2. Follow the principles of visual hierarchy

Do you know what is the difference between the right landing page and the wrong one? The first one is very thoughtful, and you perceive it not randomly, but consistently. A good example is the link. Notice how smoothly you move from one point to the next without missing a single word.

3. Show what to do - add call-to-action buttons

You don’t want a person to look at your landing page, shrug their shoulders and leave with nothing? So, explain to him what to do - add buttons with calls to action. We remind you that the texts of these buttons should be short and clear - such as on this page.

4. Work on the design - your landing page should be liked by people

Landing pages should arouse curiosity, sympathy and desire to click on the button. How to achieve this? We know several proven ways: beautiful photos, videos as backgrounds or original concepts - for example, like this.

5. Come up with a text that you want to read to the end

Of course, you know that the text is very important and that its role is difficult to exaggerate. A landing page is not a website, you don’t have a lot of space, so carefully weigh the words and leave only the most necessary ones. Before you is a very good example of a brilliantly written text that inspires, makes you believe in yourself and take action.

6. Do not forget to add a couple of high-quality and beautiful photos

A good landing should be read in seconds and evoke positive emotions in a person, so we need beautiful images in high resolution. Look: stunning shots work in tandem with arrows and make you scroll to the bottom of the page. Another great example is in front of you:

7. Explain the benefit to the reader

You ask a person to perform some action: buy, subscribe, download, register, etc. And what will he get in return? Remember: a good landing should explain to a person what is his benefit. A great example is a pro page made with Wix. You read and understand that it is convenient and profitable, because it is free and there is no commission. Clear, short, enticing.

We continue the series of articles about platforms for . Today we will talk about another "titan" in this niche - Wix. According to more or less recent data, more than 75,000,000 people are actively using this tool, and I think that this clearly illustrates how much the designer is in demand.

The first version of the site was released 8 years ago, in 2008. The source of the resource was a team of thirty Californian developers who spent more than two years creating one of the first online services for creating one-page sites.

In this review, we will explore:

• Functionality and usability of the platform
• Suggested Templates
• Tariffs
• Examples of sites on the wix platform
• SEO and other "extra features"
• Pros and cons of the tool
• conclusions

Wicks is considered one of the largest website building tools in the world and has local versions for most of the countries. The site continues to develop dynamically, and updates are released almost every month, expanding the range of features and, most importantly, eliminating the buggy of the site.

Initially, the service was positioned as a simple solution for beginners who want to create a simple business card site for themselves. In the early days of Wix, almost all templates were in Flash, which developers eventually abandoned in favor of the faster HTML5.

A semi-empty, but usable constructor has grown over time into a universal tool for website development different levels difficulties. Today I will test the interface and functionality of wix.com. Of course, I cannot be 100% objective, but I will try to show the pros and cons of the service from the position of an ordinary user.

1. Templates

I believe that a very important element of any platform for creating a landing page is its templates. It is difficult for an ordinary user to work in the editor from scratch, and the better the ready-made solutions, the more comfortable it is for a beginner to develop a site.

The templates on Wix are really high quality and there are plenty of them to choose from. Perhaps, from this point of view, the designer outperforms its competitors: there are many solutions, they are diverse and affordable.

Finding a suitable basis for a future site is easy: templates are divided into categories, niches, types of sites, and so on. You can also see the most popular and latest. So you can choose the least hackneyed solution. You can also choose a blank without a design, but only with a structure.

Another advantage of templates is their adaptability. Moreover, they are 100% free. But besides the pluses, there is one serious minus: once the selected template can no longer be changed, so think before you choose. Fortunately, before making a final decision, there is the possibility of a preview. The template can be adapted to your needs and individualized as much as possible, which adds a plus to the karma of the developers of this service for creating landing pages.

2. Features and available functions

There were a lot of updates, and now Vicks is not just a platform for designing beautiful business cards. The editor looks good: the interface is intuitive, there are enough elements, the design is “clean”, not cluttered. You can edit both desktop and mobile versions.

The editor slows down, and I can’t call it simple. It seemed to me more convenient than in , but it is still two hundred times more complicated than that of "" - without tutorials, you will not understand many functions. This is largely due to the abundance of settings for editor blocks. I do not advise you to climb too deep, because otherwise you can break everything 😉

You have to rely on the eye and the grid, there is no automatic alignment. In the process, I also discovered that the blocks cannot be changed with each other. The only thing you can do is adjust the distance between them.

In the main menu you will find several main sections.

• Text
• Gallery
• Button
• Strip
• The form
• Video
• Music
• Social network
• Contacts
• List
• Score
• More and others.

Now more.

In the "background" menu, you can choose a color, a picture and even a video for the backdrop. You can also enable the parallax effect when scrolling.

By clicking on "add" you can pick up different blocks: text, slider, buttons, forms, and so on. I will try to take a closer look at the most popular elements that can be used to develop a selling site.

For example, by selecting "text" you get access to work with text editor and you can choose ready-made text styles, leads, headings, and so on.

The "photo" menu allows you to upload built-in and your own images, cliparts, photos. You can also download from the link, which is very convenient.

Gallery allows you to add a series of photos, sliders and collections.

In the "button" section you will find many different icons and buttons

"Strips" include different separators for landing page blocks. They can be with a background (graphic, photo, monochrome or even video).

The "video" section allows you to upload a video from a computer and video hosting.

In "music" it is possible to add and design a player

In the "contacts" block there are capture forms, subscriptions, contact details, a map of representative offices, and so on.

In the "menu" you can arrange a vertical, horizontal menu, hamburger menu and anchors.

"List" includes different options for the design of bulleted and numbered lists

"My Blog" allows you to attach to the main blog. You can choose one of ready-made templates.

In the “shop” section, you can issue product cards, set up sections, the ability to view the basket, enter promotional coupons, pay for purchases online, and so on.

In addition to all this, you can insert the code for the selected plugin, set up separate access rights and cabinets for the admin and visitors, and many other extra features.

One interesting difference (and competitive advantage) of Wicks is their app store. This greatly expands your options and allows you to choose more than 150 different widgets, among which there are both paid and free ones. You can integrate with different mailing tools, Dropbox, forum and a lot of other things.

