I welcome my dear readers to my blog page. Today I will share with you my secrets of creating the correct internal linking of website pages. Many, probably, have already come across the concept of page linking more than once, but not everyone knows what powerful value it represents when promoting sites on the network. When conducting consultations on the promotion and optimization of client sites, the same question is asked: “How do you promote your site?” I hear the same answer that there is a purchase of links in Sape and a lot of eternal news links, which seems to be correct, but as soon as it comes to internal optimization, everyone learned about it for the first time. That's why I want to give a detailed manual on internal link optimization and show how this moment important when getting into the TOP of Yandex and Google.

Correct internal linking of site pages and how to do it yourself

So let's get started. First of all, we need to understand the whole essence and purpose of internal linking, namely, to answer the questions “Why? How? For what?". To be honest, I myself, not so long ago, did not really understand how it was done correctly. It seems that everything is simple, you stupidly take and make a link to the rest of the pages, but it wasn’t there, it turns out that a chaotic bunch of pages can even do a lot of harm and be regarded by search engines as internal spam. As a correct linking of pages, we can single out our favorite Wikipedia, which many use as an example as a quality standard.

Now we need to define the main purpose from the internal link of pages in more detail:

1) Promotion improvement. Yes, where does this effect come from? And the thing is that if you run your blog or the website of a company that has a section with articles on the topic, then the correct linking will help bring the site to the TOP for low-frequency queries, which in turn will help push mid-frequency queries. But do not rely only on internal links, external factors will also play a role in the complex. You know, it's like if you give health to only one part of your body and take care only of the liver, and do not care about the problems of all other organs, and in the end the whole body will suffer and have consequences in all directions. Well, I think you understand what I mean.

Everything is built around links, and the more authoritative the link, the higher this or that page you are promoting will be in the TOP of the issue. As you know, each page has its own weight and authority, especially old materials that have good traffic and page Pr. And the more links there are between pages, the more weight will be transferred from trusted materials to the rest and back, increasing and distributing the total weight across all pages of the site, creating positive link profile.

2) Fast indexing new pages. And here a well-configured and technically correct internal linking of the site pages affects this factor like no one else. I always try after publishing a new post to link from the old page. This is like a recommendation of already established material, but for a beginner, the same analogy is used when getting links from trusted sites, the old warrior recommends paying attention to the young one. Analyzing the speed of indexing on my blog, I can say that a new post gets indexed in 1-2 days. It also depends on the frequency of filling the blog with new content. Here the point is to search for materials with the desired anchor, where there is a mention on the topic of a new post from where you can refer.

3) Improvement in behavioral factors. If you look at many sites from the point of view of search engines, then special emphasis will be placed on usability and competent navigation through sections. As has been said more than once, first of all, the site should be made for people, and people don’t want to bother and look for what they need among a bunch of articles. For this, a site map is created, structured categories by topic. You need to put yourself in the place of the user in the first place. If you're reading an interesting article that implies different branches on a given topic, why not link to other materials to give a greater understanding of the topic to your reader in order to avoid users returning back to the search, and spend more time on your site.

If the pages of your site are well-optimized and be in the search results, and users, by going to you, will click on internal links, this will undoubtedly affect the search engines, who will definitely notice all this and trust you, which will also affect the search results.

Go to the Yandex Metrica service yourself and see the indicators of internal transitions and the time spent by users on the site, if these indicators are negligible, then it is time to think about linking and after several Yandex ups (3-4) observe the changes. I'm sure they will make you very happy.

As you understand, having the right bundle of all pages is not only necessary for good site navigation, but also for promotion desired pages passing them the weight, which is completely free and requires only time and knowledge. In essence, you are creating links that, along with purchased ones, will give a powerful push forward in the right requests without spending your budget.

Today, a powerful fight against purchased links has begun, and against this background, internal links give very good effect compared to purchased ones. Many blogs with thousands of traffic indicators do not spend almost a dime on buying links, but get out only due to good behavioral and high-quality content. So, now I’ll tell you what internal linking methods you can use on your site for the best effect.

There are methods for automatic linking by placing internal links using various plugins, as well as creating links in manual mode. Someone chooses one of the methods, but I use both, which gives a greater effect.

Site preparation and analysis

But before we start building internal links to other pages, we need to run our site through one interesting and free program ( http://home.snafu.de/tilman/xenulink.html). Install it on your computer and enter the address of our site. Then we get a full report on the links. If the line is highlighted in red, then the link is broken or not active, and all green means complete order. But please note that some pictures and files should not be links and their red color should not confuse you.

