When selling various goods and services on the Internet, simplicity is the key to success: the clearer and brighter the virtual offer, the more sales. And in this case, the landing page combines all the advantages of simplicity, speed of perception and convenience for buyers. Most online entrepreneurs choose this tool to sell goods and services on the Internet.

General Landing Principles

It is not difficult to understand what a landing page is: it is enough to imagine a commercial offer on the Internet, in which all the characteristics of the product, its advantages, description, benefits and purchasing functionality are laid out on one page.

It is enough for the user to quickly study the page and place an order: the whole procedure takes a couple of minutes and requires a minimum of clicks.

The landing page is maximally adapted to the needs of the buyer: all the buttons for registration and purchase are located in a prominent and convenient place, and the client does not need to navigate the site for a long time. This is the advantage of a single page website.

Create a landing page for free!

Increasing the sales conversion of a one-page (landing page)

The basic principles of a good selling site are simple. The landing page should:

• attract the attention of the visitor;
• provide the necessary information;
• provide profitable opportunities;
• motivate to make a purchase right now.

Text formatting

Text formatting does not attract a visitor, but this process does the main thing: it creates an impeccable perception of the text. Selection of colors, breaking text into paragraphs and highlighting key points, decorating text with images and graphics, all this improves perception and provides not only readability, but also information content.

It is necessary to influence the buyer's interest both by the persuasiveness of the text and its emotional potential. The text should equally contain information that can tell about the properties of the product, and an emotional charge that justifies the value, benefit, and effectiveness of the product.

John Kennedy in his book Sales Letter” reveals some of the theses of commercial techniques in the text:

• the text should evoke the feeling that the purchase of the product will somehow change the life of the consumer for the better, make it easier, make some processes faster, etc.;
• the cost of the goods should be lower than the value of its properties, that is, the buyer should feel that by paying a certain amount, he gets more as a result;
• text and design must be oriented to requests target audience, for which an average consumer portrait is formed, and its requests are calculated;
• the text should equally satisfy the needs of people of different temperaments, providing both real facts and emotional speech elements ( so-called "hot cognitions");
• the text should contain elements that arouse interest in reading: intrigue, humor, and even negative points;
• the text must necessarily induce to make a purchase immediately, for which time barriers are used: limited time discounts, promotions and gifts at a certain time, etc.;
• Selling graphics, illustrations and photographs are elements that can evoke emotions, so they must be present in commercial texts.

Creating a Single Page Website in the Wix Builder

For those who want to create a landing page (landing page) with their own hands, a lot of online designers are offered. One of them is a website builder. wix. Let's consider how to make a one-page site with it, without programming skills, and without knowing HTML. As an example, consider the process of creating a landing page for the sale of FuelFree fuel saver.

When switching to home page wix online designer, you will see a simple and uncluttered interface. The system offers to start creating a landing page without the need to study any complicated instructions and recommendations. Just click the "Create a site" button, enter your registration details, and you're good to go.

Create a landing page for free!

If you wish, by scrolling down the window, you can get acquainted with the features of the constructor, its advantages, etc. We will not dwell on this, but let's start creating a landing page from scratch.

After registration, you will be asked to choose a template for the site. A notable feature of this constructor is just a huge selection of templates, which are divided into thematic groups for convenience:

To choose " basis"For the one-page we are creating, select the item" One-page"-"Landing" in the list:

After that, the designer will prompt you to select the appropriate template. Since there was no option suitable for our topic, we will take any that we like in terms of structure. By clicking the "Editor" button, you will be taken to the template editing section.

IMPORTANT. Before choosing a template for a site, you can evaluate its performance. To do this, click the "View" button, and the constructor will redirect you to a section with a really working example based on the selected template:

After choosing a template for a landing page, you get to the editor, where the work on the site will be carried out. Before starting the process creating a landing page, you can watch a short video explaining how to work with the system:

Work on a one-page site in Wix is ​​carried out in a convenient visual editor. The selected template is presented here as a set of elements (pictures, text fields, forms, buttons, etc.). In the left part of the window there is a menu for working with the created site and its elements. Let's briefly consider the purpose of each of its points.

1. Item "Pages". Designed to work with site pages ( adding, deleting, setting display, etc.);
2. Item "Design". Here you will find the tools you need to work with website design. For convenience, they are divided into subgroups for working with the background, color schemes, fonts, etc.;
3. "Add ". With this item you can add to your one-page various elements: text fields, buttons, various forms. The constructor library contains just a huge selection of such elements.
4. App market. It's own app store and useful additions for site. Here you can find a lot of paid and free apps for a web resource ( weather widgets, trading applications, etc.);
5. "Settings ". Using this item, you can configure various parameters of the created landing page ( SEO, work with statistical data, social settings, etc.).

There are also icons here, by clicking on which you can see how the landing will look on a computer or on a mobile device:

In the right part of the window, you will find the buttons required in the template editing process ( action rollback, preview, saving current changes, etc.).

Create a landing page for free!

Advice . Creating a one-page website online Wix Builder, periodically (and preferably after each change) click the "Save" button in the right upper corner editor. The first time you save, you will be prompted to enter a site name. You can do it now, or later, before publishing:

So, for starters, let's change the background image of the selected template to the one prepared in advance for our one-pager. To do this, click on it with the left mouse button ( the picture will be highlighted with a blue frame) and select " Replace photo»:

Next, the constructor will prompt you to select the appropriate option from your library ( by the way, it is rather big, and this applies to all elements offered by the designer), or upload your own. To add a graphic element prepared in advance, click in the window that appears, the button " Upload photo»And specify the path to your image:

For fans social networks you will like the ability to add photos from your accounts to them in the designer. On the this moment Wix supports this feature for Facebook , Flickr , Instagram and Picasa .

