By default, pop-up windows Google Chrome locked. This blocking was done in order to combat the spread of advertising on the Internet. However, hard blocking sometimes leads to the fact that the user does not have the opportunity, for example, to download the program from the official website or use other useful features on any site.
Distinguishing useful pop-ups from unnecessary or even malicious (spyware, viruses, etc.) pop-ups is not an easy task, even for experienced users networks.
Below I will explain how you can configure pop-ups in Google Chrome and, if necessary, make exceptions for useful sites.
You can enable or disable pop-ups in Google Chrome in the settings of this browser. Let's take a look at how to do it step by step.
Where can I customize Google Chrome pop-ups
Open the Google Chrome browser. To do this, click on the right upper corner icon "Settings and Google management Chrome" (1 in Fig. 1). A menu will open in which we select "Settings" (2 in Fig. 1):
Rice. 1. Where to find Browser settings in Google Chrome
We get into the browser settings window, in which you need to click on the inconspicuous link “Show advanced settings” at the bottom (Fig. 2):
Rice. 2. Go to the advanced settings of Google ChromeAT advanced settings Google Chrome browser should open "Content settings" (Fig. 3):
Rice. 3. Content settings in Google Chrome
In the content settings, using the slider on the right (red arrow in Fig. 4), move down so that you find the "Pop-ups" section of Google Chrome:
Rice. 4. Pop-ups in Google ChromeIn this section, you can check the box next to one of the two proposed options:
1 in fig. 4 - "Allow pop-up windows on all sites",
2 in fig. 4 - "Block pop-ups on all sites (recommended)".
Having chosen one of the two options, do not forget to click on the “Finish” button (4 in Fig. 4).
I have selected option 2 (Fig. 4), which allows you to completely remove Google Chrome pop-ups. It would seem a great option to disable pop-ups once and for all. However, the life of a user on the Internet is not so simple and I will explain below on specific example why is not simple.
How to set up exceptions for Google Chrome pop-ups
If you simply check the box next to the “Block pop-up windows on all sites” option and click the “Finish” button, then this will set up a hard blocking of all sites. Is it good?
Strong pop-up blocking can cause problems where you don't expect them at all. For example, when paying for insurance online on the AlfaStrakhovanie website, there was previously such a situation. After entering the data on the site, the cost of insurance is calculated. When we click on the red “Buy” insurance button, everything hangs on this and it is not possible to purchase insurance online.
I assume that this unpleasant situation could be due to the blocking in Google Chrome of the pop-up window provided on this site for online payment. You can try to fix it by setting up pop-up exceptions in Google Chrome.
To do this, click on the "Configure exclusions" button (5 in Fig. 4). The Pop-up Exceptions window will appear:
Rice. 5. Set Google Chrome pop-up exceptions
In the exceptions, you will need to specify the address of the site for which you want to make an exception. To do this, you need to open the desired site in a new tab and copy the site address, then paste it into line 1 (Fig. 5), which is called “Site name template”.
Then you need to select the rule that should be set for the site specified as an exception: allow pop-ups or block.
Finally, having made a decision, click on the “Finish” button. Now the same step by step:
1 in fig. 5 - in this window you enter the address of the site for which you want to make exceptions
2 - the exclusion option is selected: "Allow" or "Block"
3 - click on the "Finish" button saves the settings made
4 in fig. 5 - click on the "Details" button to get help on setting up exclusions for pop-up windows.
On fig. 5 shown google settings Chrome that were made for the AlfaStrakhovanie site in the "Pop-up exceptions" window to allow pop-ups for this site.
How to remove a site from pop-up exceptions in Google Chrome
By the way, the problem with pop-up windows on the AlfaStrakhovanie website has now been resolved. Therefore, you can remove this site from pop-up exceptions in Google Chrome:
Rice. 6. How to remove those exclusions that were previously configured
To remove exceptions, open the "Pop-up Exceptions" window as described above. Then just click on the cross opposite the site address (1 in Fig. 6).
Before dealing with the question of how you can disable or enable pop-up blocking, you should understand what is meant by this concept.
This phenomenon may be three kinds:
- Advertising, embedded by the site owner. Often it is useful because it coincides with the theme of the site or is interconnected with it.
- annoying ads and spam. This phenomenon is caused by the fact that the computer is infected with a malicious virus.
- User interactions. Such windows are rare, but they are important for full-fledged work with this site, for example, a captcha window for authorization; a dialog box with confirmation of an action or operation; enlarged image.