The report looks like this:

After we have cleaned the site of unnecessary links, you can begin to analyze the materials and choose how to relink your materials.

We do not bypass the detailed analysis of your website code for errors in the sections and structure of the materials themselves. Check the main title tags and also check the description, keywords and title. Third-party tools are suitable for this or it is worth ordering seo website audit.

Automatic way to create internal site linking

This method is used on large portals and blogs that have great amount pages and headings. If you are using CMS like Joomla or Wordpress, then downloading and installing the desired plugin will not be difficult. In the articles themselves, I always do manual linking, but after each article, a useful Joomla plugin called ExtraNews already helps me.

The installation process is simple, like all extensions in Joomla, but in the settings you need to set the desired values. For example, I have a display of random materials on the topic of the post and it looks like this:

The plugin is very convenient when creating related materials or just random materials from a blog using links with the text of the title itself as anchors, thereby diluting the general anchor list. By the way, right after this post you will be able to see the same plugin in action.

Another interesting point of automatic linking is the module of popular materials, by the way, I also created it in the sidebar, from which there are links to frequently viewed materials. And such things, along with the presence of "bread crumbs", are eaten very well search robots coming to the site, since in addition to the site map, a complete picture of all the materials and sections where our robot will walk in turn is given. In addition to good indexing, pages will evenly be able to get the right weight and thereby push the rest of the pages forward.

There are also plugins such as SeoLinks, the essence of which is to automatically place anchors with links to similar pages directly from the text itself, but this method is very dangerous, since there is a possibility of incorrect placement of anchors and creating their duplicates. But it's up to you to decide and choose.

An example of competent linking of website pages

This is the most reliable way get quality links and focus on the most important pages of your site. You can’t just take and scatter all the links just because you feel like it. You need to clearly understand why you are doing this and how you choose a donor to set up a link. Here the essence is the same as with. We must find pages that are relevant to the query, which we will move forward, and links to them should be received from less relevant to our main query.

To find a relevant page, we need to enter our key and site address in the search bar, such a combination looks like this:

site:www.site site optimization

Below will be presented full list pages of your blog, ranging from according to Yandex to less relevant. This is where our snippet comes to the rescue. I hope you are writing it when publishing your materials (read the post ""), but even if you did not write it as it should be, the robot will automatically issue a piece of text from our article, where we will see our future placements of links to the relevant one highlighted in bold page. But you should not stupidly take and use the same anchors in links, you need to dilute the key with a part of neighboring words or use larger phrases. As an example, we got the following list, where the main page for the request and its donors for links are indicated.

Now just go to the articles below and select our anchor + thinning and make a link to the promoted page. And so we do with all promoted pages. But pay attention to the anchor list, which should always be different, otherwise you can get link spamming.

• the link should be in the whole paragraph, and not just in one separate sentence as a callout;
• link in the most natural way, as if you want to link to more full material, which is related to what you are currently reading, but you cannot put everything into one article and therefore recommend something else;
• dilute the list of link anchors using both anchor and non-anchor text;
• do not rely too much on automatic link plugins, which may become outdated over time and be incompatible with your project;
• try to put a link from the materials and to home page, transferring her weight;
• use donors of less relevant pages to boost the main query;
• do not make links to service sections, such as a sitemap, site search, etc.;
• work on the structure of the entire site and set up the sitemap, breadcrumbs and structure the sections.

Site page linking schemes

You should never use the so-called ring linking system, the most optimal way would be to link to the site materials that are useful in terms of topic and meaning. It is also necessary to determine the weight of promoted pages and make a shift from less significant to more in demand to promote pages with low-frequency queries.

But do not rush to immediately run and change all your links, as this must be done gradually and see the result after the main Yandex updates. In any case, work on the usability of your site and on competent and convenient navigation, which in turn have about 30% success in promoting the necessary pages and the entire site as a whole.

As for the question of how many links to put from the article to other materials, then make it a rule that for every 1000 characters of the article you need to take 1 outgoing link, but even if there are more links, it was not noticed negative points, especially if there is something to refer to. You don't have to relink for her sake.

I hope my experience will be useful to you and help you achieve results using only knowledge and not spending huge amounts of money for promotion.

I bring to your attention an interesting video interview on the correct internal linking and review of programs. Happy viewing.

Sincerely, Galiulin Ruslan.

