Now I will show you the way SEO promotion DIY that I used to get my website up to 5,000 unique visitors per day in just 9 months. Moreover, I promoted my site from scratch, exclusively on my own and for free.

I called this method "Impact site promotion". It differs in many ways from what is usually offered as a “recipe for SEO promotion”. But the main thing is that it works, and you can repeat it.

In this article, we will talk about the promotion of the site with the help of articles. That is, we will not buy any links. Exclusively white safe methods - they wrote an article, optimized it, brought it to the TOP, repeated this scheme 50 - 100 times. That's all promotion =)

And the very first step is choosing the right keyword for your article.

Step #1 – Select keywords per million

I hope you already know that you can’t write articles on the site “just like that”. Be sure to choose in advance a specific key query for which you will optimize your article. For example, this article is optimized for the query “do-it-yourself seo promotion”. That's why I put this phrase in the title.

Without this, search robots simply will not understand what your article is about. Although they are very smart, they are still robots.

And our task is to choose key queries that:

1. Have a large number of monthly requests (otherwise you have to write 1000 articles to see any traffic);
2. They have low competition (otherwise it will be almost impossible for you to break into the TOP);
3. They have a good prospect of "career growth" (more on that below).

Collecting a pool of such keywords is called compiling a semantic core. And if it seems to you that it is difficult and long, it seems to you right. But it is better to spend a couple of weeks choosing 30 queries now than to spend a couple of years writing articles and not achieve anything in the end.

The ultimate keyword research tool

Let's say we want to write an article about how blogging is great and cool. We come up with such a title for the article - "Why you need to keep your blog." It would seem that the topic will certainly be of interest to a wide range of readers.

But to check, we first go to Yandex.Wordstat. it free tool, which will immediately show you the exact popularity of a particular request. Enter the selected key in the line and click "Pick up".

As you can see in the screenshot above, this query has 0 views per month. So no one is looking for him, and no one needs him. Please note that I put the request in quotation marks. So Yandex.Wordstat shows the exact frequency. If you leave the query without quotes, it will show completely wrong numbers.

We conclude that the keyword needs to be changed. But what is the best way to formulate it? We begin to enter our main word “blog” into the Wordstat line and add interrogative words - “how”, “what”, “why”.

And here we already get a very wide field for activity. We take each keyword that we like and put it in quotes to check the exact frequency. As a result, we get:

Now that's another matter. If our article is in the TOP on request for 1500 impressions per month, then we will definitely get good attendance. But that's not the end of the story. Will we be able to break into the first places for this request? Let's now turn to another tool.

SEO Competition Checker Tool

To check the level of competition in requests, we will use a service called " Mutagen". It is paid, but every day you can do 10 free checks. Yes, and paid checks are very inexpensive - a few kopecks apiece.

The essence of this service is that it compares many different indicators of sites that are in first place in the search results for a particular query, and concludes how easy or difficult it will be for these sites to “move”.

For example, we take the same request that we found with you - “what is a blog”, enter it into the Mutagen check line and press Enter.

This query shows competition "more than 25". This is the maximum level of competition that Mutagen shows. That is, breaking into the TOP for this key will be as difficult as possible. We are not satisfied with this.

If your resource is not yet strongly promoted, then it is better to choose keywords with a competition level of 5-7 or even lower. So what do we do with this topic? Abandon the idea and write an article about something else?

Not necessarily. Now we need to try to reformulate the request so that it has a significantly reduced level of competition, and the number of requests does not fall very much. And the first thing you should try to do is to lengthen the keyword with additional words.

Now that's better. Suppose this query option has only 28 views per month. It is better to take it for the article, because it has a level of competition of only 7. If you come out on top for this key, then it is likely that Yandex will put you in the TOP for a wider one.

Many people believe that the more words in a key query, the fewer views it will have (because people are too lazy to manually enter long keywords). But as you can see, this is not always the case. We further lengthened our key, and got a competition level of only 4, and almost 200 net views.

This is the perfect key to writing an article. We stop at it and proceed to the next stage - writing an article that deserves the first place in the TOP.

Step #2 – Writing Armor Piercing Articles

The amount of money in your pocket directly depends on the amount of traffic on your site. And the amount of traffic depends on the number of articles you posted. The more articles, the more traffic. Everyone knows this, but for some reason articles are still “not written”.

