WWDC 2017 - what's up, Apple?

Yesterday in California (USA) another presentation was held Apple, which was closely monitored by our team. Today, we have selected for you the most interesting and main novelties and are happy to tell you about them in this article. Let's start in order:

iOS 11 | iPhone

Perhaps the most anticipated by millions of users and news - an update of the famous iOS operating system, and as expected - it was presented. The operating system is already available to developers (and there are as many as 16 million registered), a public beta version will be available a little later, and only in the fall, after iPhone presentations, the update will reach all supported devices:

So what's new in iOS 11:

• Now iMessage is synchronized via iCloud between all Apple devices: iPhone, iPad, MacBook. Another important iMessage update is the possibility of financial transactions between users using Apple Pay;
• Updated voice assistant Siri - now her voice is more pleasant, she learned to translate texts from of English language into Chinese, French, German, Italian and Spanish (more languages ​​​​will be supported a little later), as well as self-improvement using machine learning;
• Completely redesigned AppStore. The store will be divided into three categories: "Today" (apps of the day), "Apps" and "Games". Now you can see the functionality of the application right in its description without downloading the application itself;

• The control center has also been redesigned - it looks unusual, but you and I know that it has probably become even more convenient than before ... True, again without an LTE switch. Classic;

• The new H.265 codec increases the compression of captured photos and videos by 2 times, which makes them even better;

iOS 11 | iPad

It is worth noting separately iOS update for iPad: it brings a few more changes, significantly expanding the functionality of the tablet and making it more convenient:

• Added a full Mac app dock that can be hidden when not needed.
• Starting today, the AppStore has a file File manager, which allows you to access the file system of the tablet;
• Added a document scanner and the ability to draw on notes using the Apple Pen;

iPad Pro 10.5"" and iPad Pro 12.9""

Few people expected to see the new iPad Pro version at the presentation, and if they did, it was unlikely that they would - there were no significant changes in the design of the tablet, except that the frames were reduced by 40%, but they still remain by no means small. But you can look "in depth" of the device, and there we will see the new six-core A10X processor and an updated 12 megapixel camera with optical stabilization, which, according to Apple, shoots no worse than the iPhone 7. How it turns out in practice - we have yet to find out. Happy new set peripherals supported by and built specifically for the new iPad:

By the way, for greater autonomy, the iPad now knows how to independently adjust the screen refresh rate. When appropriate, the frequency may be reduced to 24 Hz. Maximum Screen Refresh Rate120 Hz achieved thanks to ProMotion technology.

If you are already wondering how much the new iPad will cost:

iMac and MacBook. Even tougher. Even faster.

The presentation presented the new iMac and MacBook and they really deserve special attention.

The new monoblocks from Apple have the 7th generation of Intel Kaby Lake processors, all previously available connectors on the case are retained, with the exception of two added new ThunderBolt 3, 32GB is installed on the 21.5 "" version random access memory, and on 27"" as much as 64GB.

Depending on the modification, graphics processors from AMD will be installed in the new iMac - Radeon 550, 560, 570, 570, 575 and 580. Among other things, presented iMac technology present Fusion Drive with support for up to 2TB of physical memory. As for the cost of the updated monoblocks, they are already available for order and the starting price for the simplest configuration is $1099.

The iMac Pro is the company's fastest iMac ever - 18-core processor, support for up to 4TB SSD, Radeon Vega graphics, 22TF performance and redesigned cooling system. Price - from $ 4999 (for the version with an 8-core processor).

MacBook laptops have not undergone significant changes - the Pro version has received Intel processors Kaby Lake and 50% more fast SSD drives, and the Air line received even fewer changes, but remained on sale. Starting price for Macbook Pro starts at $1299.

macOS High Sierra. Modest and tasteful.

The update was received not only by the mobile operating system, but also by the desktop one. It also doesn't change much compared to previous version, but all of them deserve attention:

• Thanks to the use of neural networks, the Safari browser is now working at 80% faster than chrome from Google, and learned to block the automatic start of videos on some sites;
• Support for the Apple File System - accelerated work with files, encryption and data loss protection;
• The Metal 2 graphics system allows you to create virtual reality content (iMac performance has been improved for the same system);
• Integrated new codec H.265, which is 40% faster than H.264;

• The pre-installed "Photos" application has expanded its functionality and approached the level of Photoshop. There are also new options for navigating the application;

Similar to iOS - High Sierra is already available for developers, a beta version will be available later, and updates to all computers should not be expected until autumn.

watch OS | tvOS

The smallest changes have affected tvOS - before the end of this year, the Amazon application will appear on AppleTV, but in Russia, of course, this update does not matter. Anyway, for now.