Yes, you can’t change the template, but after publication, you can edit all blocks and widgets: change colors, partially change content, block sizes, element animation.

Another important and valuable feature for beginners is the ability to edit images in the built-in editor: resize them, crop them, do simple color correction, and so on. Frankly speaking, Wix is ​​heavy, but with great potential, which is visible to the naked eye.

The overall impression is very positive: in this case, there is a desire to understand the functionality and develop your site. As for me, the service is more suitable for creating a landing page and selling a limited list of products. Still, Wix is ​​still not enough to create a full-fledged e-commerce platform. Here you can adjust the width of the site, upload a favicon, perform basic SEO optimization, etc.

3. Domain name

The free plan allows you to create a website on a subdomain. It will look like this:

username.wix.com/sitename

Agree, it looks crooked and unpresentable. Such a domain is not suitable for business, but you will have to pay for a normal one. As part of the free plan, you will not connect your own domain, which, as it were, destroys all the other "goodies" of the service.

In general, to test the platform, you can try the free plan, but for business you will have to pay. By the way, about prices.

4. Platform fees

Since we evaluate the constructor as a potential site for developing a successful website for business, we are interested in paid packages. Here is what Wix offers to its users:

Connect Domain ($49 per year)

As part of this package, you will be able to connect your own domain, enjoy technical support and enjoy 500 MB of space in the cloud. Of the minuses, you will not remove the advertisement of the service from the site.

Combo ($99 per year)

Same thing, but 2 GB of storage, a free domain name, and a $75 coupon for Adwords.

Unlimited ($149 per year)

The same, but up to 10 GB in the cloud.

eCommerce ($194 per year)

Up to 20 GB disk space and recycle bin. This tariff is designed for the development of online stores.

An important nuance: tariffs up to $ 149 have a limit on the amount of traffic. That is, if a large number of people are on the site at the same time, it will freeze. This is very bad: users often leave slow sites. On the other hand, it is unlikely that you will run into bandwidth.

Frankly, the best tariff is the second, but I wouldn’t develop a store on Wix. There are many other sites with more favorable conditions. I would not take into account the free tariff and the most expensive solutions.

Life hack that I read on the forum. Wix is ​​constantly giving away discount coupons that allow you to save on platform fees.

5. Possibilities and examples

So that you can evaluate the potential and capabilities of wix not by my clumsy attempts, but by real sites, I have selected several examples of foreign cases.

For example:

jonathanfincom.wix.com/cta-stars

This is a site of musicians who play in the subway and on the streets. In terms of design, nothing special, but you must admit, it looks good. There is no feeling of "pulled out". The main content on the site is the gallery and videos of the guys.

The main task of the site is to promote the creativity of the team of musicians, and in addition to the music itself, you can read the history of each of the participants. Donations are organized on the site (payment is screwed).

And now from music to design.

This landing page is made in a beautiful hand-drawn style. The main color scheme is white-gray-yellow. Platforms like these for creating one-page sites usually offer very limited solutions. But here we see a rather beautiful clean design, which I personally really like, although I don’t see the commercial value of the site: it rather resembles a business card with a small description of what the company offers and what product is “output”.

dog training website

mountainstatek9academy.com

Again, simple and nice design. There are video, photo content, text blocks. The information is highly specialized, but the presentation is very pleasant. Personally, I like the font and the look of the blocks. Of the minuses, one can single out that the menu and logo are frankly lost, and unlike the previous example, the content is read much worse.

Why these examples?

You can see that the templates are easily adaptable to the right niche, this one page website builder service allows you to create a decent product, although not perfect. At this stage, I still believe that developing your first selling site is much easier on Tilda, but this platform also offers a good free solution for your business.

6. Wix Video

Again, in order not to show my curvature and not limit your perception of the platform, I suggest watching video tutorials that clearly demonstrate the main features of Wix.

The lessons are short, quick and to the point, for which special thanks. I don’t know about anyone, but I really don’t like reviews in which screencasters poke the mouse for half an hour and hum something monotonously. The average duration of the lessons is only 40 seconds, and if during this time you can add and configure a button on the site, create an online store, animate elements and much more, then this is a good indicator. I think that it is quite possible to create your first selling site in just a few hours. The main thing is to get used to and painstakingly approach each of the stages of work.

7. What about SEO?

A very important criterion in working with website builders is the ability to carry out internal optimization and insert Metrics and Analytics codes. Wix allows you to implement keywords, prescribe meta tags, assign headings of the first, second and third order and much more.

To be honest, the platform has no more and no less features than its competitors, and the only possible plus I can name is a simple implementation. Work 100% comfortable, find these settings too. For example, the control panel in Tilda is not as simple and intuitive as in Wix.

Well, after basic optimization, prioritize: how will you attract traffic? What promotion channels to use? If SEO is one of them, then don't forget about unique content that will rank well in search engines.

Wix.com allows you to fill in meta tags for each page. In the menu "SEO-master" you will find hints and a convenient function of viewing the site in the search results. In addition to the built-in features, you can also "screw" different applications from the App Market. Among them are tools for tracking statistics, and all kinds of marketing applications, and pop-up forms, and callbacks, and many other "stray".

8. Advantages and disadvantages of the platform

Before summing up, I want to highlight the main pros and cons of the platform (as for my taste). In general, I can say that this is a fairly convenient tool for developing websites, which has enough advantages, among which are:

• Beautiful and usable interface
• A wide selection of templates that is regularly updated and well structured
• Fairly wide range of settings
• Ability to integrate with a large number of applications
• Store with extra functionality
• Powerful, but quite simple (compared to LP Generator) editor that allows you to customize the template to suit the needs of your business
• The ability to create both a landing page and multi-page sites and even online stores
• Simple and comfortable operation with SEO
• Good feedback and plenty of tips in the process
• Regular platform updates and improvements
• Ability to separately edit the desktop and mobile versions

Separately, I can praise various specialized tools and rather rare functions. So the platform allows you to customize effects, animation of elements, optimize the hotel business and much more.