After adding an image to the system, it is saved in the My Photos folder. To set it as a background, click on the image with the left mouse button and click the " Change background" button:

IMPORTANT. If after adding an image to the constructor, you decide to make some changes to it, you can do it right in the constructor. For this, there is a built-in graphics editor. Of course, it cannot be compared with Photoshop in terms of functionality, but the proposed features will be enough to make minimal changes to the photo. To enter the editor, select the gear icon:

After that we get:

To remove an obstructing image mobile phone just click on it with the left mouse button and press the Del key on the keyboard. You can also do with other unnecessary elements.

Now we have a landing page with a thematic background image, without the extra element from the "parent" template:

It can be seen that, due to the fact that we did not guess the size of the background image, the online designer independently “paved” the background for them, duplicating the image. Solving this problem in Wix is ​​not difficult.

To do this, click on the photo with the left mouse button, and in the menu that appears, select " Settings». Then in the window that appears, in the drop-down list, select the appropriate item, after setting which the image will take the desired look. In our case, this is " Crop":

Now let's remove unnecessary inscriptions in the header of the site being created ( selecting them and pressing Del on the keyboard), and edit the rest to suit our purposes.

Text field with title " The future is in your hands»We will remake it for our one-pager. To do this, drag it up a little ( left-click, and while holding the element, drag it to a new location) and change the style. To edit the inscription, use the item " Edit text”, by clicking on it with the left mouse button, after which a window will appear, similar in functionality to MS Word:

Lead desired text, select a suitable color and background for it, and close the editor. If necessary, the text field can be resized by dragging the frame highlighted in blue.

As a result, we get:

In the same way, you can edit other text fields on the selected template.

IMPORTANT. In the process of work, carefully make sure that there are no extra elements from the "parent" template, such as, for example, these:

Initially, they are intended for posting links. You can remove them, or "hang up" some of your links. If everything is left as is, broken links will appear on the landing page, which is not very good for promotion.

Create a landing page for free!

Working with Media Elements

In the header of our landing page, it remains to edit the button. You can change an existing one or add a new one. To understand the constructor in more detail, let's remove this button and add a new one instead. This will help you later when adding other elements to the site ( since it is done in all cases in the same way).

So by removing the button Download app", go to the" Add"And select"Buttons and menus"in it:

Click on the item "Button" and new element will appear on the page. You can resize the button and drag it to the right place:

To change button settings ( add a link, change the inscription, color, etc.) click on it with the left mouse button and select " Settings». Here, enter the text that will be displayed on this element, and also specify the link where the button will lead to. Also in the window that opens, you can change the color of the button and many other parameters:

As for the link, you can choose from several options:

For our page, it would be advisable to organize a transition from the button to the order form, which is located at the bottom of the page. To do this, you need to put an anchor near the form and make a link from the button to it. To add an anchor, select the appropriate item ( it is located in the "Buttons and Menus" subsection of the "Add" item of the left menu):

Everything, the task of creating a one-pager is completed. You can start publishing.

Create a landing page for free!

Website publishing and SEO settings

Considering how to create a one-page on Wix, it is necessary to mention the preparation of the site for promotion.

Before publishing the site, go to the "Settings" menu item in the upper left corner of the workspace and select " SEO». Here you can enable site visibility for search engines, prescribe keywords, title and description, which will be displayed in the corresponding meta tags.

ADVICE . If you have several pages on your site, you can set SEO parameters for each of them. This is done by going to the "Pages" menu item:

Now you can start publishing. To do this, click the corresponding button in the upper right corner, enable the proposed functions ( or turn them off) and click the Publish button. The created one-stopper will be placed on the third-level domain and will be assigned the address you entered at the very beginning of the work ( and if you skipped this step, then you will be prompted to choose a name for the landing page at this stage).

Paid plans for the successful operation of your landing page

We looked at how to create a one-page website for free in the Wix constructor. However, in order for your resource to be successfully promoted and inspire more trust among customers ( the free plan has ads on it), it is advisable to switch to a paid tariff. To do this, go to Personal Area and select the "Upgrade" item for the corresponding site:

After that, you will be taken to the selection page tariff plan. The Wix online builder offers several options for paid plans, within which you can get various services, including:

• the ability to connect your own domain or one provided by the system for free;
• using a favicon for a website;
• connection of statistics;
• hosting from Wix, etc.

Wix pros and cons

So, having created a landing page in this constructor, the following advantages can be distinguished:

• ease of use: any user can deal with Wix;
• a solid built-in library of various media elements and graphic files;
• the ability to configure SEO parameters for website promotion;
• good selection of premium rates.

As for the shortcomings, in this price category they just don't exist.

Create a landing page for free!

Conclusion

Wix- a constructor that is perfect for creating a landing page and other types of sites. The user will not need to get into the code and deal with it: everything is done easily, in a convenient and intuitive editor. Those who decide to use the services of this designer will like a considerable selection of template options and a rich library of media elements.

The key thing in a landing page is a commercial offer, its presentation and the order of blocks, the structure, passing through which the visitor performs the target action. In a short time, the page should arouse the interest of a potential client. The first screen plays a special role - it must be intelligible, promise benefits and show the action to obtain them.

From a technical point of view, it is not difficult to assemble a landing page - it is only one, there is not much content on it. Can be done in a couple of hours. The main thing is to know how to hook the client. Efficiency depends on many factors. One of them is understanding the target audience of the product / service, from which a suitable offer is presented.

When selling pink headphones with rhinestones, it is better to put pressure on emotions - design, sound volume, and so on. It is unlikely that bulletins about the material of the wire, emitters and structural strength will be appropriate. Having set up a camping tent, on the contrary, it is worth emphasizing practicality - weight, dimensions, wear resistance, convenience. Products have different buyers, they need different arguments.

From what blocks to assemble a one-pager?