If we talk about watchOS 4, everything is a little more interesting here:

• Added three new dial animations inspired by Pixar's "Toy Story" cartoon;
• Added a screen based on Siri recommendations;
• There was a dynamic change of the dial, depending on the time of day and location;

• Updated activity application- now it has a new one GUI and more often encourages the user to achieve fitness goals;
• Added new animations when completing workouts, as well as automatic start of workouts via the NFC module in the watch when interacting with compatible simulators;

• The music app has got a new interface, easier access to tracks and improved integration with AirPods;

homepod. Something new.

And finally, let's talk about the most novelty from Apple - HomePod. This is new portable speaker, referring us with its name to the iPod, and its design reminiscent of the Mac Pro. Will come in two colors: white and " gray space". Has 7 speakers for sound and 6 microphones for voice interaction with Siri. A8 processor, the same as in the iPhone 6, only with improved musical possibilities, allows you to direct the sound depending on the space: for example, only in the center of the room or over its entire area.

The cost of this device will be $ 349, and the start of sales is scheduled for December this year in the territory USA, England and Australia.

It so happened that Apple's spring presentations do not have a certain cyclicality, therefore, it is difficult to say what exactly is being prepared in Cupertino this time. However, the company has enough products to update, so something interesting will definitely see the light of day. We have collected all the forecasts and leaks about what the "apple" giant can show this month.

What products did Apple showcase earlier in the spring? Last year, the main premiere was the iPhone SE, 9.7-inch iPad Pro and new straps for Apple Watch. A year earlier, the company showed the world the 12-inch MacBook, the third generation of Apple TV, the updated MacBook Air and MacBook Pro, and also revealed details about the first Apple Watch. In 2014 and 2013, Apple did not hold presentations in the spring.

Rumors traditionally draw a lot of attention to an event. What can the "apple" company present this month? There are several products that have been waiting for updates for a long time.

iPad

On the this moment iPad series includes iPad Mini 2, iPad Mini 4, iPad Air 2, 9.7-inch iPad Pro and 12-inch iPad Pro. The last iPad came out almost a year ago and technical specifications not much different from its predecessor, presented in the fall of 2015. For comparison, the most old iPad mini 2 runs on the Apple A7 processor, which is also found in the iPhone 5s.

The new 10.5" is expected Apple tablet get rid of the frames around the screen, which will increase the display while maintaining the dimensions of the case. 9.7- and 12-inch upgrades are also expected iPad models.

According to the latest rumors, the 10.5- and 12-inch iPads won't be available until May or even June. Please note that supplies first iPad Pro launched a few months after the presentation, so it is likely that this time the tablet in a new form factor will debut with a delay.

iPhone

Apple's plans for the iPhone for the spring presentation are easier to reveal. Usually flagship smartphone comes out in the fall, and 2017 is likely to be no exception. However, last year in March, the 4-inch iPhone SE was announced, which received the same “stuffing” as the iPhone 6s and the design of the iPhone 5s. At the moment, the device is available with 16 or 64 GB of internal memory. Apple is rumored to be adding a 128GB model to the iPhone SE lineup.

For the first time in history, the update may also affect the current flagship. The web has information about Apple's plans to release the iPhone 7 in a new red color. As conceived by the manufacturer, this will help support sales of smartphones in the II and III quarters.

Mac

If we talk about computers, then, most likely, Apple will introduce new iMacs with a Retina display.

In the fall of 2016, the company announced the new MacBook Pro, key feature which has become Touchpad touch bar and USB-C ports. The emergence of new interface connectors should be expected in the next generation of monoblocks.

April 19 will be exactly one year since the release of the 12-inch MacBook, so the update to this line will not come as a surprise. As for the Mac Pro and Mac mini, both devices are quite old (2013 and 2014), but there are no rumors of an update yet. Most likely, Apple will focus on more powerful iMac.

For availability USB-C connectors in the new iMac indicates that Apple has extended its USB-C accessory price reduction promotion from December 31st to March 31st.

Apple Watch

Although there are a lot of rumors about the next generation of Apple Watch, expect only new straps for smart watches and, possibly, new case materials at the presentation. But Apple Watch Series 3 will not be released until the fall of this year.