Today I propose to talk about such an important process as internal linking of website pages, what it is and why it is so important.To begin with, it involves putting links on pages within the site, which users will follow from one page to another. Properly thought out and implemented page linking will allow you to evenly distribute the link mass within the site.All this will make the site more authoritative in the eyes of search robots. Due to this, the resource will take places in the first positions of search results. Note! The link weight of a page or Pagerank depends on how many links to a particular page are placed on other pages of sites.achieve good result in promoting the site due to the correct placement of internal links is relatively simple. The main thing is to know the basic principles of linking, which I will discuss below.

Linking site pages what it is - I have already briefly described above. But let's take a closer look at what it is for and what results it will achieve.

• Improving the usability of the site - that is, usability. The presence of internal links allows the user to better navigate the resource, to see articles and materials similar in subject matter.

Note! The presence of links motivates the user to click on them. He embarks on a sort of journey through the site. As a result, the visitor "hangs" on it and spends a lot of time. Which is positively evaluated by search engines.

• Linking pages allows you to significantly improve the structure of the site, which will be positively evaluated by search robots. I note that when evaluating a resource, search robots necessarily evaluate the Nesting Level (HL). That is, how many clicks you need to make to get to a particular page. For the main page - this indicator is equal to 1. If you need to make one click to go to a specific page - HC is equal to 2. The higher the HC indicator, the longer page robots will index. Competent linking will reduce the HC.

• Rational distribution of dynamic and static page weight. I think you understand that each page of the site has its own static weight. When there is a link to another page, it passes on some of its static weight. It also allows you to pass some of the dynamic weight. All this has a direct impact on the final position of the page in search engines.

Note! Thus, you will be able to display the specific, most important page for you in the TOP of the search.

• Fast indexing. Internal linking pages of the site speeds up the work of search robots. Which has a positive effect on the speed of getting the pages of your resource into the index of search engines.
• Reduced promotion costs. Linking is free and enough effective method significantly increase the position of the site in search engines. This will significantly reduce the cost of promotion.

Correct and incorrect linking: examples

When creating internal linking, the main thing is to do everything right. Especially in terms of site navigation. In particular, the main page must contain links to all available sections of the second and third levels. But do not link to regular pages.

An example of good linking

1. Links to all sections of the site are available on the main page.
2. Each individual section has links to other sections.
3. Each page within a section is linked to other pages in the same section.

Examples of illiterate linking

1. There are no links to all created sections on the main page.
2. The correct structure is not provided.
3. Sections are not linked.
4. In a separate section there are links to pages that are not related to it.
5. There is no connection between the materials within the section.
6. Some pages have no links at all.

Highlights to mention: unique features of linking

1. Directly from the main page, you can put links to regular pages with articles, materials.
2. Inside the section, it is allowed to put links to those materials that are not included in this section. For example, in one section you have recipes for cooking, but you want to put a link in the article to a specific utensil that is used in cooking and which is written about in the thematic section.
3. It follows from the second paragraph that it is allowed to link articles from different sections.

Note! It should be understood that these nuances are relevant only for certain cases.

Page linking and its types

There are several types of linking. Each type I will describe in more detail below - they all have their own characteristics and certain advantages.

However, for the successful promotion of the site, I recommend using not any particular variety, but all of the methods described.

1) Through view

We are talking about a specific block with links installed on all pages of the site. The most striking example is the menu - it can have the following sections:

• Home;
• Articles;
• About Us;
• Contacts, etc.

Also, as an example, you can give blocks in which are presented:

• related materials;
• most read articles;
• most commented articles.

Do this species pretty simple. You need to install a special extension that will generate blocks.

In addition, the weight transferred to other pages will be quite tangible. However, if it is necessary to achieve a more tangible weight for a particular page in order to display it in the TOP, you should use the type of linking presented in the next section.

2) Context view

It's about linking within the article. They should fit well and directly into the text, so as not to spoil it with incorrect declensions.

Note! Links should be evenly distributed throughout the text of the article, and not collected in one part of the material. This significantly increases the transfer weight. In addition, it will positively affect the behavioral factor.

Naturally, automate this process does not seem possible. All links need to be put down only manually, which takes a relatively long time.

Of course, there are special plugins that can do this for you, but their linking quality is low. You will immediately see the incorrect occurrence of links in the text of the article.

3) Variable through view

This method is similar in principle to the one described above. The essence is about using a special block, but unique links are used on each page. That is, the links on the pages are not repeated.

4) Breadcrumbs

This view can be used as an additional navigation. Links are posted:

• above the title of the article;
• above the page title;
• etc.

In fact, by moving along such “crumbs”, the user can go from the main page of the site to the one on which he ended up.