And here I will give you a couple of life hacks that will help you write less and get more traffic.

Write Yourself or Hire a Copywriter?

I recommend that all owners of content sites write articles for their own resource. So you will immediately bypass the numerous competitors who hire copywriters for this business. Here's my opinion - a copywriter will never write an article well enough.

Firstly, he is not an expert in the topic on which you made your site. This will be immediately noticeable by the amount of "water" and banal advice in the articles.

Secondly, a copywriter is not the owner of the site, and he will not be killed much in order for the article to turn out to be really high-quality and quite voluminous.

And thirdly, what is called “copywriting” today is actually rewriting in 95% of cases. That is, a freelancer takes several articles on a given topic, crosses them with each other, adds some water, and that's it. Even if different text uniqueness checking services show “95-100% uniqueness” of such texts, Yandex and Google have their own verification algorithms.

Non-unique content is what search engines are now actively fighting. And if you start doing things that no one else does (that is, writing unique author's articles with really valuable content on your own), you will be immediately noticed and put in the TOP.

Should I write long articles or short ones?

One of the questions that I get asked the most is something like this: “Dmitry, why do you write such long articles for the site? Nobody reads them." In fact, they are reading. And the longer the article, the more on average a person spends on the site (within reasonable limits, of course).

I can name at least 5 reasons why you should also write long articles:

1. Search robots think logically. And if they see that you have an article of 1500 words, and all other articles on this topic are 700 words, he concludes that your article contains 2 times more information on the topic. It's logical. Accordingly, he will at least give people the opportunity to "try" it.
2. The longer your article is, the more words and phrases on the topic you use in it. And this gives what is called “tail traffic”. That is, 80% of your traffic will not come from the main keyword, but from many small queries that users search for 1-2 times a month.
3. Even just scrolling through a long article to the end takes time. Accordingly, this greatly reduces the bounce rate - when a visitor spends less than 10-15 seconds on your site. And this is a very important indicator of the quality of the site.
4. By publishing long articles on the site, you immediately show search engines that this is copyright content, and not just another copywriting (more on this below).
5. An article of 1.5 - 2 thousand words is very difficult to re-optimize. Even if you use the main key in the article a dozen times, against the background of the total amount of text, this will be a very easy optimization. And the search engines will have no reason to think that you are trying to deceive them.

Regarding the fourth item on this list. My articles are usually 2000 words or more. This is an average of 14 - 15 thousand characters. Today, a more or less normal copywriter on the stock exchange takes 70-80 rubles for 1000 rewriting characters. In total, to get an article for 15,000 characters, you will have to pay 1200 rubles.

For a content site, this is too much. Considering the quality of copywriting texts, you will need 300 - 600 articles to start getting meaningful traffic. These are too big expenses. Therefore, all webmasters who write articles as "copywriters" order texts for 3-4 thousand characters, no more. And so the search engines immediately distinguish them from those who write on their own.

And so you and I will not need 300-600 articles. My site reached 5,000 visitors per day with only 30 large author's articles. That is, you do not have to worry that you will have to spend your whole life, every day, for several hours to write huge articles.

It will be enough for you to write only a dozen articles, as I indicated above, and you will already have more traffic than others receive from hundreds of articles. But for this we need to help our article a little more after you wrote it.

Step #3 - Quick access to the TOP

Turnkey article optimization

After you have written an article, you need to do some light optimization (without fanaticism). To do this, take the main keyword for which the article is written, and place it in the following places:

1. In the H1 header;
2. In the SEO title, which is called "title";
3. At the very beginning of the article (preferably in the first sentence);
4. In the alt tag and in image captions;
5. In the URL of your article;
6. In subheading H2;
7. In the middle and at the end of the article.

This will be quite enough for Yandex and Google to understand what your article is about and how key query she wants to compete. Now it remains only to wait for the verdict of the search engines.

We speed up the release of the article in the TOP

It usually takes 2-3 months for the article to “set up” enough and take its place in the TOP search engines. But you can also speed up this process. Then your articles can be in the first places in just 5-10 minutes after you click the "Publish" button.