All landings are the same: a page of sections with several scrolling screens, revealing the benefits of a product/service and allowing you to order them immediately. Questions arise: what blocks to use, in what order, how to fill them, how best to do it? This is a whole science. A simple task by ear, which should be solved delicately, with knowledge of the matter. Otherwise, you will not see a decent conversion.

The most convenient option is to create a one-page site in the constructor with a visual editor, profile templates and a set of suitable blocks. For a long time, through trial and error, marketers have identified, let's say, the classic one-page structure, leading to good sales with the successful implementation of other points. This principle is used in the templates of many site builders. So, without knowing the theory, people publish effective pages from a ready-made framework.

Most landing pages are similar to each other - the same blocks, elements, but different offers. This structure works, which is good for everyone: when choosing a product, the buyer will be happy to meet a suitable, convincing offer as soon as possible, and the seller will receive revenue. Classically tailored landing saves time and effort to the participants in the transaction. Its structure is as follows:

This structure works in most cases. Of course, some blocks may be missing (for example, about the audience or numbers), something may need to be added depending on the nature of your offer. In addition, the design of the landing page and the text component play a role. That is, it is important not only what you show, but also how it will be served. Let's talk a little more about this.

One-page design and commercial text

Landing does not require any special, unique design in order to be effective. You can use the standard profile designer template without any noticeable modifications and still sell well. This is not surprising - in such templates everything is already set harmoniously: colors, fonts, element sizes.

The main thing is that nothing interferes with the perception of information - text, images, icons, forms, diagrams, etc. In this sense, the selection of colors and text formatting have great importance. Key points should be highlighted by size, color or something else. For example, a button should not blend into the background, nor should title fonts.

If you are not a designer, we recommend that you simply take a suitable ready-made template and add your content based on it. Honestly - buyers generally do not care what means the page is made of. Anyway, 99% of landing pages are similar to each other. Presentation and offer are important.

Text for a one-pager is very important. This is not a journalistic style. This commercial text is an important element of closing a deal. How to influence a potential buyer. It should sound simple and convincing, contain both practical information and emotional, evoking the impression of acquisition value, profitability.

General principles writing commercial text for the landing page are as follows:

• The value of the properties of a product or service must be higher than their cost - the transaction must seem profitable. Paid less - got much more;
• The buyer should get the impression in the text that the product will change something in his life for the better - it will simplify, speed up, make it more stable, etc.;
• When formulating the value of a product, you need to take into account the portrait of the average representative of the target audience. Focus on his requests, cover doubts with text, show realistic benefits arising from product properties and needs;
• The text should not be too insipid, write in a variety of ways - use intrigue, light humor somewhere, you can even add a little negativity for contrast;
• The necessary effect of a landing page is an immediate order of goods. Use barriers that increase the value of the offer: a temporary discount, a sale until such and such a day, a gift when purchased at a certain time. All this usually stimulates to action.

As a result, what impression should a one-page site produce? It's simple: grab attention (juicy headline with USP, tasty first screen image), provide enough information to make a decision (testimonials, presentation), show the benefits of the deal (shootouts), persuade to immediately make a purchase (capture form, button) . In general, the offer should be of interest so quickly and convincingly that a person clicks on the button. If he leaves, he will most likely forget about what he saw.

The technical side of creating a one-pager

The above theory requires an engine to implement. You need to collect and publish the landing somewhere. Monitor his statistics, advertise, test various trigger options, and more. We need a technical base. The best contender for this role is a profile designer. There is no easier and more convenient way to get to the conversion. Beginners have no options at all - everything else is more complicated, it just won't work without knowledge.

LPGenerator is the best one page website builder

The most affordable among all designers with a visual editor. There is nothing better for its price. It just so happens that the template structure is perfect for creating landing pages - responsive block layouts that are easy to assemble and work well. To implement the classic selling structure described above, there are enough opportunities - this is the main thing.

uKit is ideal for those who want to quickly and inexpensively try to collect conversion - learn a little, managing with little bloodshed. Literally in 1 evening you will make your first lead generation page. 15 minutes to create the structure, the rest of the time - to fill in the text, upload / arrange images and all sorts of settings like connecting a domain, analytics, SEO, SSL, social networks, etc.

You get a couple dozen out of the box one page templates good quality. They are assembled from ready-made blocks of the visual editor and filled with thematic content. You can choose any and adjust it to the classic structure/offer. This is the most rational option - something will initially be as it should be, add or remove something. It's easy.

Landings in uKit are formed from blocks and widgets: card, price, timeline, contacts, timer, stages, table, callback order, online consultant, gallery, header, footer, benefits, reviews and other elements. Build it all up right order, fill in the content, and you can publish. Design, fonts, colors and effects are customizable.

The mobile version of the page can be edited separately from the desktop one. The menu of a one-page site will contain anchor links to individual blocks. You can customize the appearance of pop-up windows for different situations. There is a built-in store with online payments and a nice showcase. SEO is standard - meta tags, connecting Yandex/Google analytics and other integrations.

uKit Audience

Entrepreneurs who have no idea about website development, beginners who want to try their hand at generating leads. Suitable for everyone who wants to launch a classic one-page website inexpensively and without unnecessary troubles.

The cost for 1 month when paying immediately for the year (without promotions, discounts and promotional codes):

1. Premium ($4/month) - a tariff plan suitable for creating a landing page, everything except the store (online payment, shopping cart, etc.).
2. Premium + ($8/month) - all the same plus extended statistics and access to premium templates.
3. Store ($9.6/month) - activation of the shopping cart, delivery settings, payment and more.
4. Pro ($12/mo) - Unlock access to the page code editor and create your own color schemes.

Life hack: the cost of any tariff plan will be reduced by 25% after entering the promo code "SITE-BUILDERS-25". So, the first tariff will cost $36 instead of $48 per year.