Among the shortcomings I can point to:

• Pile of admin panel due to the constant expansion of functionality
• A fairly complex visual editor for a beginner, you need to get used to it and learn how to work with it
• The visual editor is too “loose”, which makes it very easy for dummies like me to create a real kaleidoscope of clumsiness
• Connect Domain pricing plan seems impractical and downright redundant
• The site has limited bandwidth, which is why, with proper promotion, sooner or later you will hit a glass ceiling and will be forced to develop a new site that is not tied to the platform
• In addition to the really cool and useful applications in the store, there are many questionable solutions
• Tariffs are quite expensive, although lower than many competitors

Honestly, when I was making a list of shortcomings, I caught myself thinking that many of them are far-fetched. I am sure that many shortcomings can be put out of brackets. These are not such critical problems (except bandwidth site), and you can close your eyes to them, picking up your set of applications, getting used to the admin panel and the visual editor.

Conclusion

Wix is ​​not perfect, but an incredibly high-quality Western platform that allows even the most dim-witted user to create their first small site for big sales.

This landing page creation platform offers a comfortable editor, although not the easiest (again, I remember Tilda). The functionality is also pleasing: it is not unlimited, but it will be enough for a novice entrepreneur. Well, not a beginner will develop a website for himself in a web studio 😉

Sufficiently high-quality templates with the possibility of high-quality refinement of the design. I think that in the future the platform will become even more versatile and convenient.

Now the solutions from Vicks are frankly imperfect: the design seems to me, although not flashy, but rather weak, the functionality is heaped up, and the possibilities are wider than for beginners, but still too truncated, as for advanced users. I think that on the basis of this platform you can create a cool site, but I did not find any examples. If you know such sites - share links in the comments.

What else I can definitely see is Wix's powerful drive to break the stereotype that website builders come up with crooked and limited solutions. So far, the balance has been slightly upset by constant updates, but given the long journey that the service has come, I am sure that sooner or later this tool will overtake many competitors.

Landing pages created in WIX PRO have a conversion rate of up to 9%.

2017 started with a big event for us! WIX has crowned us as its representative in Australia (city of Brisbane). Now we do not just create cool sites on WIX, but also teach them how to create the inhabitants of a beautiful country, conduct regular workshops and master classes dedicated to web design and online marketing. If you are in our area, run to our events, details on this landing page, which was made, by the way, in one day

Promo page for the new mobile application AFFYNITY (Australia, Brisbane). This is a new social network aimed at bringing together people with common interests. We wrote selling texts, thought over the logic and usability of the page and made this cool landing page. Here's how the landing page was created (3 min)

The landing page with the WIX store module was created for the representative of the famous German paint and varnish brand HEIDELBERG on the Russian market.

As usual, the work on creating a landing page began with identifying the audience and the value of the product for this audience. We decided to focus on manufacturers of wooden products, studied their basic needs and problems, prepared content based on the information received, thought over the logic and structure.

It turned out to be an excellent landing page with high conversion and lead generation

Landing page for selling a usb device that stores all passwords. This landing page is very different from the usual long pages, because according to American Internet marketers (and this is an American project), the landing should not be "smeared", but very concise, on 2-3 screens. original version the page proposed by the WIX PRO designer was cut 3 times.

The design used large images of the product itself from different angles, a small animation.

​

Landing page, the purpose of which is to sign up for an event.

We received a request to create a landing page without any clear initial data, with completely unsellable content. The work on creating a landing page (and any site) always begins with a study of the content, and if we see that the texts are weak, the site design is postponed, and it is the content that is being finalized. No "then we will change the text there ourselves"!

It is not at all easy to delve into the wilds of an unfamiliar sphere, but without this it is almost impossible to create a landing page that sells.

​

IZIBOX is the first construction company in Russia that builds very cool modular buildings from ... shipping containers! Just look at what stylish projects these guys are doing! The site also turned out to be stylish, black and white and with unobtrusive animation, which very subtly displays modular construction.

We asked a million questions to the client in order to correctly describe the benefits, to take out the most important information and develop an optimal content structure. The result is a conversion of 9%!

This is already the 4th landing page that we are developing for the client. It's so nice that they trust us again and again!

The best service for creating the first landing page. A set of a couple of dozen one page templates will suggest the best options for designing and submitting an offer. The editor allows you to assemble an effective page from ready-made adaptive blocks in a matter of minutes. The main thing is to arrange the sections in a logical order and present the offer beautifully. Images, tabs, promotions timer, testimonials, visual map, communications, including ordering a call back, and much more are present in full.

Landing menu supports anchor links for quick access to the sections. Parallax effect, widescreen blocks with beautiful images and video backgrounds will help to create a rich and useful page. Pop-up windows will allow you to focus the attention of visitors on promotions. Free SSL connection will strengthen the trust of customers who send you personal data through the form. The optimal recipe: choose the template closest to the topic, fill it with your content and publish it without changing anything structurally.

Pros:

• Ideal for entrepreneurs who are far from developing websites;
• Large set of profile widgets;
• A solid communications package: consultant, call order, social networks, forms, pop-ups, mailing lists, CRM;
• Responsive templates, the structure of which is ideal for serving landing pages;
• Ease of development - from 1 hour to 1 day;
• Extremely affordable cost.

Minuses:

• There are no built-in tools for conversion analysis. Can be compensated by third-party analytics;
• The tariff that allows you to accept payments online is significantly more expensive than Premium, which is great for building landing pages.

1. Premium ($4/month) - a set of key features.
2. Premium + ($8/mo) - premium templates and advanced statistics.
3. Shop ($9.6/mo) - shopping cart, payment acceptance.
4. Pro ($12/month) - access to code editing.

Landing page builder uLanding → detailed overview

Dedicated landing page builder. Designed for testing marketing hypotheses, traffic arbitrage and earning on offers by web entrepreneurs. Suitable for beginners and advanced users. The editor allows you to collect pages from ready-made sections and widgets, sequentially adding them one by one. Their choice is sufficient: price, reviews, stages, timeline, timer, table, headings, button, gallery, custom HTML code, callback, live chat, social media panels and others.