For example, here is my article in the TOP 5 7 minutes after publication:

To achieve the same result, here is what you need to do:

• Write and publish articles every day at a specific time. If Yandex notices that every day at 12 o'clock it appears on your site new material, then soon he will start sending his special robot to your site at exactly 12 o'clock. This is the so-called "quick robot", whose task is to quickly index new and relevant materials.
• After publishing the article, go to Yandex.Webmaster and send your article for re-bypass. This is the so-called “adurilka” of Yandex:

• Post links to your new material on all social networks wherever you can: VKontakte, Facebook, Twitter, Google+ and others.
• Make a mailing list to your subscriber base with a notification about a new article (if you don’t have it yet, it’s time to start collecting)

Actually, this is where the main work on website promotion ends. Now you need to repeat this algorithm several dozen times, and your site will grow first to the “thousander”, and then to the “ten thousandth”. It would be a wish)

I hope that this article was useful to you, and now you better understand how to properly do SEO promotion yourself. Add it to your bookmarks so you don't lose it. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (squeezed from personal experience for 10 years =)

See you later!

Your Dmitry Novoselov

If you want to get serious about building a website, it's time to start thinking about SEO. SEO stands for "search engine optimization" and means optimizing a site for the requirements of search engines like Yandex, Google, Bing, etc. Modern search engines use complex algorithms to determine the order of the search results, so you need to master at least basic SEO skills in order for your site and its content to meet existing standards.

Below are the key search engine ranking factors that you should consider when building a website.

Keywords are the queries that people enter into the search box when they are looking for something. You need to identify relevant words for your site. To do this, make a list of all queries that fit the description of your job and then narrow them down to the 10 most relevant. You will need to add the resulting phrases to the most important pages of your site so that they fit organically into the context. If you work in a specific region or organization, be sure to add their name (city or region) to your keywords. You can read more about working with keywords.

Site architecture - Is your site well structured and easy to navigate? Usage ready-made templates, automatically optimized for search engines, is one of the main advantages of creating a site with Wix - you just have to choose the one you like.

Domain name – Your website address must contain your brand name. Try to make it as possible.

Description and page titles Every web page should have a description and title that search engines can use to determine the "essence" of your site. For getting best result, header home page must contain your company name. Add branded words to the heading of each section as well, such as "Services/CompanyName" or "Latest News/CompanyName". Remember that SEO titles are not visible to website visitors; these are meta tags to designate a name that will only be recognized by search engines.

Recall that to add these elements through the Wix editor, you do not need programming knowledge. Just follow the steps in . Use keywords in descriptions, but don't overdo it otherwise search engines consider your site spam.

Don't forget to add descriptions and titles to your site and to each of its pages individually.

Images- a very important element for increasing the position in the SERPs, as sites with images and videos are always ranked above those that do not have them. Be sure to use keywords in image titles. We also recommend reading this article on how.

Content is a term that refers to text, images, videos and links posted on your site. The key here is to regularly update at least some of your content to ensure that your site is live and up to date. It is not necessary to update the entire site at the same time. It will be sufficient to replenish the photo gallery or the "Latest News" section.

Internal and external links - Internal links are links that lead to various pages your site, while external ones are those that lead the user to other sites. The words used in your link text, or "anchors" can also affect rankings, so their name should be intuitive and help users navigate to a page that is a logical extension of the one they are currently on.

In today's article, we will talk about what to do after the site has been created.

Many beginners think that after placing the site on the hosting and its appearance on the Internet, nothing special needs to be done.

Here they sit and wait for the site to appear in the top of the search results and become visited. Don't be fooled!

Even if you posted very useful content on the site, no one will notice it.

After all, no one except your host provider, you and your family and friends knows anything about the site.

It takes a lot of time and effort to promote a website.

You can collect online useful information bit by bit and do everything yourself, but at the same time spend a lot of precious time, and maybe money.

And what to do, how to promote the site yourself, if you are an absolute teapot in these matters?

Let's figure out what website promotion is, what methods are the most effective, and what expenses can be justified.

Let's try to decide on the main aspects:

• your site is made for people (this is very important) and there is a need for its high attendance;
• in order to visit the site, it is necessary to carry out certain actions to promote it, and since you are new to this matter, the best option would be to turn to professionals, but you can’t afford their services yet;
• since you do not have money to promote a web resource, so you decided to study on the net.