Pros:

• Simplicity, speed of development;
• Low cost;
• There is everything you need to build the right landing;
• Responsive templates of good quality;
• Full set communications - forms, pop-up windows, ordering a call, consultant, social networks, etc.;
• Backup page in 1 click;
• Free connection SSL;
• Ability to connect amoCRM;
• Often there are promotions with bonus months, super discounts and other things;
• Good tech support.

Minuses:

• The average degree of depth of block customization;
• There are no built-in tools for conversion analysis;
• Not suitable for professional developers - designers, web studios and others.

Summing up

To publish a successful landing page, you must have a product / service and a clear idea of ​​\u200b\u200bwho will buy it. Based on the portrait of the audience, all texts for the page are written, images and bullets are selected. By the way, images with eyes and faces of people in general work well on the first screen. Perfect - pretty girl face close-up, if its use is appropriate for the presentation of a product / service. Causes sympathy, trust, relaxes, softens the transition to a deal.

We recommend using the classic structure of a one-page site - you don't need to invent anything. Adapt your commercial offer to it and publish the page. With the proper level of performance (texts, design, selection of images), the conversion will be. But not out of thin air, we need visitors. Consider the need to purchase contextual / teaser advertising, targeting Vkontakte and other social networks. Without this - nothing.

By itself, such a site has too little weight for traditional SEO promotion. We'll have to work and invest extra money for the sake of more. In the normal course of the process, investments are returned very quickly (often right on the day the ad is launched). Nevertheless, be sure to fill in the parameters of the page meta tags (and alt for images), insert a few keywords (a pair of HF and a pair of LF), enable the collection of analytics.

LPgenerator.ru is the best one-page builder with no gaps in functionality. Everything is there out of the box, you can not connect anything, getting a good profit from the pages. Suitable for everyone who wants to earn money by creating landing pages, and live on this money. as the main job. It's real, but it takes a little figuring out.

easy way get started, get your first leads. Everything is simplified here, but the essence remains the same: you will be able to assemble the right landing page according to the structure we have described and earn on its conversion. In both cases, the pages will need promotion - this requirement does not depend on the platform used, in the niche of creating one-page sites it is the same everywhere.

Choose a product and follow the given recipe - repeat the steps, implement ideas and get a landing page that will definitely sell if you invest in advertising. LPG or uKit? Take the appropriate one, depending on the seriousness of the mood. It's better to focus on the right implementation than to get hung up on technical means. Both constructors are good, the main thing is to correctly apply their capabilities.

A landing is a special web page created to sell certain goods or “enticing” users to perform some actions (subscription, registration, application, etc.). A little bit later this concept has become a synonym for the corresponding type of sites, where all information is placed within one page. Such projects can be considered an alternative to the so-called business card sites, and, it seems to me, more effective. Today we will try to create a landing page and consider the key points of this issue.

In fact, there are niches on the Web where all the necessary data about a company can be placed in one Landing page, beautifully arrange it, getting rid of unnecessary menu transitions. If we recall the project discussed earlier, then most often there are portfolio, image, event sites, with information about specific products / applications, etc. In all of them there is not much information, the emphasis is on several key points. If this is, for example, a portfolio project, then the author adds examples of work, contacts, information about himself, a list of services.

The fewer unnecessary distracting elements, the more effective the Landing page. Although, if the purpose of the site is to reveal the abilities of a web developer or illustrator, you can see a lot of creative solutions on the site. With the functionality of landing pages, everything is fine: for navigation, an anchor menu is often used from above or on the side, which redirects the user to certain places / blocks on the page; some of the information can be loaded through scripts with pop-up windows or sliders.

Creating a Landing Page in Wix

The inspiration for the post was an interesting article from the Wix blog, which talked about how an ideal landing page should look like. It contains a couple useful tips to develop beautiful and effective landing pages, in particular:

• First, the page must not be reloaded. extra elements and it really should be only one (anchor menu).
• Fit graphics harmoniously into the overall design of the site. Choose pictures that are bright and attractive: there are such pictures in any field - tourism, institutions, food, etc.
• The text should be legible, you should not use a lot of fonts - yes, they are easily added to Wix, but limit yourself to two or three.
• Try to formulate a couple of calls to action or enticing headlines if you need to sell a product / service. You can add big beautiful buttons "subscribe", "order", "get", etc.

Using these tips, we will try to implement a landing page on Wix that would satisfy all the criteria described above. To do this, first of all, go to the website builder itself at ru.wix.com. If you are not familiar with it yet, you can read about the capabilities of the service on the site and see the available templates for your projects, etc. Recently, by the way, in Design Mania there was an article about where it was considered latest update systems.

To directly start working on the site, you need to register (for convenience, there is a quick login via Facebook and Google account). Next in top panel choose one of your existing projects or create from scratch.

For the new site, you will need to choose the appropriate design. The Wix Layout Catalog has a special section called Landing Pages. Under each object you will find a small description of the subject to which it belongs: application, software, stub before opening, music.

Although, in principle, you do not have to limit yourself to this category, but you can look for layouts in others. Perhaps some other unusual design will attract you more, but making it a one-page Landing page in Wix is ​​a matter of technique.

If you don’t know what should be in the landing page, you can look at the layout structure from the corresponding category and transfer it to a regular template. Or look at the work of other developers on the same OnePageLove or in . If you will create a one-page portfolio site, then a couple of tips. In short, you can choose any layout from the Wix catalog and convert it to a one-page layout. This is not difficult. For example, we decided to use the following template from the "Design" section - "Portfolio".

Removing extra pages

Let's get rid of the extra pages first. In the layout, descriptions were initially created for each project, which are loaded when you click on the pictures. Therefore, click on any image in the collage and select the settings icon.

Here, firstly, we change the parameter "When clicking on the photo" to the value "Opens in a new window", and secondly, we hide the display of the title.

