, two letters are not registered as a trademark, only as graphic image, and the logo of the Russian BQ is completely different from the logo of the Spanish namesake.

This review presents best smartphones directly from both manufacturers. The top 5 included three models from the BQ Aquaris catalog and two from the BQ Mobile catalog. The rating is based on technical characteristics, reviews, "price-quality" ratio.

BQ Mobile BQ-5022 Bond - an inexpensive smartphone with a fingerprint scanner

The average price is 5,990 rubles. The model, which appeared at the end of December 2016, today scored 50% of fives according to reviews in Yandex Market. Specifications: IPS screen 5 inches with a resolution of 1280x720, operating system Android 6.0, 8 GB permanent and 1 GB random access memory, there is support external card memory up to 128 GB, main camera 8 MP, front camera 5 MP, support for two SIM cards. 3G support. Battery capacity 2300 mAh. 4 core Mediatek processor MT6580. There is a fingerprint scanner.

BQ Mobile BQS-5515 Wide - budget smartphone with 4G LTE support

The average price is 6,490 rubles. The phone, which appeared at the end of August 2016, today scored 59% of fives according to reviews in Yandex Market. Specifications: IPS screen 5.5 inches resolution 1280x720, operating android system 5.1, 8 GB of permanent and 1 GB of RAM, there is support for an external memory card up to 32 GB, the main camera is 13 MP, the front is 5 MP, support for two SIM cards. 4G LTE support. Battery capacity 2800 mAh. 4-core processor MediaTek MT6735.

3rd place.

BQ Aquaris U Lite

The average price is 7,390 rubles. The October 2016 model scored 65% of fives according to reviews in Yandex Market. Specifications: 5-inch IPS-screen with a resolution of 1280x720, Android 6.0 operating system, 16 GB permanent (10 GB available to the user) and 2 GB of RAM, there is support for an external memory card up to 256 GB, the main camera is 8 MP, the front camera is 5 MP, support two sim cards. 4G LTE support. Battery capacity 3080 mAh. 4 core Qualcomm processor Snapdragon 425 MSM8917.

BQ Aquaris U Plus 32Gb

The average price is 13,000 rubles. The model of the end of 2016 scored 70% of fives according to reviews in Yandex Market. Specifications: 5-inch IPS screen with a resolution of 1280x720, Android 6.0 operating system, 32 GB permanent (24.30 GB available to the user) and 3 GB of RAM, there is support for an external memory card up to 256 GB, the main camera is 16 MP, the front camera is 5 MP, support two sim cards. 4G LTE support. Battery capacity 3080 mAh. Qualcomm Snapdragon 430 MSM8937 octa-core processor. There is a fingerprint scanner.

A presentation dedicated to the official entry into the Russian market of the BQ company took place. For a manufacturer that produces (among other things) smartphones, BQ has a very unusual philosophy: the company actively supports and focuses on "makers" - people who can create something on their own, on an engineering, rather than consumer, approach to gadgets. This is reflected in the range of smartphones with tablets, where among the standard models on Android there are modifications to Ubuntu, Cyanogen and android one, and other BQ products such as 3D printers, educational robotics and smart toys. All products created by BQ are open source.

BQ was founded in 2010 and is part of the Mundo Reader technology holding, which unites enterprises involved in the development and production of electronic devices and accessories.

For people who are serious about 3D printing, BQ should be well known for its Witbox model, one of the most popular closed-frame consumer 3D printers.

Even more enthusiastic followers of the RepRap philosophy should be familiar with the name Hephestus - one of the most inexpensive "models to build" on the market today.

Hephestus 2 was shown at the presentation, this a new version A 3D printer equipped with a stable metal body (removed of printed elements), an improved sled and an extruder that supports stable printing with Flex plastic. The price by today's standards will be, again, democratic - in the region of 60-65 thousand rubles. Sales will begin towards the end of the year.

Even Russified interface is provided.

BQ also offers various assembly kits simple robots, and finished robots. This toy is called ZOWI, the body for it is printed on a 3D printer, works on the basis of a proprietary board and can flicker, dance and move. However, it can be reprogrammed using simple application Bitbloq available on both PC and Android.