What is the likelihood that Apple will hold a spring event at all? It depends on how ready for the announcement of the new iPad or iMac. Minor iPhone updates 7 or iPhone SE could come out as a press release, as was the case with the pink MacBook last year.

The Apple Park headquarters could be another factor. The opening of a new office in the middle of the Santa Clara Valley is scheduled for April this year, but the "Steve Jobs Theater", where the company will be presented, will open its doors "later this year." Most likely, the iPhone 8 will be presented already at Apple Park.

Be that as it may, if Apple has something to present to the public, the event will take place, and the readiness of Apple Park is not as important as updating the same iPad.

September 12 in Cupertino ended the traditional autumn Apple presentation where the company presented its brand new products. As expected, these are three new iPhones, Apple Watch 3 and Apple TV 4K.

For the first time in the history of the iPhone lineup, wireless charging. Retaining the dimensions of its predecessors, as well as standard 4.7- and 5.5-inch displays, new iPhones more pull on the iPhone 7S in terms of innovation. This is the new A11 chip, which is 70% faster than the previous one, stereo speakers (25% louder), as well as a 12 MP camera. Optical stabilization now even in the standard iPhone versions 8, not just Plus. Smartphones are equipped with a wireless charging function, but a port for a Lightning cable is also present. Official sales will start on September 22. On sale now there will be only two versions in terms of memory: 64 and 256 GB at a price of 699 and 849 dollars, respectively.

The main flagship of Apple, whose name was confirmed, however, as Tim Cook himself noted, it reads exactly like the iPhone 10. The smartphone received a body devoid of the Home button with a 5.8-inch OLED display, latest processor A11, as well as the FaceID user identification system, which scans the user's face. The chance of hacking such a smartphone is one in a million. In addition, the device received AirPower wireless charging, but it will not be available until next year. Official iPhone sales X launches November 3rd starting at $999 for the 64GB model.

Third generation smart Apple watch Watch, as expected, has acquired an LTE module that allows you to install small SIM cards. The watch is no longer permanently tied to the iPhone and can be used separately. However, telephone number will be exactly the same as iPhone owner. You can now call the clock itself. At the same time, the standard version without LTE will also remain on sale. Among other improvements, a new platform with a dual-core processor should be highlighted, which will make the accessory 70% more powerful than its predecessor. The novelty will work based on WatchOS 4. The watch will be available at a price of 329 and 399 US dollars for models with GSM or LTE modules, respectively. Start of sales - September 22.

The next generation Apple TV now supports 4K as well as HDR. New model equipped with 3 GB of RAM, and operates on the basis of a powerful Apple processor A10X Fusion. The hardware platform allows you to cope with video playback at a frequency of 60 frames per second, as well as run games. It will ship with an upgraded Siri Remote. In addition, models with 32 and 64 GB of memory are available to choose from. Prices are $179 and $199 respectively.

You will find a complete overview of all the new products presented by Apple at the autumn presentation of 2017 in the new September issue of the magazine.

As always, we open with CEO Tim Cook, he gave us short review development by the Apple community, promising "the best and biggest WWDC conference." Apple Presentation 2017 (WWDC 2017) begins…

The first update is Amazon Premiere Video, now coming to Apple TV. First of all, it concerns the service. Amazon Prime, which offers its audience a large amount of original content.

watchos updates

New features in watchos.

New features in the update:

Siri has become smarter, a watch that automatically displays the most relevant information for you: traffic levels, weather, daily tasks, and more.

New watch faces: a kaleidoscope set and three toy story characters.

Apple Watch will be able to communicate with machines in fitness centers. Many manufacturers have already signed an agreement with Apple. The update is expected to be available this fall.

The main innovation of the operating system for Apple watches is the new desktops. Now they automatically show the flow of information from Siri. With the help of the program, a smart assistant predicts what information is most needed at the moment - and shows it on the screen.

Another cool feature for watchos 4 is that you can choose a playlist that automatically starts with your workout. Unfortunately watchos music still only supports music from Apple - no support for Spotify. The update will arrive this fall.

New version of macOS operating system

Poppy. Craig Federighi came out to talk about the new version of the macOS operating system.

Apple also introduced a new operating system for their Macs called High Sierra. Safari will be the world's most fast browser With new version Mac OS. But why can't we get it on other platforms?

New file system, graphics drivers and so on. Apple will bring APFS to the Mac, a new file system it's created for iOS. It also represents new videos codec H.265 or hevc and replace with H.264. ?