If you select the “Replace photo” item in the pop-up settings panel, you will be taken to the image loader for this block. Remove links from each image. Also in this window add your work from the portfolio.

Finally, just remove the extra pages from the site.

Anchor Menu for Wix Landing

Step number 2 - create an anchor menu. In principle, there are different implementations: someone does it from the side, someone from above. This template already has one menu item "Home" in the header, and we will develop it. For this:

• Click on the menu, select the navigation item.
• On the side in the opened list of pages, add a new one, type = link.
• For the link, specify the “anchor” option + determine which anchor link should work (there you can see a useful link to the article “How to work with anchors” in the window).

In the menu, of course, you can change the style of design, if necessary.

Let's create another anchor for contacts, for example. Click on the icon for adding a new element, select last paragraph"More", where you find the anchor element. We insert it in front of the contact block and name it accordingly.

After that, add a new button to the menu, as we did above.

As a final touch on creating a landing page in Wix, we will fix horizontal navigation when scrolling the page. For this:

1. Move the cursor to the site header without hovering over the menu - you will see the inscription "Heder".
2. Click the left mouse button, and the header parameters panel appears - select the settings (gear icon).
3. In the window that opens, activate the option "Fix the header."

Save all changes and click the "Publish" button in the upper right corner of the page. After that, you can check how your menu works. It should move along with scrolling and redirect the user to portfolio and contacts when clicked.

Additional elements

Purely by chance, we stumbled upon one interesting element that may be useful to you when working on a landing page in Wix. It's about a pop-up window. Select applications from the App Market in the service menu on the left (see screenshot below), and then write “popup” in the search bar. We need the "Lumifish Popup" option.

Despite the fact that the free basic version has some limitations, the tool can be used to attract the attention of visitors. Often, with the help of such pop-ups, they collect subscribers or focus on important information(promotions, sweepstakes, etc.). In the settings block you will find a couple of options that you can change: texts, images, fonts.

Sorry, in free version only 2 templates and there is no way to insert a link, but in some cases plain text will suffice. There are settings for the appearance of the window - once a week / month or every time for the same visitor when entering the site.

In general, there are many interesting features among the applications - I advise you to look at the catalog of popular / selected solutions. There you will find, for example, social links, a counter, a contact form, a payment button, cards, etc. However, do not forget that we created the Landing page in Wix, so it is not advisable to litter the page with unnecessary elements.

In general, working with this website builder is quite simple. it is best to try the service yourself in practice - you can do it absolutely free (including publishing your page online). If you have any questions, please contact technical support or see the help section in the editor.

You can say that the number of templates is important, you can say that you need simple functionality, you can say that prices play the most important role, but we must not forget that user support is not in last place.

If it were not for that very responsive technical support that answers questions 24/7 within 5 minutes, LPTrend would be a confident middle peasant. But it is, and that is why he occupies one of the highest lines in different tops of designers.

• Number of templates: more than 60. At the same time, landing pages are made according to interesting templates that were made by experienced marketers. Conversions on such one-pagers are quite high.
• Buying domains: Yes.
• Prices: Immediately after registration, a free plan for 8 days is activated. After trial period it is proposed to take one of the tariffs, which differ only in the number of created one-page pages: for 1 - 500 rubles / month; for 10 - 1000 rubles / month; For 10+ - 2000 rubles / month And the service also offers to create a thematic selling video for 7900 rubles per minute of the video and the creation of a turnkey landing for 6900.

Outcome: Solid, interesting and inexpensive service with the possibility of ordering a landing page. good functionality, stable work and adaptation of landing pages for mobile devices make this constructor interesting for pros and beginners.

Tobiz

Russian designer, specially sharpened for the creation of one-pagers. Agree, you rarely see a Russian development that actually entered the market and gained a foothold there.

Tobiz is just that option. For 2 years of the service, the creators have managed to find their audience, which at the moment is more than 1,500 thousand webmasters.

• Number of templates: more than 270 templates of various topics. At the same time, most of them are beneficial to use as a sample - sites are created from separate blocks.
• Is it possible to change the structure and add your own design: Yes.
• Buying domains: Yes.
• Prices: a 14-day trial period, after which several tariffs will be available, the cheapest of which is 450 rubles per month.

Outcome: A strong Russian middle peasant - that's how you can characterize the designer. There is nothing outstanding, but at the same time there is a good system, a knowledge base with all the features of the service and tips for creating landing pages, as well as a simple interface and clear functionality.

Wix

It is simply meaningless to say something about the popularity of this designer. on TV for an IT product is not exactly new, but there are many other, cheaper promotion channels.

But if the developers have launched expensive advertising in the media, then they are confident in themselves and their product. High-quality, beautiful and simple constructor - that's what we can say about Vicks.

• Number of templates: 17 + it is possible to completely change each of the templates.
• Is it possible to change the structure and add your own design: Yes.
• Buying domains: Yes.
• Prices: The trial period is unlimited, but you will have to work with advertising and without your own domain. You can create ad-free landing pages for $99 a year, but if you catch a promotion, it costs $49.

Outcome: In terms of landing page promotion, Wix leaves a lot to be desired. And from this all his troubles. For business cards and regular sites, the designer is ideal. But for landings, there are better options.

Umi

By the end of 2015, the number of sites created on the Umi constructor exceeded 1 million. A fairly solid indicator for work since 2011.

The main feature of Yumi is the transfer of sites from one system to another with full preservation of positions in search engines. Whatever it was, but at least take a closer look at this constructor is worth it.

• Number of templates: Over 550 layouts, some of which are responsive.
• Is it possible to change the structure and add your own design: Yes.
• Buying domains: Yes.
• Prices: First, a 15-day free usage mode is activated, after which the cost of using the service for creating landing pages will be 490 rubles per month of use.