Effective design structures for confident sales, flavored with transition effects, are displayed correctly on all types of screens. The highlight of the service is an excellent presentation of statistical information. Conversion percentages, sales drop points, traffic by source, and so on - everything is clear for beginners and detailed enough for experienced webmasters. Connection SSL free. Adding pop-ups will allow you to get even more leads. Easy to use and efficient builder.

Pros:

• Presentation of statistical data understandable to everyone;
• Convenient interface for simultaneous testing of several pages with detailed statistics on the results;
• The ability to insert your code into the page layout;
• There is a built-in store (Ecwid);
• Landings archiving is available and fast recovery;
• Creation backups in 1 click;
• SMS notifications are free;
• Integrated into the amoCRM control panel;
• Easy to use editor;
• Good quality adaptive templates, moreover, separate editing of versions for PC and smartphones is supported;
• Good tech support.

Minuses:

• A small number of ready-made templates;
• Few ready-made sections (not to be confused with widgets).

Cost per month when paid annually:

1. Starter ($6.15/month) - 1 project, 5 landing pages, unlimited SMS notifications, 24/7 technical support.
2. Business ($10.25/mo) - 3 projects, 30 landing pages, live chat with technical support.
3. Advanced ($17.10/mo) - 10 projects, 1000 landings.

Wix Landing Page Builder → detailed overview

Wix is ​​a landing page builder with rich, varied designs and full set marketing ploys. You can draw a memorable unique pattern or use one of the many ready-made options - fill in your content, and the page is ready for publication. A rich set of applications will allow you to add effects, timers, pop-ups, reviews, integrations social networks, animated visitor counters, gift cards, beautiful shapes feedback, collecting subscriptions, making an appointment, and so on within the meaning of the task.

Rich set of widgets built-in graphics editor, animations, icon sets, raster shapes and scrolling effects will help you create a bright landing that claims to be a high conversion. To work with the client base, there is a built-in CRM, the ability to set up marketing and trigger mailings, to analyze the results - Google Analytics. Using Wix Code will allow you to set up a data output schedule depending on the time of day, region, and other things. The landing structure is implemented through anchor links to layout areas.

Pros:

• Powerful page layout editor;
• High quality and variety of ready-made templates;
• Lots of widgets, stock multimedia elements;
• Ability to accept online payments;
• Built-in CRM for contact processing;
• Lots of marketing applications;
• Automate page behavior scenarios using Wix Code;
• A complete package of applications for communications: chat, order a call, mailings, pop-ups, comments, synchronization with social network feeds and more;
• Ability to add your own code to the site: HTML/CSS, JavaScript.

Minuses:

• Beginners will need time to master the main part of the editor's capabilities - it is convenient, but not the easiest to use due to the number and depth of settings;
• Part of the useful functionality is available only in the form of applications - it is not available out of the box in the editor panel, you need to select and activate the application;
• There are no built-in tools for conversion analysis - sales funnels, A / B tests, monitoring by regions / traffic sources. Compensated by connecting analytical systems to the page.

Cost per month when paid annually:

1. Connect Domain (123 rubles / month) - domain connection, key functionality.
2. Combo (249 rubles/month) - domain as a gift, removal of system copyright.
3. Unlimited (375 rub/month) - advanced disk space, paid apps bonus.
4. eCommerce (488 rubles / month) - a lot of disk space, a shopping cart, accepting online payments.
5. VIP (751 rubles/month) - mailing lists plus site audit from a Wix expert.

LPGenerator landing page builder → detailed overview

LPGenerator is one of the most powerful specialized landing page builders. Basically, this perfect service in your niche. The relative complexity of the editor is compensated by the huge possibilities for customizing the design and functionality of the pages. Over 250 professional templates from 22 categories. A thoughtful and flexible process of drawing a page from scratch, you can edit the layout code manually and upload your own. There is a showcase of goods with pagination - a high-quality mini-shop inside the landing page.

A complete set of tools for conversion analysis and marketing (comprehensive statistics, A / B tests, sales funnel, traffic sources, conversion goals, CRM, mailing lists, etc.) allow you to get the most out of your pages. The editor is visual, there are a lot of widgets, there is a convenient section designer, page version monitoring with conversion analysis, etc. The system's audience is web studios and experienced developers. For beginners, there is the "Lead Generation Academy" - a powerful course that will be useful to most users.

Pros:

• Large selection of templates and the ability to upload your own;
• The ultimate set of tools for analyzing and increasing conversion;
• Multiple support third party applications and synchronization with services;
• Built-in high-quality CRM;
• A well-thought-out showcase of a one-page store with a bunch of settings;
• Event notifications via SMS;
• Excellent tutorial for beginners and not only;
• Optionally, you can order services from developers.

Minuses:

• Expensive package tariff plans designed for pros;
• Comparative complexity of use - too much of everything inside.

Cost per month when paid annually:

1. Basic (558 rubles/month) - 1 domain, 3 pages.
2. Advanced (1662 rubles/month) - 5 domains, 50 pages.
3. Unlimited (2799 rubles / month) - everything without restrictions.
4. Corporate, White Label (11011 rubles/month) - own branding for 15 accounts, improved technical support.

uCoz Landing Page Builder → Detailed Review

uCoz is a good choice for advanced developers. It allows you to work with code, there is a template constructor in which it is easy to build a one-page block structure. For beginners, the best option is to use a premium template, there are a lot of them and everything is there: beautiful design, correct structure, functionality (forms, ordering something, showcase, etc.). In addition, an advanced statistics collection system will help you track the effectiveness of the page and promote it, because contextual advertising can be controlled directly from the control panel.

The editor supports connecting third-party PHP scripts and uploading own templates. If you have experience, assembling a landing page is a matter of 1-2 evenings. The service supports synchronization with social networks, online chats, form designers, service calculator and other useful things. Page customization occurs mainly through code editing, although there is also a visual editor. This is an option for those who know how to layout landing pages or for beginners who want to publish a page based on a gift premium design.

Pros:

Minuses:

• Relatively high complexity of development;
• There are no one-page templates among stock templates;
• The need for code ownership at least at a basic level.