Thus, often a complete or selective blocking becomes the solution to the problem, but sometimes a list of exceptions can come in handy.
Advertising in Google Chrome
According to default settings Google Chrome browser blocks ads, but this feature can be turned off.
Disable or enable, if necessary, the above function can be in the following way:
- We launch browser Google Chrome;
- In the upper right corner of the screen, we find the button " Yet" and click;
- Here we select the menu " Settings»;
- At the bottom of the page, select " Additional»;
- Next, go to the section Privacy & Security", and then " Content settings»;
- Let's go to " Popup windows” and set the switch to the desired position.
Setting up Yandex browser
Yandex.Browser is quite new, but it also has a built-in function for full or partial ad blocking.
To disable or allow similar components, as well as add individual sites to the exclusion list, the first step is to go to browser options. This button is located in the upper right corner of the screen, and clicking on it will open a menu in which you should find a section with additional settings.
Here you need to go to the section " Protection of personal data", and then " Content Settings". This will open a separate section with settings, where the desired block is located “ Popup windows”.
Here you can enable either turn off ban all viewed sites, as well as set a list of exception sites.
Opera Browser
The Opera browser allows you to manage these ads in two ways.
Option 1. You need to click on the Opera logo in the upper left corner, which will open the menu list. Here you need the item " Settings” — “Fast” — “Popup windows”.
Option 2. If the top line or “line” of the main menu is enabled in the browser, then you can go to the management of pop-up windows through the menu “ Tools”.
Settings in Mozilla Firefox
Firefox automatically blocks these ads by default, but you can control this feature. To do this, you need to go through the path " Tools” — “Settings” — “Content” — “Block pop-ups”
Here, if necessary, you can specify the site exception or set a whole list of them.
Changes in Internet Explorer
Internet Explorer is quite old and it was from it that many subsequent browsers adopted the blocking function in question. Manage this process this browser can in the following way:
- Open the " Service", and then " Browser Properties”;
- After that click on “ Confidentiality”, then to “ Pop-up blocker” and finally open the menu “ Options”;
- Here in the section " Lock level” you can set the desired parameters.
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Pop-up- this is a pop-up window that appears on the screen when visiting the site and encourages a person to perform certain actions (subscribe to the newsletter, become a participant in the promotion, enter their contact information, etc.). Basically the task pop-up-windows - collect addresses Email.
Various studies testify to the effectiveness of pop-ups. For example, a site with 44 thousand visitors acquired 10-15 subscribers to its newsletter daily, and after the launch of pop-up windows with a delay of one minute, about 100-150 visitors began to subscribe every day.
What is the purpose of the collection e-mail-ov using pop-up? Let's make a simple analogy. The site is a damaged bucket filled with water. All your efforts to fill it to the top are doomed to failure, as the liquid pours out of the holes. The situation is similar for website visitors. Many people close the tab after visiting the site and never return to the “bucket”.
For a business to be successful, you need to achieve high traffic to your Internet resource. The more email addresses you collect, the more people you can subsequently attract to your site through the use of an effective e-mail newsletter.
From this article you will learn:
- Obvious advantages and disadvantages of pop-ups
Showing pop-ups - evil or effective tool
Imagine the situation: you are engrossed in reading the information on the page, you are trying to scroll through it ... and ad windows pop up in front of you. The first reaction is irritation. However, if you are on the site of an online store and want to purchase something, then the discount offered in the pop-up will certainly please you.
Another situation is also possible. While reading the posts of a blogger who is an Internet marketer, a pop-up window prompts you to download a guide to the most common mistakes in Google Adwords absolutely free. Most likely, you will be interested in such a pop-up offer.
The perception of pop-up can be both negative and positive. It depends, as in any other case, on whether the offer contained in the pop-up is useful and relevant to the potential client.
Obvious Advantages and Disadvantages of Customizing Popups
Advantages pop-ups:
- They allow you to attract attention. When users click on a link from another site, they first see a pop-up banner that offers something to their advantage. This delays them and pushes them to take further action.
- When used, conversions increase. Statistics show that pop-up banners are much more effective (13 times) compared to regular banners that are created to increase site traffic or the number of views.
- By usingpop-up windows you can quickly get feedback. The presence of a pop-up banner on the page with frequently asked questions will allow visitors to contact site administrators more quickly.
Flaws pop-ups:
- Decrease in attendance. When incorrect installation pop-up windows, visitors will feel only irritation when they appear. For example, if the banner is huge or you have to look for a cross for a long time to close it, then users may prefer other sites.