Outcome: To create and launch the first landing, Yumi is just perfect. At first, it will be possible to use only free widgets, and with the passage of time and an increase in demand, various paid gadgets will be added. In terms of price / quality ratio - one of the most interesting options.

Nethouse

A young, developing and interesting designer for business cards and one-pagers. Shops are the main specialization, so the functionality for landing pages will be somewhat curtailed.

• Number of templates: 5 sections for sites with up to 40 different templates. To be frank, it's sparse. Pleases only the opportunity to make an independent design.
• Is it possible to change the structure and add your own design: Yes.
• Buying domains: Yes.
• Prices: one of the most affordable - 248 and 415 rubles per month of use. The free trial period is unlimited.

Outcome: It is best to work with Nethouse when creating an online store. For a landing page, the functionality and number of templates is quite average. But if you want "cheap" and clumsy - working with Nethouse is quite simple and profitable.

If Diafan is a constructor, then you can safely call all computers Tetris. Of course, it has a few constructor features like templates, clear interface and a fairly simple site creation system, but at the same time, in what other constructor can you just take and buy out your entire site, transferring it to another?

In which service will you only need to pay compensation for the template and you will get a full-fledged website without being tied to anyone? And if you add standard CMS gadgets to this, like a bunch of widgets, full-fledged promotion and customization of templates with using HTML and CSS.

• Number of templates: Everything is very sad here. For landings, there are only 6 ready-made templates that can be customized, but it will be very difficult.
• Is it possible to change the structure and add your own design: Yes.
• Buying domains: Yes, you can even buy a site and transfer it to another service.
• Prices: A test period of 21 days, after which quite affordable tariffs are 480 and 980 rubles per month.

Outcome: For beginners, definitely not. And for businessmen who do not know the basics of programming - no. And in principle, for beginners who are just starting to deal with one-pagers, this will also not be the best option. Baptism of fire in the thick of the battle - that's what will happen to those who decide to use diathan as the first designer. But for webmasters who have been working in the field for more than a year, diafan is an ideal option.

Ucraft

Tip 3. If possible, use a unique design.

Contrary to popular belief, only a fraction of site names are remembered. Most of the portals are guessed by design and decoration. Especially if you have visited such a site several times.

Having a template site design is fraught with two complications: mistaking you for another site, and mistaking another site for you. You do not want your design to be associated with some user with scammers?

In addition to these reasons, there is another commonplace - template designs are very dull and boring. In most cases, this is some kind of standard hodgepodge of the same type of text, pictures, and something else that came to the mind of a discouraged designer. Something really high quality will cost money.

But don’t despair, getting a good landing page design can be easy: you can buy the design you like in the designer’s internal store or order it from . In any case, the work of an average hand will cost no more than 5-7 thousand rubles.

Tip 4. Be careful about advertising.

Two parameters affect the effectiveness of a landing page: its appearance and advertising. And if with him appearance we have more or less figured out, then advertising has not yet been touched upon.

A well-tuned advertising campaign is the key to a successful landing page. At the same time, you must understand that it is not the number of contacts left, not the number of visitors and not the volume of questions that you are bombarded with. potential clients- an indicator of how cool the landing page works. First of all, he must sell.

Precisely in order for it to sell, you have to mess around with advertising a lot. Choose, analyze her preferences, put pressure on weaknesses, use the strengths of your product.

Whether 30 or 300 people click on it may depend on how well you choose the image for your ad. That is why before blaming the fact that the landing page does not sell, make sure that your ad works 100%.

Tip 5. Analyze the performance of your landing page.

And the last point is a constant analysis of the work of your landing page. Remember that just creating a landing page and making a selling one-page are two big differences.

It doesn't matter what you like and what you don't like. Whether you want to use this block on your site or not. What matters is whether it is effective or not.

That is why, when working with landing pages, it is better to move away from your tastes and conduct several tests and during them understand in what form the page will bring profit.

In the world of arbitrageurs - people who resell traffic, there is an opinion that no creative can live long. And this applies not only to advertising, but also to landing pages. I do not urge you to change the landing every month, but at least once every few months it is necessary to refine, correct and find something new.

If you follow these simple advice, you can quite easily create good landing pages, spending a minimum of time and a maximum of effort on them.

Conclusion

Creating landing pages with the help of designers is very simple. And if a couple of years ago it was a long and often unnecessary business to create your own website, now in the era of wholesale, you need to work with each channel of attraction, increasing your turnover and profit.

And now, when there is no time to spend several months to launch new site, and money to turn to professionals - website builders come to the rescue. On these sites, in one evening you can create something that will bring you customers for at least six months.

From the huge selection of different sites where you can create a decent one-pager, choose the one that suits you. Then find necessary tools and do what you like. Then fix it and make it right. And then you will get a high-quality, interesting and profitable platform for turning ordinary visitors into customers.

We continue the series of articles about platforms for . Today we will talk about another "titan" in this niche - Wix. According to more or less recent data, more than 75,000,000 people are actively using this tool, and I think that this clearly illustrates how much the designer is in demand.

The first version of the site was released 8 years ago, in 2008. The source of the resource was a team of thirty Californian developers who spent more than two years creating one of the first online services for creating one-page sites.

In this review, we will explore:

• Functionality and usability of the platform
• Suggested Templates
• Tariffs
• Examples of sites on the wix platform
• SEO and other "extra features"
• Pros and cons of the tool
• conclusions

Wicks is considered one of the largest website building tools in the world and has local versions for most of the countries. The site continues to develop dynamically, and updates are released almost every month, expanding the range of features and, most importantly, eliminating the buggy of the site.

Initially, the service was positioned as a simple solution for beginners who want to create a simple business card site for themselves. In the early days of Wix, almost all templates were in Flash, which developers eventually abandoned in favor of the faster HTML5.