It is interesting! The method got its name by analogy with the fairy tale of the Brothers Grimm. Remember how Hansel and Gretel came out of the forest, looking for a way through the scattered crumbs?

This method allows you to increase the level of usability and make it easier for users to navigate your resource.

How Page Linking Helps Promote Specific Search Terms

Properly using the principles of internal linking, you can ensure the effective promotion of search queries, regardless of their frequency level.

Low frequency requests

For them, pages with a third level of nesting are ideal. Features of internal linking in this case will be as follows:

• on the main page of the site there will be links to some of the others;

• there must be a connection between the internal pages;
• the focus of linking is on internal pages.

Mid-Frequency Queries

• headings;
• categories.

Naturally, the emphasis is on them - these pages will be linked from regular pages, and you can also put external links there when posting materials on third-party resources.

Note! No need to put links on the main page that will lead to regular ones. Because it will cause spraying. It is better to use the weight of the main page to promote more significant ones.

High frequency requests

To promote requests with high level competition, it is recommended to use the pages that have the highest HC. The home page is the best for this.

Effective page linking schemes

Using linking schemes will allow you to get unique links. And link all pages with links.

The work is painstaking, but it's worth it - the usability of your site will increase significantly. That will be appreciated not only by the user, but also by search robots.

Star

It can be called the main method among all existing ones. Using it will allow you to ensure that all pages will link to each other.

This method will be appreciated by those who do not promote any particular page of their resource or promote all pages at once ( last option relevant for online stores), and therefore there is no need to transfer the weight of one specific page.

In addition, the Asterisk will allow you to achieve page independence, which will greatly simplify the overall indexing of your resource. Of course, if it contains only high-quality and unique content.

Ring

Home distinctive feature This scheme is that it allows you to direct the weight to a specific page.

It turns out that all pages link to each other, which increases the overall weight. In addition, all pages link to the one chosen for promotion, which allows it to receive the maximum possible weight. After all, she receives a lot of links with the keywords necessary for promotion.

This scheme also has certain disadvantages:

• when one of the pages falls out of the search engine index (or even the banal inaccessibility of the page for any reason), the whole scheme is immediately violated and it stops working;
• the scheme raises the HC too much, which will negatively affect the weight of pages that are at a low level.

Hierarchy

This scheme is used on the vast majority of sites. Its popularity is well founded.

The essence of the scheme is that one page refers to two, each of those pages to two more, and the last four to the one used at the beginning of the scheme. Thus, you can achieve the highest possible weight for the page you are going to promote.

The Hierarchy scheme has shown itself excellently and works with the maximum possible effect. But, of course, it is not ideal either. Since the loss of one of the pages from the index will entail a significant decrease in overall efficiency.

Linking pages in WordPress using plugins

Above, I wrote that the use of special plugins will automate the creation of links. In particular, such extensions and add-ons generate blocks at the bottom or side of the page, depending on where you place them in the settings.

Smart Linker

One of the best extensions of this type. The plugin works on the principle of the end-to-end variable linking described above. But it is an optimized variety.

If most extensions use the name of the material as the anchor of the link, then in this plugin the user has the ability to set the name of the link he needs. This allows you to significantly increase the effect and achieve best result when promoting the site.

WordPress Related Posts

The extension creates end-to-end linking within the site. The plugin automatically analyzes the material on the page, taking into account factors such as:

• topic of the article;
• the category in which the article is located;
• tags.

As a result of the received data, the plugin selects articles similar in subject matter and displays them in a block at the bottom of the page.

The site visitor will see articles that correspond to the topic of interest, which significantly optimizes behavioral factors- the user spends more time on the site, and total number bounce is reduced.

Cross linker

This plugin is designed to create contextual linking - it does it automatically. If you remember, it is contextual linking that takes a lot of time and effort - the extension can reduce your labor costs.

In the plugin settings, you need to enter certain keywords, and the extension, when viewing pages, will analyze the text of the article. If it contains the specified keywords, the plugin will link to them.

Breadcrumb Navigation XT

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The word comes from the English link (link). This is one of the required processes. search engine optimization site. affects the position search results, gives authority. A well-thought-out and correctly implemented linking significantly increases the chances of an Internet resource to rank higher.

Separate external and internal manual linking.

What is external linking and why is it needed

Search engines take into account the link profile of the site and its authority. And if a site with high parameters links to a resource with lower ones, then it transfers some of its weight to it.

If sites with equal characteristics are made, or the young one refers to a respected Internet resource, both will receive authority to one degree or another, although not as high as in the first option.