To the mass public (and now in Russia) BQ is known as a manufacturer of inexpensive smartphones, according to sales of which (without reference to mobile operators) the company ranks second in its homeland, Spain. Sales of the Aquarius E series (including the E5 models on Ubuntu, 15,500 rubles) and Aquarius M (19,000-23,000 rubles, depending on the screen size and memory capacity) have already started in Russia.

Sales of the top line Aquarius X5 will begin in March next year. The cost on the Russian market has not yet been determined, but you can start from the European price of 229 euros. This thin (7.5 mm) smartphone with a large (2900 mAh) battery, a 13-megapixel main camera, a 5-megapixel front camera and a 5-inch 720 × 1280 pixel screen is powered by the Qualcoom Snapdragon 412 platform and is equipped with 16 GB flash and 2 GB RAM.

BQ Mobile is a not so long ago created brand that produces mobile equipment in Russia. The main difference between smartphones, tablets and accessories for them is very low price. The name of the company is an abbreviation, which stands for "Bright and quick". The history of the company begins in 2013, when Vladimir Puzanov, the founder of Novaya Liniya, decided to produce his own line of mobile equipment, despite the fact that in Russia there are many difficulties with the release of such a product. And although the manufacturing country is Russia, all the capacities are concentrated in China, thanks to which it was possible to reduce the cost of BQ smartphones to a minimum.

About company

One of the features of BQ Mobile is the way it is called, and this name is consonant with the name of one of the Spanish brands that produced gadgets much earlier, registered this trademark earlier (in 2009) and has already managed to sue the Russian BQ. However, one should not think that the history of development Russian company only starts in 2013. Back in 1999, Vladimir Puzanov and his company worked in the field of distribution, which allowed them to fully explore all the specifics of working in this market niche. As a result, the company proved to be a specialist in consumer demand trends, and this, in turn, gave a powerful start to the newly created BQ company. In just the first year of operation, the smartphone-producing company BQ sold about one million gadgets! Moreover, the company annually increases sales and production by at least 500,000.

Brand Principles

The main principles of the company's activities are:

1. Low product price. Thanks to this pricing policy The company managed to cover the widest possible target audience: almost everyone can afford a phone from BQ.
2. original model names. We all know that today the device market is literally crowded, and it also includes gadgets with a very low price. Therefore, you will not surprise anyone with just one pricing policy - you need to be creative in everything. The developers here did their best and came up with their own, original name for each model. For example, many gadgets are named as world famous cities such as Amsterdam, Los Angeles, Munich, Toronto and so on.
3. Unusual design and powerful specifications. You can't go far with names and prices alone, right? One of distinctive features BQ smartphone is a unique modern case design complete with powerful technical performance. For example, the battery holds a charge perfectly, almost every model is designed for 2 SIM cards, the volume internal memory- at least 8 gigabytes with the possibility of expanding by another 128 GB, as well as some gadgets from the line support smart gestures.

OLYMPUS DIGITAL CAMERAOne of the main features of the brand are very modest displays and a push-button keyboard. Initially, BQ phones were just like that and entered the market. The design of gadgets is worthy of attention - the phones are very stylish and look "manly" - for example, BQ Ferrara. Also one of the most popular models is the New York II mobile phone, which looks like the once popular phones from Siemens. Its average price is about 700 Russian rubles. What other company can boast of such a pricing policy?

To date, BQ mainly produces budget smartphones in Russia. By the way, in the ranking of the best devices from BQ for 2016-2017 is the BQ 5032 Element. Someone may be dissatisfied with the fact that the company's production facilities are concentrated in China, but this is not a drawback at all, because almost all global smartphone manufacturers, even Apple, work on the same principle, so there is no difference where the device is assembled. With all this, the BQ brand is constantly working to improve the quality of its products and expand its range - in addition to smartphones, the company can also boast of its tablets and many different accessories.