Cost per month when paid annually:

1. Minimal ($2.39/mo) - reduced banner, FTP access, 1 GB space.
2. Basic ($4.79/month) - banner removal, 2 GB space, premium support, HTTPS, Yandex.Feeds.
3. Optimal ($6.39/mo) - 10 GB of space, premium template and free domain.
4. Store ($7.99/mo) - 10 GB space, online store module.
5. Maximum ($12.79/month) - 20 GB of space, live technical support chat.

PlatformaLP landing page builder → detailed overview

PlatformaLP is a specialized landing page builder. About fifty cool templates, a bunch of standard widgets, as well as profile ones like counters / tabs / decorations / spoilers and a visual editor that allows you to flexibly adjust the structure, the content of each section of the page for desktop and mobile formats separately. There is a basket - you can sell online. Insertion of HTML code is supported, as well as integration of third-party services - Bitrix24, amoCRM, GetResponse, RoboKassa, MailChimp, Yandex.Checkout, JustClick, Mailer, Unisender, SendPulse and LeadVertex.

Multi-landings are supported: you can create several variants landing page for demonstration in various regions. Efficiency can be measured by A / B tests, analytical data can be obtained from Google or Yandex. You can also add landing reactions to visitor behavior - pop-up windows of various contents when leaving the page, scrolling to the footer, re-entering, submitting an application, filling out a form, etc. This is based on working with Cookies (there is a message for consenting to their use). You can enable lazy load for images (speeds up page loading), add animations, use Google Fonts.

Pros:

• An excellent set of widgets and ready-made blocks of various functionality;
• Convenience and flexibility of section settings;
• Multi-landing support;
• Pop-up windows according to the specified scenarios of client behavior;
• Built-in store;
• Separate setting meta tags for social networks;
• Notifications about applications by mail and SMS.

Minuses:

Cost per month:

1. Micro (490 rubles/month) - 1 domain, 1 page, notifications in Telegram.
2. Economy (790 rubles/month) - 1 domain, 10 pages, SSL, 100 SMS.
3. Business (1390 RUB/month) - 5 domains, 50 pages, multi-landing, A/B testing, integrations, shopping cart, multi-user mode.
4. Business + (1990 rubles / month) - 5 domains, 50 pages, payment acceptance.

Business Plan Expansion Packs:

1. +390 rub/month (Business) - +5 domains, + 50 pages.
2. +590 rub/month (Business+) - +5 domains, + 50 pages.

Ucraft Landing Page Builder → Detailed Review

A service well adapted for building landing pages. Two dozen profile templates good quality, a convenient visual editor plus the ability to publish a landing page for free on your domain. A set of widgets and ready-made blocks is sufficient for publishing pages of a classic structure, and moderately flexible customization will help decorate the design. You can simply replace the stock content in the template sections with your own and publish the page.

16 integrations supported useful services(PayPal, Google, MailChimp, etc.), standard SEO settings and accepting online payments. You can significantly change the stock template using the designer tools that come with the kit. For beginners, a site progress cheat sheet with a list of tasks and links to areas of the control panel in which they are solved will come in handy. There are also effects, the possibility of team development, flexible configuration of fonts and site languages. All this is packaged in a nice and simple interface.

Pros:

• Possibility of free publication of a one-pager with your own domain and SSL;
• Many ready-made blocks, adaptive design;
• Support for multilingual sites and team development;
• Possibility to accept payments online;
• Built-in logo designer, designer tools;
• A progress cheat sheet for beginners.

Minuses:

• Lack of built-in tools for collecting statistics and analyzing conversion;
• The absence of some characteristic landing widgets like a counter.

Cost per month when paid annually:

1. Pro Website (₽670/month) – 1 site, multilingual, blog, SEO, integrations, 24/7 technical support, removal of the “Ucraft” brand; adding HTML/CSS/JS, 50 products for an online store, 70+ payment and delivery methods;
2. Pro Shop (₽1400/mo) – unlimited products, commission-free sales, multi-currency, real-time tracking, unlimited storage, discount coupons and volume discounts, store management via iOS and Android, ability to disable taxes, VAT reverse charge ;
3. Unlimited (₽2600/month) – complete absence of a limit in everything, sale on eBay, Facebook, Yandex.

LPMotor landing page builder → detailed overview

LPMotor is a specialized service that offers the creation of a landing page from scratch, ready-made blocks or using adaptive templates(about 100 pieces, the quality is excellent). The visual editor allows you to edit each element individually, adjust positions, combine blocks, sections and section templates in any order, customize their appearance in detail, create transitions between blocks (bevel, rounding, corner), add effects, and also hide individual blocks from showing on PC or mobile devices. Convenient for beginners.

There is a built-in CRM of good quality, the ability to test variants of the same page (A / B-test) and an auto-sales funnel - an interface for setting up automatic actions if the user completes a given scenario (filled out a form - received an email, etc.). Pop-ups and many integrations are supported: Jivosite, VK, Facebook, MailChimp, UniSender, GetResponse, Yandex.Checkout/Money, JustClick, amoCRM, PayPal, RoboKassa, Bitrix24, Yagla and more. The built-in statistics collection system is decent. You can set up receiving notifications about applications by SMS to mail or Telegram. There is anti-spam.

Pros:

• Cool editor, flexible customization of individual elements and sections;
• Support for a large number of integrations;
• Built-in funnel builder, CRM, A/B tests and statistics collection;
• good templates, customization, tools for creating a design from scratch;
• Ability to separately edit the mobile and desktop versions of the page;
• HTML code insertion supported;
• There is a built-in store with a shopping cart and online payment.

Minuses:

• Disabling the signature "LPMotor" in the footer costs an additional 600 rubles per year for each published page. This is a separate service, not included in the package plans.
• You cannot change the template during operation;
• The item set is missing a countdown timer;
• The auto funnel is connected separately for an additional fee.

Cost per month when paid annually:

1. Nano (360 rubles/month) - 1 domain, 10 sites, full functionality.
2. Mini (540 rubles/month) - 3 domains, 50 sites;
3. Standard (720 rubles/month) - 10 domains, 100 sites;
4. Unlimited (2400 rubles/month) - an unlimited number of domains and pages, without a service signature.

The cost of connecting a sales funnel ( trial period- 7 days):

• Week - 990 rubles.
• Month - 2390 rubles.
• Year - 14990 rubles.