In principle, nothing is impossible, because any professional in matters of promotion was also originally a teapot.

Therefore, I propose to dwell in more detail on methods that do not require large expenditures to achieve the goal.

Free website promotion methods for dummies

1. Search. The bulk of visitors, as a rule, finds the site through search engines. This method of promotion is one of the most important. Therefore, for starters, it is important to inform the search engines about the site, it is in different search engines. It will take a lot of time to achieve the result, so you will have to be patient. You can learn more about search promotion in the next article, so if you don’t want to miss this information subscribe to blog updates.
2. Social. If you need to quickly go to your site, then for this purpose you can use the capabilities of social networks, forums, blogs and other web resources. Spin method via social networks is quite effective and visitors may appear even before the site is indexed by search engines. But this method promotion takes a lot of time and effort, so you should not focus only on it.
3. Run site through directories. Although recently this method has gone out of fashion, it still remains one of the main ones. Adding a site to the Yandex catalog will significantly affect traffic and raise the site in the eyes of the search engine.
4. Now the site has become popular. An article posted on a trust resource, and even with 2-3 links to your site, will also increase the influx of targeted visitors.
5. , link exchange with thematic well-visited resources will also do the trick.
6. Using the Subscribe service, where you can post announcements of new articles, will also give positive results.
7. Adding a resource to social bookmarks- also will not be superfluous.

How to write articles

To write articles for seo promotion, you need to determine key phrases, which will be promoted to the top.

• Under each request it is necessary to write articles.
• Each should be written under 1-2 keywords a. Their number in the text should not exceed 5-7% of the entire text. Key words should be evenly distributed throughout the text. You can also add less significant (LF) phrases.
• When the article is ready, it will need to give a title and come up with a unique description. The main keys must be present in it, and it must interest the visitor. Ideally, the title and description should be "selling".

Let's summarize:

As can be seen from the above instructions, the process of site promotion is quite laborious.

The more time spent on promoting the resource, the better the effect will be.

Therefore, in order to bring it to the top, you will need to work constantly, otherwise you will not achieve results.

If you are an entrepreneur and have already taken care of launching your own representation on the Internet, that is, a website, then the most the main objective such a step is to attract new customers. But what if I told you that just creating and "hanging" a site is not enough?

Sooner or later you will think about its promotion. After all, if the site is in the TOP, on the first pages of search engines, this means guaranteed visitors and buyers. This means that your sales and your income will grow.

Now there are enough performers on the service market who, for big or small money, will be ready to help you with promotion. But in order not to fall into the hands of unscrupulous performers or amateurs (and, unfortunately, there are a lot of them now), you need to know the basics of SEO yourself. You can even do some work on the site yourself, only then outsourcing the development of the resource.

The basics of SEO arenot a secret behind seven seals!

The basics of SEO optimization is not some kind of supernatural knowledge that is passed down from generation to generation. Unfortunately, this is how most entrepreneurs present them. You can get the most elementary knowledge in a few months, and if you apply them immediately in practice, on your project, and try new techniques, conduct experiments, the effect will be noticeable immediately.

Remember how you learned to drive a car (do you drive a car?). At first, everything seemed very complicated and incomprehensible to the mind. How to keep in mind the rule when the hands cannot shift into gear, and the foot cannot find the clutch pedal? But with practice, you gradually become more confident, the rules follow by themselves, and gear changes happen automatically.

Exactly the same - with the promotion of the site. Having comprehended the basics of seo site optimization once, promoting your site, you will again and again enjoy new projects. If you correctly and competently carry out internal optimization, think over the structure of the site, assemble the semantic core, the desired result will certainly be achieved.

What are the basics search engine optimization seo?

SEO is an acronym for Search Engine Optimization. Translated into Russian - search promotion. This is a set of techniques, actions aimed at increasing the position of your site in search results (SERP). As a result, SEO brings visitors to your site. And not just visitors, but potential clients who are ready to buy your product or order services if the promotion strategy is thought out correctly. If you have chosen good keywords, the right ones, then such people will come to you.