BQ's customer base is very extensive: about one and a half thousand companies have already signed contracts for wholesale purchases of Russian brand products. And target consumers are contacted by about 15,000 communication stores that have signed a contract directly with BQ. However, one should not think that due to the low price of products, the company receives an average profit from the production and sale of the product. On the contrary, the company brings remarkable income, because out of all 40 million smartphones sold in Russia, about 5% are smartphones from BQ.

With the advent of the Russian company BQ on the mobile electronics market, domestic users finally have the opportunity to purchase an inexpensive and at the same time not chinese smartphone. The manufacturer's catalog consists of 80 percent models that, with very decent characteristics, have a price of up to 10 thousand rubles - which means they are considered budget.

In this article, we will present five BQ gadgets that deserve special attention for one reason or another: some due to technical innovations, others due to their very modest price.

Which smartphone lines are in the 2018 BQ catalog?

The catalog of BQ smartphones is so extensive that it will not be possible to distribute all the mobile devices of this company among the lines. But a few lines can still be distinguished:

• Fox- super-budget smartphones, the cost of which ranges from 3,000 to 4,000 rubles. At the beginning of 2018, this line includes 4 gadgets.
• Strike- a large line of devices in metal design costing up to 10,000 rubles. In this line you can find, for example, Strike Power with powerful battery and Strike Selfie, equipped with a 13-megapixel front camera.
• Shark– secure gadgets. The line is still small - it includes only 2 devices.
• Space– high-tech and productive smartphones. At the beginning of 2018, 3 models related to this line are being sold - including the frameless Space X, which claims to be the company's flagship.

Note that Aquaris is not a line of the Russian BQ, but of the Spanish company of the same name. Therefore, we will not consider Aquaris gadgets - we would rather pay attention to those devices that, with a certain degree of irony, can be called domestic.

For a child / teenager

BQ-4583 Fox Power

• CPU: 4-core Spreadtrum SC7731
• Screen: 4.5 inches, resolution 854×480
• : 5 MP / 2 MP
• : 1GB / 8GB
• Battery capacity: 2800 mAh

  Price: from 3 580 rubles

When advising which BQ smartphone to buy for a child, we do not put the cost at the forefront - after all, the manufacturer's catalog contains models cheaper than 3 thousand rubles (for example, UP!). Fox Power is good in terms of price / functionality ratio. The gadget is provided with a 4-core processor, which will allow a teenager to download and install not only games, but also useful applications. In addition, Fox has a “be healthy” battery - comparing with the notorious UP!, you can find that the latter has a battery that is half as spacious.

Advantages:

• Decent performance.
• Capacious battery.
• Lots of color options.
• Modern operating system (Android 7.0).
• Minimum price- the gadget is definitely “affordable” for any parent.
• The presence of a front camera.

Flaws:

• The display is modest.
• Primitive design.

For football fans

BQ-5500L Advance Spartak Edition

• CPU: 4-core MediaTek MT6753H, 1300 MHz
• Screen: 5.45 inches, HD+ resolution (1440×720)
• Cameras (main / front): 13 MP / 8 MP
• Memory (RAM / built-in): 2 GB / 16 GB
• Battery capacity: 2500 mAh

  Price: from 9 490 rubles

The partnership between BQ and Spartak football club is no secret; Since the 2017/2018 season, the mobile equipment manufacturer has been the sponsor of the Red-Whites. The emblem of the company flaunts on the T-shirts of the Spartak team.

However, apparently, the business cooperation between BQ and Spartak is developing into some kind of warmer and more frank feeling. In early February 2018, the electronics manufacturer introduced the Advance Spartak Edition model. The gadget is distinguished by the fact that it is made in the style of the club - on its back side there is a rhombus beloved by many and the image of the famous Roman gladiator, which, by the way, is applied using Ultraviolet Rays Printing technology and is embossed. On design pleasant surprises for the Spartak fan, they don’t end - the gadget contains several pre-installed club themes for the desktop at once, as well as the official anthem of Spartak, which can be put on a call.

Advantages:

• Spartak's special package, which includes themes, the football club's anthem, as well as its official mobile application.
• Bright IPS screen with trendy .
• A wonderful 8-megapixel selfie camera with ONE TOUCH SHOT function - you can release the shutter by tapping on the fingerprint scanner.
• OTG support - BQ's "Spartak" gadget can be used as a power bank.