Flexbe Landing Page Builder → detailed overview

Flexbe is a service designed to assemble landing pages only from ready-made blocks. Suitable for beginners. There are about 20 templates, the quality is good, the blocks are adaptive. For each section, you can choose a set of displayed elements and tweak the design a little. There are enough ready-made sections to assemble a landing page with a classic structure. Several font pairs are available for quick change, there are parallax and distance effects, gradient and dimming settings, anchors in the menu are supported. SSL connects

automatically when adding a domain. You can insert your HTML code into the page.
The service supports the integration of applications of basic importance (amoCRM, Bitrix24, CallbackHunter, Jivosite, GetResponse, UniSender), the creation of multi-landing / geo-landing and provides access to the API. Reception online payments possible through Yandex.Checkout, RoboKassa and Tinkoff card. Can connect mail services Google, Mail.ru and Yandex. In addition, there is a built-in mid-level CRM and a statistical data collection system. You can customize the page display format when sharing on social networks. Present mobile app iOS/Android and pop-up settings.

Pros:

• Extreme ease of assembly / customization of pages from ready-made blocks;
• Availability of built-in CRM, statistics, A/B tests;
• Automatically connected SSL;
• Interface for working with pop-up windows;
• Support for the integration of key landing services;
• Notifications by SMS and mail about new orders;
• Ability to add page administrators.

Minuses:

• A meager set of ready-made templates;
• Built-in CRM is so-so;
• Lack of separate elements/widgets (only ready-made sections);
• Base level design customization.

Cost per month when paid annually:

1. Starter (525 rubles/month) - 1 domain, 10 pages, 250 SMS, SSL.
2. Business (1050 rubles/month) - 5 domains, 50 pages, 500 SMS, multi/geo-landing, A/B tests;
3. Ultra (2100 rubles / month) - domains and pages are not limited in number, 1000 SMS, 5 additional. users.

Mobirise Landing Page Builder → detailed overview

Mobirise- free program(Mac, Windows, Android), which allows you to collect landing pages from ready-made blocks. Templates are represented by extensions - paid sets ($20-40) of blocks tailored for a specific task (business, shop, lawyer, portfolio, restaurant, etc.). 4 free templates are given out of the box. There are also extensions to add integration of social networks and commenting tools, a translator, Soundcloud, Google Analytics, SEO tools, and from paid ones - an icon pack, a shopping cart with payment via PayPal, a page code editor and an image slider.

The set of blocks (number, structure, purpose) depends on the selected template. Each section can be customized by selecting display elements, colors, effects, sizes, and more. In general, even free template there are a lot of blocks - they are more than enough to assemble a normal landing page with all the features (reviews, benefits, columns, tabs, timelines, timer, multimedia, price, map, social networks and everything else). Pages are responsive by default. Basic SEO settings are present. To publish pages, you need to buy hosting and a domain. We recommend paying attention to the pack with all paid extensions.

Pros:

• The application is free for commercial use;
• A rich set of adaptive blocks in the stock delivery;
• Easy to assemble and edit page design;
• Extensions significantly increase the scope of the program;
• Built-in FTP-interface for uploading/updating files on hosting.

Minuses:

• You need to rent hosting/domain separately;
• Updating the landing page will require the working files of the project on the PC;
• The complete absence of tools for collecting statistics and analyzing conversion due to the format of the site builder as an application (you can connect the page to external services).

Price:

1. The cost of the page is equal to the amount needed to rent hosting and domain name (approximately $20-30/year).
2. The cost of the full extension package is $197 - all templates and integrations.

Step by step action plan

The purpose of the landing page is to interest the visitor and push them to take the action you have planned. Based on this thesis, you need to build blocks in the order leading to maximum effect in your particular case. Any of the above landing page builders can implement this formula. Sometimes you can just replace the template demo content with your own data, getting good page, - the structure of these designs is not taken from the ceiling, they are assembled with skill.

However, there are generally accepted guidelines for building landing pages. Everything has been verified for a long time - what works and what does not. Although for each specific case it is necessary to test individually, polishing the nuances to a shine (the buttons / blocks, the accent color, the main font, the wording of the offer, the number of fields in the form, the location of the social network block - all this can play a role, you need to look for a good combination). In general, the scheme for creating a landing page in all constructors is approximately the same:

Algorithm for creating a landing page

1. Registration in the constructor.
2. Choosing a template of a suitable theme and / or structure.
3. Adding missing and removing unnecessary blocks for your task.
4. Editing stock content for yourself (texts, numbers, images, links) and filling freshly added sections from scratch.
5. Design customization - colors, effects, fonts, backgrounds, element shapes and more.
6. Filling in SEO parameters.
7. Connecting the necessary integrations ( payment systems, social networks, newsletters, analytics, statistics, live chat, callback, etc.).
8. Payment tariff plan and domain connection.
9. Page publishing.

What should be?

The nature and order of the sections is of great importance. The bottom line is that as the page scrolls, the visitor should become infected with the desire to follow your offer. And do it. And what blocks to use to achieve the goal? In what order? There is no 100% recipe for the success of any page from any niche, but something can be identified:

• Hat - quality image or a videophone on the topic, a title that conveys the essence of the offer, a logo, an anchor menu, and, possibly, a button (CTA - Call-To-Action, call to action) - subscription, purchase, download, transition somewhere.
• The second block can be a countdown timer to the end of some promotion with a CTA button. Also here you can put a description of your offer (and after - CTA) - text plus an image or video. The order depends on how clear the essence of the offer from the header is - whether it is necessary to additionally show the essence or it's time to call for action.
• The block of advantages of the offer - bullets. Can be designed as a slider (carousel) or icons with capacious, accurate descriptions strengths offer. Better than icons with text captions - information is perceived faster this way, you don’t need to flip through.
• Images or videos with the product in a format appropriate for the style of the page.
• There may be a timer until the end of the offer (if it was not at the top) or tariffs, if we are talking about a service. Or a short price list in tabs (2-5 positions) for products. In general, the display of prices.
• Next, you can put a block of customer reviews in the format of tabs or carousels.
• There may be some numbers that show the popularity of your product: the number of downloads, satisfied customers, subscriptions, money saved, benefits received (depending on what it is), kittens rescued, and so on.
• Form - for making an order, subscription, questionnaire or something else.
• A map of the geography of your activity - an advertisement of the scale of popularity (it is possible without it).
• A call to action is a CTA button next to the offer summary, a suitable illustration, or another appropriate format.
• Footer with a logo, a summary of the offer, office address, phone number, instant messengers, links to social networks, the main website, a blog, and something else like that.