The main thing is a properly organized process of linking the site.

The following method was popular in the past. A whole group of sites was created on which links to the promoted resource were published. It shouldn't have backlinks to sites on the web. However, now search engines track such systems and impose sanctions.

Internal linking

What does internal linking affect:

1. Usability enhancement.
   Consider transitions between articles, sections of the site. Make the user's stay on the portal pleasant and convenient.
2. Page promotion.
   The more links to a page, the more it has. But all links must be organic - their thoughtless placement will worsen the position of the site.
3. Increasing the link weight of pages.
   Any link to the page implies that it will add weight. Properly place links so that the necessary pages are promoted.
4. Reduced indexing time.
   Links help PS, among other things, to quickly find new pages and add them to the index.

To better understand what we are talking about, here are a few examples of internal linking.

• Navigation: breadcrumbs, header and footer links.
• Site map or sitemap. A page that generates links to all pages of a website. For a long time was considered a mandatory step in setting up the site. Today, more and more optimizers consider it an optional element. If we consider it from the position of weight, taking into account the number of references to it, its weight was minimal.
• Page processing (404 error). It is mandatory to set up an error page. This is necessary so that when search system will not be able to index the page that was deleted, the robot was offered an alternative using a redirect. So he will see that everything is in order, all processes have been worked out, there are no broken links, etc.
• Pages of questions and answers. Additionally, they allow you to make links for specific key queries.
• Links in the text of materials, designed in the form of words or phrases. From the point of view of promotion, this is one of the best ways that both PS and users will appreciate.
• Adding a list of links at the end of the texts.
• Making clickable menu items, blocks of related products, etc.

Internal linking schemes

There are three classic methods for placing links within a resource:

• The circular scheme assumes a sequential connection of pages one after another, while they all link to one, promoted, as a rule, by a high-frequency request.
• Asterisk. In this variant, all pages link to each other.
• Hierarchy. The classic version is from the main sections in sequence, from them to sub-contents. From them put down links to the title page.

But in fact, such schemes, as practice shows, have not given any noticeable effect for a long time. For each site, the scheme should be developed individually.

Popular services for automatic internal linking

Such services help the optimizer to assess the state of affairs on the site. They do not fully automate the linking process, but they provide the necessary reports. This allows you to build a competent strategy for building a link profile.

Service Google webmaster Search Console will generate a report on the link mass of your resource. From it it will become clear which sections are well connected with each other, and which are not.

There is also data from the analysis of search queries, based on which you can determine which keywords to make clickable.

With the help of Keycollector, Yandex Metrica and Yandex Webmaster, Serpstat can be evaluated semantic core, find high-frequency queries.

On the Internet, you can find plugins and scripts that automate the linking process. But don't rely on them. Search engines look closely at how the link profile increases. And if they suspect the use of black methods, they pessimize the resource.

Simple but important internal linking rules to help improve rankings

• Do not put more than one link from the page to the same page. Use the principle of the ring.
• If we are promoting a specific one, put down several links with different pages and give her more weight. And vice versa, remove external hyperlinks from those sections that we are promoting.
• Use anchors = key queries, write them in normal language without spammy constructions, using word order for people.
• Check links, clean broken ones.
• It is optimal to prescribe links where visitors will definitely see them.

Correct linking on the site is one of important points internal optimization. It is not needed to distribute weight between pages, as one might believe in the old fashioned way. These are the paths the user takes through the site. And you should lay them in such a way that he will definitely come to the completion of the target action. How to do this, we tell in a new post.

What is relinking and why is it needed

Linking is the "stitching" of site pages using links.

Linking can be internal and external.

Internal linking- This is the arrangement of links within the same site.

Tasks of internal linking:

• usability improvement (the site becomes convenient and understandable);
• acceleration of page indexing (search engines better understand the structure of the site - which pages lead where, which of them are more important);
• increasing the relevance of pages (due to the use of different keywords in link anchors, search engines better understand what queries to rank a page in search for).

Due to the correct internal linking, it is possible:

• improve behavioral indicators (increase the time spent on the site, browsing depth, reduce bounces) and, consequently, “pull up” positions in the search;
• increase the level of conversion on the site (purchases, requests, subscriptions, etc.).

External linking- this is the placement of links from your own site to other sites (sites, social network pages, directories, etc.). Do not confuse external linking with link building. When they talk about external linking, they mean outgoing links, and by link building they mean building up incoming link mass.