Flaws:

• Low performance - the device is provided with a mediocre processor from MTK and a relatively small amount of "RAM".

The most reliable and durable

BQ-5003L Shark Pro

• CPU
• Screen
• Cameras (main / front): 8 MP / 8 MP
• Memory (RAM / built-in): 2 GB / 16 GB
• Battery capacity: 3200 mAh

  Price: from 8 490 rubles

February 2018 new from BQ is an improved version of the Shark model. It is equipped with more modern processor and a sufficient amount of RAM - after all, 1 GB of RAM at the present time is hardly able to satisfy even an unassuming user.

At the same time, Shark Pro is not inferior to its predecessor in reliability. The gadget can boast of meeting the IP65 standard - judging by the reviews, it is reliably protected from dirt and dust and will withstand short-term immersion under water without any problems.

Advantages:

• Low price - as a rule, gadgets like Shark Pro are more expensive precisely because of their security.
• Display with support for Full Lamination technology, which provides excellent color reproduction.
• Front camera with high resolution.
• Capacious battery.
• Support for memory cards up to 128 GB.

Flaws:

• Significant weight - 224 grams.
• Shark Pro design leaves much to be desired – you can’t call it modern at all.

With a huge battery

BQ-5005L

• CPU: 4-core MediaTek MT6737, 1300 MHz
• Screen: 5" HD resolution (1280×720)
• Cameras (main / front): 8 + 2 MP (dual) / 5 MP
• Memory (RAM / built-in): 2 GB / 16 GB
• Battery capacity: 6000 mAh

  Price: from 6 899 rubles

The beginning of 2018 proved to be an extremely productive period for BQ. In addition to the improved secure gadget and the “Spartak” novelty, the company introduced the 5005L Intense smartphone, which is notable for being the most autonomous in its model range. The manufacturer assures that without recharging the device will definitely last three days - and if you use the device moderately, you can even count on 4 days.

An important feature of the BQ-5005L Intense is OTG support - thanks to this, you can use the gadget as a power bank and power other mobile devices from it.

Advantages:

Flaws:

• Because of the battery, the device has an impressive thickness - almost 12 mm.
• The screen has quite large bezels.

For those who can't think without a selfie and a day

BQ-6000L Aurora

• CPU: 8-core MediaTek Helio P25, 2400 MHz
• Screen: 6" HD+ resolution (1440×720)
• Cameras (main / front): 13 + 5 MP (dual) / 20 + 8 MP (dual)
• Memory (RAM / built-in): 4 GB / 64 GB
• Battery capacity: 4010 mAh

  Price: from 14 280 rubles

The flagship device from BQ turned out to be “sharpened” for those who like to regularly replenish their Instagram feed with new original selfies. Aurora is one of the few mobile devices which are equipped with dual front cameras. The second "peephole" in front provides the user with a lot of opportunities - thanks to him, you can take widescreen selfies and pictures of yourself with a fashionable background blur effect.

While the dual selfie camera is considered the main advantage of the BQ Aurora, this smartphone has other advantages. He, for example, boasts excellent performance, which is provided by a modern 8-core processor from MTK. The gamer will not have to compromise - Aurora copes even with demanding games and applications without any problems.

Advantages:

• Double front-camera high resolution and huge amount preset filters and settings.
• Fast fingerprint scanner, located very conveniently.
• Face unlock support.
• Sufficient amount of memory - both operational and user.
• Excellent autonomy - even with its 6-inch screen, the smartphone can live without recharging for 2-3 days.
• Preinstalled launcher.

Flaws:

Conclusion

If a buyer wanders into the BQ catalog looking for a budget phone, he will almost certainly find what he needs. BQ gadgets “there are not enough stars from the sky” and rarely appear in the news, but they are better than other devices for the role of “workhorses”.

Russian BQ has already earned an excellent reputation as a manufacturer of "budget" and is now trying to conquer the average price segment. And it should be noted that if she continues to produce such wonderful devices as Space X and Aurora turned out to be, her success is definitely not far off.