Depending on the nature of your offer, you can use event schedules, food menus, answers to popular questions, team photos, a basket with a display case, and more. It is important to respect the anatomy of the page. For example, the cafe menu is part of the offer, it should go a little higher than the middle of the page, the team photo is closer to the footer, like the FAQ. Everything is logical, but the essence is the same.

Thanks to the designers, anyone can quickly publish a landing page that can generate income. It's not only the convenience of the format, but also other nuances: the right templates, functionality tailored to the solution of the problem, the convenience of collecting statistics, the availability of technical support, FAQ and other things.

uKit, uLanding and Wix are optimal for most beginners - they make good landing pages. Inexpensive, fast and beautiful. The most powerful profile service is LPGenerator. Following behind PlatformaLP and LPMotor are somewhat inferior to him. uCoz can do everything well, including landing pages. Ucraft is a good option, Flexbe is pleasant and rustic, Mobirise is an amateur.

You should not count on the free publication of a full-fledged landing page. Whichever service you choose, pay for the appropriate tariff - this will give you a bunch of benefits, save you from problems and increase conversion, as a result. Universal prescription perfect page does not exist, but you can focus on the weighted average structure and make good profits.

When selling various goods and services on the Internet, simplicity is the key to success: the clearer and brighter the virtual offer, the more sales. And in this case, the landing page combines all the advantages of simplicity, speed of perception and convenience for buyers. Most online entrepreneurs choose this tool to sell goods and services on the Internet.

General Landing Principles

It is not difficult to understand what a landing page is: it is enough to imagine a commercial offer on the Internet, in which all the characteristics of the product, its advantages, description, benefits and purchasing functionality are laid out on one page.

It is enough for the user to quickly study the page and place an order: the whole procedure takes a couple of minutes and requires a minimum of clicks.

The landing page is maximally adapted to the needs of the buyer: all the buttons for registration and purchase are located in a prominent and convenient place, and the client does not need to navigate the site for a long time. This is the advantage of a single page website.

Create a landing page for free!

Increasing the sales conversion of a one-page (landing page)

The basic principles of a good selling site are simple. The landing page should:

• attract the attention of the visitor;
• provide the necessary information;
• provide profitable opportunities;
• motivate to make a purchase right now.

Text formatting

Text formatting does not attract a visitor, but this process does the main thing: it creates an impeccable perception of the text. Selection of colors, breaking text into paragraphs and highlighting key points, decorating text with images and graphics, all this improves perception and provides not only readability, but also information content.

It is necessary to influence the buyer's interest both by the persuasiveness of the text and its emotional potential. The text should equally contain information that can tell about the properties of the product, and an emotional charge that justifies the value, benefit, and effectiveness of the product.

John Kennedy in his book Sales Letter” reveals some of the theses of commercial techniques in the text:

• the text should evoke the feeling that the purchase of the product will somehow change the life of the consumer for the better, make it easier, make some processes faster, etc.;
• the cost of the goods should be lower than the value of its properties, that is, the buyer should feel that by paying a certain amount, he gets more as a result;
• text and design must be oriented to requests target audience, for which an average consumer portrait is formed, and its requests are calculated;
• the text should equally satisfy the needs of people of different temperaments, providing both real facts and emotional speech elements ( so-called "hot cognitions");
• the text should contain elements that arouse interest in reading: intrigue, humor, and even negative points;
• the text must necessarily induce to make a purchase immediately, for which time barriers are used: limited time discounts, promotions and gifts at a certain time, etc.;
• Selling graphics, illustrations and photographs are elements that can evoke emotions, so they must be present in commercial texts.

Creating a Single Page Website in the Wix Builder

For those who want to create a landing page (landing page) with their own hands, a lot of online designers are offered. One of them is a website builder. wix. Let's consider how to make a one-page site with it, without programming skills, and without knowing HTML. As an example, consider the process of creating a landing page for the sale of FuelFree fuel saver.

When switching to home page wix online designer, you will see a simple and uncluttered interface. The system offers to start creating a landing page without the need to study any complicated instructions and recommendations. Just click the "Create a site" button, enter your registration details, and you're good to go.

Create a landing page for free!

If you wish, by scrolling down the window, you can get acquainted with the features of the constructor, its advantages, etc. We will not dwell on this, but let's start creating a landing page from scratch.

After registration, you will be asked to choose a template for the site. A notable feature of this constructor is just a huge selection of templates, which are divided into thematic groups for convenience:

To choose " basis"For the one-page we are creating, select the item" One-page"-"Landing" in the list:

After that, the designer will prompt you to select the appropriate template. Since there was no option suitable for our topic, we will take any that we like in terms of structure. By clicking the "Editor" button, you will be taken to the template editing section.

IMPORTANT. Before choosing a template for a site, you can evaluate its performance. To do this, click the "View" button, and the constructor will redirect you to a section with a really working example based on the selected template:

After choosing a template for a landing page, you get to the editor, where the work on the site will be carried out. Before starting the process creating a landing page, you can watch a short video explaining how to work with the system:

Work on a one-page site in Wix is ​​carried out in a convenient way. visual editor. The selected template is presented here as a set of elements (pictures, text fields, forms, buttons, etc.). In the left part of the window there is a menu for working with the created site and its elements. Let's briefly consider the purpose of each of its points.

1. Item "Pages". Designed to work with site pages ( adding, deleting, setting display, etc.);
2. Item "Design". Here you will find the tools you need to work with website design. For convenience, they are divided into subgroups for working with the background, color schemes, fonts, etc.;
3. "Add ". With this item, you can add various elements to your one-pager: text fields, buttons, various forms. The constructor library contains just a huge selection of such elements.
4. App market. It's own app store and useful additions for site. Here you can find a lot of paid and free applications for a web resource ( weather widgets, trading applications, etc.);
5. "Settings ". Using this item, you can configure various parameters of the created landing page ( SEO, work with statistical data, social settings, etc.).