A semi-empty, but usable constructor has grown over time into a universal tool for website development different levels difficulties. Today I will test the interface and functionality of wix.com. Of course, I cannot be 100% objective, but I will try to show the pros and cons of the service from the position of an ordinary user.

1. Templates

I believe that a very important element of any platform for creating a landing page is its templates. It is difficult for an ordinary user to work in the editor from scratch, and the better the ready-made solutions, the more comfortable it is for a beginner to develop a site.

The templates on Wix are really high quality and there are plenty of them to choose from. Perhaps, from this point of view, the designer outperforms its competitors: there are many solutions, they are diverse and affordable.

Finding a suitable basis for a future site is easy: templates are divided into categories, niches, types of sites, and so on. You can also see the most popular and latest. So you can choose the least hackneyed solution. You can also choose a blank without a design, but only with a structure.

Another advantage of templates is their adaptability. Moreover, they are 100% free. But besides the pluses, there is one serious minus: once the selected template can no longer be changed, so think before you choose. Fortunately, before making a final decision, there is the possibility of a preview. The template can be adapted to your needs and individualized as much as possible, which adds a plus to the karma of the developers of this service for creating landing pages.

2. Features and available functions

There were a lot of updates, and now Vicks is not just a platform for designing beautiful business cards. The editor looks good: the interface is intuitive, there are enough elements, the design is “clean”, not cluttered. You can edit both desktop and mobile versions.

The editor slows down, and I can’t call it simple. It seemed to me more convenient than in , but it is still two hundred times more complicated than that of "" - without tutorials, you will not understand many functions. This is largely due to the abundance of settings for editor blocks. I do not advise you to climb too deep, because otherwise you can break everything 😉

You have to rely on the eye and the grid, there is no automatic alignment. In the process, I also discovered that the blocks cannot be changed with each other. The only thing you can do is adjust the distance between them.

In the main menu you will find several main sections.

• Text
• Gallery
• Button
• Strip
• The form
• Video
• Music
• Social network
• Contacts
• List
• Score
• More and others.

Now more.

In the "background" menu, you can choose a color, a picture and even a video for the backdrop. You can also enable the parallax effect when scrolling.

By clicking on "add" you can pick up different blocks: text, slider, buttons, forms, and so on. I will try to take a closer look at the most popular elements that can be used to develop a selling site.

For example, by selecting "text" you get access to work with text editor and you can choose ready-made text styles, leads, headings, and so on.

The "photo" menu allows you to upload built-in and your own images, cliparts, photos. You can also download from the link, which is very convenient.

Gallery allows you to add a series of photos, sliders and collections.

In the "button" section you will find many different icons and buttons

"Strips" include different separators for landing page blocks. They can be with a background (graphic, photo, monochrome or even video).

The "video" section allows you to upload a video from a computer and video hosting.

In "music" it is possible to add and design a player

In the "contacts" block there are capture forms, subscriptions, contact details, a map of representative offices, and so on.

In the "menu" you can arrange a vertical, horizontal menu, hamburger menu and anchors.

"List" includes different options for the design of bulleted and numbered lists

"My Blog" allows you to attach to the main blog. You can choose one of the ready-made templates.

In the “shop” section, you can issue product cards, set up sections, the ability to view the basket, enter promotional coupons, pay for purchases online, and so on.

In addition to all this, you can insert the code for the selected plugin, set up separate access rights and cabinets for the admin and visitors, and many other extra features.

One interesting difference (and competitive advantage) "Wicks" is their app store. This greatly expands your options and allows you to choose more than 150 different widgets, among which there are both paid and free ones. You can integrate with different mailing tools, Dropbox, forum and a lot of other things.

Yes, you can’t change the template, but after publication, you can edit all blocks and widgets: change colors, partially change content, block sizes, element animation.

Another important and valuable feature for beginners is the ability to edit images in the built-in editor: resize them, crop them, do simple color correction, and so on. Frankly speaking, Wix is ​​heavy, but with great potential, which is visible to the naked eye.

The overall impression is very positive: in this case, there is a desire to understand the functionality and develop your site. As for me, the service is more suitable for creating a landing page and selling a limited list of products. Still, Wix is ​​still not enough to create a full-fledged e-commerce platform. Here you can adjust the width of the site, upload a favicon, perform basic SEO optimization, etc.

3. Domain name

The free plan allows you to create a website on a subdomain. It will look like this:

username.wix.com/sitename

Agree, it looks crooked and unpresentable. Such a domain is not suitable for business, but you will have to pay for a normal one. As part of the free plan, you will not connect your own domain, which, as it were, destroys all the other "goodies" of the service.

In general, to test the platform, you can try the free plan, but for business you will have to pay. By the way, about prices.

4. Platform fees

Since we evaluate the constructor as a potential site for developing a successful website for business, we are interested in paid packages. Here is what Wix offers to its users:

Connect Domain ($49 per year)

As part of this package, you will be able to connect your own domain, use technical support and enjoy 500 MB of space in the cloud. Of the minuses, you will not remove the advertisement of the service from the site.

Combo ($99 per year)

Same but 2 GB disk space, free Domain name and a $75 coupon for Adwords.

Unlimited ($149 per year)

The same, but up to 10 GB in the cloud.

eCommerce ($194 per year)

Up to 20 GB disk space and recycle bin. This tariff is designed for the development of online stores.

An important nuance: tariffs up to $ 149 have a limit on the amount of traffic. That is, if a large number of people are on the site at the same time, it will freeze. This is very bad: users often leave slow sites. On the other hand, it is unlikely that you will run into bandwidth.

Frankly, the best tariff is the second, but I wouldn’t develop a store on Wix. There are many other sites with more favorable conditions. I would not take into account the free tariff and the most expensive solutions.