Tasks of external linking:

• providing users with access to useful information posted on external resources;
• indication of the primary source of data (for example, when quoting or translating);
• traffic redirection to partner and affiliate resources.

External links are useful for visitors because they do not need to perform additional manipulations to go to third-party resources. Moreover, search engines increase the ranking of sites that link to authoritative sites.

How to do internal linking

You can find many different linking schemes on the web - “ring”, “star”, “herringbone”, etc. In 2018, linking is based not on conditional figures, but on the benefit for visitors and, ultimately, the owner of the resource (after all user actions should lead to a conversion).

Collection of data for linking

If your site has been working for some time and has collected enough statistics, information about clicks on links can be obtained using the Link Map tool in Yandex.Metrica. You'll see which links are being clicked on the most, and you'll be able to spot patterns.

Fragment "Link Maps" Yandex.Metrica

But if the site is new, "Link Map" will not provide information. In this case, use Yandex and Google search suggestions, which are formed based on user needs.

Let's look at an example. Let's say you have an online hardware store. You want to place quick links to popular models from the Smartphones catalog page. To do this, enter the phrase in Yandex "buy a smartphone" and get a list of hints. Users who want to buy a smartphone are likely to be interested in cheap smartphones, Samsung smartphones and Xiaomi, popular models and novelties.

We write out all the “wishes” and, in fact, we get a list of pages that are worth referring to and that some users will definitely go to. Even if they do not buy the product, you will get an improvement in behavioral indicators, which means that the position of the site will grow.

Collecting hints manually is laborious. To simplify and speed up the work, you can use the "" tool in SeoPult. Specify a list key phrases, select search engines (Yandex and/or Google), region, rules and collection depth (maximum - up to 3 levels) and click the "Start scan" button.

The finished result can be downloaded in XLSX format.

The final report looks like this:

The report contains enough information to understand the needs of users and make high-quality linking.

In addition to search suggestions, you can use similar queries for linking, which are displayed under the search results.

The same queries are available in the Yandex.Wordstat service (right column):

To collect similar queries, another SeoPult tool is suitable - “ Collecting association phrases". It works similarly to the tool for collecting search hints discussed above.

Why did we dwell on the collection of phrases in such detail? The fact is that without understanding the needs of users, work on linking does not make sense. If you place links at random, chaotically, or, conversely, “circle”, there will be no targeted transitions on them.

Methods of internal linking

You can set up relinking on the site different ways- Below are typical examples of placing links between the pages of the site.

Main menu

These are end-to-end links that are contained on all pages of the site. AT horizontal menu they usually link to the page "About us", "Contacts", "Terms of payment and delivery", etc. It is not recommended to link to the main page, since it is usually linked from the logo and / or site header.

The link to the current page should not be active (for example, if you went to the "Contacts" page, then when you click on the "Contacts" menu item, the page should not reload). In addition, do not use more than 7 links in the menu, otherwise the perception of information may deteriorate.

Product menu (catalog menu, categories menu)

Two kinds of menu

When placing links in the product menu, pay attention to the following points:

• take into account only the most popular search queries (for example, hallways can be brown, light, orange, and whatever, but you have determined that users are most interested in white, black and black and white - these are the colors that should be indicated in the menu. If you specify too many links, the site will be inconvenient to use, which will lead to a deterioration in behavioral factors);
• in the names of sub-items, avoid spamming (for example, in the item "Hallways" you do not need to name the sub-items "Modular hallways", "Small hallways", etc. To understand the essence, it is enough to indicate only a descriptive characteristic - "Modular", "Small". Users and so they will understand that we are talking about hallways);
• add pictures to the section names (this move will help improve the visual perception of the site. In no case do not replace the text with pictures - the names of the items and sub-items should be in the form of text understandable for search engines).

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As a rule, recommendation blocks are used in product cards. Here you can display similar products (smartphone 1, smartphone 2, …), related products (headphones, Charger, …) or popular products from different categories. Don't draw complementary positions chaotically without any logic - this will not give the desired result.

Products can also be offered based on browsing history - in this case, the likelihood of clicks on links increases.

Reference links can also be placed on the catalog section page to clarify the user's request. For example, those who are in the category "Tables" can be suggested to go to the subcategories "Dining tables", " Computer tables", "Chairs". Again, this technique will allow you to unload the complex and voluminous catalog menu in the left sidebar.