But very often “specialists” (I specifically put in quotation marks, because such people cannot be considered specialists) act in bad faith. Their task is not to promote your site to the top, but simply to make money on the fact that you do not even know the basics of seo promotion. Yes, and you yourself can make many mistakes when trying to promote yourself.

Actions such as:

• content stolen from competitors;
• ill-conceived site structure;
• cheating behavioral factors;
• thoughtless purchase of links;
• cheating attendance with the help of programs - bots

not only will they not raise your site to the TOP, but they can also drive it under the filter of search engines. If the position of the site does not grow, then you can identify such problems only if you make a resource.

Therefore, a business owner who wants to bring the site to the TOP needs to comprehend the basics of seo site promotion himself. You can learn this with the help of, and even try to improve the site on your own and help it take a good position in the search results of Google and Yandex. And as a result - to get a lot of customers, give the business growth and prosperity.

Yes, all this is possible with the help of such a great tool as a website! This is not a fairy tale. The site can really attract a lot of customers, as many as you will not be given either by bulletin boards or the usual word of mouth. But as with any tool, you need to be able to work with it.

Just a few steps can make your website successful.

Website promotion:SEObasics for beginners

The main stages of work on website promotion are as follows:

1. , or technical analysis.
2. Collection of the semantic core and formation of the structure.
3. Content work. Includes writing unique, interesting articles with occurrences of keywords, selection of pictures. Photos and videos.
4. Internal optimization. This is work on SEO-configuration of the site, internal linking etc.
5. External optimization. You need to start working on it only after the completion of all work on internal optimization. Includes posting articles with a link to your site on thematic resources.

Like knowing the basicsSEOhelp promote the site?

Website promotion is a long process. The first results of work on the new site will be noticeable not earlier than in 5 months, or even in six months. But it's not just a new site that needs SEO's attention; those that have been functioning for a long time also need to be constantly optimized and improved, especially since search engine algorithms are constantly changing.

Promotion takes a lot of time. And therefore, as a rule, third-party specialists are engaged in them. The task for the business owner is not an easy one: in our capital alone there are more than two thousand SEO agencies, and if you count unregistered freelancers… How to choose a normal specialist from all this splendor, and will there be guaranteed results?

Over the years of practice, while conducting, I noticed that working even with well-known studios does not always guarantee an influx of customers. Often, employees of these companies are negligent in their duties, and customers are put on stream. That is, one optimizer like you has more than a dozen. And he simply does not have the time and desire to properly deal with your site.

Others may assure you of a quick result (which is almost impossible), or give guarantees that after some time your site will definitely be on a certain line in the search results. And even if the studio calls high price for their services - this is not yet a sign that the work will be done really well.

Often businessmen spend a lot of money on promotion, and in the end they are only disappointed with the result, and with SEO in general. In order not to fall into the number of such people, take control of the promotion of your own site.

Knowing the basics of seo can protect you from mistakes when choosing a contractor, and you can also monitor the correctness of his actions. You will not be fooled, because you will be theoretically and practically savvy in this matter.

To help business owners understand the processes of website promotion, to help understand that SEO really works, and that it is not a secret, and not magical knowledge, I have created

Hello friends.

This post is not about how or where to start promoting your website on your own. And about how to learn seo, where to start studying this area and become a seo specialist. Of course, this instruction can be useful for those who want to promote their site themselves, but I do not consider this a worthwhile investment of time, because if you follow the instructions in good faith and read the entire specified information, it can take many months, or even a whole year! Personally, I think that a business owner should be doing business and strategic planning, and not trying to do everything on their own. However, if you are a businessman and still decide to immerse yourself in the subject area (in order to competently control the performer, and not do everything yourself), I recommend that you study the Theoretical Base block and stop there.

What prompted me to write this post and who is it intended for in the first place?

As the founder and head of the Alaich & Co. studio, from the moment of foundation to the present day, I have been able to successfully delegate almost everything, but I consciously leave two things behind me: processing incoming applications and searching for employees. The second is a very difficult process that has to be optimized from year to year, and sometimes the approach needs to be completely changed.

We have learned how to successfully and effectively weed out candidates at the start, so as not to communicate with those who only think, but do not really want to learn and become a good SEO specialist. Wasting time on such people is not only pathetic, but unforgivable and unprofitable for business. Therefore, at the end of last year, I came up with a non-standard test task for everyone who wants to get trained in our company.