Life hack that I read on the forum. Wix is ​​constantly giving away discount coupons that allow you to save on platform fees.

5. Possibilities and examples

So that you can evaluate the potential and capabilities of wix not by my clumsy attempts, but by real sites, I have selected several examples of foreign cases.

For example:

jonathanfincom.wix.com/cta-stars

This is a site of musicians who play in the subway and on the streets. In terms of design, nothing special, but you must admit, it looks good. There is no feeling of "pulled out". The main content on the site is the gallery and videos of the guys.

The main task of the site is to promote the creativity of the team of musicians, and in addition to the music itself, you can read the history of each of the participants. Donations are organized on the site (payment is screwed).

And now from music to design.

This landing page is made in a beautiful hand-drawn style. The main color scheme is white-gray-yellow. Platforms like these for creating one-page sites usually offer very limited solutions. But here we see a rather beautiful clean design, which I personally really like, although I don’t see the commercial value of the site: it rather resembles a business card with a small description of what the company offers and what product is “output”.

dog training website

mountainstatek9academy.com

Again, simple and nice design. There are video, photo content, text blocks. The information is highly specialized, but the presentation is very pleasant. Personally, I like the font and the look of the blocks. Of the minuses, one can single out that the menu and logo are frankly lost, and unlike the previous example, the content is read much worse.

Why these examples?

You can see that the templates are easily adaptable to the right niche, this one page website builder service allows you to create a decent product, although not perfect. At this stage, I still believe that developing your first selling site is much easier on Tilda, but this platform also offers a good free solution for your business.

6. Wix Video

Again, in order not to show my curvature and not limit your perception of the platform, I suggest watching video tutorials that clearly demonstrate the main features of Wix.

The lessons are short, quick and to the point, for which special thanks. I don’t know about anyone, but I really don’t like reviews in which screencasters poke the mouse for half an hour and hum something monotonously. The average duration of the lessons is only 40 seconds, and if during this time you can add and configure a button on the site, create an online store, animate elements and much more, then this is a good indicator. I think that it is quite possible to create your first selling site in just a few hours. The main thing is to get used to and painstakingly approach each of the stages of work.

7. What about SEO?

A very important criterion in working with website builders is the ability to carry out internal optimization and insert Metrics and Analytics codes. Wix allows you to embed keywords, prescribe meta tags, assign first, second and third order headings, and much more.

To be honest, the platform has no more and no less features than its competitors, and the only possible plus I can name is a simple implementation. Work 100% comfortable, find these settings too. For example, the control panel in Tilda is not as simple and intuitive as in Wix.

Well, after basic optimization, prioritize: how will you attract traffic? What promotion channels to use? If SEO is one of them, then don't forget about unique content that will rank well in search engines.

Wix.com allows you to fill in meta tags for each page. In the menu "SEO-master" you will find tips and a convenient function of viewing the site in search results. In addition to the built-in features, you can also "screw" different applications from the App Market. Among them are tools for tracking statistics, and all kinds of marketing applications, and pop-up forms, and callbacks, and many other "stray".

8. Advantages and disadvantages of the platform

Before summing up, I want to highlight the main pros and cons of the platform (as for my taste). In general, I can say that this is a fairly convenient tool for developing websites, which has enough advantages, among which are:

• Beautiful and usable interface
• A wide selection of templates that is regularly updated and well structured
• Fairly wide range of settings
• Ability to integrate with a large number of applications
• Store with extra functionality
• Powerful, but quite simple (compared to LP Generator) editor that allows you to customize the template to suit the needs of your business
• The ability to create both a landing page and multi-page sites and even online stores
• Simple and convenient work with SEO
• Good Feedback and an abundance of tips in the process
• Regular platform updates and improvements
• Ability to separately edit the desktop and mobile versions

Separately, I can praise various specialized tools and rather rare functions. So the platform allows you to customize effects, animation of elements, optimize the hotel business and much more.

Among the shortcomings I can point to:

• Pile of admin panel due to the constant expansion of functionality
• Quite difficult visual editor for a beginner, you need to get used to it and you need to learn how to work with it
• The visual editor is too “loose”, which makes it very easy for dummies like me to create a real kaleidoscope of clumsiness
• Connect Domain pricing plan seems impractical and downright redundant
• The site has limited bandwidth, which is why, with proper promotion, sooner or later you will hit a glass ceiling and will be forced to develop a new site that is not tied to the platform
• In addition to the really cool and useful applications in the store, there are many questionable solutions
• Tariffs are quite expensive, although lower than many competitors

Honestly, when I was making a list of shortcomings, I caught myself thinking that many of them are far-fetched. I am sure that many shortcomings can be put out of brackets. These are not such critical problems (except bandwidth site), and you can close your eyes to them, picking up your set of applications, getting used to the admin panel and the visual editor.

Conclusion

Wix is ​​not perfect, but an incredibly high-quality Western platform that allows even the most dim-witted user to create their first small site for big sales.

This landing page creation platform offers a comfortable editor, although not the easiest (again, I remember Tilda). The functionality is also pleasing: it is not unlimited, but it will be enough for a novice entrepreneur. Well, not a beginner will develop a website for himself in a web studio 😉

Sufficiently high-quality templates with the possibility of high-quality refinement of the design. I think that in the future the platform will become even more versatile and convenient.

Now the solutions from Vicks are frankly imperfect: the design seems to me, although not flashy, but rather weak, the functionality is heaped up, and the possibilities are wider than for beginners, but still too truncated, as for advanced users. I think that on the basis of this platform you can create a cool site, but I did not find any examples. If you know such sites - share links in the comments.

What else I can definitely see is Wix's powerful drive to break the stereotype that website builders come up with crooked and limited solutions. So far, the balance has been slightly upset by constant updates, but given the long journey that the service has come, I am sure that sooner or later this tool will overtake many competitors.