For information sites, recommendation blocks look different: here it is important to involve users in viewing new pages with content. Therefore, blocks with interesting records are used, breaking news, the most popular pages, the most commented articles, etc.

tagging

Each product can be described by different parameters that cannot be included in the menu. For example, a wardrobe can be brown, made of chipboard, 100 cm wide, 50 cm deep. In order to simplify the search for products and site navigation, tags are used - links to specially created pages that group products of a given category.

You might object that all this can be taken into account in the filters. Yes, it can and should be done - put all possible search characteristics into filters. However, the filtering results are not indexed by the search robot, so the most popular queries should be placed on separate landing pages and referred to using tags.

Example of tags on a category page

Tags are also suitable for informational sites - with their help, similar articles are linked. Tag only those requests that are most popular (see above how to determine the demand). Otherwise, you risk visually making the page heavier. Keep a balance.

Contextual linking

These links are placed in the descriptive part of the page (for example, in an article) and lead to other pages of the site. Such links are rarely used in product cards, as they take users away from them. But on the main page and in the categories they are quite appropriate. For example, in the "Laptops" category, you can send users to an article with useful information about how to choose a laptop.

Linking directory section with info pages

If your store website has an information section, contextual links inscribed in the text help redirect traffic to commercial pages, for example, product cards, and increase conversion.

Contextual linking of an article with catalog sections and product cards

You can also link different articles to each other (we use this technique in the posts of this blog), but it is important that they are related thematically and complement each other.

Navigation chains ("breadcrumbs")

Be sure to use this linking method on all pages so that the visitor understands where he is and can return to the previous stage at any time.

It is better to use detailed chains that show the whole path to current page, not abbreviated ones (when only the first page and the "Back" link are indicated). Read more about making breadcrumbs in our newsletter.

HTML sitemap

This is a separate page that contains links to all pages of the site. It helps to understand its structure. This is useful both for users and for improving the indexing of pages by search engines. See instructions for creating a sitemap.

Here are some tips to keep in mind when linking:

• use only dofollow links;
• do not adjust linking to any rules - use the principle of common sense and benefit for visitors;
• it is not recommended to make excessive linking from product cards (for example, to pages about delivery and payment), this can lead the user away from the goal; place all the necessary service information right there in the card in a short form;
• avoid circular links (when the page links to itself);
• do not put too many links from one page (only the most relevant ones);
• do not link often from internal pages to the main one;
• pages that are linked from the main page are indexed faster;
• regularly check the site for broken links (that lead to pages with a code other than 200) and remove them.

How to do external linking

Many webmasters are afraid to link to external resources, citing the fact that the “weight” of pages flows through external links and this negatively affects ranking. Indeed, it used to be so. But in the yard of 2018 - search engines work on the basis of artificial intelligence, and for them, user satisfaction comes first.

For example, in the current article, when Yandex.Wordstat is mentioned, we put an outgoing external link. As a result, you do not need to go to the search engine, enter "Yandex.Wordstat" and click on the link in the search - you go to this service directly from the article. It's comfortable? Yes. If you are interested in an article, you open Wordstat, go between pages, test the technique described in the article and read it further. And nothing on this link "leaks", but the behavioral factors, on the contrary, are improving.

Despite the obvious benefits of outgoing external links they need to be set correctly. Here are the basic rules:

• each external link must be relevant, organically fit into the context (otherwise, search engines may consider that the link is placed on a paid basis and apply sanctions);
• if you are not sure about the reliability of the site you are referring to, add the nofollow attribute to the link - in this case, search engines will not index it, but users will be able to follow it;
• do not mask links with scripts;
• make links clearly distinguishable from the body text;
• use natural anchors (brand names, site URLs, index anchors - "link", "here", "instruction", "website", "useful resource");
• avoid anchors with a clear commercial coloring (with the words "buy", "order", "price");
• use surrounding text to let users know that after clicking on the link they will be redirected to an external resource;
• be sure to set the opening of external links in a new window - otherwise, behavioral indicators will suffer.

If you follow these tips, outbound links from your site will only work in a plus.

Relinking a website is not an easy task.

To solve this problem, you will need to analyze requests, study the behavior of site visitors, determine which pages and how will be linked to each other. If you find it difficult to do it yourself, you can enlist support

Linking is a must for every website. A guest of your resource, by clicking on a link or through a search engine, receives necessary information, and also receives an addition to it or finds something interesting for itself by clicking on internal thematic links.

Let's learn how to properly carry out internal linking, what internal site optimization is and analyze the methods of its promotion.

Linking is the linking of pages of several or one site using links.

Linking a site is an important part of its SEO-optimization, and is also the most effective method of its promotion.