- Treating banners as spam. This is possible with a very large number of pop-ups. The result can be a deterioration in the company's reputation.
- Pop-up banners can be blocked. Some people know that it is possible to install a program in the browser that will block the appearance of pop-ups. At the same time, you can forget about the effectiveness of advertising using pop-up.
The key to effective communication with site visitors through pop-up banners is constant testing of texts, design and format of their display.
We list the most significant elements:
Types of pop-ups on the site
There are two groups of pop-up windows: Hello-Board and Page-Stop.
The first category is characterized by horizontal or vertical placement of banners, in which the user can see the main information of the page, and its functionality remains almost the same. This pop-up variant is soft, allowing you to maintain a balance between the perception of visitors and the result that is achieved through the use of banners.
Such pop-ups have disadvantages, but to eliminate them on this moment it is impossible - the review of the site, although partially, is limited. This makes Hello-board windows less efficient than Page-Stop windows.
The Page-Stop banner category implies a complete restriction of activity on the site until the visitor clicks on one of the buttons - accepts the offer or refuses it by closing the pop-up. Such a pop-up window in most cases only annoys users, because it distracts them from the main purpose of visiting the page.
The Good, the Bad, and the Great Example of a Popup
- Good example
When you visit Lamoda and Quelle online stores for the first time, windows pop up with special offers:
"Make a purchase, and delivery will be at our expense"; "Subscribe and we'll drop 40% off." Attractive offers, right? It should be noted that such techniques are constantly used in trade. If you pay attention, you can see that in every department of shopping centers there are advertisements for sales and big discounts, which supposedly work today. However, this sales system is practiced all the time.
It is very important for an online store (including Lamoda) to get email address visitor. Marketers will include it in the list of e-mails for distribution and will offer their products. This is beneficial to everyone. Users receive discounts, and online stores receive regular customers. This model is called "win-win".
Submit your application
The well-known CallBackHunter. When this technology was just born in Runet, it caused a wow effect. After all, you will agree, you drive in the phone and they automatically call you back in 30 seconds and advise on certain issues. The conversion of many sites have increased. But the inability of most site owners to properly configure this technology soon led to the fact that it causes irritation in everyone. There are two reasons for this. The first is its instant appearance after going to the site. The visitor does not even have time to find out where he is, and whether he needs something here. The second - the wording in CallBackHunter is at least puzzling:
The pop-up window does not contain any profitable offer, the user is not persuaded to subscribe. This is where the element of surprise comes into play. If a visitor clicks on the desired pop-up button without having figured out how to close the window, then a call will automatically go to the company. Employees will begin to offer products and may even sell something. Thus, the organization can only lose its reputation.
You should strive to satisfy customer needs, not to increase sales at any cost. Building relationships with consumers should be based on trust, then you can count on long-term cooperation, beneficial to both parties.
- Great example
On the website of the General Director magazine, which is our client, the following banner pops up:
Appears given form while reading an article or after spending a certain amount of time on the site. The main purpose of this form is to give people useful content when they are about to leave the site.
Note that the pop-up on the site of the General Director magazine contains enough information, his offer is tempting. With importunity, too, did not go too far. Visitors don't get the impression that this pop-up belongs to another site or is an advertisement, so it works effectively.
7 ideas on how to set up pop-ups on your website
1. Popup window instead of banner
Webmasters often use banners, placing them on the side of the site or in the sidebar. If you click on the banner, a specific page will open. If it contains an offer to subscribe to the newsletter, then pop-up forms can be used instead.
Pros:
- The pop-up will open instantly, while the subscription page will take some time to load. This can lead to an increase in the conversion of subscribers.
- There is an opportunity to save space. If the banner has been replaced by a subscription form, then you can limit yourself to just one button, removing all fields. Clicking on it will cause a popup to appear.
Minuses:
- You won’t be able to place a lot of information on a pop-up, unlike the subscription page. You will also not be able to upload an image or video.
2. Popup window instead of subscription
Here we mean subscription forms placed both on separate pages and on the side of the main page (in the sidebar, as in the example). In blogs, there are offers to subscribe to the newsletter at the end of the article. A good option in this case is to eliminate all fields, leaving one button to click, which will call the popup. And it can already contain the required number of fields.
Pros:
- Increase in the number of subscribers. The reason for this is that by clicking on the pop-up call button, the visitor is already more inclined to fill in the fields. If the subscription form is displayed immediately, it is usually ignored.
- More economical use of Internet space. Fields from the subscription form can be replaced with promotional information. Another option is to design the page in a minimalist style, making it neat.