New API for working with graphics - Metal II will obviously have 10 times better throughput, faster frame by frame debugger, and GPU counters. Yes, I really don't know what most of these words mean.

Also getting metal support for an external graphics card, connected via the chassis' Thunderbolt 3 port, and a specific implementation for virtual reality. This Apple is slowly trying to show that it can make better graphics cards for Macs, years after the founder oculus Palmer Lucky joked that virtual reality not on Macs, because they can't handle it.

Safari is now the fastest browser!

Apple presentation 2017, Apple improved Safari! So what's new in macOS? Safari First:

• Refresh rate for Safari, Federighi promises to make it the fastest browser on 80% faster chrome.
• Autostart blocking, which stops music and videos on the site from playing without your permission.
• In addition, the new Safari prevents unwanted tracking users of third party websites.

Mac mail gets a view on the compose window, Spotlight integration for search and a 35% improvement in its use for information storage.

Photo receives the new kind import in chronological order, improved face recognition, which is now synchronized between devices. The app also gets a vastly improved set of editing tools, as well as better integration with Pro.

Apple unveils powerful new iMac Pro

One of Apple's most exciting devices is the debut of the new iMac Pro, which will support up to 18-core processors and include Graphics chipset Radeon Vega series.

"This will be the most powerful Mac we've ever made," said John Ternus, Apple's vice president of hardware software.

The new iMac Pro may help make up for Apple's previous failures, previous Mac Pros were universally slammed by critics and customers. iMac Pro will start at $5,000 and will be released in December.

With this Apple device opens doors to members of the professional community like filmmakers and hardcore coders. For years, these users have felt left out by Apple, which is mass-market like the iPhone, moving away from high-end hardware for professionals, but the company has corrected its blunder.

The company also announced upgrades to its 27-inch and 21.5-inch iMacs. desktop computers, which start at $1,099, with additional models starting at $1,299 and $1,799. And Apple has lowered the price of some MacBook products and said that the MacBook will be speeded up. 21.5" models with high resolution 4K will start at $1300.

MacBook fans have been waiting for Apple to introduce major update after the laptop remained relatively unchanged for about four years. But when Apple introduced the new MacBook Pro with Touch Bar, a virtual touch strip built into its keyboard, customers were divided. Some fans have come to the conclusion that the Mac was now sitting in the back seat because Apple is focusing on the iPhone, iPad.

Apple presentation 2017: iOS 11 update

Now users mobile system Apple can transfer money to each other via iMessage using Apple Pay. Card-to-card transfer is supported on iPhone, iPad, and Apple Watch.

Siri receives new, deep voice training. It's over natural sound, but still not then. But she can also do a translation now (from English to Chinese, French, German, Italian and Spanish at the moment), as well as offer some answers to some questions. And in general, Siri is becoming more active in offering help in applications from Apple.

The mobile system supports H.265 video codec. Video from the iPhone and iPad will "weigh" half as much. Apple also optimized photo processing algorithms - they will also “weigh” half as much.

New App Store. Apple has completely revamped the app store interface. Now games and "simple" applications are divided into two tabs. iOS 11 supports augmented reality (AR).

Cards receives detailed plans floors of malls and airports (London only, Brits), and traffic lanes and speed limits for travel.

Apple presentation 2017: a new line of iPad Pro

“We are on the edge of the future of iPads, and today we are going to push them further than ever before.”

Apple Developers Conference tends to show improvement software. Unlike usual, Apple showed a lot of new hardware this time around.

Included updated versions for the iPad, which are declining in sales. Apple has shown that it continues to bet on tablets by releasing an update for the iPad, CEO Timothy D. Cook said he pushed the device "further than ever before."

The new version of iPad Pro has a 10.5-inch display, 20 percent larger than the previous 9.7-inch model, and will start at $649. Apple stated that the size makes it ideal for display virtual keyboard comparable to a full-sized physical keyboard. The company also highlighted the advance feature, which increases the refresh rate and makes motion smoother in the video. The new display is brighter and has better color reproduction at 120Hz screen frequency. New processors are 30% faster and based on new GPUs, which are 40% faster. 10 hours of battery life.

After Steve Jobs introduced the first iPad in 2010, tablets exploded in popularity, but iPad sales have now fallen for more than a year. So Apple, with increasing pressure from investors to shore up its profits, has improved the iPad much better than many other products. The company introduced a cheaper $329 version of the 9.7-inch iPad in March and an Apple-compatible 12.9-inch iPad Pro with stylus and keyboard in 2015.