But regardless of whether a person plans to get a job in some company, or maybe already got there or even wants to learn SEO in order to live quietly in a village on the coast, manage several freelance clients and enjoy life, you need instructions, a specific plan for training and further development of a specialist.

I started by wanting to explain who I wrote this post for. First of all, for all our interns who come to work in the company. Now we are just developing and standardizing an internal instruction for teaching beginners, and I want to supplement it with this post (or should I supplement the post with an instruction?). Secondly, I will send this post to all candidates who responded to us, completed the test, but have not yet become an intern, and in order not to waste time, I hope these guys will be self-studying (if they really want to become specialists and work for us). Thirdly, of course, this post is for you, dear readers, and in general for everyone who finds my instructions, and I will be glad if someone teaches their interns and beginners using it.

Finally, we have decided what and for whom this instruction is for, which means it's time to get to the point and start explaining what the requirements are and where to start your journey into the world of SEO.

Do I really want to become an SEO specialist? Is SEO the right fit for me?

From observations of my colleagues, newbies and interns, I can say that people with a technical mindset do the best job. Ideally - physicists and mathematicians (I myself am a physicist). But if you are a humanitarian, this is not a sentence. As Thomas Edison said: “Genius is one percent inspiration and ninety-nine percent sweat” - in other words, success in any business is 99% dependent on the diligence and work that you put into the business you are doing. Therefore, 1% in favor of a technical mindset, and 99% in favor of perseverance.

Interest and desire - if these two things were not there, a person would not budge at all (not taking into account need and physical needs), so this is very important, but it is even more important to maintain interest for a long time and feed it with new achievements in a career or in work with personal projects.

There is a lot of information ahead of you. Even too big. I see a clear relationship in the development and success of those guys who, in addition to working in the office, are engaged in self-study in the evenings, nights and weekends. I do not call for such a killer work schedule, I do not recommend depriving yourself of rest, worldly worries and joys. But I hint that at the start, without devoting all your time to learning, you will not succeed (although it all depends on your personal ambitions. After all, for someone, finding just any job and receiving any salary is already a success).

Do you know where to start? Oddly enough, first you need to learn how to use search engines and find what you are looking for. Believe me, the request "how to use Yandex" does not sound stupid at all. This way you can find very useful help about the search results. And how can you learn to optimize sites for people and for search algorithms, if you have no idea what the search engine shows, from what and by what principles search results are formed.

After studying physics for 5 years, I learned little in physics, but learned enough life lessons. And one of them is the following: a stupid person is not the one who asks if he does not understand, but the one who does not ask questions when he does not understand. At university, I was stupid - I didn’t ask because I was embarrassed that I would ask some nonsense, I was afraid to seem stupid if my question was too primitive, if I asked something that everyone knows ... Only years later did I realize how much it was weak position. Always ask if you have a question and have the opportunity to ask!(Again, statistics: interns who ask questions learn much faster and solve tasks much faster.)

In addition, SEO is a dynamic area and something is constantly changing in it. You need to maintain and update your knowledge, but I’m already getting ahead of myself, because in order to update something, you must first know this “something”. So here are four things every SEO professional should do:

• get a general understanding of CSS and HTML;
• understand the algorithms of search engines;
• learn the basics of website optimization and promotion;
• Familiarize yourself with analytics tools.

And the last thing I want to say at the beginning. I already wrote that I am personally looking for specialists and interns for our company, and among the candidates I have heard something along the lines of, they say, it / marketing / seo is a very promising industry, it has the future, a lot of money and all that . I am not against the desire to earn a lot, on the contrary, I support such aspirations, but this should not be a goal, but a motivation on the way to achieving a certain goal. And if the only question is money, then it’s better to look at the specialties of a plumber or a welder, I’m not kidding, the salaries there are higher than those of SEOs. This is just my personal wish that you consciously go into this field of activity not only for money, but for other values ​​and bring some values ​​with you.

What an SEO Specialist Should Know

Basics of the basics and basic terms that a SEO specialist should know:

1. HTML and CSS(js is optional):
   1. Basic tags: , , ,