Minuses:
- User expectations remain unjustified. For example, by clicking on the “Download” button, a person waits for the download to begin. The appearance after this form to fill out can cause negative emotions. However, you can combine this with any item and subsequently create buttons that allow you to download files immediately (without pop-ups).
3. Pop-up window instead of words of gratitude
This is a good and simple solution. There is no need to create pages with words of gratitude and links to download the files of interest. Instead, you should direct the person to the same page, while slightly changing its address (for example, /?yhx935/ was added to /page/). Such an add-on will give a command to open a pop-up with thanks or download links.
Pros:
- You can create such pages, spending much less time on it.
Minuses:
- You will need to find a specialist who will configure the appearance of a pop-up window when adding a secret parameter to the page address.
- Support for links to social networks does not apply to all pop-ups.
4. Popup window instead of "Thank you for subscribing" page
This popup form is similar to the previous views. A user who subscribes to the newsletter is not directed to a thank you page, but to a selling page, where a pop-up immediately pops up. It contains the links and words of gratitude that the visitor needs. Under the pop-up, you can place information about a paid product related to the completed subscription, and an offer to purchase it for a promotion.
Pros:
- No need for a thank you page.
- Conversion growth. When the window is closed, a person gets to a fully loaded page with an advertisement for a paid product. If you make it attractive, then many will close the pop-up window to see the offer in more detail.
Minuses:
- The pop-up window should pop up instantly, otherwise users may suspect you of deceit and the absence of the necessary links. As a result, sales volumes will fall.
5. Secret Popup
For users who travel for a long time on your Internet resource, you can develop a secret pop-up by placing on it information about very great deals. If you create it correctly, then only certain people who are most active will have the opportunity to see such a pop-up. This is a nice bonus.
Such a pop-up may appear, for example, after 36 minutes of being on your page (or longer). Alternatively, you can find out how long no more than 1% of visitors stay on your site, and score this time in a pop-up. It is not necessary to offer a promotion, you can poll users (+ then give a discount) if you want to collect any data about those who look at your page for a long time.
Pros:
- The most active get bonuses. If the offer is profitable, users will be satisfied. Such a pop-up for the site is an analogue of a hidden Easter egg.
Minuses:
- If everyone finds the "egg", then you will suffer losses.
Adding to the list of personalization can be considered strange. However, now it is not used often, and together with pop-ups it would work quite effectively. It consists in the following. If you know the user's contacts (for example, name, email address, phone number), then:
- Do automatic filling of subscription forms on the page.
- Delete unnecessary forms. They are useless, since you can send your offer to the visitor by e-mail. Removed forms can be replaced with advertising (instead of the form that was on the side of the page, create a banner advertising a selling site or promotion).
Pros:
- You will be able to achieve a higher conversion, since the fields will be filled in automatically, all that remains is to click on the pop-up button.
- You will be able to place more ads on the site.
7. Popup window inside the article
It is possible not only to create pop-ups that appear on their own, but also to include several buttons in the text on the page, clicking on which will cause pop-ups to appear. The longer the article, the more buttons can be placed.
Pros:
- Users won't get annoyed by pop-ups as they can call it whenever they want.
- The ability to increase conversions. To do this, you need to attract the interest of visitors to the pop-up call buttons.
Minuses:
- There are unnecessary elements in the article. In this regard, it is recommended to associate such buttons with personalization: the subscriber should no longer see them in the text.
How to create your own popup
How to make a pop-up yourself? For this you must know HTML language at least at a basic level. In this case, you can easily make a pop-up window for the site.
JavaScript framework libraries (jQuery, MooTools, Prototype, etc.) are often used to create it, but they are of no use to the layman. HTML Hypertext Markup Language and Cascading Table Description Language Tools css styles allow you to develop a good pop-up. Windows written in these languages will not depend on the presence of JavaScript support in the browser.
The code that gives the command to open a pop-up window is placed on two lines. The task of the first is to form a link, clicking on which causes a pop-up to appear:
The tag attribute values for this link are as follows. Onmouseover defines the type of mouse cursor that appears when hovering over the pop-up button. Onclick is needed to command the appearance of a hidden block with the pop-up identifier after the user clicks on the button.
The second line is the popup. The pop-up ID is used to specify the layer. The style attribute allows you to set the parameters of the window, font and frame (their color, size, background):
The popup is invisible by default (because the display selector is set to none in the code body).
These two lines are enough to create an html popup. You will need to insert them between tags
and your site, and the popup will work.In order for the pop-up to close, you need to insert before the tag