They start at $649 for 10.5v with 64GB and $799 for 12.9 with 64GB.

Price for iPad Pro 10.5 in Russia:

• 64 GB - 46,990 rubles / 56,990 rubles with LTE;
• 256 GB - 53,990 rubles / 63,990 rubles with LTE;
• 512 GB - 67,990 rubles / 77,990 rubles with LTE.

Hello HomePod, the new speaker from Apple.

Amazon has created a device that allows you to play music, view basic information, and control lighting and other home accessories. Now Apple's answer to Echo is in HomePod. Apple introduced the HomePod on Monday and it will be available in December.

So how does Apple compete? Bullseye - as an image: speakers, powered by voice Siri assistant, looks better than Amazon or google version- It's a seven inch tall canister wrapped in a shiny mesh speaker. The company also stated that speaker audio was preferred, which can be dull on competing devices. HomePod has an array of speakers to create virtual surround sound.

"You don't have to know what it is, I just know it sounds incredible," said Phil Schiller, Apple's chief marketing officer, who added that the HomePod will be priced at $349.

The company offers wireless systems multispeaker that allows users to listen to music throughout the house.

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Here's a special edition of our Apple News, where we take a look back at Apple's March presentation, which featured several noteworthy new products.

1. The first of the devices in line were smart watches, which were discussed after a fairly voluminous report on Apple's contribution to protection environment and healthcare. For smart watch the company introduced new nylon straps, which Tim Cook called the "spring series". Thanks to them, the Apple Watch has become cheaper - now the price for them starts at $ 299.

There are several new straps to choose from in new colors - turquoise, pink and orange. There is also a black version.

After smartwatches, Tim Cook touched on the topic of the set-top box, which, along with the tvOS update, received several new features: in particular, the ability to dictate text using Siri and create folders on the home screen, new interface App Switcher, iCloud Photo Library and more. The new tvOS 9.2 is now available for download.

2. And then Greg Jozwiak appeared on the scene and introduced a new one to the public. As expected, he inherited his appearance at five, but I got the stuffing from the iPhone 6s.

At the heart of iPhone SE is the A9 processor, a 64-bit architecture that Apple says delivers amazing performance and responsiveness. So, the new product is already 2 times more powerful than the iPhone 5s, and the performance of the iPhone SE is 3 times higher than its predecessor.

The camera of the novelty has 12 megapixels and is equipped with a TrueTone flash. Support for 4K video recording is also available. In addition, 4G LTE and Wi-Fi have become faster, has been added Apple support Pay, and “Hey Siri” now always works.

As for prices, the 16 GB version will cost $299, or 38,000 rubles, in the official Apple online store, and the 64 GB model will cost $499, or 48,000 in Russian national currency.

You can pre-order the iPhone SE from March 24th. And from March 31, it will be possible to purchase a novelty in the “countries of the first wave”. The launch is scheduled for the end of May in 110 countries around the world.

3. Together with the announcement of the 4-inch iPhone Apple after seven beta versions finally released . The update is available for download to all users and from the main innovations it has the ability to set a password for notes, night mode nightshift, fast access to work with 3D Touch and improved integration with the CarPlay system.

4. And finally, Apple showed the world a new one. It is equipped with a very bright display with improved anti-glare protection and a resolution of 2048 by 1536 pixels. At the same time, the display itself works in the same color space that is used in the digital cinema industry. With a wider color gamut, colors on iPad Pro are up to 25% brighter than previous iPad models. Therefore, the colors on it look more vibrant, bright and natural.

The new iPad Pro also uses quad-channel ambient light sensors that automatically adjust display colors to match ambient light. Thanks to this, according to Apple, reading becomes a more comfortable experience, comparable to reading a regular book.

The 9.7-inch iPad Pro features an embedded Apple SIM, quad speakers, a 12-megapixel iSight main camera, and a 5-megapixel front camera FaceTime, A9X processor, M9X coprocessor and runs up to 10 hours on a single charge.

Prices for the new iPad start at $599 for the smaller model with 32GB of onboard storage. In Russia, the cost of this version will be 53,000 rubles. As for the model with 256 GB and an LTE module on board, it will cost $ 1029, or 88 thousand rubles. Pre-orders for new tablet will start on March 24, and the 9.7-inch iPad Pro will go on sale on March 31.