There are also icons here, by clicking on which you can see how the landing will look on a computer or on a mobile device:

In the right part of the window, you will find the buttons required in the template editing process ( action rollback, preview, saving current changes, etc.).

Create a landing page for free!

Advice . When creating a one-page site in the Wix online designer, periodically (or better after each change) click the "Save" button in the right upper corner editor. The first time you save, you will be prompted to enter a site name. You can do it now, or later, before publishing:

So, for starters, let's change the background image of the selected template to the one prepared in advance for our one-pager. To do this, click on it with the left mouse button ( the picture will be highlighted with a blue frame) and select " Replace photo»:

Next, the constructor will prompt you to select the appropriate option from your library ( by the way, it is rather big, and this applies to all elements offered by the designer), or upload your own. To add a graphic element prepared in advance, click in the window that appears, the button " Upload photo»And specify the path to your image:

Fans of social networks will love the ability to add photos from their accounts to them in the constructor. On the this moment Wix supports this feature for Facebook , Flickr , Instagram and Picasa .

After adding an image to the system, it is saved in the My Photos folder. To set it as a background, click on the image with the left mouse button and click the " Change background" button:

IMPORTANT. If after adding an image to the constructor, you decide to make some changes to it, you can do it right in the constructor. For this, there is a built-in graphic editor. Of course, it cannot be compared with Photoshop in terms of functionality, but the proposed features will be enough to make minimal changes to the photo. To enter the editor, select the gear icon:

After that we get:

To remove an obstructing image mobile phone just click on it with the left mouse button and press the Del key on the keyboard. You can also do with other unnecessary elements.

Now we have a landing page with a thematic background image, without the extra element from the "parent" template:

It can be seen that, due to the fact that we did not guess the size of the background image, the online designer independently “paved” the background for them, duplicating the image. Solving this problem in Wix is ​​not difficult.

To do this, click on the photo with the left mouse button, and in the menu that appears, select " Settings». Then in the window that appears, in the drop-down list, select the appropriate item, after setting which the image will take the desired look. In our case, this is " Crop":

Now let's remove unnecessary inscriptions in the header of the site being created ( selecting them and pressing Del on the keyboard), and edit the rest to suit our purposes.

Text field with title " The future is in your hands»We will remake it for our one-pager. To do this, drag it up a little ( left-click, and while holding the element, drag it to a new location) and change the style. To edit the inscription, use the item " Edit text”, by clicking on it with the left mouse button, after which a window will appear, similar in functionality to MS Word:

Lead desired text, select a suitable color and background for it, and close the editor. If necessary, the text field can be resized by dragging the frame highlighted in blue.

As a result, we get:

In the same way, you can edit other text fields on the selected template.

IMPORTANT. In the process of work, be careful not to leave extra elements from the "parent" template, such as, for example, these:

Initially, they are intended for posting links. You can remove them, or "hang up" some of your links. If everything is left as is, broken links will appear on the landing page, which is not very good for promotion.

Create a landing page for free!

Working with Media Elements

In the header of our landing page, it remains to edit the button. You can change an existing one or add a new one. To understand the constructor in more detail, let's remove this button and add a new one instead. This will help you later when adding other elements to the site ( since it is done in all cases in the same way).

So by removing the button Download app", go to the" Add"And select"Buttons and menus"in it:

Click on the item "Button" and new element will appear on the page. You can resize the button and drag it to the right place:

To change button settings ( add a link, change the inscription, color, etc.) click on it with the left mouse button and select " Settings». Here, enter the text that will be displayed on this element, and also specify the link where the button will lead to. Also in the window that opens, you can change the color of the button and many other parameters:

As for the link, you can choose from several options:

For our page, it would be advisable to organize a transition from the button to the order form, which is located at the bottom of the page. To do this, you need to put an anchor near the form and make a link from the button to it. To add an anchor, select the appropriate item ( it is located in the "Buttons and Menus" subsection of the "Add" item of the left menu):

Everything, the task of creating a one-pager is completed. You can start publishing.

Create a landing page for free!

Website publishing and SEO settings

Considering how to create a one-page on Wix, it is necessary to mention the preparation of the site for promotion.

Before publishing the site, go to the "Settings" menu item in the upper left corner of the workspace and select " SEO». Here you can enable site visibility for search engines, prescribe keywords, title and description that will be displayed in the corresponding meta tags.

ADVICE . If you have several pages on your site, you can set SEO parameters for each of them. This is done by going to the "Pages" menu item:

Now you can start publishing. To do this, click the corresponding button in the upper right corner, enable the proposed functions ( or turn them off) and click the Publish button. The created one-stopper will be placed on the third-level domain and will be assigned the address you entered at the very beginning of the work ( and if you skipped this step, then you will be prompted to choose a name for the landing page at this stage).

Paid plans for the successful operation of your landing page

We looked at how to create a one-page website for free in the Wix constructor. However, in order for your resource to be successfully promoted and inspire more trust among customers ( the free plan has ads on it), it is advisable to switch to a paid tariff. To do this, go to Personal Area and select the "Upgrade" item for the corresponding site:

After that, you will be taken to the page for choosing a tariff plan. The Wix online builder offers several options for paid plans, within which you can get various services, including:

• the ability to connect your own domain or one provided by the system for free;
• using a favicon for a website;
• connection of statistics;
• hosting from Wix, etc.

Wix pros and cons

So, having created a landing page in this constructor, the following advantages can be distinguished:

• ease of use: any user can deal with Wix;
• a solid built-in library of various media elements and graphic files;
• the ability to configure SEO parameters for website promotion;
• good selection of premium rates.

As for the shortcomings, in this price category they just don't exist.

Create a landing page for free!

Conclusion

Wix- a constructor that is perfect for creating a landing page and other types of sites. The user will not need to get into the code and deal with it: everything is done easily, in a convenient and intuitive editor. Those who decide to use the services of this designer will like a considerable selection of template options and a rich library of media elements.