Thanks to a properly organized system, you can significantly increase the position of the site in the main search engines, namely Yandex and Google:

Types of linking

Experts divide linking into:

• external;
• internal.

External linking

This type of linking involves placing links on the pages of one site to another. And since each link has a certain weight, such a redirect to another resource increases the performance of the latter.

At the same time, it should be remembered that a link with a thematic anchor (a keyword that is perceived by search engines and affects the ranking of the resource) will have a greater advantage.

When placing anchors on your site, you need to remember that from keyword depends on the weight of your site. It is best to use high-frequency (HF) queries on the main page of the site, since it has the maximum static weight:

External linking of site pages is considered the most effective and significantly increases its ranking. However, in order to properly organize it, you should approach this competently, namely, post a link in a suitable place for this, which will correspond to the data of the resource.

At the same time, it is necessary to make sure in advance what type of linking is needed for this particular site.

Why do you need a site relink?

If stick enough simple rules relinking pages, you can achieve incredibly high results:

• promoted pages should not have external links;
• relinking must necessarily go in a circle. Only in this case, the weight of the links will not depreciate;
• the promoted page of the site should be linked exclusively from different pages;
• keywords, namely anchors, are much more effective than links without anchors.

What is internal linking and why is it needed?

Internal linking is an integral and important factor in the internal optimization of the site. Its main goal is to increase the statistical weight of the internal pages of the project.

As mentioned above, when promoting the main page, it is best to use high-frequency queries, and on the secondary pages, it is appropriate to choose mid-frequency (MF) queries:

Thus, the internal optimization of the site is the connection of its internal pages.

Key benefits of internal linking:

• it should be done only one single time;
• thanks to it, you save a lot on purchasing paid links;
• with the help of properly organized internal linking, it is possible to organize website promotion on some medium-frequency and low frequency requests;
• she represents free way increasing the link mass of pages, as well as their statistical weight.

Low-frequency (LF) queries are most often used on third-level pages:

Linking as an element of internal site optimization

Today there are two basic schemes, on which internal linking is performed:

1. Hierarchical

   In this case, each of the resource pages refers to the same one. In this case, only one of them receives an increase in statistical weight, which is the maximum;

2. cyclic

   The following scheme operates here: one document refers to the second, the last to the third, and so on.

   Thus, there is an increase in the statistical weight of the "snowball" type, and the more pages of the site take part in this, the more weight is gained.

When performing internal linking of links, one should take into account the fact that search engines always take into account their text and "make certain conclusions for themselves."

If you create relinks with any keywords just to get a link, you will subsequently lose the prospect of increasing the page rank for the main keywords.

If you properly organize anchors and anchor sheets, then in addition to the increased static weight, you will also receive an increase in the position of the resource for the key query.

• if possible, try to link to the main page from internal ones using the same URL;
• if there is a link to the same page, then do it with different anchors;
• do not put more than 3 links in one material;
• when new content is added, it must be immediately referenced to and from it.

Basic information for beginners

If the linking is organized properly, then such a resource in the eyes of the search engine will look much more relevant.

Therefore, we propose to consider the basic rules of competent linking:

1. Always try to link to promoted pages, as this will allow you to distribute part of the link mass to them;
2. All internal pages of the site should lead to the main page with a link. So each of them will give it a little statistical weight. Thanks to the well-coordinated work of such a system, checking the pr of internal pages will grow to at least one;
3. The links themselves are recommended to be placed directly in the text, however, sidebar and footer linking should not be limited, since the search engine may take them for navigation and simply not pass them along;
4. No need to go overboard with internal links. It will be enough 3 from each page. At the same time, the total number of links should not exceed 150, since the more there are, the less they transfer weight;
5. It is not recommended to link to the same page using the same anchors, because search engines tend to stick together identical ones. Accordingly, there will be no benefit;
6. At the end of each article, insert the block " Articles on the same topic". However, this principle should be used only if it is appropriate;
7. It is recommended to create a link for each new article. That is, when adding new content to the site, you should make links to it from already written texts on the same subject. At the same time, the same is done with the new article, in which links to the old one are affixed;
8. Organize a site map, which will contain links to all pages of the resource;
9. Use an anchor in the link;
10. There should be no external links from the pages you promote;
11. The article with the highest statistical weight should not be idle;
12. The more pages a resource has, the higher the effect will be;
13. Statistical weight must be applied rationally. For example, link from the promoted page to the internal one in such a way that the user eventually returns to the first one;
14. The URL of the resource pages must have normal view(CNC).

We hope that this article was useful for you!